UK

United Kingdom · Corporate strategy · Principal/Manager (12-16 years)

Principal Strategist

Here is the whole job, in plain words. What it is, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

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  • Experience bandPrincipal/Manager (12-16 years)
  • Direct reportsNo direct reports
  • Reports toDirector, Corporate Strategy
  • UK framework levelUsually a professional owning their own work, or leading a small team

Also advertised as Head of Strategy (Specific Pillar) · Senior Strategy Manager · Lead Strategic Insights Manager · Strategy Principal

Built on 43,079 real UK job descriptions we analysed · grounded in qualifications employers recognise

Two short quizzes about you

1From this job to a course

The qualifications matched to this job

OCNLR Level 4 Certificate in Business Administration OCN London · Level 4 · covers 1 of 4 standards
NOCN Level 4 certificate for Data Analysts NOCN · Level 4 · covers 1 of 4 standards
Focus Awards Level 4 NVQ Diploma in Customer Service (RQF) Focus Awards Limited · Level 4 · covers 1 of 4 standards
Pearson BTEC Level 5 Higher National Diploma in Computing for England Pearson Education Ltd · Level 5 · covers 1 of 4 standards
Pearson BTEC Level 4 Higher National Certificate in Computing for England Pearson Education Ltd · Level 4 · covers 1 of 4 standards
Pearson BTEC Level 5 Higher National Diploma in Digital Technologies Pearson Education Ltd · Level 5 · covers 1 of 4 standards

Matched from the standards this job is measured against: a suggestion, not an official ruling.

The units you would start with

Contribute to Innovation in a Business Environment OCNLR Level 4 Certificate in Business Administration
Data Analytics Primer NOCN Level 4 certificate for Data Analysts
Encourage innovation Focus Awards Level 4 NVQ Diploma in Customer Service (RQF)
Data Analytics Pearson BTEC Level 5 Higher National Diploma in Computing for England

The future skills this job leans on

AI Fluency working with AI as a thinking partner
Data Fluency turning numbers into a decision
AI Governance Fluency using AI responsibly
Foresight Fluency seeing round the corner
Change Fluency taking people through change
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Your Plan Illustration

Built for Principal Strategist

4 units that map to this job, from the qualifications that cover it.

  1. Contribute to Innovation in a Business Environment OCN London · covers 1 of 4 standards Level 4
  2. Data Analytics Primer NOCN · covers 1 of 4 standards Level 4
  3. Encourage innovation Focus Awards Limited · covers 1 of 4 standards Level 4
  4. Data Analytics Pearson Education Ltd · covers 1 of 4 standards Level 5
These are the real units behind this job, in the order they rank for it. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

2AI and this work

Will AI change your work as a Principal Strategist?

Nobody can say exactly how. Here is what this job is being asked for next, and where to start.

The new skills this role is being asked for

  • AI-Powered Strategic Foresight
  • Ecosystem Strategy & Platform Economics
Why each one is rising

The future skills this job leans on

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

What happens when you start

Next, a free account. We build your Principal Strategist plan as you set up, starting with a Future Fluency module on using AI in your job. No card.

Your first Future Fluency module is free. After that, your AI tutor is £70 a month.

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3What this role really is

A Principal Strategist works out which questions a business should be asking, then finds answers that shape where money and effort go.

4What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

SQL (PostgreSQL, T-SQL) Strategic

Specifying complex data requirements for new strategic analyses, guiding data engineers on optimal data structures, and performing ad-hoc deep dives into enterprise data to validate assumptions for major projects. You won't be writing production code, but you'll know what's possible and what to ask for.

Python (pandas, NumPy) Strategic

Overseeing complex data manipulation and statistical analysis scripts, reviewing code from junior analysts, and understanding the capabilities for advanced analytics. You'll use it to prototype new analytical approaches and validate complex models, but your focus is on the strategic application.

Excel (Power Query, XLOOKUP, VBA) Strategic

Architecting and auditing highly complex financial models and business cases, debugging intricate VBA macros, and setting best practices for spreadsheet modelling across the team. Your focus is on the integrity and defensibility of the model, not just building it from scratch every time.

Tableau Desktop/Server & Power BI Premium Strategic

Setting the enterprise standard for strategic BI dashboards, evaluating new visualisation platforms, ensuring data governance within BI tools, and designing compelling, story-driven executive visualisations. You're thinking about how BI can influence strategic decisions, not just report on past performance.

Confluence, Miro, PowerPoint Strategic

Designing entire Confluence spaces for major strategic initiatives, facilitating complex, multi-day strategy sessions using Miro, and crafting C-suite/Board-level presentations that influence multi-million pound decisions. PowerPoint is a tool of influence for you, not just reporting.

