UK

United Kingdom · Marketing · Lead (8-12 years)

Lead Content Architect

Here is the whole job, in plain words. What it is, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

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  • Experience bandLead (8-12 years)
  • Direct reports3-8 reports
  • Reports toDirector of Content
  • UK framework levelUsually a manager, or the deepest specialist in a team

Also advertised as Senior Content Programme Manager · Head of Content Strategy (Programmes) · Principal Content Strategist

Built on 43,079 real UK job descriptions we analysed · grounded in what real qualifications cover

Two short quizzes about you

1From this job to a course

The qualifications matched to this job

City & Guilds Level 3 Diploma in Digital Marketing City & Guilds Limited · Level 3 · covers 2 of 10 standards
ATHE Level 4 Extended Diploma in Digital Marketing ATHE Ltd · Level 4 · covers 2 of 10 standards
ATHE Level 4 Diploma in Digital Marketing ATHE Ltd · Level 4 · covers 2 of 10 standards
TQUK Level 3 Diploma in Digital and Technical Skills for the Workplace (RQF) Training Qualifications UK Ltd · Level 3 · covers 1 of 10 standards
Gateway Qualifications Level 2 Award in Digital Marketing Gateway Qualifications Limited · Level 2 · covers 4 of 10 standards
Gateway Qualifications Level 2 Certificate in Vocational Studies Gateway Qualifications Limited · Level 2 · covers 3 of 10 standards

Matched from the standards this job is measured against: a suggestion, not an official ruling.

The units you would start with

Content marketing City & Guilds Level 3 Diploma in Digital Marketing
Search Engine Optimisation ATHE Level 4 Extended Diploma in Digital Marketing
Digital Marketing Skills for Business TQUK Level 3 Diploma in Digital and Technical Skills for the Workplace (RQF)
Digital Marketing Gateway Qualifications Level 2 Award in Digital Marketing
Digital Marketing for the Digital and Creative Industries Gateway Qualifications Level 2 Certificate in Vocational Studies

The future skills this job leans on

Data Fluency turning numbers into a decision
Change Fluency taking people through change
Your Plan Illustration

Built for Lead Content Architect

5 units that map to this job, from the qualifications that cover it.

  1. Content marketing City & Guilds Limited · covers 2 of 10 standards Level 3
  2. Search Engine Optimisation ATHE Ltd · covers 2 of 10 standards Level 4
  3. Digital Marketing Skills for Business Training Qualifications UK Ltd · covers 1 of 10 standards Level 3
  4. Digital Marketing Gateway Qualifications Limited · covers 4 of 10 standards Level 2
  5. Digital Marketing for the Digital and Creative Industries Gateway Qualifications Limited · covers 3 of 10 standards Level 2
These are the real units behind this job, in the order they rank for it. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

2AI and this work

Will AI change your work as a Lead Content Architect?

Nobody can say exactly how. Here is what this job is being asked for next, and where to start.

The new skill this role is being asked for

  • Advanced Cross-Functional Leadership
Why each one is rising

The future skills this job leans on

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

What happens when you start

Next, a free account. We build your Lead Content Architect plan as you set up, starting with the free Growth Mindset module. No card.

Your first Future Fluency module is free. After that, your AI tutor is £70 a month.

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Keep this read. One email with what AI is changing in this job, the new skills it asks for and where to start free. Nothing else follows unless you confirm your address.

3What this role really is

A Lead Content Architect designs content programmes and makes sure what gets published supports wider business goals. This work covers strategy as well as writing, shaping how each piece fits into the bigger picture. It involves guiding how content should evolve, including SEO and brand storytelling across channels. It suits someone who wants to build content structures that last and see the results in business outcomes.

4What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

Contentful / WordPress (or similar Headless CMS) Advanced

Building new page layouts, managing taxonomies, troubleshooting complex CMS issues, and architecting the content model and component library for scalability across your programmes.

