The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Event Communications Coordinator
1-2 yearsSkills to master
- Error-free content drafting, basic email platform usage, social media scheduling, understanding of event timelines, attention to detail.
You're ready to move on when
- Consistently delivers accurate and timely communications with minimal supervision.
- Proactively identifies minor issues and proposes solutions.
- Demonstrates a strong understanding of our brand voice and messaging guidelines.
- Takes initiative to learn new features within comms platforms.
- 2
Digital Marketing Executive (with Event Focus)
2-3 yearsSkills to master
- Email campaign management, social media strategy, basic analytics interpretation, content creation for digital channels, A/B testing.
You're ready to move on when
- Successfully manages end-to-end digital campaigns with measurable results.
- Can analyse campaign performance and suggest optimisations.
- Comfortable working with multiple digital tools and platforms.
- Demonstrates an understanding of the full marketing funnel.
- 3
Marketing Assistant (Generalist)
2-4 yearsSkills to master
- Copywriting, content creation, project coordination, stakeholder communication, understanding of various marketing channels, basic reporting.
You're ready to move on when
- Has supported multiple marketing initiatives, including event-related ones.
- Shows strong organisational and communication skills across different projects.
- Expresses a clear interest and aptitude for specialising in event communications.
- Has taken on more responsibility and ownership in previous roles.