Snowflake & SAP S/4HANA (or Oracle ERP) Architect

Influencing enterprise data strategy, helping define the 'single source of truth' for key business metrics, and liaising with IT and data engineering on data governance and pipeline requirements for strategic data assets. You'll understand the data landscape deeply enough to specify what's needed for future strategic analysis.

Anaplan (or Pigment, Workday Adaptive Planning) Advanced/Strategic

Designing and architecting strategic planning models within Anaplan, leading cross-functional planning cycles, and ensuring the platform supports our long-range strategic objectives. You'll be a key user and influencer of our strategic planning technology.

5What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choiceComing in Where you are nowThe step above
Project Scope & Methodology Follows defined methodology, escalates scope changes. Selects methodology for routine projects, consults on major changes. Defines methodology for complex projects, consults Director on strategic alignment.
Budget Allocation (Project Specific) No authority; escalates all spend. Approves spend up to £1K for tools/resources. Recommends budget up to £5K; approves spend up to £2.5K.
Strategic Recommendation Presents findings, no recommendation authority. Proposes recommendations for project-level issues. Makes recommendations on workstream outcomes, with Director input.
Team/Resource Allocation None. Informal guidance to peers. Mentors 0-2 junior analysts, allocates tasks within own project.

6How you'll be judged

The scoreboard, and what is not on it. The hard targets, how often each is actually looked at, and the quiet signals that never reach a dashboard.

P&L Impact of Strategic Recommendations
Measurable financial outcomes directly attributable to your strategic recommendations.
Target · Identify and influence £5M+ in new revenue or cost savings annually.

Your market entry strategy for a new region is projected to add £7M to the top line over three years, with £2M realised in year one. Or, your divestiture analysis leads to a £3M annual cost saving.

Strategic Recommendation Adoption Rate
The percentage of your major strategic recommendations that are approved and actively pursued by the executive committee or board.
Target · >75% adoption rate for key initiatives.

You present four major strategic options for Q2. Three are approved for further investment or implementation. That's a 75% adoption rate.

Strategic Planning Maturity Improvement
How much you improve the organisation's overall strategic planning capabilities and processes.
Target · Increase internal stakeholder satisfaction with strategic planning by 10% year-on-year.

Stakeholder feedback on the annual strategic planning cycle shows a marked improvement in clarity, data quality, and actionable outcomes compared to the previous year.

Accuracy of Market Sizing & Forecasts
How close your initial market sizing and financial forecasts are to actual market performance or project outcomes.
Target · Within ±10% variance for key strategic forecasts over a 12-month horizon.

Your TAM model predicted a £200M market opportunity. After 12 months, the actual market size is estimated at £215M, well within the target variance.

Executive Influence & Credibility
Your ability to influence senior leaders and be seen as a trusted advisor, not just an analyst.
  • You're proactively invited to C-suite discussions on new initiatives. Executives seek your opinion before forming their own. Your recommendations are debated seriously, not just 'heard'. You're seen as the 'go-to' person for complex strategic challenges.
Quality of Strategic Problem Structuring
How effectively you deconstruct ambiguous, complex business problems into clear, logical, and actionable analytical frameworks.
  • Your initial project proposals clearly define the scope, key hypotheses, and analytical approach. You consistently use MECE frameworks. Your issue trees are robust and guide the team effectively. You avoid 'analysis paralysis' by focusing on critical paths.
Mentorship & Capability Building
Your contribution to developing the skills and strategic thinking of junior team members.
  • Junior analysts on your projects show measurable improvement in their analytical rigour and presentation skills. They actively seek your guidance. You're regularly providing constructive feedback and coaching.
Strategic Narrative & Communication
Your ability to distil complex analysis into compelling, concise, and persuasive narratives for executive and board audiences.
  • Your board-level presentations are clear, impactful, and lead to decisive action. You can explain the 'so what' of a complex model in two sentences. You're able to anticipate and address executive questions effectively.

7Would you like it

Both sides. What people enjoy, and what grinds them down.

What people enjoy
Shaping the Future

You get a real buzz from seeing your strategic recommendations directly influence where the company invests, what markets we enter, or how we compete. You're excited by the idea of leaving a tangible mark on the business's long-term trajectory.

Your analysis leads to the decision to acquire a smaller company, and you get to see that integration and new capability come to life.

Solving Complex Puzzles

You thrive on ambiguous, ill-defined problems that require deep analytical rigour and creative structuring. The harder the problem, the more engaged you are. You love the process of deconstructing a huge challenge into solvable parts.