Semrush / Ahrefs Advanced

Conducting in-depth keyword gap analysis, building comprehensive backlink strategies, and using competitive intelligence to inform content pillars and topic clusters for your programmes.

HubSpot / Marketo (or similar Marketing Automation) Advanced

Designing multi-touch nurture streams, implementing lead scoring models, and creating segmentation logic for targeted campaigns that use your content. You'll also be tracking content-sourced MQLs.

Asana / Monday.com (or similar Project Management) Advanced

Building and optimising project plans and templates for entire content campaigns, managing your team's capacity, and creating dashboards to track content velocity and programme progress.

Bynder / Canto (or similar Digital Asset Management) Advanced

Defining the metadata schema and folder taxonomy for our digital assets. Managing user permissions and training the organisation on proper DAM usage to ensure brand consistency across content.

Tableau / Power BI Intermediate

Connecting data sources (e.g., GA4, HubSpot, CRM) and building custom reports to answer specific, complex questions about content programme performance and its influence on business outcomes.

5What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choiceComing in Where you are nowThe step above
Content Strategy & Editorial Calendar Follows established editorial calendar; proposes minor content ideas. Develops content briefs and executes campaigns based on overarching strategy; proposes new content topics. Designs strategy for multi-channel campaigns; makes recommendations for content pillars.
Budget Allocation (Content Programmes) No budget authority; flags potential cost overruns. Manages small project budgets (e.g., £1K-£5K for a single content piece); flags budget risks to manager. Manages campaign budgets up to £25K; makes recommendations for budget adjustments.
Team Hiring & Performance No direct reports; provides feedback on hiring process if asked. No direct reports; may informally mentor new joiners. Mentors 0-2 junior team members; provides input on their performance.
Vendor & Tool Selection Uses existing tools; reports bugs. Evaluates new features of existing tools; proposes minor tool upgrades. Researches and recommends new tools or agencies for specific campaign needs (e.g., a new video production agency).

6How you'll be judged

The scoreboard, and what is not on it. The hard targets, how often each is actually looked at, and the quiet signals that never reach a dashboard.

Organic Traffic Growth (Content Pillars)
Increase in organic search traffic to the content pillars and topics you own.
Target · Increase organic traffic to owned content pillars by 20% year-on-year.

If your pillar on 'Sustainable Packaging Solutions' saw 10,000 unique visitors last year, we'd expect it to hit 12,000 this year, purely from organic search.

Content-Sourced MQLs (Marketing Qualified Leads)
Number of Marketing Qualified Leads where a piece of content from your programmes was the first or a significant touchpoint.
Target · Generate 500+ MQLs per quarter directly from your owned content campaigns.

In Q2, your 'Future of AI in Finance' webinar series and associated reports brought in 550 new MQLs who then entered our nurture streams.

Content-Influenced Pipeline Value
The total value of sales opportunities where content from your programmes played a key role in the buyer's journey, even if it wasn't the very first touch.
Target · Influence over £2M in new business pipeline annually through your content programmes.

Our CRM shows that 30% of deals closed in Q3, totalling £750K, had prospects who engaged with your 'Industry Trends Report' or 'Product Comparison Guide' at some point.

Content Velocity & Efficiency
The speed and volume at which your team can produce high-quality, impactful content, balanced against resource allocation.
Target · Maintain an average of 10-12 high-quality content pieces (blogs, guides, videos) published monthly per content strategist, with a 90% on-time delivery rate.

Your team published 45 pieces of content in Q4, hitting 92% of deadlines, and the average time from brief to publish was reduced by 10% compared to Q3.

