United Kingdom · Marketing · Mid-Level (2-5 years)

Corporate Communications Manager

Here is the whole job, in plain words. What it is, a real day, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

Experience bandMid-Level (2-5 years)
Direct reportsNo direct reports
Reports toSenior Corporate Communications Manager
UK framework levelUsually a coordinator, or early in a professional job

Also advertised as Communications Specialist · Public Relations Manager · Internal Communications Lead

Built on an analysis of 43,079 real UK job descriptions · grounded in qualifications employers recognise

Start with a free Future Fluency check, tuned to Corporate Communications Manager

Ten quick questions, one per Future Fluency, asked against this role rather than a generic one. About five minutes, and no card.

Start the check, free

1What this role really is

You'll be the voice of our brand, helping to shape how the world sees us. This role is all about telling our story, managing our reputation, and making sure everyone—from our customers to our own team—hears a clear, consistent message. It's a busy job, but it's incredibly rewarding when you see your work make a real difference to how people perceive us. You'll often be the first point of contact for media, so a cool head and quick thinking are definitely needed. Honestly, it's a bit like being a brand's personal diplomat and storyteller all rolled into one.

2What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

Cision / Meltwater / Brandwatch (Media Monitoring)Intermediate

Building basic search queries, pulling pre-defined reports, and flagging notable media mentions for review and analysis. You'll be tracking what's being said about us.

PR Newswire / Business Wire (Press Release Distribution)Intermediate

Formatting and uploading approved press releases, managing distribution lists, and pulling basic performance reports to see who picked up our news.

Firstup (SocialChorus) / Simpplr (Internal Comms Platform)Basic

Posting pre-written content, managing user groups for specific announcements, and pulling standard engagement metrics like open rates and clicks for internal newsletters.

Asana / Monday.com (Collaboration & Project Management)Intermediate

Managing your personal tasks, updating project boards for comms campaigns, and participating in team channels and meetings to keep everyone in the loop.

PowerPoint / Google Slides (Presentation & Reporting)Intermediate

Creating clean, on-brand presentations from templates to share comms plans and results with internal stakeholders. You'll be turning data into easy-to-understand visuals.

Muck Rack / Prowly (Media Database & CRM)Basic

Looking up journalist contacts, building simple media lists for specific announcements, and logging interactions to keep track of our media relationships.

3What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choice	Coming in	Where you are now	The step above
Drafting External Communications (e.g., Press Releases)	Draft initial versions under close supervision; all content requires manager approval.	Independently draft and edit, seeking manager approval for final sign-off and Legal review.	Lead drafting and strategy, providing recommendations to Director; final sign-off often delegated for routine items.
Media Engagement (Inbound Enquiries)	Escalate all media enquiries to manager; assist with gathering information.	Handle Tier 3 (local/niche) media enquiries independently with approved statements; escalate Tier 1/2 to manager.	Manage Tier 1/2 media relationships and enquiries; provide counsel to executives on responses.
Internal Communications Content	Post pre-approved content on internal platforms.	Draft and schedule routine internal announcements; seek manager approval for sensitive topics.	Design and execute multi-channel internal campaigns; advise HR and leadership on internal messaging.
Budget Allocation (for specific projects/tools)	No budget authority; track expenses against allocated budget.	Manage small project budgets (up to £1,000) with manager oversight; recommend larger spend.	Manage programme budgets (up to £50K); approve vendor invoices within delegated authority.

4How you'll be judged

The scoreboard, honestly: the hard targets, how often each one is actually looked at, and the quiet human signals that never make it onto a dashboard.

Media Mentions (Positive)

The number of positive mentions our brand receives in relevant media outlets.

Target · Secure 15-20+ positive media mentions per quarter.

In Q3, you helped us get 18 positive articles in Tier 2 publications and 3 in Tier 1, hitting the target.

Media Monitoring Report Accuracy

How accurate your media monitoring and sentiment reports are, ensuring no key mentions are missed or miscategorised.

