United Kingdom · Sales · Director/VP (16-20 years)

VP, Global Sales Operations

Here is the whole job, in plain words. What it is, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

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As VP, Global Sales Operations, a good place to start on AI Strategy & Ethical Governance for Sales is Planning Automation Across a Department, a free Future Fluency module at Level 5. You'd practise working out what in your department's work could be automated, what should not be, and what to recommend.

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  • Experience bandDirector/VP (16-20 years)
  • Direct reports3-8 reports
  • Reports toChief Revenue Officer (CRO)
  • UK framework levelUsually a director, accountable for a division and its numbers

Also advertised as Global Head of Sales Operations · Sales Operations Director · Chief of Staff to CRO (Sales Ops Focus)

Built on 43,079 real UK job descriptions we analysed · grounded in what real qualifications cover

1From this job to a course

The qualifications matched to this job

Level 5 Award in Leadership Institute of Sales Professionals · Level 5 · covers 1 of 1 standard
Level 5 Certificate in Professional Sales Institute of Sales Professionals · Level 5 · covers 1 of 1 standard
Level 5 Diploma in Professional Sales Institute of Sales Professionals · Level 5 · covers 1 of 1 standard
Level 6 Certificate in Professional Sales Institute of Sales Professionals · Level 6 · covers 1 of 1 standard

Matched from the standards this job is measured against: a suggestion, not an official ruling.

The units you would start with

Manage Ethical, Legal and Professional Requirements Level 5 Award in Leadership

The future skills this job leans on

AI Fluency working with AI as a thinking partner
AI Governance Fluency using AI responsibly
Automation Fluency building AI into how work runs

2AI and this work

Will AI change your work as a VP, Global Sales Operations?

Nobody can say exactly how. Here is what this job is being asked for next, and where to start.

The new skill this role is being asked for

  • AI Strategy & Ethical Governance for Sales
Why each one is rising

The future skills this job leans on

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

What happens when you start

Next, a free account. We build your VP, Global Sales Operations plan as you set up, starting with the free Automation Fluency module. No card.

Your first Future Fluency module is free. After that, your AI tutor is £70 a month.

Keep this read. One email with what AI is changing in this job, the new skills it asks for and where to start free. Nothing else follows unless you confirm your address.

3What this role really is

A VP, Global Sales Operations builds the processes and systems that let a sales force work across every region it operates in. The role works closely with the Chief Revenue Officer, turning strategy into processes and systems that sales teams can actually use. It covers multi-year change to how the business goes to market and wins deals globally. The job means making sure the sales force has the tools, data and processes to hit its targets, year after year.

4What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

You'll own the entire Salesforce instance strategy, making decisions on major architectural changes, evaluating AppExchange partners, and aligning the platform with long-term global business goals. You direct the team, you don't configure it.

Tableau / Power BI Strategic

You'll define the enterprise-wide BI strategy for Sales, determining what KPIs the C-suite sees and ensuring data visualisation drives strategic decision-making, not just reporting. You challenge the insights, you don't build the dashboards.

Excel Strategic

You'll use Excel for high-level scenario modelling (e.g., impact of a new global comp plan on P&L, M&A integration scenarios) but rely on your team for the granular execution. Your focus is on the assumptions and strategic implications, not the formulas.

SQL Conceptual

You'll understand data architecture and can direct data engineering teams on what data structures are needed to support complex global sales analytics, but you won't be writing production code. You speak the language, you don't write the script.

Clari / Gong.io Strategic

You'll use insights from these platforms to identify macro trends in global deal health and rep performance, feeding this information into global enablement, strategy sessions, and board presentations. You leverage the intelligence, you don't manage the configuration.

Anaplan / Pigment Owner/Architect

You'll own the strategic model for the entire global sales organisation. This means designing and directing the build-out of complex models for long-range planning, global headcount capacity, and compensation. You're the architect of our planning future.

Salesforce CPQ Strategic

You'll oversee the entire global quote-to-cash process. This involves making strategic decisions on pricing structures, discount authority, and approval matrices to balance deal velocity with profitability across all regions. You define the rules of the game.

5What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choiceComing in Where you are nowThe step above
Global Sales Operations Strategy N/A N/A N/A
Budget Allocation (Sales Ops) N/A N/A N/A
New Technology Investment N/A N/A N/A
Global Process Design & Enforcement N/A N/A N/A
Hiring & Performance Management (Direct Reports) N/A N/A N/A

6How you'll be judged

The scoreboard, and what is not on it. The hard targets, how often each is actually looked at, and the quiet signals that never reach a dashboard.

Global Sales Productivity
Revenue generated per sales representative, adjusted for regional differences and tenure. This tells us if our sales force is getting more effective over time.
Target · Increase revenue per sales rep by 15% year-on-year (YoY).

If we had 100 reps generating £10M last year, we'd expect 100 reps to generate £11.5M this year, or fewer reps to generate the same amount.

Global Quota Attainment %
The percentage of our total sales force that achieves 100% or more of their assigned quota. This shows if our quotas are realistic and our sales enablement is effective.
Target · Achieve a state where >80% of the global sales force is at or above 100% of their quota.

If 85 out of 100 reps hit their number, that's a good sign. If only 50 do, we've got a serious problem with our planning or execution.

Operating Efficiency (Cost of Sales)
Our Cost of Sales (CAC) as a percentage of revenue. This measures how efficiently we're acquiring new revenue, considering all sales-related expenses.
Target · Reduce Cost of Sales (CAC) as a percentage of revenue by 2 percentage points YoY.

If our cost of sales was 20% last year, we'd aim for 18% this year, meaning we're getting more bang for our buck from our sales investments.

Global Forecast Accuracy
The variance between our committed global revenue forecast and actual revenue achieved. This is about predictability at the highest level.
Target · Achieve a global forecast accuracy of +/- 5% variance for the quarter.

