United Kingdom · Sales · Senior (5-8 years)

Senior Regional Business Development Manager

Here is the whole job, in plain words. What it is, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

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Free to start: a plan built for this role, and a Future Fluency module to try first. No card.

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  • Experience bandSenior (5-8 years)
  • Direct reportsNo direct reports
  • Reports toRegional Sales Manager
  • UK framework levelUsually a manager, or the deepest specialist in a team

Also advertised as Senior Account Executive · Territory Sales Manager · Key Account Manager

Built on 43,079 real UK job descriptions we analysed · grounded in qualifications employers recognise

1From this job to a course

The qualifications matched to this job

No confident skill match yet for Senior Regional Business Development Manager. The closest we hold is below.

Level 6 Certificate in Professional Sales Institute of Sales Professionals · Level 6 · covers 1 of 1 standard

Matched from the standards this job is measured against: a suggestion, not an official ruling.

The units you would start with

Sales Territory Management Level 6 Certificate in Professional Sales
Designing, planning and managing sales territories ISM Level 5 Diploma in Sales (RQF)

The future skills this job leans on

AI Fluency working with AI as a thinking partner
Data Fluency turning numbers into a decision
AI Governance Fluency using AI responsibly
Automation Fluency building AI into how work runs
Systems Fluency seeing the whole picture
Your Plan Illustration

Built for Senior Regional Business Development Manager

2 units that map to this job, from the qualifications that cover it.

  1. Sales Territory Management Institute of Sales Professionals · covers 1 of 1 standards Level 6
  2. Designing, planning and managing sales territories Institute of Sales Management · covers 1 of 1 standards Level 5
These are the real units behind this job, in the order they rank for it. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

2AI and this work

Will AI change your work as a Senior Regional Business Development Manager?

Nobody can say exactly how. Here is what this job is being asked for next, and where to start.

The new skills this role is being asked for

  • AI-Powered Sales Workflow Design
  • Advanced Data Storytelling & Visualisation
Why each one is rising

The future skills this job leans on

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

What happens when you start

Next, a free account. We build your Senior Regional Business Development Manager plan as you set up, starting with a Future Fluency module on using AI in your job. No card.

Your first Future Fluency module is free. After that, your AI tutor is £70 a month.

3What this role really is

A Senior Regional Business Development Manager builds and runs a sales territory from the ground up. You own a specific patch, from finding new clients to closing multi-year deals, and act as the main point of contact for that region. It is a full-cycle sales role, so you are accountable for everything that happens in your territory. Days involve talking to prospects, understanding their problems, and showing them how the work on offer can help. It takes effort to turn that into steady revenue.

4What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

Salesforce Sales Cloud Advanced

Building custom reports & dashboards to track pipeline velocity, conversion rates, and deal health; mastering list views for prospecting; teaching best practices to new hires; ensuring meticulous logging of all activities and opportunity updates.

LinkedIn Sales Navigator Advanced

Mastering Boolean search to identify key decision-makers; creating complex Account Maps; identifying 'lookalike' companies for prospecting; using TeamLink for warm introductions; building and managing lead lists.

Outreach / Salesloft (or similar Sales Engagement Platform) Advanced

Designing, writing, and A/B testing multi-channel sequences (email, call, social); analysing sequence performance data to optimise outreach effectiveness; managing daily tasks and call lists for efficient prospecting and follow-up.

Microsoft Power BI / Tableau Intermediate

Connecting to Salesforce data to build personal dashboards that track your individual performance metrics; interpreting pre-built regional dashboards to understand market trends and identify opportunities; filtering data by date, territory, and product line.

Slack / Microsoft Teams Advanced

Creating dedicated deal-room channels for complex opportunities; using advanced search to find relevant information; integrating tools like Gong for call sharing and feedback; actively participating in team channels for deal updates and knowledge sharing.