Target · Achieve 99% accuracy in media monitoring and sentiment reports.

During the last audit, only one minor misclassification was found in 200 monitored mentions, showing excellent attention to detail.

Internal Newsletter Engagement Rate

The percentage of employees who open and click through links in your internal communications.

Target · Achieve >40% open rate and >15% click-through rate on internal newsletters.

Last week's 'Company Update' newsletter saw a 45% open rate and 18% click-through, showing good engagement.

Press Release Distribution Reach

The number of unique media outlets and journalists who pick up and publish our press releases.

Target · Ensure our press releases are picked up by at least 10 unique Tier 2/3 media outlets per announcement.

Our recent product launch press release was carried by 12 industry blogs and regional news sites, showing good reach.

Message Consistency

How well our core messages are reflected across all external and internal communications you manage.

Feedback from senior leadership and other departments confirms consistent messaging. You'll spot and correct 'off-script' communications before they cause problems. Journalists often quote our key messages verbatim.

Media Relationship Quality

The strength and responsiveness of your relationships with key journalists and media contacts.

Journalists proactively reach out to you for comments or stories. You get quick responses to your pitches. Positive feedback from media contacts on your professionalism and helpfulness.

Internal Stakeholder Satisfaction

How satisfied internal teams (e.g., Product, Sales, HR) are with your communication support and advice.

Other departments regularly seek your input on their communications. Positive comments in 1-on-1s and informal feedback. You're seen as a trusted advisor, not just a 'doer'.

Crisis Response Effectiveness

Your ability to respond calmly and effectively to unexpected negative events or media enquiries.

During a minor issue, you quickly drafted holding statements and managed initial enquiries, preventing escalation. Your manager trusts you to handle tricky situations with minimal oversight.

5Would you like it

The honest version. What people enjoy, and what grinds them down.

What people enjoy

Shaping Public Opinion

You'll get a real buzz from seeing our company mentioned positively in the news, or knowing that a well-crafted message has changed someone's perception. You're driven by the idea of building and protecting a brand's reputation.

Seeing a journalist quote our CEO's key message verbatim in a major industry publication, knowing you helped craft that message.

Solving Complex Communication Puzzles

You enjoy the challenge of taking a complicated business update, a technical product feature, or even a tricky internal situation, and figuring out the simplest, most impactful way to explain it to different audiences. It's like being a translator for the business.

Distilling a complex new product feature into a single, compelling paragraph for a press release that both engineers and customers understand.

Being the Go-To for 'What Do We Say?'

You love being the person that other teams or even senior leaders come to when they're not sure how to communicate something important. You enjoy providing counsel and seeing your advice put into action.

A Product Manager comes to you asking for advice on how to announce a product delay to customers, and you provide a clear, empathetic plan.

What frustrates people

Having a crisp, powerful press release get watered down to meaningless corporate jargon after reviews from Legal, Product, Sales, HR, and the CEO's chief of staff.
The 5 PM Friday Fire Drill: an 'urgent' media inquiry or a negative social media post that blows up your weekend plans and requires an immediate, multi-stakeholder response.
Being the 'Messaging Police': constantly correcting other departments who go 'off-script' in sales decks, marketing materials, or public statements, then having to clean up the resulting confusion.
Trying to justify your budget and headcount to a data-driven CMO by quantifying the ROI of 'brand reputation' or 'crisis averted' – it's often hard to put a number on it.
Gently talking a senior leader out of a terrible idea for a blog post or a combative response to a critical article without damaging the relationship.

What this role does not give you

A quiet, predictable routine with minimal interruptions.
Complete creative freedom without needing multiple approvals.
Immediate, quantifiable ROI for every single piece of work you produce.
A role where you don't have to deal with internal politics or competing agendas.

