United Kingdom · Knowledge Management · Entry Level (0-2 years)

Intranet Content Coordinator

Here is the whole job, in plain words. What it is, a real day, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

Experience bandEntry Level (0-2 years)
Direct reportsNo direct reports
Reports toIntranet Specialist
UK framework levelUsually someone starting out, or keeping a process running

Also advertised as Digital Workplace Assistant · Knowledge Management Associate · Internal Communications Support · Intranet Publisher

Built on an analysis of 43,079 real UK job descriptions · grounded in qualifications employers recognise

Start with a free Future Fluency check, tuned to Intranet Content Coordinator

Ten quick questions, one per Future Fluency, asked against this role rather than a generic one. About five minutes, and no card.

Start the check, free

1What this role really is

This isn't about grand strategy; it's about making sure our internal website (the intranet) actually works for everyone. You'll be the person who keeps the content fresh, accurate, and easy to find, which honestly, is harder than it sounds. Think of it as being the librarian and the admin for our company's collective brain. You'll spend your days getting hands-on with the platform, learning the ins and outs, and helping our colleagues get the information they need to do their jobs. It's a foundational role, meaning you'll learn a ton and build skills that are super valuable in the digital workplace.

2What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

Intranet/DXP Platform (e.g., SharePoint Online, Unily, Simpplr)Intermediate

You'll be in this platform daily, managing content pages, updating text, uploading images, setting permissions, and using web parts to display information. You'll learn how to use established templates to keep things consistent.

User Analytics (e.g., Google Analytics, Adobe Analytics)Basic

You'll pull standard reports on things like page views, bounce rates, and time on page. You'll learn to identify top-level trends, like 'this page is really popular' or 'people are leaving this page quickly'.

Enterprise Search (e.g., Microsoft Search, Viva Topics)Basic

You'll understand how search works from a content perspective. This means tagging content properly, reviewing basic search query reports to see what people are looking for, and helping to identify content gaps.

Collaboration & Design Tools (e.g., Miro, Confluence)Intermediate

You'll use Miro for basic process mapping or brainstorming sessions. You'll document processes, meeting notes, and content guidelines in Confluence, ensuring information is shared and accessible to the team.

Enterprise Systems (e.g., Workday HCM, ServiceNow)Awareness

You won't be using these directly, but you'll understand that they are key sources of employee data and services. For example, you'll know that the HR team uses Workday, and IT uses ServiceNow, and how the intranet might link to them.

3What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choice	Coming in	Where you are now	The step above
Content Publication	Execute based on approved content and guidelines. Escalate any discrepancies or questions to manager.	Independently publish content, making minor edits for clarity/style. Consult manager on significant changes or policy interpretations.	Approve and publish content, making judgment calls on complex cases. Define and refine content guidelines for others to follow.
Broken Link Resolution	Identify and fix simple broken links (e.g., updating a URL). Escalate complex issues (e.g., content moved/deleted) to manager.	Proactively identify and resolve most broken links, including investigating root causes. Report systemic issues to manager.	Design and implement processes for proactive broken link detection and resolution. Advise on platform features to prevent future issues.
User Support (Basic 'Findability')	Respond to basic 'where is X?' queries with direct links or clear navigation instructions. Escalate anything beyond simple retrieval.	Resolve most 'findability' issues, including guiding users through complex navigation paths. Identify common user struggles and suggest content improvements.	Analyse user search behaviour to proactively address findability issues. Design and implement self-service solutions and improved search experiences.

4How you'll be judged

The scoreboard, honestly: the hard targets, how often each one is actually looked at, and the quiet human signals that never make it onto a dashboard.

Content Publishing SLA Adherence

How quickly you get new content or updates live once they're approved and ready.

Target · 98% of requests completed within 48 hours

If you get 20 content update requests in a week, you'd aim to have 19 or 20 of them published within two days. Missing one because the content wasn't ready doesn't count against you, but missing one because you forgot does.

Content Audit Accuracy

The quality and correctness of the content you're responsible for auditing.

Target · Less than 5% error rate on audited pages

During an audit of 50 pages, you'd find no more than two pages with outdated information, broken links, or formatting errors that you missed.

Broken Links Resolved

How quickly you identify and fix links that no longer work on the intranet.

Target · Critical links resolved within 24 hours; non-critical within 3 working days

If the link to the HR holiday request form breaks (critical!), you'd get that fixed by the end of the next working day. A link to an old news article might have a bit more wiggle room.

