UK

United Kingdom · Knowledge management · Entry Level (0-2 years)

Intranet Content Coordinator

Here is the whole job, in plain words. What it is, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

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Free to start: a plan built for this role, and a Future Fluency module to try first. No card.

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Where should we send it?

One email: what AI is changing in this job, the new skills it asks for, where it leads, and where to start free. With a link back here. Nothing else follows unless you confirm your address.

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  • Experience bandEntry Level (0-2 years)
  • Direct reportsNo direct reports
  • Reports toIntranet Specialist
  • UK framework levelUsually someone starting out, or keeping a process running

Also advertised as Digital Workplace Assistant · Knowledge Management Associate · Internal Communications Support · Intranet Publisher

Built on 43,079 real UK job descriptions we analysed · grounded in qualifications employers recognise

Two short quizzes about you

1From this job to a course

The qualifications matched to this job

Gateway Qualifications Level 2 Award in Digital Marketing Gateway Qualifications Limited · Level 2 · covers 3 of 7 standards
City & Guilds Level 3 Diploma in Digital Marketing City & Guilds Limited · Level 3 · covers 2 of 7 standards
OCNLR Level 2 Award in Digital Skills OCN London · Level 2 · covers 2 of 7 standards

Matched from the standards this job is measured against: a suggestion, not an official ruling.

The units you would start with

Digital Marketing Gateway Qualifications Level 2 Award in Digital Marketing
Content marketing City & Guilds Level 3 Diploma in Digital Marketing
Digital Content Creation – Text and Image OCNLR Level 2 Extended Certificate in Skills for Professions in Digital Industries and Technology
Digital Content Creation – Text and Image OCNLR Level 2 Award in Skills for Professions in Digital Industries and Technology

The future skills this job leans on

AI Fluency working with AI as a thinking partner
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Your Plan Illustration

Built for Intranet Content Coordinator

4 units that map to this job, from the qualifications that cover it.

  1. Digital Marketing Gateway Qualifications Limited · covers 3 of 7 standards Level 2
  2. Content marketing City & Guilds Limited · covers 2 of 7 standards Level 3
  3. Digital Content Creation – Text and Image OCN London · covers 2 of 7 standards Level 2
  4. Digital Content Creation – Text and Image OCN London · covers 2 of 7 standards Level 2
These are the real units behind this job, in the order they rank for it. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

2AI and this work

Will AI change your work as an Intranet Content Coordinator?

Nobody can say exactly how. Here is what this job is being asked for next, and where to start.

The new skill this role is being asked for

  • Prompt Engineering (for Content Tasks)
Why each one is rising

The future skills this job leans on

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

What happens when you start

Next, a free account. We build your Intranet Content Coordinator plan as you set up, starting with a Future Fluency module on using AI in your job. No card.

Your first Future Fluency module is free. After that, your AI tutor is £70 a month.

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3What this role really is

Keeps a company's intranet content accurate, current and easy to find, so staff can locate what they need.

4What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

Intranet/DXP Platform (e.g., SharePoint Online, Unily, Simpplr) Intermediate

You'll be in this platform daily, managing content pages, updating text, uploading images, setting permissions, and using web parts to display information. You'll learn how to use established templates to keep things consistent.

User Analytics (e.g., Google Analytics, Adobe Analytics) Basic

You'll pull standard reports on things like page views, bounce rates, and time on page. You'll learn to identify top-level trends, like 'this page is really popular' or 'people are leaving this page quickly'.

Enterprise Search (e.g., Microsoft Search, Viva Topics) Basic

You'll understand how search works from a content perspective. This means tagging content properly, reviewing basic search query reports to see what people are looking for, and helping to identify content gaps.

Collaboration & Design Tools (e.g., Miro, Confluence) Intermediate

You'll use Miro for basic process mapping or brainstorming sessions. You'll document processes, meeting notes, and content guidelines in Confluence, ensuring information is shared and accessible to the team.

Enterprise Systems (e.g., Workday HCM, ServiceNow) Awareness

You won't be using these directly, but you'll understand that they are key sources of employee data and services. For example, you'll know that the HR team uses Workday, and IT uses ServiceNow, and how the intranet might link to them.

5What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choiceComing in Where you are nowThe step above
Content Publication Execute based on approved content and guidelines. Escalate any discrepancies or questions to manager. Independently publish content, making minor edits for clarity/style. Consult manager on significant changes or policy interpretations. Approve and publish content, making judgment calls on complex cases. Define and refine content guidelines for others to follow.
Broken Link Resolution Identify and fix simple broken links (e.g., updating a URL). Escalate complex issues (e.g., content moved/deleted) to manager. Proactively identify and resolve most broken links, including investigating root causes. Report systemic issues to manager. Design and implement processes for proactive broken link detection and resolution. Advise on platform features to prevent future issues.
User Support (Basic 'Findability') Respond to basic 'where is X?' queries with direct links or clear navigation instructions. Escalate anything beyond simple retrieval. Resolve most 'findability' issues, including guiding users through complex navigation paths. Identify common user struggles and suggest content improvements. Analyse user search behaviour to proactively address findability issues. Design and implement self-service solutions and improved search experiences.