6Who you work with

This role directly impacts our brand's public perception and internal culture. You'll be making sure our message is consistent across all channels, helping to build trust and credibility with everyone we deal with. A strong, clear voice from you means our marketing campaigns land better, our sales team has better stories to tell, and our employees feel informed and valued. Frankly, it's about making sure we're understood, which is pretty fundamental to everything we do.

Inside the business

Marketing Leadership Team
Product Development teams
Sales teams
Legal Department
HR and People Operations

Outside the business

Journalists and Media Outlets
Industry Analysts
Key Customers and Partners
Public Relations Agencies

7What you need before you start

Not a wish list. The things you would be expected to already have.

At least 2-3 years of hands-on experience in a communications, public relations, or internal comms role, either in-house or at an agency.
Demonstrable experience drafting and editing press releases, internal announcements, or social media content for a corporate brand.
Experience with at least one media monitoring tool (e.g., Cision, Meltwater) and one press release distribution service (e.g., PR Newswire).
A portfolio or examples of written communications you've produced (even if it's just a few strong pieces).
A good grasp of the UK media landscape and how different types of media operate.

8What to practise next

Where the job is going, and what to do about it starting this week.

Advanced Media Monitoring & Social Listening

The sheer volume of online conversation means basic monitoring isn't enough. You'll need to build more sophisticated queries and analyse trends, not just mentions, to spot issues and opportunities faster.

Boolean Logic for Complex Queries · Trend Identification · Competitor Benchmarking

This month: Take an online tutorial on advanced Boolean search operators for media monitoring tools.
Next month: Redesign one of our existing monitoring dashboards to include more granular sentiment and topic analysis.
Month 3: Present a monthly competitive media landscape report to the team, highlighting key trends and insights.
Month 4: Explore integrating social listening data with traditional media monitoring for a more holistic view.

Quick win: Review your current monitoring queries. Can you add any more specific terms or exclusions to make them more precise?

Internal Communications Platform Optimisation

Internal comms platforms are becoming more sophisticated, offering personalised content and deeper analytics. You'll need to go beyond basic posting to truly engage our employees and measure impact.

Audience Segmentation · Multi-Channel Internal Campaign Design · Advanced Engagement Analytics

This month: Explore the advanced features of our internal comms platform. What capabilities are we not using?
Next month: Plan and execute a small internal campaign targeting a specific employee group, using segmented content.
Month 3: Analyse the engagement data from your campaign and present insights on what worked and what could be improved.
Month 4: Research best practices for internal comms on platforms like ours and propose 2-3 new ideas.

Quick win: Start adding a simple poll or question to your next internal post to gather immediate feedback and boost interaction.

9Staying current once you are in

What people here do to keep up

Attending industry webinars and conferences (e.g., PRCA, CIPR events) to stay on top of trends.
Subscribing to key industry publications and newsletters (e.g., PRWeek, Campaign) to keep your finger on the pulse.
Taking online courses in areas like advanced writing, digital storytelling, or data visualisation.
Participating in internal training sessions on new product launches or company strategy.
Mentoring a more junior team member – you learn a lot by teaching, honestly.

10How the AI economy is changing work like this

Before we ask anything of you, here's what we can already say about AI and work of this kind:

The new skill this role is being asked for: Prompt Engineering & AI Content Curation

AI tools are already drafting content faster than humans. Your value will shift from generating first drafts to expertly guiding AI to produce excellent content, then refining and curating its output. Competitors are using this to produce more content with less effort.

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

Prompt Engineering & AI Content Curation

AI tools are already drafting content faster than humans. Your value will shift from generating first drafts to expertly guiding AI to produce excellent content, then refining and curating its output. Competitors are using this to produce more content with less effort.

Effective Prompting
AI Output Validation
Brand Voice Consistency with AI
Ethical AI Use in Comms

Data-Driven Comms Measurement & Storytelling

CMOs and boards increasingly want to see the tangible impact of communications, not just mentions. You'll need to go beyond basic reports and tell a compelling story with data. This means connecting comms efforts to business outcomes.

