The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Associate Regional Business Development Manager
2-3 yearsSkills to master
- Full-cycle deal management in a smaller territory, advanced qualification (MEDDPICC), consistent quota attainment, building multi-threaded relationships, accurate forecasting.
You're ready to move on when
- Consistently hitting 100%+ of a smaller quota for at least 12-18 months.
- Successfully closing deals with an ACV of £20K+ independently.
- Demonstrating strong pipeline management and forecasting accuracy.
- Proactively identifying and engaging with multiple stakeholders in client accounts.
- 2
Business Development Representative (BDR) / Sales Development Representative (SDR)
3-5 years (if moving directly to full-cycle)Skills to master
- Deep understanding of our product and market, advanced prospecting techniques, compelling discovery call skills, ability to articulate value, strong objection handling, and a proven track record of booking high-quality meetings that convert to closed deals for others.
You're ready to move on when
- Consistently exceeding SQO (Sales Qualified Opportunity) targets for at least 2-3 years.
- Successfully running discovery calls and qualifying prospects beyond basic needs.
- Receiving consistent positive feedback from Account Executives on the quality of meetings booked.
- Demonstrating initiative to learn full-cycle sales processes and methodologies.
- 3
Key Account Manager (Junior/Mid-level)
3-4 yearsSkills to master
- Deepening client relationships, identifying upsell/cross-sell opportunities within existing accounts, navigating complex renewals, understanding client strategy, and building strong internal relationships with Customer Success.
You're ready to move on when
- Achieving high client retention and growth targets in existing accounts.
- Successfully expanding relationships within key accounts (e.g., selling into new departments).
- Demonstrating strong commercial acumen in renewal negotiations.
- Proactively identifying and mitigating churn risks.