The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Lead Innovation Strategist (L4) from within
2-4 years as an L4Skills to master
- Mastering program-level management, developing new methodologies, becoming a trusted advisor to senior business stakeholders, and demonstrating informal leadership by mentoring junior colleagues.
You're ready to move on when
- Successfully led 2-3 complex innovation programs end-to-end, delivering tangible business outcomes.
- Consistently received strong feedback from senior stakeholders on strategic advice and influence.
- Actively mentored junior consultants, helping them grow and take on more responsibility.
- Proven ability to manage ambiguity and navigate internal politics effectively.
- 2
External Management Consultant (Innovation Practice)
Typically 3-5 years at Manager/Senior Manager level in a top-tier consulting firm's innovation practiceSkills to master
- Translating external client experience to an internal context, adapting to corporate culture, building internal networks quickly, and demonstrating a strong understanding of our specific industry sector.
You're ready to move on when
- A strong portfolio of innovation projects delivered for external clients, with clear impact.
- Experience leading project teams and managing client relationships.
- Demonstrated ability to quickly grasp new industry domains and apply innovation frameworks.
- Strong references from senior client-side or consulting leadership.
- 3
Product Manager / Head of Product (from within a business unit)
5-8 years as a Senior Product Manager or Head of Product, with a focus on new product developmentSkills to master
- Broadening from product-specific innovation to portfolio-level strategy, adapting to a consulting mindset (influencing without direct control), and developing a deeper understanding of diverse innovation methodologies beyond product lifecycle management.
You're ready to move on when
- Successfully launched and scaled multiple new products or features, showing strong commercial acumen.
- Experience leading cross-functional product teams.
- Demonstrated ability to identify market opportunities and translate them into product strategy.
- A clear interest and some experience in broader innovation frameworks (e.g., Design Thinking, Lean Startup).