Advanced Sentiment Analysis
Share of Voice (SOV) Analysis
Comms-to-Business Impact Linkage
Effective Data Visualisation

What you’ll use

Skills this role draws on

Technical

Narrative Development & Message Framing
Reputation Management Principles
Stakeholder Mapping & Engagement
PESO Model Integration (Paid, Earned, Shared, Owned)
Basic Crisis Communications & Management

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

1
Communications Coordinator / Junior PR Executive
2-3 years
Skills to master
- Mastering basic media monitoring, drafting accurate press releases, building media lists, and supporting internal comms initiatives. Getting really good at the fundamentals.
You're ready to move on when
- Consistently delivering accurate and timely comms support.
- Proactively identifying opportunities for media coverage.
- Receiving positive feedback on written communication skills.
- Demonstrating a solid understanding of the company's core messages.
2
Marketing Executive (with Comms focus)
3-4 years
Skills to master
- Developing a strong understanding of overall marketing strategy, how comms fits in, and experience in content creation that has a public relations angle. You'll have a good grasp of the bigger picture.
You're ready to move on when
- Successfully managing small marketing campaigns with a PR component.
- Demonstrating strong copywriting and content creation skills for external audiences.
- Understanding how comms supports broader marketing objectives.
- Showing initiative in identifying PR opportunities within marketing campaigns.
3
Journalist / Editor (transitioning)
2-4 years
Skills to master
- Adapting journalistic writing style to corporate messaging, understanding internal stakeholder management, and learning corporate media relations protocols. You'll already be a great writer, but it's a different kind of writing.
You're ready to move on when
- Quickly grasping company messaging and brand voice.
- Successfully drafting corporate communications that meet business objectives.
- Building good relationships with internal teams.
- Demonstrating an understanding of the difference between news reporting and corporate advocacy.

11Where this role leads

The long view:Your journey here is what you make it. We're committed to helping you grow, whether that's up the management ladder, deeper into a specialist path, or even exploring different areas of Marketing. The key is your drive to learn and make a real impact.

Pay & demand

Typical pay £37,563 a year Source: ONS Annual Survey of Hours and Earnings, 2025 (provisional), under the Open Government Licence v3.0

The figure is the median for full-time employees in the ONS occupation this job title codes to (Public relations professionals), from the April 2025 survey — about six months old when published, as ASHE always is. It is that occupation's middle, not this role's. Half earn more.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Corporate Communications Manager is actually changing. In about two minutes, the free confidence check asks where you stand on each of the ten. That's the whole check, and it's what makes the plan yours rather than generic.

12The team that's yours

No two people are taught the same way. This is one-to-one, not one-to-many.

Zavmo is a hyper-personalised AI learning platform. Twelve virtual tutors, each with a different way of teaching, and one orchestration agent that picks the right one for the moment. So every single lesson is shaped around you, your role, and the way you learn. Not a course everyone sits through. A conversation built for you, and no one else.

…and nine more, matched to you after your first chat. Meet all twelve

Start free and meet yours

13What it feels like

A conversation, not a course

Because your tutor knows your role, your projects and your last session, learning sounds like this. And it's different for every single person:

Producing Creative Marketing Communications - Advertising Concepts and Solutions for ClientsLevel 4

Applied to your work in Corporate Communications Manager

This unit aims to equip learners with the knowledge and skills to produce creative marketing communications (advertising) concepts and solutions for clients. Learners will understand the key issues involved, be able to identify and agree on client requirements, and develop innovative and effective concepts tailored to meet those needs, incorporating client feedback and justifying their approach.

How the thinking builds

Remember
Understand
Apply
Analyse
Evaluate
Create

An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

One to one, not one to many

No two people run this the same way

A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.

Your actual work Every lesson is taught against a live piece of your own work, not a worked example from a textbook.
What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.

See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.

DemonstrateIllustration

Evidenced on your work in Corporate Communications Manager

You do not finish by watching something. You finish by showing it on the work you already do, against the measures this job is judged on.

