The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Director, Global Internal Communications
5-8 years at Director levelSkills to master
- Building and scaling global internal comms functions, managing complex stakeholder matrices across multiple business units, leading comms for significant business initiatives, developing a strong executive presence.
You're ready to move on when
- Successfully led internal comms for a major M&A integration or divestiture.
- Consistently advised business unit VPs on sensitive communication challenges.
- Built a high-performing team that consistently delivered against challenging objectives.
- Demonstrated ability to influence organisational culture through communication strategies.
- 2
Head of Corporate Affairs / Chief Communications Officer (CCO) at a smaller firm
3-5 years as a CCO or Head of Corporate AffairsSkills to master
- Comprehensive understanding of external communications (PR, media relations, investor relations), managing brand reputation, advising a CEO and Board, and overseeing integrated communications strategies.
You're ready to move on when
- Successfully managed a significant corporate crisis with positive public and investor outcomes.
- Developed and executed a comprehensive corporate communications strategy that enhanced brand reputation.
- Consistently provided strategic counsel to the CEO and Board on external messaging.
- Managed both internal and external communications teams.
- 3
Chief of Staff (with strong comms focus) to a C-suite executive
4-6 years as Chief of StaffSkills to master
- Deep understanding of executive decision-making processes, strategic planning, cross-functional alignment at the highest levels, and managing complex executive communications.
You're ready to move on when
- Played a critical role in shaping and communicating a major strategic shift for a C-suite executive.
- Demonstrated exceptional ability to influence and align diverse executive stakeholders.
- Managed complex projects and initiatives on behalf of a senior leader, including their internal and external communications.
- Developed a deep understanding of the business's overall strategy and operational nuances.