User Query Resolution Time

How quickly you respond to and help resolve basic 'I can't find...' questions from colleagues.

Target · First response within 4 hours; resolution within 24 hours (for queries you can handle)

Someone emails asking where to find the expense policy. You'd reply within 4 hours, ideally with the direct link, or escalate it if it's more complex than a simple 'find it for me' request.

Content Quality Adherence

How well you follow our content guidelines, style guides, and brand voice when publishing or editing content.

Your published content consistently uses correct headings, images are optimised, tone of voice is appropriate, and there are no typos or grammatical errors. Feedback from content owners or your manager will confirm this.

Proactive Learning & System Familiarity

Your willingness to learn the intranet platform, its features, and our internal processes without constant prompting.

You'll ask thoughtful questions, demonstrate increasing independence in using the platform, and start to suggest minor improvements. You'll be able to troubleshoot basic user issues and understand where different types of content should live.

User Support & Empathy

How effectively and patiently you help colleagues who are struggling to find information or use the intranet.

Positive feedback from colleagues you've helped (even informal 'thanks for your help' emails). You'll show patience and a genuine desire to solve their problem, even if it's a simple one. You won't just point them to a link, you'll explain *why* it's there.

Team Collaboration & Communication

How well you work with your immediate team and content owners, keeping them in the loop on your tasks and any issues.

You'll update your manager on your progress, flag issues early, and communicate clearly with content owners about their requests. You'll be seen as a reliable and helpful member of the Knowledge Management team.

5Would you like it

The honest version. What people enjoy, and what grinds them down.

What people enjoy

Learning New Things

You'll get to grips with a complex intranet platform, learn about information architecture, content governance, and how a big company shares knowledge. Every day brings a new challenge or a new feature to understand.

You'll be excited to learn how to set up a new web part or figure out why a particular search query isn't returning the right results, seeing it as a puzzle to solve and a skill to acquire.

Helping Others Directly

Your work directly helps thousands of colleagues find critical information, making their jobs easier and less frustrating. You'll be solving real problems for real people every day.

Getting a 'thank you' email from a colleague who finally found the policy they needed, or seeing a piece of content you published get high views and positive comments, will genuinely make you feel good.

Being Part of a Team

You'll work closely with your manager and other content owners, contributing to a shared goal of a better employee experience. You won't be left alone to figure everything out.

Collaborating with the HR team to get their new onboarding content live, or working with IT to troubleshoot a platform issue, you'll feel like a valued contributor to a larger effort.

What frustrates people

Dealing with outdated or poorly written content from other departments that you then have to fix or chase.
Answering the same 'where do I find X?' question multiple times a day.
The slow pace of getting content approved by various stakeholders.
Sifting through a 'legacy migration hell' of old, unstructured documents.
Platform quirks or bugs that make publishing harder than it should be.

What this role does not give you

High-level strategic decision-making (that comes later).
A completely independent, 'do your own thing' environment (you'll have clear guidelines).
A role where you're constantly building new, 'cutting-edge' features (you're maintaining and improving existing ones).
A quiet, uninterrupted work environment (you'll be interacting with people a lot).

6Who you work with

This role directly affects employee productivity and satisfaction. If employees can't find information, they waste time, make mistakes, and get frustrated. Your work ensures that critical company information is accessible, accurate, and up-to-date, which in turn helps everyone do their jobs better and feel more connected to the organisation. You're essentially the first line of defence against 'content rot' and 'findability' issues.

Inside the business

Intranet Specialist (your direct manager)
Content Owners (people from HR, Marketing, IT who own specific content)
Internal Communications Team
IT Help Desk (you'll get escalated queries from them)
General Employees (your users)

7What you need before you start

Not a wish list. The things you would be expected to already have.

Strong written and verbal communication skills in English.
Basic computer literacy (comfortable with Microsoft Office suite or Google Workspace).
A genuine interest in how people find and use information online.
A willingness to learn new software and processes quickly.
A methodical and organised approach to tasks.
The ability to work effectively as part of a team.

8What to practise next

Where the job is going, and what to do about it starting this week.

Advanced Intranet Platform Features

As you gain experience, you'll need to go beyond basic content publishing. Understanding more complex features like audience targeting, content scheduling, and basic workflow automation will make you much more effective.

Audience Targeting · Content Workflows · Web Part Configuration

This week: Ask your manager to show you one advanced feature you haven't used yet and try it out in a test environment.
This month: Shadow your manager or a senior colleague during a task that involves a more complex platform feature.
Month 2: Take a relevant online course or tutorial on advanced features of our specific DXP (e.g., SharePoint Online advanced user training).
Month 3: Propose a small project where you can apply one of these new advanced features, even if it's just for a test.