Gong.io (or similar Conversation Intelligence) Intermediate

Reviewing your own recorded calls for self-coaching; identifying key moments in client conversations; sharing snippets with internal teams for context; using AI-generated insights to improve discovery and objection handling.

5What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choiceComing in Where you are nowThe step above
Territory Strategy & Account Prioritisation Follows pre-defined account lists and prioritisation from manager. Proposes adjustments to account prioritisation within existing territory. Seeks manager approval. Defines and owns the strategic plan for their territory, including target accounts and engagement approach. Consults manager on significant deviations but largely self-directed.
Pricing & Discounting No authority. Must escalate all pricing discussions to manager. Can offer standard discounts (e.g., up to 5%) within a defined band. Needs manager approval for anything higher. Authority to offer discounts up to 10% off list price without direct approval. Requires manager approval for anything beyond that, or for bespoke commercial terms.
Pipeline Forecast Commitments Provides input to manager for their forecast. Commits to a personal quarterly forecast, reviewed and adjusted with manager. Owns and commits to their quarterly revenue forecast with high accuracy. Defends forecast assumptions in QBRs (Quarterly Business Reviews) and proactively flags risks.
Resource Allocation (e.g., Sales Engineering, Marketing Support) Requests resources through manager. Can directly request support from Sales Engineering or Marketing for specific deals, informing manager. Strategically allocates internal resources (e.g., Sales Engineers, Solution Architects) across their deals to maximise win rates. Informs manager, but doesn't need explicit approval for standard requests.

6How you'll be judged

The scoreboard, and what is not on it. The hard targets, how often each is actually looked at, and the quiet signals that never reach a dashboard.

Annual Quota Attainment
The total revenue you bring in against your assigned target for the year. This is the big one, the main event.
Target · 100%+ of a £1.2M ARR (Annual Recurring Revenue) target

If your annual target is £1.2M and you close £1.3M in new ARR, you're at 108% attainment. That's a good quarter, usually means a nice bonus.

Pipeline Coverage
This is about having enough potential deals in your funnel to hit your quota. It's a leading indicator, showing if you're set up for success in future quarters.
Target · Maintain a consistent 3.5x pipeline-to-quota ratio

If your quarterly quota is £300K, you should have at least £1.05M (3.5x) in qualified opportunities in your pipeline at all times. If it dips below, we'll be asking why.

Average Contract Value (ACV)
The average value of the deals you're closing. We want you to close bigger, more impactful deals, not just lots of small ones.
Target · Increase ACV by 10% year-over-year through upselling/cross-selling

If your ACV was £50K last year, we'd expect it to be around £55K this year. This means you're selling more value, not just more deals.

Sales Cycle Length
How long it takes, on average, for you to close a deal from the first qualified interaction. Shorter cycles mean faster revenue.
Target · Reduce average sales cycle by 15% (e.g., from 90 days to 75 days)

If your average deal takes 90 days, we'd look for you to shave off around 13-14 days. This often means better qualification upfront or more effective negotiation.

Client Relationship Depth
It's not just about closing a deal; it's about building lasting relationships. Are clients seeing you as a trusted advisor, not just a salesperson?
  • Clients proactively reach out for advice
  • you're invited to their internal strategy meetings
  • they provide strong references without prompting
  • you've successfully multi-threaded within accounts, meaning you have relationships with multiple senior people, not just one.
Territory Strategy & Execution
How well you plan and execute your approach to your assigned region. Are you just reacting, or are you strategically targeting the right accounts?
  • You have a clear, documented territory plan with identified target accounts and a specific engagement strategy for each. You regularly review and adjust your plan based on market feedback. Your pipeline reflects a mix of strategic 'whale' accounts and consistent smaller wins.
Forecasting Accuracy
Your ability to predict which deals will close and when. This is crucial for the business to plan resources and allocate budgets.
  • Your committed forecast is consistently within +/- 10% of actual closed revenue each quarter. You can clearly articulate the risks and mitigations for each deal in your forecast, and you don't surprise your manager with last-minute changes.
Internal Collaboration & Mentorship
How effectively you work with internal teams and help develop junior colleagues. Sales isn't a lone wolf game anymore.
  • You regularly share best practices with the team, actively participate in deal reviews, and provide constructive feedback to BDRs. Product and Marketing teams seek your input on new initiatives, showing you're seen as a valuable voice of the customer.

