United Kingdom · Digital Marketing
Marketing assistant
Here is the whole job, in plain words. What it is and how people get here. Then the part no course gives you: twelve AI tutors who learn your work.
As a Marketing assistant, a good place to start is Using and Checking AI Tools in Daily Work, a free Future Fluency module at Level 3. You'd practise using everyday AI tools on real tasks from your own week, and checking what they produce before you use it.
Free to start, no card.
Keep this job description
Where should we send it?
One email: where to start free, with a link back here. Nothing else follows unless you confirm your address.
Juliette Denny, Zavmo's founder, writes about learning and work on LinkedIn. Follow Juliette's Learning Tribe
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- UK framework levelUsually a coordinator, or early in a professional job
Also advertised as Digital Marketing Assistant · Music Marketing Assistant
Two short quizzes about you
1From this job to a course
The qualifications matched to this job
Matched from the standards this job is measured against: a suggestion, not an official ruling.
The units you would start with
Built for Marketing assistant
3 units that map to this job, from the qualifications that cover it.
- Social Media Marketing Level 4
- Content marketing Level 3
- Digital Marketing Planning Level 4
Next, a free account. We build your Marketing assistant plan as you set up, starting with the free AI Fluency module. No card.
Your first Future Fluency module is free. After that, your AI tutor is £70 a month.
2What this role really is
A marketing assistant supports day-to-day marketing activities that build awareness and drive demand for a product or service.
- Confirm organisation's marketing goals and objectives
- Define target audiences and their expectations
- Establish relationships between customers and products/services
- Develop digital marketing strategy per organisational goals
- Collate relevant digital interfaces and platforms
- Identify purposes of marketing platforms and automation software
- Analyze tools and functionalities within chosen platforms
- Create content in relevant formats for target audiences
- Support media content with titles and text descriptions
- Conduct keyword research for SEO
- Optimize online content for leads and audience interactions
- Collect customer information to build loyalty
- Review and update previously published content
- Evaluate and adjust digital marketing strategy as needed
- Engage with digital marketing communities for insights
- Explore new marketing software and platforms
- Adhere to legal, regulatory, and ethical marketing requirements
- Maintain the organization’s digital presence.
3What you’ll use
What you’ll use
Skills this role draws on
Technical
- Use research/survey software to gather audience insight and/or evaluation
- Applying creativity to use a website content management system to publish text, images and video/animated content
- Use a social media platform to publish text, images and video content
- Use high volume email delivery software to acquire and/or retain one or more market segments and understand the response
- Organise offline and digital assets in a coordinated and legally compliant way (there may be several pieces of legislation that a Marketing Assistant may need to comply with, these should be relevant to the sector they work in and the type of activity. Examples include GDPR; Consumer Protection from Unfair Trading Regulations 2008; Consumer Credit Act; Copyright, Designs and Patents Act)
- Able to compile briefs for an external marketing supplier (e.g. printer/display stand producer/graphic designer etc) and oversee successful delivery in-line with specification
- Write persuasive text to meet a marketing communications objective, using common copywriting techniques such as adapting writing style to ensure it is appropriate to different channels in-line with organisational brand guidelines.
- Proofread marketing copy to ensure that it is accurate, persuasive and legally compliant and is on brand.
- Able to plan and coordinate a marketing activity (external and/or internal) comprising several different marketing tactics to acquire or retain one or more customer segments. Carries out the tasks within known resources.
- Analyse and present defined external and internal marketing data to inform discussions about planning, delivery and/or evaluation of marketing activities/brand performance.
- Spreadsheets - create and maintain spreadsheets using common business software, e.g. Excel, Numbers, in support of marketing activities (such as project/budget planning and monitoring, and to support organisation of marketing assets)
- Presentations - compile and present marketing information (e.g. to inform internal stakeholders of the results of a marketing tactic or present ideas for future marketing tactics) using common business software, e.g. PowerPoint. Basic presentation skills to deliver these findings.
- Compile a report from a marketing system/software, e.g. CRM, Google Analytics, Dotmailer
Functional
- Marketing theory, concepts and basic principles e.g., what marketing is, the marketing mix (7Ps: product, price, place, promotion, physical environment, process, people), the promotional mix and the difference between its elements (advertising, sales, public relations etc), what a marketing plan is.