Quick win: Volunteer to take on tasks that involve slightly more complex platform features, even if you need extra guidance. The best way to learn is by doing.

Basic Data Visualisation & Reporting

While you start by pulling reports, the next step is to understand what the numbers mean and how to present them clearly. Being able to create simple charts or dashboards will help you communicate insights more effectively.

Key Metrics Identification · Simple Chart Types · Data Storytelling

This week: Look at existing reports and try to understand the story they're telling. Ask your manager to explain any confusing charts.
This month: Use Excel or Google Sheets to create a simple chart based on some intranet data (e.g., top 10 most viewed pages).
Month 2: Find some online tutorials on basic data visualisation principles and best practices.
Month 3: Try to summarise a weekly intranet report using 2-3 key bullet points and a simple chart for your manager.

Quick win: When you pull a report, spend five minutes trying to identify the 'top 3 takeaways' before sharing it. This starts building your analytical muscle.

9Staying current once you are in

What people here do to keep up

Attending webinars or online courses on content management, information architecture, or digital employee experience.
Joining relevant online communities or forums to learn from other intranet professionals.
Reading industry blogs and articles to stay up-to-date on trends in Knowledge Management and digital workplaces.
Taking advantage of internal training opportunities on our DXP platform and related tools.

10How the AI economy is changing work like this

Before we ask anything of you, here's what we can already say about AI and work of this kind:

The new skill this role is being asked for: Prompt Engineering (for Content Tasks)

AI tools like ChatGPT and Claude are becoming incredibly powerful for drafting, summarising, and even reformatting content. Learning how to 'talk' to these AIs effectively will significantly boost your productivity.

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

Prompt Engineering (for Content Tasks)

AI tools like ChatGPT and Claude are becoming incredibly powerful for drafting, summarising, and even reformatting content. Learning how to 'talk' to these AIs effectively will significantly boost your productivity.

Clear Instructions
Context Provision
Iterative Refinement
Output Validation

What you’ll use

Skills this role draws on

Technical

Information Architecture (Basic Understanding)
Content Strategy & Governance (Following Guidelines)
User Experience (UX) Principles (Interpretation)
Taxonomy & Metadata Management (Application)

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

1
Administrative Assistant / Office Coordinator
1-2 years
Skills to master
- Organisation, attention to detail, basic digital literacy, communication, supporting multiple stakeholders.
You're ready to move on when
- You're the person who always organises the shared drives perfectly.
- You're often asked to help colleagues with basic tech issues.
- You enjoy creating clear, helpful documents or guides for others.
2
Marketing Assistant / Digital Content Support
1-2 years
Skills to master
- Content creation (basic), web publishing, understanding audience needs, using CMS platforms, digital asset management.
You're ready to move on when
- You've managed updates on a company website or social media.
- You understand the importance of clear, engaging content.
- You're comfortable with basic image editing or web formatting.
3
Customer Service / Help Desk Representative
1-2 years
Skills to master
- Problem-solving, active listening, patience, clear communication (verbal and written), understanding user frustration.
You're ready to move on when
- You're great at helping people find answers to their questions.
- You're calm and patient when dealing with frustrated users.
- You often spot patterns in customer queries that suggest a bigger issue.

11Where this role leads

The long view:Your journey in Knowledge Management starts here, learning the fundamentals that underpin a successful digital workplace. The opportunities to grow, specialise, or lead are vast, and we're excited to see where you take it.

Pay & demand

Pay and demand for this role will appear here, each figure traced to a named authoritative source (e.g. the ONS Annual Survey of Hours and Earnings, under the Open Government Licence). We don’t show numbers we can’t attribute.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Intranet Content Coordinator is actually changing. In about two minutes, the free confidence check asks where you stand on each of the ten. That's the whole check, and it's what makes the plan yours rather than generic.

12The team that's yours

No two people are taught the same way. This is one-to-one, not one-to-many.

Zavmo is a hyper-personalised AI learning platform. Twelve virtual tutors, each with a different way of teaching, and one orchestration agent that picks the right one for the moment. So every single lesson is shaped around you, your role, and the way you learn. Not a course everyone sits through. A conversation built for you, and no one else.