6How you'll be judged

The scoreboard, and what is not on it. The hard targets, how often each is actually looked at, and the quiet signals that never reach a dashboard.

Content Publishing SLA Adherence
How quickly you get new content or updates live once they're approved and ready.
Target · 98% of requests completed within 48 hours

If you get 20 content update requests in a week, you'd aim to have 19 or 20 of them published within two days. Missing one because the content wasn't ready doesn't count against you, but missing one because you forgot does.

Content Audit Accuracy
The quality and correctness of the content you're responsible for auditing.
Target · Less than 5% error rate on audited pages

During an audit of 50 pages, you'd find no more than two pages with outdated information, broken links, or formatting errors that you missed.

Broken Links Resolved
How quickly you identify and fix links that no longer work on the intranet.
Target · Critical links resolved within 24 hours; non-critical within 3 working days

If the link to the HR holiday request form breaks (critical!), you'd get that fixed by the end of the next working day. A link to an old news article might have a bit more wiggle room.

User Query Resolution Time
How quickly you respond to and help resolve basic 'I can't find...' questions from colleagues.
Target · First response within 4 hours; resolution within 24 hours (for queries you can handle)

Someone emails asking where to find the expense policy. You'd reply within 4 hours, ideally with the direct link, or escalate it if it's more complex than a simple 'find it for me' request.

Content Quality Adherence
How well you follow our content guidelines, style guides, and brand voice when publishing or editing content.
  • Your published content consistently uses correct headings, images are optimised, tone of voice is appropriate, and there are no typos or grammatical errors. Feedback from content owners or your manager will confirm this.
Proactive Learning & System Familiarity
Your willingness to learn the intranet platform, its features, and our internal processes without constant prompting.
  • You'll ask thoughtful questions, demonstrate increasing independence in using the platform, and start to suggest minor improvements. You'll be able to troubleshoot basic user issues and understand where different types of content should live.
User Support & Empathy
How effectively and patiently you help colleagues who are struggling to find information or use the intranet.
  • Positive feedback from colleagues you've helped (even informal 'thanks for your help' emails). You'll show patience and a genuine desire to solve their problem, even if it's a simple one. You won't just point them to a link, you'll explain why it's there.
Team Collaboration & Communication
How well you work with your immediate team and content owners, keeping them in the loop on your tasks and any issues.
  • You'll update your manager on your progress, flag issues early, and communicate clearly with content owners about their requests. You'll be seen as a reliable and helpful member of the Knowledge Management team.

7Would you like it

Both sides. What people enjoy, and what grinds them down.

What people enjoy
Learning New Things

You'll get to grips with a complex intranet platform, learn about information architecture, content governance, and how a big company shares knowledge. Every day brings a new challenge or a new feature to understand.

You'll be excited to learn how to set up a new web part or figure out why a particular search query isn't returning the right results, seeing it as a puzzle to solve and a skill to acquire.

Helping Others Directly

Your work directly helps thousands of colleagues find critical information, making their jobs easier and less frustrating. You'll be solving real problems for real people every day.

Getting a 'thank you' email from a colleague who finally found the policy they needed, or seeing a piece of content you published get high views and positive comments, will genuinely make you feel good.

Being Part of a Team

You'll work closely with your manager and other content owners, contributing to a shared goal of a better employee experience. You won't be left alone to figure everything out.

Collaborating with the HR team to get their new onboarding content live, or working with IT to troubleshoot a platform issue, you'll feel like a valued contributor to a larger effort.

What frustrates people
  • Dealing with outdated or poorly written content from other departments that you then have to fix or chase.
  • Answering the same 'where do I find X?' question multiple times a day.
  • The slow pace of getting content approved by various stakeholders.
  • Sifting through a 'legacy migration hell' of old, unstructured documents.
  • Platform quirks or bugs that make publishing harder than it should be.
What this role does not give you
  • High-level strategic decision-making (that comes later).
  • A completely independent, 'do your own thing' environment (you'll have clear guidelines).
  • A role where you're constantly building new, 'cutting-edge' features (you're maintaining and improving existing ones).
  • A quiet, uninterrupted work environment (you'll be interacting with people a lot).