- Current technologies such as systems and software, that can help deliver effective marketing planning (research), delivery and evaluation
- Legislation and regulatory frameworks affecting marketing operations, e.g. General Data Protection Regulation (GDPR)/eprivacy, trading laws, copyright law, Advertising Standards Authority (ASA)
- Principles of Marketing ethics such as targeting vulnerable adults and children; principles of conducting marketing communications in a legal, decent and honest manner, advertising being clearly differentiated from news/entertainment, ensuring consumer data is never compromised and marketing strategies avoid stereotyping
- The Internal dependencies that positively and negatively influence the success of marketing, e.g. IT, finance, sales, operations
- Primary and secondary research and the different sources of primary and secondary research data
- Brand theory (positioning/value/identity/guidelines) to a basic level
- How marketing fits within organisational structures and processes
- How to brief and manage external marketing suppliers, and an understanding of the risks to ineffective briefing/management
- Copywriting and proofreading techniques
- Search engine optimisation techniques and effective video production and publishing practice
- The benefits of a customer relationship management system
- The benefits of marketing automation processes and systems
- The metrics relevant to the delivery and evaluation of marketing activity, and an understanding of which are most relevant to that activity
- Budgeting principles and good procurement practice
- Importance of planning and maintaining offline and digital assets
- Awareness of social media platforms appropriate to customer and business segments
- The customer journey and the customer segments relevant to their market
Ways of working
- Professional and customer focussed, shows commitment to putting the customer at the centre of marketing activities
- Apply ethical behaviour in planning, delivery and evaluation of marketing activity. Including carrying out activity in a way that values equality and diversity
- Commitment to continuous development of self and marketing activities through own initiative, within scope of own responsibility, keeping abreast of external developments including competitor and market trends
- Self motivated - takes responsibility for own actions
- Reflective and analytical, solving problems with internal and external sources of intelligence and data with a commitment to using evidence to support decisions.
- Collaborative, consultative and supportive to achieve marketing outcomes, good listener, shows empathy with the views of others
- Strong attention to detail
- Responsive and flexible, able to work at pace within deadlines balancing short and long term priorities (multitask)
- Shows creativity in their approach to work
4The pathway
The pathway
Getting in, in the UK
Ways in
- Apprenticeship: Marketing assistant (Level 3) — Skills England standard ST0807
5Pay and demand
Pay & demand
The figure is the median for full-time employees in the ONS occupation this job title codes to (Marketing associate professionals), from the April 2025 survey, about six months old when published, as ASHE always is. It is that occupation's middle, not this role's. Half earn more.
How you would learn this
One to one, on the work you already do
A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.
A lesson from Social Media Marketing, worked against Marketing assistant.
Applied to your work in Marketing assistant
The objective of this unit is to equip learners with the knowledge and skills to effectively utilise social media for marketing purposes. Learners will understand the role of social media in marketing, identify different platforms and their target audiences, develop social media marketing strategies, create engaging content, manage online communities, and analyse campaign performance.
- 1 Remember
- 2 Understand
- 3 Apply
- 4 Analyse
- 5 Evaluate
- 6 Create
It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time.
- Use research/survey software to gather audience insight and/or evaluation
- Applying creativity to use a website content management system to publish text, images and video/animated content
- Use a social media platform to publish text, images and video content
- Use high volume email delivery software to acquire and/or retain one or more market segments and understand the response
- Organise offline and digital assets in a coordinated and legally compliant way (there may be several pieces of legislation that a Marketing Assistant may need to comply with, these should be relevant to the sector they work in and the type of activity. Examples include GDPR; Consumer Protection from Unfair Trading Regulations 2008; Consumer Credit Act; Copyright, Designs and Patents Act)
- Able to compile briefs for an external marketing supplier (e.g. printer/display stand producer/graphic designer etc) and oversee successful delivery in-line with specification
- Write persuasive text to meet a marketing communications objective, using common copywriting techniques such as adapting writing style to ensure it is appropriate to different channels in-line with organisational brand guidelines.
- Proofread marketing copy to ensure that it is accurate, persuasive and legally compliant and is on brand.
Free tools
Want a read on where you stand?
Three free tools, no account needed. Each one ends with a role, a level and a way in.
6Where to go from here
Same depth of qualification, different job. Useful if the work appeals but this particular role does not.
Other roles in Digital MarketingStay in the field you know and move sideways rather than up.
AI for marketersThe wider profession this job sits in: the jobs in it, how people get in, and what it pays.
This role profile is © 2026 Growth Engineering Technologies Ltd. Built from UK occupational standards and regulated qualification data, and written for Zavmo.