…and nine more, matched to you after your first chat. Meet all twelve

Start free and meet yours

13What it feels like

A conversation, not a course

Because your tutor knows your role, your projects and your last session, learning sounds like this. And it's different for every single person:

Digital MarketingLevel 2

Applied to your work in Intranet Content Coordinator

This unit aims to provide learners with an understanding of digital marketing approaches and their application in different sectors. Learners will analyse the advantages and disadvantages of various strategies, evaluate successful and unsuccessful campaigns, and understand how to measure the effectiveness of digital marketing efforts.

How the thinking builds

Remember
Understand
Apply
Analyse
Evaluate
Create

An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

One to one, not one to many

No two people run this the same way

A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.

Your actual work Every lesson is taught against a live piece of your own work, not a worked example from a textbook.
What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.

See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.

DemonstrateIllustration

Evidenced on your work in Intranet Content Coordinator

You do not finish by watching something. You finish by showing it on the work you already do, against the measures this job is judged on.

Content Publishing SLA AdherenceHow quickly you get new content or updates live once they're approved and ready.If you get 20 content update requests in a week, you'd aim to have 19 or 20 of them published within two days. Missing one because the content wasn't ready doesn't count against you, but missing one because you forgot does.98% of requests completed within 48 hours
Content Audit AccuracyThe quality and correctness of the content you're responsible for auditing.During an audit of 50 pages, you'd find no more than two pages with outdated information, broken links, or formatting errors that you missed.Less than 5% error rate on audited pages
Broken Links ResolvedHow quickly you identify and fix links that no longer work on the intranet.If the link to the HR holiday request form breaks (critical!), you'd get that fixed by the end of the next working day. A link to an old news article might have a bit more wiggle room.Critical links resolved within 24 hours; non-critical within 3 working days
User Query Resolution TimeHow quickly you respond to and help resolve basic 'I can't find...' questions from colleagues.Someone emails asking where to find the expense policy. You'd reply within 4 hours, ideally with the direct link, or escalate it if it's more complex than a simple 'find it for me' request.First response within 4 hours; resolution within 24 hours (for queries you can handle)

These are this job's own measures, with its own targets. Nothing is marked evidenced, because nobody has started this yet. Yours would fill in from the work you bring.

Your passport

This isn't a certificate you file away. It's a passport to the life you're designing.

Every credit you earn and every fluency you build adds up: evidence where it counts, carried with you. Zavmo keeps the map: where you are, where you're heading, and the next step, at your pace, around your life. From Intranet Content Coordinator to Intranet Specialist (Level 2), and whatever you decide comes after.

Level 2 · in progressAI Fluency→ Intranet Specialist (Level 2)→ your design

Where this takes you

Your journey in Knowledge Management starts here, learning the fundamentals that underpin a successful digital workplace. The opportunities to grow, specialise, or lead are vast, and we're excited to see where you take it.

See Your Progress GrowIllustration

Intranet Content Coordinator

Information Architecture (Basic Understanding)
Content Strategy & Governance (Following Guidelines)
User Experience (UX) Principles (Interpretation)
Taxonomy & Metadata Management (Application)

This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

14The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Intranet Content Coordinator is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

Intranet Specialist (Level 2)
2-3 years in this role
You'll move from executing tasks to owning specific workstreams and making routine decisions. You'll also start informally guiding new joiners.
- Advanced DXP platform configuration (e.g., setting up new site sections, managing complex permissions).
- Basic user research (e.g., running simple surveys, analysing feedback).
- More in-depth search configuration (e.g., managing keywords, best bets).

Working with AI on the job

Working with AI

Where AI is starting to help

Let's be real, some parts of managing an intranet can be a bit of a grind. But what if you could ditch the boring bits and focus on the stuff that really matters? We're not talking about replacing you, but giving you a super-powered assistant. AI tools are already here, and they're changing how we manage content and support our colleagues.

In Knowledge Management, AI isn't just a buzzword; it's a practical tool that can take the heavy lifting out of content auditing, tagging, and even drafting communications. For an Intranet Content Coordinator, this means less time on manual, repetitive tasks and more time learning, improving, and making a real impact on our employee experience.

Automated Content Intelligence

Imagine AI scanning all our new and existing content, automatically suggesting the right tags and categories. It can even spot duplicate information or flag content that's getting a bit old and needs a review. You'll use these suggestions to keep our intranet tidy and searchable, saving you hours of manual classification.

Smart Search Insights

AI can help us understand what people are *really* looking for on the intranet. It analyses search queries and navigation paths to show us trends and highlight where people are getting stuck. You'll get reports that tell you, 'Hey, lots of people are searching for X and not finding it!' This helps us proactively create or improve content before it becomes a big problem.