Strategic Influence & Buy-in
Your ability to get key internal stakeholders (Sales, Product, Leadership) to agree on content priorities and invest in your strategic vision.
  • You're regularly invited to strategic planning meetings outside of Marketing. Sales leaders actively champion your content. You successfully secure budget for new, ambitious content programmes. Your team's work is frequently referenced in broader company presentations.
Team Development & Mentorship
How well you're growing and nurturing the talent within your direct team, helping them to develop their skills and take on more complex work.
  • Your direct reports consistently hit their performance goals. They report feeling supported and challenged. You've successfully promoted at least one team member in the last 18 months. You run effective 1-to-1s and provide clear, actionable feedback.
Brand Authority & Thought Leadership
The extent to which our content is seen as authoritative and groundbreaking in the industry, leading to external recognition.
  • Our content is cited by industry analysts or publications. We're getting inbound requests for interviews or guest posts based on our content. Our thought leadership pieces consistently generate high social shares and positive comments. Our content ranks for competitive, high-intent keywords.
Content Quality & Consistency
The overall standard and coherence of all content produced under your guidance, ensuring it aligns with brand voice and editorial guidelines.
  • Internal and external feedback on content quality is consistently positive. There are minimal errors or inconsistencies in published work. Our brand voice is clearly identifiable across all channels. Content reviews are efficient and rarely require major rewrites.

7Would you like it

Both sides. What people enjoy, and what grinds them down.

What people enjoy
Building and Scaling Programmes

You'll get a real kick out of designing a new content pillar from scratch, seeing it grow, and then figuring out how to make it even bigger and more efficient. It's about creating systems and processes that deliver consistent results.

Successfully launching a new video series that consistently hits engagement targets and then figuring out how to automate parts of its production to scale it across more topics.

Driving Measurable Business Impact

You're not just creating content; you're creating content that moves the needle. Seeing your work directly contribute to MQLs, pipeline, and revenue is what gets you up in the morning. You love connecting the dots between content and commercial success.

Presenting a quarterly report to leadership that clearly shows how your content programmes contributed £500K to the sales pipeline in the last three months.

Shaping Brand Narrative and Thought Leadership

You thrive on the challenge of defining what our brand stands for and how we communicate that to the world. You want to be at the forefront of industry conversations, pushing boundaries with unique insights and compelling stories.

Developing a groundbreaking research report that gets picked up by major industry publications and positions us as the go-to expert in our field.

What frustrates people
  • The Attribution Black Hole: Constantly battling to prove the ROI of top-of-funnel content that influences buyers long before they ever fill out a form, even when you know it works.
  • The SME Bottleneck: Your content plan relies on getting time with subject matter experts who are always too busy, leading to constant delays.
  • Sales Team Feedback Loop: Hearing 'the leads are weak' from the sales team, while your analytics show those same leads consumed five whitepapers and a webinar before converting.
  • The 'Urgent' Executive Request: Being forced to drop a well-researched strategic project to write a blog post about the CEO's latest passion project, which has zero audience alignment.
  • Budget Wars: Justifying your existence and budget against the Head of Performance Marketing, who can show a direct, 24-hour ROAS for every pound spent on Google Ads.
  • The Algorithm Whiplash: Waking up to a Google core update that has decimated your organic traffic to key pages, forcing an immediate and frantic scramble to diagnose and recover.
What this role does not give you
  • A purely creative role with no commercial accountability – you'll be measured on business outcomes.
  • A 'publish and pray' approach to content – distribution and amplification are just as important as creation.
  • Complete control over all content decisions without needing to justify them to stakeholders.
  • A predictable, unchanging work environment – priorities shift, algorithms change, and new opportunities arise constantly.

8Who you work with

Your work here shapes how our audience perceives us, directly influencing our organic market presence and how many qualified leads we bring in. You're essentially the architect of our brand's digital voice, making sure it's consistent, compelling, and converts. Get it right, and you'll see a tangible impact on our pipeline and revenue figures.

Inside the business
  • VP of Marketing (for strategic alignment and budget sign-off)
  • Product Marketing Leads (to understand product launches and messaging)
  • Sales Leaders (to get feedback on content effectiveness and sales enablement needs)
  • SEO Team (to make sure content is optimised and ranking)
  • Demand Generation Team (to align content with campaigns and lead nurturing)
  • Web Development Team (for content implementation and technical SEO)
Outside the business
  • Content Agencies (managing relationships and output)
  • Freelance Writers and Editors (overseeing quality and deadlines)
  • Industry Influencers and Subject Matter Experts (for thought leadership content)
  • Market Research Firms (for audience insights and data)

9What you need before you start

Not a wish list. The things you would be expected to already have.

