The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Senior Insights Analyst (Internal Promotion)
3-5 years as a Senior AnalystSkills to master
- Mastering end-to-end project ownership, demonstrating strong mentorship capabilities, and consistently delivering high-quality, impactful strategic analyses. You'll need to show you can lead, not just execute.
You're ready to move on when
- Consistently leading complex projects with minimal supervision.
- Positive feedback from junior colleagues you've mentored.
- Proactively identifying new strategic questions, not just answering existing ones.
- Strong track record of influencing decisions at the Director level.
- 2
Management Consultant (External Hire)
5-8 years at a top-tier consulting firm (e.g., McKinsey, Bain, BCG, or boutique strategy house)Skills to master
- Bringing a structured problem-solving approach, experience in diverse industries, and strong client management/influence skills. You'll need to adapt your consulting toolkit to an in-house context.
You're ready to move on when
- Experience leading engagement teams and owning client relationships.
- Demonstrable impact on client strategy and operations.
- Strong presentation and communication skills for executive audiences.
- Ability to quickly get up to speed on new industries and business models.
- 3
Product Strategist / Product Lead (Internal or External)
6-10 years in product management or product strategy rolesSkills to master
- Deep understanding of product lifecycle, market fit, customer needs, and competitive product landscapes. You'll need to translate product insights into broader corporate strategy.
You're ready to move on when
- Successful launch and scaling of significant product features or lines.
- Experience conducting market research and competitive analysis for product development.
- Ability to define product vision and roadmap, influencing cross-functional teams.
- Strong analytical skills applied to product performance and market opportunity.