The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Director, Change Communications (Large Enterprise)
3-5 years in a Director-level role leading change comms for a significant business unit or portfolio of transformations.Skills to master
- Mastering strategic influence across multiple VPs, building and managing a robust team of managers, consistently delivering measurable impact on large-scale programmes, and demonstrating strong financial acumen with multi-million-pound budgets.
You're ready to move on when
- Successfully led communications for 3+ major enterprise transformations with measurable positive outcomes.
- Consistently sought out by business unit VPs for strategic communications counsel.
- Proven ability to build and retain a high-performing team, with strong succession planning in place.
- Demonstrated ability to influence executive-level stakeholders without direct authority.
- 2
VP, Internal Communications / Employee Experience (Global Company)
4-6 years as a VP of Internal Communications or Employee Experience in a complex, global organisation.Skills to master
- Developing and executing global internal communication strategies, integrating employee experience across all touchpoints, managing large, geographically dispersed teams, and demonstrating a deep understanding of organisational culture and engagement drivers.
You're ready to move on when
- Successfully navigated complex internal comms challenges across diverse global employee populations.
- Implemented innovative employee experience initiatives that significantly improved engagement scores.
- Demonstrated strong strategic partnership with HR and IT leadership on employee-facing initiatives.
- Proven ability to manage internal communications during periods of significant organisational change.
- 3
Head of Corporate Communications (Public Company)
5-7 years leading corporate communications for a publicly traded company, with exposure to investor relations and crisis management.Skills to master
- Managing external reputation, investor relations communications, media relations, and crisis communications at an enterprise level. Understanding the interplay between internal and external narratives during major business events.
You're ready to move on when
- Successfully managed corporate communications during M&A events, financial reporting, or significant reputational challenges.
- Strong relationships with key media and investor stakeholders.
- Proven ability to align internal and external narratives for maximum impact and consistency.
- Demonstrated understanding of regulatory requirements for public company communications.