  • Proven experience leading significant content marketing campaigns or workstreams end-to-end (typically 5-8 years).
  • Demonstrated ability to develop and execute multi-channel content strategies that have driven measurable business results (e.g., MQLs, traffic growth).
  • Experience managing or mentoring junior content professionals, with a track record of helping them develop their skills.
  • Advanced proficiency with at least one major CMS (Contentful, WordPress) and one SEO platform (Semrush, Ahrefs).
  • A portfolio of published content, including strategic documents, that showcases your ability to think strategically and execute effectively.
  • Strong analytical skills, with the ability to interpret content performance data and translate it into actionable insights.

10What to practise next

Where the job is going, and what to do about it starting this week.

Prompt Engineering & LLM Integration

Competitors are already using AI to draft reports in minutes that used to take hours. Content architects who figure this out will outproduce peers and deliver strategic insights much faster. This isn't future-gazing; it's happening now.

Context Windows & Token Limits · Temperature Settings for Different Tasks · RAG (Retrieval Augmented Generation) Architectures · Output Validation & Hallucination Detection · Prompt Chaining for Complex Analysis

  • This week: Set up a free account with Claude or ChatGPT and experiment with generating outlines, headlines, and social posts.
  • This month: Start using AI tools (e.g., Jasper, Copy.ai) to generate initial drafts or variants for at least 50% of your team's content.
  • Month 2: Explore integrating an LLM API into a small internal workflow, perhaps for summarising meeting notes or transcribing interviews.
  • Month 3: Document productivity gains from AI within your team and share best practices with the broader Marketing department.

Quick win: Start using AI to draft email summaries, brainstorm content ideas, or generate alternative headlines today. It's low-risk and offers immediate time savings.

Advanced Content Analytics & Predictive Modelling

As content investment grows, the pressure to prove ROI with more sophisticated methods increases. Moving beyond basic metrics to predictive models will allow us to forecast content performance and optimise investment proactively.

Multi-Touch Attribution Models · Content Journey Mapping with CRM Data · Predictive Content Performance · Cohort Analysis for Content Engagement · A/B Testing Content Variables

  • This quarter: Deep dive into our current CRM attribution reports and understand their limitations and strengths.
  • This month: Take an online course on Google Analytics 4 (GA4) or advanced HubSpot reporting, focusing on content pathways.
  • Month 2: Propose and run a structured A/B test on two different content headlines or CTA placements.
  • Month 3: Work with our Data team (if available) to explore building a simple predictive model for blog post performance.

Quick win: Regularly review Google Analytics 4 pathing reports to identify common content journeys. Start documenting your hypotheses for content tests and their potential impact.

11Staying current once you are in

What people here do to keep up
  • Regularly attend industry conferences (e.g., Content Marketing World, BrightonSEO) to stay current on trends and network with peers.
  • Subscribe to leading content marketing and SEO publications (e.g., Moz, Search Engine Journal, Marketing Week) to keep your knowledge sharp.
  • Actively participate in online communities or forums dedicated to content strategy, sharing your insights and learning from others.
  • Dedicate time each quarter to experimenting with new content formats, distribution channels, or AI tools to push our capabilities.
  • Seek out mentorship opportunities from senior leaders within or outside the organisation to refine your leadership and strategic skills.

12The rising capability

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

Advanced Cross-Functional Leadership

As organisations become flatter and more agile, the ability to lead without direct authority and influence across different departments is becoming paramount. Content strategy increasingly touches Product, Sales, and even Customer Success, requiring you to be a true collaborator and influencer.