7Would you like it

Both sides. What people enjoy, and what grinds them down.

What people enjoy
Achievement & Impact

You get a real buzz from closing a big deal, seeing your name on the leaderboard, and knowing your efforts directly contribute to the company's growth. You're driven by tangible results.

That feeling when you get the signed contract back, or when your name is called out in the QBR for overachieving. That's what gets you up in the morning.

Autonomy & Ownership

You thrive on running your own patch, making your own decisions about strategy and execution. You enjoy the freedom that comes with managing your own time and pipeline, treating your territory like your own business.

You love being able to decide which accounts to target, how to approach them, and having the freedom to adapt your strategy on the fly without needing constant approval.

Problem Solving & Value Creation

You enjoy the intellectual challenge of understanding a client's complex business problems and figuring out how our solutions can genuinely help them. You're motivated by creating real value and seeing clients succeed.

The satisfaction of helping a client streamline their operations, save money, or grow their business because of a solution you sold them. It's more than just a transaction.

What frustrates people
  • CRM Data Atrocity: You'll probably inherit a new territory and spend the first month just cleaning up thousands of garbage records in Salesforce that the last rep left behind. It's tedious, but essential.
  • The MQL Mirage: Wasting days chasing 'Marketing Qualified Leads' from a webinar list, only to find they have no budget, no authority, and no real need. It's like finding a needle in a haystack, but the haystack is mostly straw.
  • Internal Account Ownership Wars: The political battle with another rep over who 'owns' a specific account or lead. Often, these are decided by arbitrary 'rules of engagement' that seem to change without notice, which is incredibly frustrating.
  • The Procurement Grinder: You've got verbal approval, you've shaken hands (virtually, probably), and you've mentally spent your commission. Then, the deal gets stuck with the client's procurement and legal team for six weeks over trivial terms and conditions. It's a test of patience.
  • Unrealistic 'Top-Down' Quotas: Being handed a massive quota increase based on a boardroom spreadsheet that completely ignores the actual market conditions or headcount in your territory. It feels like you're being set up to fail.
  • The Elusive Champion: Your main contact and internal champion leaves the company mid-deal, forcing you to start the entire relationship-building process from scratch. It's a gut punch, and it happens more often than you'd like.
What this role does not give you
  • A predictable 9-to-5 routine – your hours will fluctuate based on client needs and deal deadlines.
  • A job where you're told exactly what to do every day – you'll need to figure out your own strategy.
  • A role where every piece of work you do directly leads to a closed deal – many efforts won't pay off.
  • A quiet, solitary work environment – you'll be on calls, in meetings, and constantly interacting with people.

8Who you work with

Your success directly translates into our company's growth. You're not just selling; you're bringing in the revenue that funds our product development, supports our teams, and lets us expand into new markets. Miss your numbers, and the whole business feels it. Hit them, and you're a hero, plain and simple.

Inside the business
  • Sales Operations (for territory planning, reporting, and CRM support)
  • Marketing (for lead generation, campaigns, and sales enablement materials)
  • Product Management (to understand our roadmap and client feedback)
  • Finance (for pricing approvals, contract terms, and understanding P&L impact)
  • Legal (for contract reviews and compliance)
Outside the business
  • Senior client executives (C-suite, Directors, Heads of Department)
  • Client procurement and legal teams (they're the gatekeepers for contracts)
  • Channel partners and resellers (if you're working with them to expand reach)
  • Industry associations and event organisers (for networking and market presence)

9What you need before you start

Not a wish list. The things you would be expected to already have.