Media Mentions (Positive)The number of positive mentions our brand receives in relevant media outlets.In Q3, you helped us get 18 positive articles in Tier 2 publications and 3 in Tier 1, hitting the target.Secure 15-20+ positive media mentions per quarter.
Media Monitoring Report AccuracyHow accurate your media monitoring and sentiment reports are, ensuring no key mentions are missed or miscategorised.During the last audit, only one minor misclassification was found in 200 monitored mentions, showing excellent attention to detail.Achieve 99% accuracy in media monitoring and sentiment reports.
Internal Newsletter Engagement RateThe percentage of employees who open and click through links in your internal communications.Last week's 'Company Update' newsletter saw a 45% open rate and 18% click-through, showing good engagement.Achieve >40% open rate and >15% click-through rate on internal newsletters.
Press Release Distribution ReachThe number of unique media outlets and journalists who pick up and publish our press releases.Our recent product launch press release was carried by 12 industry blogs and regional news sites, showing good reach.Ensure our press releases are picked up by at least 10 unique Tier 2/3 media outlets per announcement.

These are this job's own measures, with its own targets. Nothing is marked evidenced, because nobody has started this yet. Yours would fill in from the work you bring.

Your passport

This isn't a certificate you file away. It's a passport to the life you're designing.

Every credit you earn and every fluency you build adds up: evidence where it counts, carried with you. Zavmo keeps the map: where you are, where you're heading, and the next step, at your pace, around your life. From Corporate Communications Manager to Senior Corporate Communications Manager, and whatever you decide comes after.

Level 3 · in progressAI Fluency→ Senior Corporate Communications Manager→ your design

Where this takes you

Your journey here is what you make it. We're committed to helping you grow, whether that's up the management ladder, deeper into a specialist path, or even exploring different areas of Marketing. The key is your drive to learn and make a real impact.

See Your Progress GrowIllustration

Corporate Communications Manager

Narrative Development & Message Framing
Reputation Management Principles
Stakeholder Mapping & Engagement
PESO Model Integration (Paid, Earned, Shared, Owned)
Basic Crisis Communications & Management

This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

14The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Corporate Communications Manager is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

Senior Corporate Communications Manager
3-5 years
From L2 to L3 (Senior)
- Leading major product launch comms plans end-to-end.
- Serving as a primary comms advisor to specific business units.
- Developing and owning proactive media relations programmes.
- More in-depth crisis communications planning and execution.

Working with AI on the job

Working with AI

Where AI is starting to help

Let's be real, corporate communications can be a grind sometimes. Drafting, monitoring, reporting – it all takes time. But what if you could cut down on the tedious bits and focus more on strategy and building those crucial relationships? That's where AI comes in.

We're not talking about replacing you; we're talking about giving you a superpower. AI tools can handle the heavy lifting of repetitive tasks, meaning you get more time back in your week. Imagine fewer late nights and more impactful work. Here's a glimpse of how you'll actually use AI in this role:

First Draft Automation

Use generative AI (like Claude or ChatGPT) with custom instructions to create initial drafts of press releases, internal memos, social media updates, and FAQs based on a set of key facts. It's like having an instant writing assistant for that tricky blank page.

Sentiment Analysis Acceleration

Leverage AI-powered media monitoring tools to instantly analyse the tone and sentiment of thousands of articles and social posts. This helps you identify emerging negative themes or positive trends in real-time, replacing hours of manual reading.

Executive Briefing Prep

Use AI to quickly research a journalist's recent articles, interview style, and common questions. Synthesise this into a concise pre-briefing document for an executive, including suggested talking points and potential 'trap' questions. It drastically cuts down research time.

Message Consistency Check

Employ AI tools to scan all public-facing content (website, blog, press releases, marketing materials) to check for consistent use of key messaging, terminology, and boilerplate language, flagging any deviations. This automates the tedious but critical task of maintaining message discipline.

Common questions

How do you become a Corporate Communications Manager?