  • Servant Leadership
  • Conflict Resolution & Mediation
  • Strategic Storytelling for Internal Audiences
  • Change Management Principles

13What you’ll use

What you’ll use

Skills this role draws on

Technical

  • Content Strategy & Architecture
  • Pillar-Cluster Topic Modelling
  • Multi-Channel Distribution & Amplification
  • Brand Storytelling & Narrative Design
  • Content Performance & Attribution Modelling
  • Audience Segmentation & Persona Development

14The pathway

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

  1. 1

    Senior Content Strategist (Internal Promotion)

    3-5 years as a Senior Strategist

    Skills to master

    • Mastering end-to-end campaign ownership, proving consistent MQL generation, effectively mentoring junior team members, and successfully influencing cross-functional peers.

    You're ready to move on when

    • Consistently exceeds campaign performance targets.
    • Proactively identifies and solves complex content challenges.
    • Is regularly sought out by junior team members for guidance.
    • Presents strategic recommendations to senior leadership with confidence and data.
  2. 2

    Content Marketing Manager (from another B2B SaaS company)

    8-10 years total experience, with 3-5 years in a management/lead role

    Skills to master

    • Adapting to our specific brand voice and audience, quickly understanding our product suite, and integrating into our existing MarTech stack and workflows.

    You're ready to move on when

    • Strong portfolio demonstrating management of content teams and programmes.
    • Proven track record of driving organic growth and lead generation in a similar industry.
    • Excellent references from previous direct reports and senior stakeholders.
    • Ability to articulate strategic content decisions with clear business rationale.
  3. 3

    SEO Lead / Head of Organic Growth (with strong content background)

    8-12 years total experience, with 4-6 years in SEO leadership

    Skills to master

    • Deepening understanding of content narrative and brand storytelling, developing strong team leadership skills beyond technical SEO, and translating technical insights into creative content briefs.

    You're ready to move on when

    • Demonstrated ability to drive significant organic traffic increases through content.
    • Experience managing SEO content teams and setting editorial direction.
    • Strong analytical capabilities and experience with content attribution.
    • A clear passion for compelling storytelling and brand building.

15Where this role leads

The long view: This role can lead into senior marketing leadership, a deep technical specialism in content, or roles beyond a single organisation, such as consultancy.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Lead Content Architect is actually changing.

Where it leads

Roles this leads to

Also named as a next step, with no page in the catalogue yet:

  • Group Content Manager

How you would learn this

One to one, on the work you already do

A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.

A lesson from Content marketing, worked against Lead Content Architect.

Content marketing Level 3

Applied to your work in Lead Content Architect

This unit aims to provide learners with an understanding of content marketing, including its purpose, benefits, and the technology used. Learners will be able to run a content marketing campaign, including planning, creating, distributing, and measuring content effectiveness.

How the thinking builds
  1. 1 Remember
  2. 2 Understand
  3. 3 Apply
  4. 4 Analyse
  5. 5 Evaluate
  6. 6 Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time.

See Your Progress Grow Illustration
Lead Content Architect
  • Content Strategy & Architecture
  • Pillar-Cluster Topic Modelling
  • Multi-Channel Distribution & Amplification
  • Brand Storytelling & Narrative Design
  • Content Performance & Attribution Modelling
  • Audience Segmentation & Persona Development
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

16The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Lead Content Architect is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

  1. Group Content Manager

    3-5 years in the Lead Content Architect role

    This is a Level 5 role. You'll move from owning specific programmes to directing an entire content function, managing multiple Lead Content Architects or Senior Content Strategists.

    • Enterprise Content Strategy Developing a unified content strategy that spans multiple business units or product lines.
    • Advanced MarTech Integration Overseeing the integration of content platforms with the broader MarTech stack (e.g., CRM, PIM).
    • Global Content Localisation Developing strategies for adapting content for different international markets and languages.

  2. Director of Content

    5-8 years in the Lead Content Architect role (or 2-3 years as Group Content Manager)

    This is a Level 6 role. You'll be setting the company-wide content strategy and brand voice, working directly with other department heads to align narratives and drive transformation.