Being tasked with figuring out 'why our market share is declining in Europe' and building a comprehensive strategy to reverse it.

Intellectual Challenge & Growth

You're constantly learning new frameworks, exploring new data sources, and refining your strategic thinking. You enjoy the intellectual sparring with senior leaders and peers, always pushing yourself and others to think more deeply.

Learning a new market sizing methodology and applying it to a completely novel industry, then defending your approach to the board.

What frustrates people
  • The Data Scavenger Hunt: Spending 60% of your time just finding, cleaning, and stitching together messy, incomplete data from ten different systems before you can even begin the actual analysis.
  • The Answer in Search of Data: Dealing with stakeholders who have already made up their minds and just want you to find data to support their preconceived conclusion, rather than objective truth.
  • The 'Simple' Request: The late-afternoon email from an executive starting with 'Quick question...' that you know is actually a week-long, complex analysis project in disguise, completely derailing your plans.
  • The HiPPO Override: Spending weeks building a robust, data-driven recommendation only to have it overturned in a 30-minute meeting by a senior executive's gut feeling, with little explanation.
  • The Last-Mile Problem: Your nuanced, 20-page analysis deck gets boiled down to a single, oversimplified (and possibly misleading) chart in the final board presentation, losing all the caveats.
  • Shifting Goalposts: Key assumptions or project requirements change halfway through the analysis, forcing you to rework days or weeks of effort, often with no extension to the deadline.
  • Being the Bearer of Bad News: Your job is to present objective reality, which often means telling a powerful leader their pet project is not viable or that their market projections are wildly optimistic.
What this role does not give you
  • A predictable, routine workload with clear-cut tasks.
  • Guaranteed implementation of every recommendation you make.
  • A quiet, heads-down analytical role with minimal stakeholder interaction.
  • Immediate gratification – strategic impact often takes months or years to materialise.

8Who you work with

This role directly shapes the company's strategic roadmap, influencing investment decisions, market positioning, and long-term growth. Your work will directly impact our P&L, potentially identifying new revenue streams or optimising significant cost centres. It's about ensuring we're playing the right game, in the right markets, with the right strategy.

Inside the business
  • C-Suite (CEO, CFO, CPO)
  • Heads of Product, Sales, Marketing, Operations
  • Finance Leadership
  • Data & Analytics Teams
Outside the business
  • Industry Analysts (Gartner, Forrester)
  • Consulting Partners (on specific projects)
  • Potential M&A targets
  • Market Research Vendors

9What you need before you start

Not a wish list. The things you would be expected to already have.

  • Demonstrable experience leading complex analytical projects from end-to-end, not just contributing to parts.
  • Proven ability to build and defend robust financial models and business cases for multi-million pound decisions.
  • A track record of influencing senior stakeholders (Director-level and above) with data-driven recommendations.
  • Experience mentoring junior analysts or leading small project teams.
  • Deep expertise in at least two core strategic methodologies (e.g., competitive intelligence, market sizing, M&A analysis).
  • Mastery of SQL, Python (for data analysis), and advanced Excel capabilities (Power Query/VBA) – not just basic use.
  • Strong understanding of SaaS business models and key financial/operational metrics.

10What to practise next

Where the job is going, and what to do about it starting this week.

Advanced Data Governance & Data Mesh Architectures

As data volumes explode and AI models become more prevalent, robust data governance and decentralised data mesh architectures are becoming critical. Strategists need to understand these concepts to ensure our data foundation can support future strategic initiatives and maintain data integrity.

Data as a Product · Federated Governance · Data Lineage & Quality Automation

  • This quarter: Attend a workshop or webinar on Data Mesh concepts.
  • Next quarter: Work closely with our Data Engineering team to understand our current data governance challenges and future roadmap.
  • Month 4-6: Propose improvements to our strategic data asset management, leveraging data mesh principles.
  • Ongoing: Advocate for data quality and accessibility as a strategic imperative in all projects.

Quick win: Review the data lineage for one critical strategic metric. Can you trace it back to its source and identify any potential quality issues?

11Staying current once you are in

What people here do to keep up
  • Regularly engage with industry thought leadership (e.g., McKinsey Quarterly, HBR, Gartner reports) to stay abreast of market trends and strategic frameworks.
  • Participate in executive education programmes or workshops focused on advanced strategic planning, M&A, or digital transformation.
  • Attend relevant industry conferences (e.g., SaaStock, FinTech Week) to build your network and gather competitive intelligence.
  • Seek out opportunities to mentor junior colleagues, as teaching reinforces your own understanding and leadership skills.
  • Actively contribute to internal knowledge sharing sessions, presenting your strategic insights and methodologies to the wider team.