  • A proven track record of 5-8 years in a full-cycle, quota-carrying sales role, ideally selling into a similar market or with comparable deal complexity.
  • Demonstrable experience consistently achieving or exceeding annual sales quotas (e.g., 100%+ attainment for at least 3 out of the last 4 years).
  • Strong understanding and practical application of a structured sales methodology (e.g., MEDDPICC, Challenger, Sandler).
  • Experience managing a sales pipeline of at least £500K-£1M in value at any given time.
  • A history of successfully closing deals with an Average Contract Value (ACV) of £30K+.
  • Proficiency with Salesforce Sales Cloud (or a similar enterprise CRM) for pipeline management, forecasting, and reporting.

10What to practise next

Where the job is going, and what to do about it starting this week.

CRM Optimisation & Automation (Salesforce)

As sales processes become more complex, the ability to customise and automate within Salesforce will be crucial. You'll need to go beyond basic usage to really make the platform work for you, not the other way around.

Understanding Salesforce object architecture (cust · Building advanced flows and process builder automa · Designing custom report types and complex dashboar · Data cleansing and validation rules to maintain CR · Integrating third-party apps and understanding the

  • This week: Explore Salesforce Trailhead modules on 'Admin Beginner' and 'Reports & Dashboards for Lightning Experience'.
  • This month: Identify one manual task you do in Salesforce weekly and research if it can be automated with a simple flow or process builder.
  • Month 2: Work with Sales Ops to suggest improvements to existing Salesforce processes based on your daily experience.
  • Month 3: Become the 'go-to' person on the team for Salesforce best practices and quick tips.

Quick win: Create a custom report in Salesforce that shows you your pipeline velocity for specific product lines or industries. It's a game-changer for strategy.

Advanced Sales Engagement Platform (Outreach/Salesloft) Design

Simply using pre-built sequences won't cut it. You'll need to become a master of multi-channel sequence design, A/B testing, and performance analysis to continually optimise your outreach and stand out in a crowded inbox.

Designing multi-channel sequences (email, call, Li · A/B testing subject lines, call-to-actions, and co · Analysing sequence performance metrics (open rates · Personalisation at scale using dynamic fields and · Understanding deliverability best practices and av

  • This week: Review your current top-performing email sequence. Can you identify one element to A/B test?
  • This month: Design a brand-new multi-channel sequence for a specific target persona in your territory. Track its performance closely.
  • Month 2: Take an advanced certification course offered by Outreach or Salesloft on sequence optimisation.
  • Month 3: Present your findings and best-performing sequences to the team, explaining the 'why' behind their success.

Quick win: Record a short, personalised video for your next high-value prospect and embed it in your email sequence. It'll get noticed.

11Staying current once you are in

What people here do to keep up
  • Regularly attend industry conferences and networking events (both virtual and in-person) to stay current on market trends and build your professional network.
  • Subscribe to leading sales blogs, podcasts, and newsletters (e.g., Sales Hacker, Gong Labs, The Sales Evangelist) to continuously learn new tactics and strategies.
  • Actively participate in internal sales training programmes, workshops, and peer coaching sessions. We're always learning from each other.
  • Seek out opportunities to mentor junior sales professionals, as teaching others often solidifies your own understanding and skills.
  • Engage with our Product and Marketing teams to deepen your understanding of our offerings and how they solve client problems.

12The rising capability

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

AI-Powered Sales Workflow Design

Competitors are already using AI to automate prospecting, research, and follow-up, giving their reps a massive productivity advantage. BDMs who can effectively integrate AI into their daily workflow will outproduce their peers by a significant margin.

  • Prompt engineering for sales content (emails, prop
  • Integration of AI tools with CRM and sales engagem
  • Automated data enrichment and lead scoring using A
  • Ethical considerations and bias in AI-generated co
  • Leveraging AI for competitive analysis and market

Advanced Data Storytelling & Visualisation

Clients are drowning in data, but starving for insights. Simply presenting numbers isn't enough; you'll need to tell a compelling story with data, showing the 'so what' and 'now what' of our solutions. This separates you from the average salesperson.