8Who you work with

This role directly affects employee productivity and satisfaction. If employees can't find information, they waste time, make mistakes, and get frustrated. Your work ensures that critical company information is accessible, accurate, and up-to-date, which in turn helps everyone do their jobs better and feel more connected to the organisation. You're essentially the first line of defence against 'content rot' and 'findability' issues.

Inside the business
  • Intranet Specialist (your direct manager)
  • Content Owners (people from HR, Marketing, IT who own specific content)
  • Internal Communications Team
  • IT Help Desk (you'll get escalated queries from them)
  • General Employees (your users)

9What you need before you start

Not a wish list. The things you would be expected to already have.

  • Strong written and verbal communication skills in English.
  • Basic computer literacy (comfortable with Microsoft Office suite or Google Workspace).
  • A genuine interest in how people find and use information online.
  • A willingness to learn new software and processes quickly.
  • A methodical and organised approach to tasks.
  • The ability to work effectively as part of a team.

10What to practise next

Where the job is going, and what to do about it starting this week.

Advanced Intranet Platform Features

As you gain experience, you'll need to go beyond basic content publishing. Understanding more complex features like audience targeting, content scheduling, and basic workflow automation will make you much more effective.

Audience Targeting · Content Workflows · Web Part Configuration

  • This week: Ask your manager to show you one advanced feature you haven't used yet and try it out in a test environment.
  • This month: Shadow your manager or a senior colleague during a task that involves a more complex platform feature.
  • Month 2: Take a relevant online course or tutorial on advanced features of our specific DXP (e.g., SharePoint Online advanced user training).
  • Month 3: Propose a small project where you can apply one of these new advanced features, even if it's just for a test.

Quick win: Volunteer to take on tasks that involve slightly more complex platform features, even if you need extra guidance. The best way to learn is by doing.

Basic Data Visualisation & Reporting

While you start by pulling reports, the next step is to understand what the numbers mean and how to present them clearly. Being able to create simple charts or dashboards will help you communicate insights more effectively.

Key Metrics Identification · Simple Chart Types · Data Storytelling

  • This week: Look at existing reports and try to understand the story they're telling. Ask your manager to explain any confusing charts.
  • This month: Use Excel or Google Sheets to create a simple chart based on some intranet data (e.g., top 10 most viewed pages).
  • Month 2: Find some online tutorials on basic data visualisation principles and best practices.
  • Month 3: Try to summarise a weekly intranet report using 2-3 key bullet points and a simple chart for your manager.

Quick win: When you pull a report, spend five minutes trying to identify the 'top 3 takeaways' before sharing it. This starts building your analytical muscle.

11Staying current once you are in

What people here do to keep up
  • Attending webinars or online courses on content management, information architecture, or digital employee experience.
  • Joining relevant online communities or forums to learn from other intranet professionals.
  • Reading industry blogs and articles to stay up-to-date on trends in Knowledge Management and digital workplaces.
  • Taking advantage of internal training opportunities on our DXP platform and related tools.

12The rising capability

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

Prompt Engineering (for Content Tasks)

AI tools like ChatGPT and Claude are becoming incredibly powerful for drafting, summarising, and even reformatting content. Learning how to 'talk' to these AIs effectively will significantly boost your productivity.

  • Clear Instructions
  • Context Provision
  • Iterative Refinement
  • Output Validation

13What you’ll use

What you’ll use

Skills this role draws on

Technical

  • Information Architecture (Basic Understanding)
  • Content Strategy & Governance (Following Guidelines)
  • User Experience (UX) Principles (Interpretation)
  • Taxonomy & Metadata Management (Application)

14The pathway

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

  1. 1

    Administrative Assistant / Office Coordinator

    1-2 years

    Skills to master

    • Organisation, attention to detail, basic digital literacy, communication, supporting multiple stakeholders.

    You're ready to move on when

    • You're the person who always organises the shared drives perfectly.
    • You're often asked to help colleagues with basic tech issues.
    • You enjoy creating clear, helpful documents or guides for others.
  2. 2

    Marketing Assistant / Digital Content Support

    1-2 years

    Skills to master

    • Content creation (basic), web publishing, understanding audience needs, using CMS platforms, digital asset management.

    You're ready to move on when

    • You've managed updates on a company website or social media.
    • You understand the importance of clear, engaging content.
    • You're comfortable with basic image editing or web formatting.
  3. 3

    Customer Service / Help Desk Representative

    1-2 years

    Skills to master

    • Problem-solving, active listening, patience, clear communication (verbal and written), understanding user frustration.

    You're ready to move on when

    • You're great at helping people find answers to their questions.
    • You're calm and patient when dealing with frustrated users.
    • You often spot patterns in customer queries that suggest a bigger issue.