12The rising capability

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

AI-Powered Strategic Foresight

AI and advanced analytics are moving beyond just reporting on the past to predicting the future with greater accuracy and identifying weak signals of disruption. Strategists who can harness these tools will gain a significant competitive edge, spotting opportunities or threats before others.

  • Predictive Modelling with LLMs
  • Agent-Based Simulation
  • Weak Signal Detection
  • Ethical AI in Strategy

Ecosystem Strategy & Platform Economics

Few companies operate in isolation anymore; success increasingly depends on building and navigating complex business ecosystems. Understanding platform economics, network effects, and partnership strategies will be crucial for identifying new growth avenues and competitive moats.

  • Network Effects (Direct & Indirect)
  • Multi-Sided Platforms
  • Partnership & Alliance Strategy
  • API Economy & Open Innovation

13What you’ll use

What you’ll use

Skills this role draws on

Technical

  • Competitive Intelligence & Analysis
  • Market Sizing & TAM/SAM/SOM Analysis
  • Financial Modelling & Business Case Development
  • Hypothesis-Driven Analysis
  • Scenario Planning & Sensitivity Analysis
  • Qualitative & Quantitative Research Synthesis

14The pathway

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

  1. 1

    Senior Strategy Analyst (Internal Promotion)

    3-5 years as a Senior Strategy Analyst (L3-L4)

    Skills to master

    • Deep expertise in a specific strategic domain, proven ability to lead projects end-to-end, strong executive communication and influence, consistent delivery of high-impact strategic recommendations.

    You're ready to move on when

    • You're the 'go-to' person for a complex strategic area, consistently bringing novel insights.
    • You've successfully led 2-3 major strategic projects that resulted in executive-level decisions.
    • You're regularly sought out by junior analysts for mentorship and guidance.
    • You can confidently present complex strategic analyses to Director-level stakeholders and handle tough questions.
  2. 2

    Management Consultant (Top-Tier Firm)

    5-8 years at a top-tier consulting firm (e.g., McKinsey, Bain, BCG, Deloitte Strategy) at Engagement Manager or Project Leader level.

    Skills to master

    • Structured problem-solving, hypothesis-driven analysis, executive communication, client management, building robust financial models, and leading project teams.

    You're ready to move on when

    • You've managed multiple client engagements, delivering strategic recommendations that led to significant business outcomes.
    • You're adept at navigating complex client politics and building strong relationships.
    • You have experience across various industries, bringing a fresh perspective.
    • You can quickly get up to speed on new industries and business models.
  3. 3

    Investment Banking / Private Equity Associate/VP

    6-10 years in M&A, corporate finance, or private equity, typically at Associate or VP level.

    Skills to master

    • Advanced financial modelling, valuation techniques, due diligence, deal structuring, market analysis, and executive-level presentation skills.

    You're ready to move on when

    • You've worked on multiple M&A transactions, from origination through to closing.
    • You can build and audit complex valuation models (DCF, multiples, etc.) with your eyes closed.
    • You understand the drivers of shareholder value and how strategic decisions impact it.
    • You're comfortable presenting to senior partners and clients on high-stakes financial decisions.

15Where this role leads

The long view: Work at this level can lead to setting strategic direction across a whole organisation, or into roles that combine strategy with running a business.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Principal Strategist is actually changing.

Where it leads

Roles this leads to

Also named as a next step, with no page in the catalogue yet:

  • Head of Corporate Development / M&A

How you would learn this

One to one, on the work you already do

A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.

A lesson from Contribute to Innovation in a Business Environment, worked against Principal Strategist.

Contribute to Innovation in a Business Environment Level 4

Applied to your work in Principal Strategist

This unit aims to provide learners with an understanding of the role of innovation in a business environment and the methods for researching and developing new approaches and solutions. Learners will be able to apply appropriate tools and techniques to research and develop ideas, and understand how to present suggestions for new approaches.

How the thinking builds
  1. 1 Remember
  2. 2 Understand
  3. 3 Apply
  4. 4 Analyse
  5. 5 Evaluate
  6. 6 Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time.

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See Your Progress Grow Illustration
Principal Strategist
  • Competitive Intelligence & Analysis
  • Market Sizing & TAM/SAM/SOM Analysis
  • Financial Modelling & Business Case Development
  • Hypothesis-Driven Analysis
  • Scenario Planning & Sensitivity Analysis
  • Qualitative & Quantitative Research Synthesis
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

16The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Principal Strategist is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

  1. Director, Corporate Strategy (L6)

    3-5 years as a Principal Strategist

    Move from owning a strategic pillar to directing the entire strategy function or being the primary strategic advisor to a business unit leader. You'll manage a team of strategists and own the strategy portfolio.