  • Principles of effective data visualisation (e.g.,
  • Structuring a data-driven narrative (problem, data
  • Quantifying ROI and TCO (Total Cost of Ownership)
  • Using data to challenge client assumptions and dri
  • Presenting complex data simply and persuasively to

13What you’ll use

What you’ll use

Skills this role draws on

Technical

  • Territory Planning & Management
  • MEDDPICC Qualification
  • Consultative / Value Selling
  • Pipeline Management & Forecasting
  • Multi-threaded Deal Navigation
  • Negotiation Strategies

14The pathway

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

  1. 1

    Associate Regional Business Development Manager

    2-3 years

    Skills to master

    • Full-cycle deal management in a smaller territory, advanced qualification (MEDDPICC), consistent quota attainment, building multi-threaded relationships, accurate forecasting.

    You're ready to move on when

    • Consistently hitting 100%+ of a smaller quota for at least 12-18 months.
    • Successfully closing deals with an ACV of £20K+ independently.
    • Demonstrating strong pipeline management and forecasting accuracy.
    • Proactively identifying and engaging with multiple stakeholders in client accounts.
  2. 2

    Business Development Representative (BDR) / Sales Development Representative (SDR)

    3-5 years (if moving directly to full-cycle)

    Skills to master

    • Deep understanding of our product and market, advanced prospecting techniques, compelling discovery call skills, ability to articulate value, strong objection handling, and a proven track record of booking high-quality meetings that convert to closed deals for others.

    You're ready to move on when

    • Consistently exceeding SQO (Sales Qualified Opportunity) targets for at least 2-3 years.
    • Successfully running discovery calls and qualifying prospects beyond basic needs.
    • Receiving consistent positive feedback from Account Executives on the quality of meetings booked.
    • Demonstrating initiative to learn full-cycle sales processes and methodologies.
  3. 3

    Key Account Manager (Junior/Mid-level)

    3-4 years

    Skills to master

    • Deepening client relationships, identifying upsell/cross-sell opportunities within existing accounts, navigating complex renewals, understanding client strategy, and building strong internal relationships with Customer Success.

    You're ready to move on when

    • Achieving high client retention and growth targets in existing accounts.
    • Successfully expanding relationships within key accounts (e.g., selling into new departments).
    • Demonstrating strong commercial acumen in renewal negotiations.
    • Proactively identifying and mitigating churn risks.

15Where this role leads

The long view: This work can lead to Director of Regional Sales, running P&L across a wider region, or to Sales Enablement roles, shaping the tools and processes other sales teams use.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Senior Regional Business Development Manager is actually changing.

How you would learn this

One to one, on the work you already do

A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.

A lesson from Sales Territory Management, worked against Senior Regional Business Development Manager.

Sales Territory Management Level 6

Applied to your work in Senior Regional Business Development Manager

This unit aims to provide learners with the knowledge and skills to understand, analyse, review, and improve sales territory management within an organisation. Learners will explore key considerations in sales territory design, evaluate factors impacting effectiveness, and develop strategies for optimisation. Upon completion, learners will be able to effectively plan and implement improvements to organisational sales territories.

How the thinking builds
  1. 1 Remember
  2. 2 Understand
  3. 3 Apply
  4. 4 Analyse
  5. 5 Evaluate
  6. 6 Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time.