15Where this role leads

The long view: This work can lead to a senior analyst or UX specialist role, or into managing intranet strategy and digital employee experience.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Intranet Content Coordinator is actually changing.

Where it leads

Roles this leads to

The record names a next step, but the catalogue has no page for it yet:

  • Intranet Specialist (Level 2)

How you would learn this

One to one, on the work you already do

A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.

A lesson from Digital Marketing, worked against Intranet Content Coordinator.

Digital Marketing Level 2

Applied to your work in Intranet Content Coordinator

This unit aims to provide learners with an understanding of digital marketing approaches and their application in different sectors. Learners will analyse the advantages and disadvantages of various strategies, evaluate successful and unsuccessful campaigns, and understand how to measure the effectiveness of digital marketing efforts.

How the thinking builds
  1. 1 Remember
  2. 2 Understand
  3. 3 Apply
  4. 4 Analyse
  5. 5 Evaluate
  6. 6 Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time.

Start my Intranet Content Coordinator plan, free
See Your Progress Grow Illustration
Intranet Content Coordinator
  • Information Architecture (Basic Understanding)
  • Content Strategy & Governance (Following Guidelines)
  • User Experience (UX) Principles (Interpretation)
  • Taxonomy & Metadata Management (Application)
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

16The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Intranet Content Coordinator is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

  1. Intranet Specialist (Level 2)

    2-3 years in this role

    You'll move from executing tasks to owning specific workstreams and making routine decisions. You'll also start informally guiding new joiners.

    • Advanced DXP platform configuration (e.g., setting up new site sections, managing complex permissions).
    • Basic user research (e.g., running simple surveys, analysing feedback).
    • More in-depth search configuration (e.g., managing keywords, best bets).
Working with AI on the job

Working with AI

Where AI is starting to help

Let's be real, some parts of managing an intranet can be a bit of a grind. But what if you could ditch the boring bits and focus on the stuff that really matters? We're not talking about replacing you, but giving you a super-powered assistant. AI tools are already here, and they're changing how we manage content and support our colleagues.

In Knowledge Management, AI isn't just a buzzword; it's a practical tool that can take the heavy lifting out of content auditing, tagging, and even drafting communications. For an Intranet Content Coordinator, this means less time on manual, repetitive tasks and more time learning, improving, and making a real impact on our employee experience.

Automated Content Intelligence

Imagine AI scanning all our new and existing content, automatically suggesting the right tags and categories. It can even spot duplicate information or flag content that's getting a bit old and needs a review. You'll use these suggestions to keep our intranet tidy and searchable, saving you hours of manual classification.

Smart Search Insights

AI can help us understand what people are really looking for on the intranet. It analyses search queries and navigation paths to show us trends and highlight where people are getting stuck. You'll get reports that tell you, 'Hey, lots of people are searching for X and not finding it!' This helps us proactively create or improve content before it becomes a big problem.

Drafting & Summarising Assistant

Need to draft a quick 'how-to' guide or summarise a long policy document for a web page? AI can give you a solid first draft in minutes. You'll then refine it, ensuring it meets our tone and style. This turns a blank page into an editing task, making content creation much faster and less daunting.

Governance & Comms Support

Even basic governance documents or internal communications can be a pain to start. AI can help you draft initial versions of content style guides, simple policies, or launch announcements for new intranet features. It's like having a writing partner that handles the first pass, freeing you up to focus on the important details and approvals.

Common questions

Common questions

How do you become an Intranet Content Coordinator?

Common routes in include Administrative Assistant / Office Coordinator (1-2 years), Marketing Assistant / Digital Content Support (1-2 years) and Customer Service / Help Desk Representative (1-2 years). Times vary with prior experience.

Where can an Intranet Content Coordinator progress to?

This role can lead on to Intranet Specialist (2-3 years in this role), depending on the skills you build.

What new skills matter most for an Intranet Content Coordinator?

Increasingly, Prompt Engineering (for Content Tasks). These are the skills our record of this role lists as growing.

Free tools

Want a read on where you stand?

Three free tools, no account needed. Each one ends with a role, a level and a way in.

Read the Zavmo manifesto to understand how you will be taught Meet your tutors

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17Where to go from here

Other roles at Level 2

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

 More jobs in knowledge management

Stay in the field you know and move sideways rather than up.
If you leave this industry

The skills built here, content strategy, user experience, digital platforms, carry into external website management, digital marketing, product management for internal tools, or information architecture in other industries.

This role profile is © 2026 Growth Engineering Technologies Ltd. Built from UK occupational standards and regulated qualification data, and written for Zavmo.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Start my Intranet Content Coordinator plan, free What happens next: a free account, then we build your plan as you set up. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.