How you’d get it

How you’d get this certificate

  1. Zavmo teaches you. You learn the units one-to-one with an AI tutor, on your own work.
  2. You register with an approved centre. That is a college, training provider or employer Pearson Education Ltd has approved to offer this qualification. Zavmo is not an approved centre, so you register with them, not with us.
  3. The centre assesses, and Pearson Education Ltd awards. A qualified assessor at the centre judges your evidence, and the certificate comes from Pearson Education Ltd.

More on studying for a qualification

01What it is

BTEC Nationals are level 3 vocational qualifications that provide specialist, work-related learning in a range of sectors.

These are the units Pearson Education Ltd registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated. Zavmo teaches towards them on your own work, and work done here is recognised as prior learning under the agreements we hold.

Zavmo is not an awarding body, is not an approved centre, and is not affiliated with Pearson Education Ltd. It does the teaching and the mapping. Pearson Education Ltd sets this qualification and awards it, and a qualified human assessor makes the assessment decision.

Free first step

Try a free Future Fluency lesson first

The free part is a Future Fluency lesson on using AI at work. It is not part of this qualification. Next, a free account. We build your plan for this qualification as you set up. Teaching towards this qualification begins when you subscribe.

No card · Nothing to commit to

02The units

What each unit actually teaches you to do

2D Digital Graphics Real unit · Pearson Education Ltd
This unit introduces learners to the principles of 2D digital graphics, including colour theory, composition, and typography. You'll explore software tools, apply techniques to create and manipulate images, and evaluate the effectiveness of graphics for various purposes.

What you'll be able to do

  • Understand the principles of 2D digital graphics
  • Explore different software and tools used in 2D digital graphics
  • Apply techniques to create and manipulate 2D digital images
  • Evaluate the effectiveness of 2D digital graphics for different purposes
App Production Real unit · Pearson Education Ltd
It teaches you to plan, design, develop, test, and debug functional apps. You'll consider target audience and functionality, apply UI/UX design principles, use appropriate programming tools, and document the app development process.

What you'll be able to do

  • Plan the development of an app, considering target audience and functionality
  • Design the user interface (UI) and user experience (UX) of an app
  • Develop the app using appropriate programming languages and tools
  • Test the app for functionality, usability, and performance
  • Debug and refine the app based on testing results
  • Document the app development process
Coding for Web Based Media Real unit · Pearson Education Ltd
You'll understand and apply coding principles for web-based media using HTML, CSS, and JavaScript. The unit covers creating, testing, and debugging code, considering accessibility, and evaluating the functionality and usability of web-based media products.

What you'll be able to do

  • Understand the principles of coding for web-based media
  • Apply coding techniques to create web-based media
  • Test and debug code for web-based media
  • Evaluate the functionality and usability of web-based media
Digital Magazine Production Real unit · Pearson Education Ltd
You'll study the principles of digital magazine production, including planning, content creation, design, and distribution. They will understand team roles and legal considerations to produce a digital magazine adhering to industry standards.

What you'll be able to do

  • Understand the principles of digital magazine production
  • Plan the production of a digital magazine
  • Create content for a digital magazine
  • Design the layout of a digital magazine
  • Publish and distribute a digital magazine
Digital Media Skills Real unit · Pearson Education Ltd
You'll develop fundamental digital media production skills, including planning, creation, and distribution. The unit covers using relevant software and hardware to produce media products, understanding communication and collabouration, and recognising roles within digital media projects.

What you'll be able to do

  • Understand the fundamental skills required for digital media production
  • Develop skills in using digital media software and hardware
  • Apply digital media skills to create a range of media products
  • Evaluate the effectiveness of digital media products in meeting specific objectives
  • Understand legal and ethical considerations in digital media
Digital Photography Real unit · Pearson Education Ltd
You'll gain knowledge and skills in digital photography, including composition, lighting, and camera settings. The unit covers using digital cameras and equipment effectively, capturing images in diverse conditions, editing photographs, and presenting final images.

What you'll be able to do

  • Understand the principles of digital photography, including composition and lighting
  • Use digital cameras and related equipment effectively
  • Capture digital photographs in a variety of settings and conditions
  • Edit and enhance digital photographs using appropriate software
  • Present digital photographs effectively, considering audience and purpose
Image Manipulation Techniques Real unit · Pearson Education Ltd
This unit covers the principles and ethical considerations of image manipulation, exploring various software and tools. You'll apply techniques such as retouching, compositing, and colour correction to create and evaluate manipulated images.

What you'll be able to do

  • Understand the principles of image manipulation
  • Explore different image manipulation software and tools
  • Apply various image manipulation techniques, such as retouching, compositing, and colour correction
  • Understand the ethical considerations of image manipulation
  • Create and present manipulated images for a specific purpose
  • Evaluate the effectiveness of image manipulation techniques used
Interviewing Techniques Real unit · Pearson Education Ltd
You'll study interviewing techniques, including their purpose, types, and ethical considerations. The unit covers planning and conducting interviews, analysing gathered information, and evaluating the effectiveness of different interviewing approaches.