Drafting & Summarising Assistant

Need to draft a quick 'how-to' guide or summarise a long policy document for a web page? AI can give you a solid first draft in minutes. You'll then refine it, ensuring it meets our tone and style. This turns a blank page into an editing task, making content creation much faster and less daunting.

Governance & Comms Support

Even basic governance documents or internal communications can be a pain to start. AI can help you draft initial versions of content style guides, simple policies, or launch announcements for new intranet features. It's like having a writing partner that handles the first pass, freeing you up to focus on the important details and approvals.

Common questions

How do you become an Intranet Content Coordinator?

Common routes in include Administrative Assistant / Office Coordinator (1-2 years), Marketing Assistant / Digital Content Support (1-2 years) and Customer Service / Help Desk Representative (1-2 years). Times vary with prior experience.

Where can an Intranet Content Coordinator progress to?

This role can lead on to Intranet Specialist (Level 2) (2-3 years in this role), depending on the skills you build.

What level is an Intranet Content Coordinator in the UK?

This role aligns to RQF Level 2 on the UK framework, a guide to the depth of qualification it maps to, not a hard entry bar.

What new skills matter most for an Intranet Content Coordinator?

Increasingly, Prompt Engineering (for Content Tasks). These are the areas where the higher-paid, future-proof work is heading.

The honest bit

You’ve started things before

Most of them were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.

There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.

And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.

What it costs

Less than one coaching session. Every month.

A single career-coaching hour costs more than a month of this, and it ends when the hour does. Zavmo doesn't. It's £70 a month, about £2.30 a day, for a companion that knows an Intranet Content Coordinator, works on the job you actually do, and keeps going at your pace rather than a timetable's.

Searching and planning stay free. You only pay when you start learning.
Your credits are yours. Regulated, and they don't vanish when a subscription ends.
Cancel any time and billing stops. No notice period, no minimum term.

Your path, personalised

You have the map. Walking it is the part we do together.

This route runs to 7 national skill standards. That is a real journey.

Zavmo shapes a learning experience as unique as you are. It fits how you learn, your pace and the work you already do. Every step stays benchmarked to recognised national standards. That’s the plan for becoming an Intranet Content Coordinator: personal to you, and it still counts. The first steps are free.

Independent research finds well-designed intelligent tutoring performs nearly as well as one-to-one human tutoring: VanLehn (2011), Educational Psychologist.

A private tutor in the UK averages £35–40 an hour . Zavmo is £70/month.

A Zavmo curriculum screen: a three-month plan of nine units, ninety credits, each one an Ofqual-regulated unit the learner can tick or untick before starting. — A real plan on learn.zavmo.ai: Ofqual-regulated units, credits, and a three-month run at your own pace.

Start free No commitment. See your first steps free.

15Where to go from here

Other roles at Level 2

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

Other roles in Knowledge Management

Stay in the field you know and move sideways rather than up.

If you leave this industry

The skills you'll gain in Knowledge Management, especially around content strategy, user experience, and digital platforms, are highly transferable. You could move into roles in external website management, digital marketing, product management for internal tools, or even specialise in information architecture for other industries.

Not sure this is the right direction?

Work out what you actually want from work first, then come back and see which roles fit it. Takes about ten minutes.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Build my plan, free Here's the first ten minutes: a 2-minute confidence check → your personalised roadmap → meet the tutors matched to you. No card, cancel any time. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.

Intranet Content Coordinator

What's rising in its place

Prompt Engineering (for Content Tasks)

Skills this role draws on

Technical

How you actually get there, here

Administrative Assistant / Office Coordinator

Marketing Assistant / Digital Content Support

Customer Service / Help Desk Representative

The credential is what you can do today. These are what keep you valuable.

Roles this leads to

No two people are taught the same way. This is one-to-one, not one-to-many.

A conversation, not a course

No two people run this the same way

This isn't a certificate you file away. It's a passport to the life you're designing.

Your journey in Knowledge Management starts here, learning the fundamentals that underpin a successful digital workplace. The opportunities to grow, specialise, or lead are vast, and we're excited to see where you take it.

Everything else the record holds

The career path, and where it branches

Intranet Specialist (Level 2)

Where AI is starting to help

Automated Content Intelligence

Smart Search Insights

Drafting & Summarising Assistant

Governance & Comms Support

Common questions

You’ve started things before

Less than one coaching session. Every month.

You have the map. Walking it is the part we do together.