The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Junior Business Analyst / Data Analyst
2-3 yearsSkills to master
- Data cleaning and manipulation in Excel, basic reporting, understanding business metrics, stakeholder communication, attention to detail.
You're ready to move on when
- Consistently delivers accurate and insightful reports.
- Proactively identifies data quality issues and proposes solutions.
- Can clearly explain complex data findings to non-technical colleagues.
- Has taken initiative to learn new analytical tools or techniques.
- 2
Market Research Assistant
2-4 yearsSkills to master
- Primary and secondary research methodologies, survey design, data synthesis, report writing, understanding market dynamics.
You're ready to move on when
- Can independently execute research projects from start to finish.
- Demonstrates critical thinking in evaluating research sources and findings.
- Produces well-structured and evidence-based research reports.
- Has experience presenting research findings to internal clients.
- 3
Sales Operations Analyst
3-5 yearsSkills to master
- CRM data analysis (e.g., Salesforce), sales pipeline reporting, understanding sales processes, identifying sales blockers, competitive positioning.
You're ready to move on when
- Deep understanding of sales performance metrics and drivers.
- Can extract and analyse data from CRM systems effectively.
- Has experience creating sales enablement materials or battlecards.
- Frequently collaborates with sales leadership to improve processes.