See Your Progress Grow Illustration
Senior Regional Business Development Manager
  • Territory Planning & Management
  • MEDDPICC Qualification
  • Consultative / Value Selling
  • Pipeline Management & Forecasting
  • Multi-threaded Deal Navigation
  • Negotiation Strategies
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

16The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Senior Regional Business Development Manager is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

  1. Senior / Strategic Regional Business Development Manager

    2-4 years

    L4

    • Channel Partner Ecosystem Development Identifying, recruiting, and enabling third-party partners to generate new revenue streams.
    • Executive Relationship Management Building and maintaining relationships with C-suite executives at the largest target accounts.
    • Advanced Financial Modelling Creating detailed ROI and TCO models for clients to justify multi-million pound investments.
    • Competitive Strategy Developing and executing strategies to win against entrenched competitors in strategic accounts.
  2. L5

    • Sales Operations Management Working closely with Sales Ops on territory carving, quota setting, and compensation plan design.
    • P&L Management (Sales Specific) Understanding the costs associated with running a sales team and optimising for profitability.
    • Executive Reporting Presenting regional performance and forecasts to senior leadership.
    • Conflict Resolution (Team) Mediating disputes within the sales team and resolving account ownership issues.
Working with AI on the job

Working with AI

Where AI is starting to help

Let's be honest, a big chunk of your week gets eaten up by admin, research, and repetitive tasks. What if you could get that time back? Our AI Productivity Hub is designed specifically for Senior Regional BDMs like you, cutting out the noise so you can focus on what you do best: selling.

We're not talking about replacing you; we're talking about giving you a superpower. Imagine having a personal assistant that handles the grunt work, leaving you free to build deeper client relationships, craft more compelling strategies, and close bigger deals. This isn't future tech; it's available right now, and our top performers are already using it to smash their quotas.

Automated Prospecting Co-Pilot

Forget spending hours researching prospects. Our AI drafts hyper-personalised outreach emails by scraping a prospect's LinkedIn, company news, and 10-K reports for relevant triggers. It'll even suggest the top 3 pain points to mention, making your outreach far more effective and less time-consuming. You'll just review and send.

Deal Health & Risk Analysis

Our conversation intelligence tools (like Gong) listen to all your sales calls and automatically flag deals where the prospect mentions a competitor, budget concerns, or where you're not multi-threaded enough. It's like having an experienced sales manager reviewing every call, giving you early warnings to de-risk your pipeline and improve your win rates.

Pre-Call Research Briefing

Before a big discovery call, our AI generates a one-page 'dossier' on the target account in minutes. It summarises their strategic initiatives, key executives, recent financial performance, and any relevant news. This means you walk into every meeting incredibly well-prepared, asking smarter questions and building rapport faster.

Smart Follow-up & Proposal Generation

After a call, the AI transcribes it and automatically drafts a detailed follow-up email summarising key discussion points and action items. It can even populate a proposal template with the client's specific needs and agreed-upon solutions, drastically cutting down your post-call admin and speeding up your sales cycle.

Common questions

Common questions

How do you become a Senior Regional Business Development Manager?

Common routes in include Associate Regional Business Development Manager (2-3 years), Business Development Representative (BDR) / Sales Development Representative (SDR) (3-5 years (if moving directly to full-cycle)) and Key Account Manager (Junior/Mid-level) (3-4 years). Times vary with prior experience.

Where can a Senior Regional Business Development Manager progress to?

This role can lead on to Senior / Strategic Regional Business Development Manager (2-4 years) and Regional Sales Manager (3-5 years), depending on the skills you build.

What new skills matter most for a Senior Regional Business Development Manager?

Increasingly, AI-Powered Sales Workflow Design and Advanced Data Storytelling & Visualisation. These are the skills our record of this role lists as growing.

Free tools

Want a read on where you stand?

Three free tools, no account needed. Each one ends with a role, a level and a way in.

17Where to go from here

Other roles at Level 5

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

More jobs in sales

Stay in the field you know and move sideways rather than up.

If you leave this industry

The skills built in this role carry across B2B technology sectors such as SaaS, FinTech and HealthTech, and into other complex B2B sales environments. Understanding business problems, building relationships and driving revenue applies broadly. Some people move into consulting, advising other companies on their sales strategies.

This role profile is © 2026 Growth Engineering Technologies Ltd. Built from UK occupational standards and regulated qualification data, and written for Zavmo.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Start my plan, free What happens next: a free account, then we build your plan as you set up. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.