What you'll be able to do

  • Understand the purpose and importance of interviewing techniques
  • Identify different types of interview techniques
  • Plan and prepare for conducting interviews
  • Demonstrate effective interviewing techniques
  • Analyse and interpret information gathered from interviews
  • Evaluate the effectiveness of different interviewing techniques
Page Layout and Design for Digital Media Real unit · Pearson Education Ltd
You'll explore page layout and design principles for digital media, such as balance, contrast, and hierarchy. The unit includes planning and creating layouts, applying design principles to enhance communication, using software tools, and evaluating design effectiveness.

What you'll be able to do

  • Understand the principles of page layout and design for digital media
  • Identify different elements of page layout and design
  • Plan and create page layouts for digital media
  • Apply design principles to enhance visual communication
  • Use appropriate software tools for page layout and design
  • Evaluate the effectiveness of page layouts and designs
Website Production Real unit · Pearson Education Ltd
This unit provides learners with knowledge of website production principles, including design, usability, and accessibility. You'll plan, develop, test, and review functional websites, applying appropriate technologies and coding techniques.

What you'll be able to do

  • Understand the principles of website production
  • Plan the production of a website
  • Develop a functional website
  • Test and review a website
Writing Copy Real unit · Pearson Education Ltd
This unit covers the principles of effective copywriting, including researching target audiences and adapting style and tone. You'll develop copy for various media platforms and evaluate its effectiveness in achieving communication and marketing objectives.

What you'll be able to do

  • Understand the principles of effective copywriting
  • Research target audiences and their needs
  • Develop copy for a range of media, including print and digital platforms
  • Adapt writing style and tone to suit different audiences and purposes
  • Evaluate the effectiveness of copy in achieving its intended objectives
03The standards

The national standards these units are built against

What the job actually needs, in the words employers and awarding bodies already use for the work itself.

  • Develop persuasive copy for use in marketing communications

    Standard
04Where it leads

The jobs these credits are mapped to

A qualification is never a dead end here. Each of these is a job record this qualification is a mapped route into.

Where this can lead

Senior Copywriter

This work can lead to a deeper specialism or into leadership, such as content marketing manager or director of content.

See the whole journey
05The credits

The credits, and who awards them

Level 3 credits are regulated, and they are awarded by Pearson Education Ltd rather than by Zavmo. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you have covered and what is next.

What you would be collecting

2D Digital GraphicsApp ProductionCoding for Web Based MediaDigital Magazine ProductionDigital Media SkillsDigital PhotographyImage Manipulation TechniquesInterviewing Techniques

Each one is a real unit registered against this qualification.

How you’d practise it

You don’t watch this. You do it.

You are not assessed on remembering this. You are assessed on applying it, analysing it, evaluating it and producing something. So that is what the practice is: projects, role play and your own live cases, with a tutor in the room.

The Coach The Coach · your practice partner Illustration
The Coach You have to open the conversation in “Interviewing Techniques”. Say the first line to me, exactly as you would say it to them.
You I wanted to have a quick chat about how things have been going recently.
The Coach That is the warning shot, and they will spend it worrying. Try the version that says what this is about in the first sentence.
The same lesson on the real thing: the conversation in the middle, the thinking ladder on the left, and the criteria each answer is evidencing on the right.
  • Rehearse the conversation Apply

    “Interviewing Techniques” is a conversation before it is a document. You have it with Zavmo playing the other person, badly at first, then again once you know what you actually want to say.

How you would learn this

One to one, on the work you already do

A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.

A lesson from 2D Digital Graphics, one of this qualification's own units.

2D Digital Graphics Level 3

Applied to your work in any of these jobs

Which job do you mean?

This unit introduces learners to the principles of 2D digital graphics, including colour theory, composition, and typography. Learners will explore software tools, apply techniques to create and manipulate images, and evaluate the effectiveness of graphics for various purposes.

How the thinking builds
  1. 1 Remember
  2. 2 Understand
  3. 3 Apply
  4. 4 Analyse
  5. 5 Evaluate
  6. 6 Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time. Teaching towards this qualification begins when you subscribe.

Your Plan Illustration

Built for Pearson BTEC Level 3 National Extended Certificate in Digital Content Production

11 units in this credential, in the order it lists them, awarded by Pearson Education Ltd.

  1. 2D Digital Graphics
  2. App Production
  3. Coding for Web Based Media
  4. Digital Magazine Production
  5. Digital Media Skills
  6. Digital Photography

and 5 more in the full unit list below.

These are the real units of this credential, in its own order. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

Learned on your own work, taught one-to-one.

Everything you just read, learned one-to-one on the job you already do. Your free first module is Future Fluency, so you can see how the teaching works before you pay for anything.

Build my plan, free

No card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.

The title, level, credits, guided learning hours and unit learning outcomes on this page are taken from the Ofqual Register of Regulated Qualifications. Contains public sector information licensed under the Open Government Licence v3.0. Where this data comes from.