    • Market-Shaping Thought Leadership Developing content initiatives that actively shape industry conversations and position us as a dominant voice.
    • M&A Content Integration Leading the content strategy and integration efforts during mergers and acquisitions.
    • Crisis Communications Overseeing content strategy during brand crises or significant reputational events.
Working with AI on the job

Working with AI

Where AI is starting to help

Let's be real, content creation can be a grind. The research, the first drafts, the endless revisions—it all takes time. But what if you could cut out a huge chunk of that manual effort and focus on the strategic, high-impact work? That's where AI comes in. It's not here to replace you; it's here to supercharge your productivity and free you up to be a true content architect.

As a Lead Content Architect, you're constantly juggling strategic planning, team management, and making sure our content actually performs. AI tools can take a lot of the heavy lifting off your plate, automating repetitive tasks, speeding up research, and even helping you refine your messaging. Imagine having more time to dig into analytics, mentor your team, or brainstorm that next big thought leadership piece. That's the reality AI offers.

First Draft & Variant Generation

Use AI tools like Jasper or Copy.ai to quickly generate initial blog post outlines, multiple headline options, and social media copy variants from a core piece of content. This helps you overcome the dreaded 'blank page' problem and automates those repetitive writing tasks, giving your team a solid starting point.

SEO Keyword Clustering & Intent Analysis

Leverage AI-powered SEO tools such as SurferSEO or Clearscope. These can analyse top-ranking content, automatically group thousands of keywords into thematic clusters, and identify the underlying search intent (informational, commercial). This means you can better structure your content pillars and ensure every piece is targeting the right audience with the right message.

Competitor & Content Gap Synthesis

Employ AI research assistants to summarise the key arguments from the top 10 competitor articles on a specific topic. They can also identify gaps in their coverage and pull relevant statistics from various reports. This dramatically accelerates your research phase, letting you quickly find unique angles and data points that make our content stand out.

Executive Summary & Tone Refinement

Paste a detailed campaign performance report into an AI tool like ChatGPT or Claude and ask it to generate a concise, 3-bullet-point executive summary for the C-suite. You can also use it to refine the tone of an article, shifting it from 'technical expert' to 'business leader' or making it more empathetic for a specific audience. It's a quick way to ensure your communication hits the mark.

Common questions

Common questions

How do you become a Lead Content Architect?

Common routes in include Senior Content Strategist (Internal Promotion) (3-5 years as a Senior Strategist), Content Marketing Manager (from another B2B SaaS company) (8-10 years total experience, with 3-5 years in a management/lead role) and SEO Lead / Head of Organic Growth (with strong content background) (8-12 years total experience, with 4-6 years in SEO leadership). Times vary with prior experience.

Where can a Lead Content Architect progress to?

This role can lead on to Group Content Manager (3-5 years in the Lead Content Architect role) and Director of Content (5-8 years in the Lead Content Architect role (or 2-3 years as Group Content Manager)), depending on the skills you build.

What new skills matter most for a Lead Content Architect?

Increasingly, Advanced Cross-Functional Leadership. These are the skills our record of this role lists as growing.

Free tools

Want a read on where you stand?

Three free tools, no account needed. Each one ends with a role, a level and a way in.

Read the Zavmo manifesto to understand how you will be taught Meet your tutors

Or try another one

17Where to go from here

Other roles at Level 5

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

 More jobs in marketing

Stay in the field you know and move sideways rather than up.
If you leave this industry

The skills built in this role, strategic content planning, audience understanding, performance measurement and team leadership, transfer well. They can lead into broader marketing leadership, product marketing, agency leadership or independent consulting, in B2B tech or other sectors. The ability to tell a clear story and show its business value applies widely.

This role profile is © 2026 Growth Engineering Technologies Ltd. Built from UK occupational standards and regulated qualification data, and written for Zavmo.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Start my free Growth Mindset module What happens next: a free account, then we build your plan as you set up. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.