Common routes in include Communications Coordinator / Junior PR Executive (2-3 years), Marketing Executive (with Comms focus) (3-4 years) and Journalist / Editor (transitioning) (2-4 years). Times vary with prior experience.

Where can a Corporate Communications Manager progress to?

This role can lead on to Senior Corporate Communications Manager (3-5 years), depending on the skills you build.

What level is a Corporate Communications Manager in the UK?

This role aligns to RQF Level 3 on the UK framework, a guide to the depth of qualification it maps to, not a hard entry bar.

What new skills matter most for a Corporate Communications Manager?

Increasingly, Prompt Engineering & AI Content Curation and Data-Driven Comms Measurement & Storytelling. These are the areas where the higher-paid, future-proof work is heading.

The honest bit

You’ve started things before

Most of them were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.

There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.

And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.

What it costs

Less than one coaching session. Every month.

A single career-coaching hour costs more than a month of this, and it ends when the hour does. Zavmo doesn't. It's £70 a month, about £2.30 a day, for a companion that knows a Corporate Communications Manager, works on the job you actually do, and keeps going at your pace rather than a timetable's.

Searching and planning stay free. You only pay when you start learning.
Your credits are yours. Regulated, and they don't vanish when a subscription ends.
Cancel any time and billing stops. No notice period, no minimum term.

Your path, personalised

You have the map. Walking it is the part we do together.

This route runs to 10 national skill standards. That is a real journey.

Zavmo shapes a learning experience as unique as you are. It fits how you learn, your pace and the work you already do. Every step stays benchmarked to recognised national standards. That’s the plan for becoming a Corporate Communications Manager: personal to you, and it still counts. The first steps are free.

Independent research finds well-designed intelligent tutoring performs nearly as well as one-to-one human tutoring: VanLehn (2011), Educational Psychologist.

A private tutor in the UK averages £35–40 an hour . Zavmo is £70/month.

A Zavmo curriculum screen: a three-month plan built for a customer support lead, five Ofqual-regulated units and a hundred and ninety-six credits. — A real plan on learn.zavmo.ai: Ofqual-regulated units, credits, and a three-month run at your own pace.

Start free No commitment. See your first steps free.

15Where to go from here

Other roles at Level 3

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

Other roles in Marketing

Stay in the field you know and move sideways rather than up.

If you leave this industry

The skills you'll pick up here are highly transferable. You could move into comms roles in almost any industry, from tech to finance, healthcare to non-profit. The core principles of storytelling, reputation management, and stakeholder engagement are universal, even if the subject matter changes.

Not sure this is the right direction?

Work out what you actually want from work first, then come back and see which roles fit it. Takes about ten minutes.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Build my plan, free Here's the first ten minutes: a 2-minute confidence check → your personalised roadmap → meet the tutors matched to you. No card, cancel any time. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.

Corporate Communications Manager

What's rising in its place

Prompt Engineering & AI Content Curation

Data-Driven Comms Measurement & Storytelling

Skills this role draws on

Technical

How you actually get there, here

Communications Coordinator / Junior PR Executive

Marketing Executive (with Comms focus)

Journalist / Editor (transitioning)

The credential is what you can do today. These are what keep you valuable.

Roles this leads to

No two people are taught the same way. This is one-to-one, not one-to-many.

A conversation, not a course

No two people run this the same way

This isn't a certificate you file away. It's a passport to the life you're designing.

Your journey here is what you make it. We're committed to helping you grow, whether that's up the management ladder, deeper into a specialist path, or even exploring different areas of Marketing. The key is your drive to learn and make a real impact.

Everything else the record holds

The career path, and where it branches

Senior Corporate Communications Manager

Where AI is starting to help

First Draft Automation

Sentiment Analysis Acceleration

Executive Briefing Prep

Message Consistency Check

Common questions

You’ve started things before

Less than one coaching session. Every month.

You have the map. Walking it is the part we do together.