    • Enterprise Strategic Planning (leading the annual planning cycle)
    • M&A Integration Strategy (beyond just deal analysis)
    • Board-Level Communication & Influence
    • Budget Management (£2M-£10M+)

  2. Head of Corporate Development / M&A

    3-5 years as a Principal Strategist

    Specialise in M&A, leading the entire deal lifecycle from target identification and due diligence to negotiation and integration strategy. This is a highly specialised and impactful role.

    • Advanced Valuation & Deal Structuring
    • Due Diligence Management (financial, legal, commercial, operational)
    • M&A Pipeline Management
    • Integration Planning & Execution
Working with AI on the job

Working with AI

Where AI is starting to help

Let's be real, a huge chunk of strategic work involves sifting through mountains of data, reports, and trying to connect the dots. What if you could cut that time by a third? Our AI Productivity Hub isn't just a buzzword; it's a suite of tools and best practices designed to free you up from the grunt work, letting you focus on the actual strategic thinking that matters.

As a Principal Strategist, your time is precious. You should be shaping questions, not just answering them. Our internal AI tools help you automate the tedious parts of competitive intelligence, market research, and even drafting initial strategic narratives, so you can spend more time debating the 'so what?' with the C-suite and less time buried in PDFs.

Automated Competitive Intelligence Briefing

Imagine waking up to a concise, AI-generated summary of all competitor earnings calls, press releases, and key industry news. Our AI agents scan, summarise, and highlight key themes and direct quotes daily, giving you a head start before your first coffee. This means less time trawling news feeds and more time thinking about the implications.

Accelerated Exploratory Data Analysis (EDA)

Got a new, messy dataset from a potential M&A target or a new market? Instead of spending days on initial clean-up and correlation hunting, feed it into our AI analysis tools. They'll automatically identify key distributions, correlations, outliers, and potential data quality issues in minutes, giving you a solid starting point for deeper investigation. It's like having a junior analyst who never sleeps.

Instant Industry Report Synthesis

Forget spending a full day reading a 100-page Gartner or Forrester report. Our AI tools let you upload the PDF and ask specific questions: 'What are the top 3 trends in X market?', 'Summarise the vendor landscape for Y technology', or 'What are the key risks identified for Z strategy?'. Get the answers you need in minutes, not hours, so you can focus on synthesising across multiple sources.

First-Draft Strategic Narrative Generation

After you've done the heavy analytical lifting, getting that initial executive summary or PowerPoint narrative just right can be tough. Feed your key charts, data points, and bulleted takeaways into our generative AI. Ask it to write a first-draft narrative connecting your insights into a coherent, persuasive story. It won't be perfect, but it'll combat that 'blank page' syndrome and give you a strong starting point, saving you hours of drafting.

Common questions

Common questions

How do you become a Principal Strategist?

Common routes in include Senior Strategy Analyst (Internal Promotion) (3-5 years as a Senior Strategy Analyst (L3-L4)), Management Consultant (Top-Tier Firm) (5-8 years at a top-tier consulting firm (e.g., McKinsey, Bain, BCG, Deloitte Strategy) at Engagement Manager or Project Leader level.) and Investment Banking / Private Equity Associate/VP (6-10 years in M&A, corporate finance, or private equity, typically at Associate or VP level.). Times vary with prior experience.

Where can a Principal Strategist progress to?

This role can lead on to Director, Corporate Strategy (3-5 years as a Principal Strategist) and Head of Corporate Development / M&A (3-5 years as a Principal Strategist), depending on the skills you build.

What new skills matter most for a Principal Strategist?

Increasingly, AI-Powered Strategic Foresight and Ecosystem Strategy & Platform Economics. These are the skills our record of this role lists as growing.

Free tools

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Three free tools, no account needed. Each one ends with a role, a level and a way in.

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17Where to go from here

Other roles at Level 4

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

 More jobs in corporate strategy

Stay in the field you know and move sideways rather than up.
If you leave this industry

The analytical and strategic skills built in this role apply across industries. Similar senior strategy roles exist in technology companies, FinTechs, and traditional sectors going through digital change. The ability to break down complex problems and influence senior leaders carries across sectors.

This role profile is © 2026 Growth Engineering Technologies Ltd. Built from UK occupational standards and regulated qualification data, and written for Zavmo.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Start my Principal Strategist plan, free What happens next: a free account, then we build your plan as you set up. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.