If our Q3 forecast was £50M, and actual revenue came in at £48M, that's a 4% variance, which is within target. Anything outside that flags a strategic issue.

Strategic Influence & Board Alignment
Your ability to shape the overall sales strategy and gain buy-in from the C-suite and Board. This isn't just about presenting data; it's about driving decisions.
  • Regularly invited to C-suite strategy sessions
  • your recommendations are consistently adopted
  • you're presenting directly to the Board on sales performance and operational initiatives
  • other executives seek your counsel on revenue-related matters.
Organisational Health & Talent Development
The effectiveness of your leadership in building, developing, and retaining a high-performing global Sales Operations team. It's about creating a culture where people thrive.
  • High retention rates within your direct and indirect teams
  • positive feedback in internal engagement surveys
  • clear succession plans for key roles
  • a reputation for developing future leaders
  • your team members are sought after for internal promotions.
Global Process Standardisation & Adoption
The degree to which critical sales processes (e.g., forecasting, territory planning, deal desk) are standardised across regions and consistently adopted by the sales force.
  • Reduced regional variations in key processes
  • high user adoption rates for new sales tools and methodologies
  • positive feedback from regional sales leaders on process clarity and efficiency
  • audit results showing compliance with established rules of engagement.
Innovation & Future-Proofing
Your proactive approach to identifying and implementing new technologies, methodologies, and operational models that keep our sales organisation competitive.
  • Successful pilot programmes for new sales tech
  • a clear roadmap for AI adoption in sales operations
  • industry recognition for innovative sales processes
  • regular presentations on market trends and their implications for our sales strategy.

7Would you like it

Both sides. What people enjoy, and what grinds them down.

What people enjoy
Driving Business Transformation

You're energised by identifying systemic inefficiencies and designing completely new ways of working that dramatically improve sales performance and scalability. This isn't about incremental tweaks; it's about step-change improvements.

Leading the complete overhaul of our global forecasting methodology, resulting in a 10% improvement in accuracy and significantly better resource allocation.

Building and Mentoring High-Performing Teams

You thrive on developing your direct reports and their teams, creating a culture of excellence, continuous learning, and strategic impact. You get a kick out of seeing your team members grow into future leaders.

Implementing a leadership development programme for your Directors, leading to 100% internal promotion for all senior Sales Ops roles over two years.

Strategic Impact at the Highest Level

You want your work to directly influence board-level decisions and the company's overall market strategy. You enjoy the challenge of presenting complex operational insights to C-suite executives and seeing your recommendations adopted.

Presenting a new global territory design to the Board, which is then approved and implemented, directly contributing to a 20% increase in market penetration.

What frustrates people
  • The 'Garbage In, Garbage Out' Reality: Despite your best efforts, you'll still spend too much time dealing with messy, incomplete, or inaccurate data in the CRM because reps, or even managers, don't always update it properly. It's a constant battle.
  • Being the 'Sales Prevention Department' at a global scale: You're often seen as the bureaucratic roadblock when you have to enforce discount policies, global rules of engagement, or compliance, even though you're protecting the company's long-term health and profitability.
  • Global Forecast Whiplash: You'll be blamed for an inaccurate global forecast when you're simply reporting the numbers that came up through the sales hierarchy, often based on optimistic assumptions or 'sandbagging' from the field.
  • The 'Urgent' Executive Fire Drill: The CRO or even the CEO needs a completely new, complex analysis for a board meeting tomorrow, derailing your entire global team's week of planned, strategic work. It happens more often than you'd like.
  • Process Circumvention at Scale: Spending months designing a brilliant, globally consistent, efficient process only to watch regional teams immediately figure out three ways to get around it because it adds one extra click to their workflow, or they think 'their region is different'.
  • The Sales vs. Finance Cold War: You'll constantly be caught in the middle, trying to reconcile the optimistic, growth-oriented forecasts and resource requests from Sales with the conservative, risk-averse plans and budget constraints from Finance. It's a never-ending negotiation.
  • Tool Adoption Purgatory: Fighting an endless, global battle to get every sales rep and manager to actually use the expensive new sales tech you spent a year implementing. Some regions will embrace it, others will resist for months.
What this role does not give you
  • A quiet, predictable routine with minimal interruptions.
  • The ability to make every decision unilaterally without significant stakeholder buy-in.
  • A role where you're solely focused on individual contribution without leading a large team.
  • A guaranteed 'thank you' for enforcing unpopular but necessary policies.

8Who you work with

Your impact is truly enterprise-wide. You're not just optimising a single process; you're driving multi-year transformation across our entire sales organisation. This means directly influencing revenue generation, controlling our cost of sales, and ensuring we have the operational backbone to scale into new markets and product lines. Get it right, and you'll be a key driver of our company's growth trajectory and market leadership. Get it wrong, and the entire revenue engine sputters.

Inside the business
  • Chief Revenue Officer (CRO)
  • Chief Financial Officer (CFO) and Finance Leadership
  • Regional Sales VPs (EMEA, APAC, AMER)
  • VP of Marketing
  • VP of Product
  • Head of Legal
  • Chief Technology Officer (CTO)
Outside the business
  • Major Sales Technology Vendors (e.g., Salesforce, Clari, Anaplan)
  • Industry Analysts and Consultants
  • Strategic Integration Partners

9What you need before you start

Not a wish list. The things you would be expected to already have.

  • Proven experience leading a large, multi-national Sales Operations function (Director level or above) for at least 5-7 years.
  • Demonstrable track record of driving significant revenue growth and operational efficiency improvements in a global sales environment.
  • Extensive experience managing and developing a team of senior leaders (Directors/Senior Managers).
  • Deep expertise in designing and implementing complex global sales compensation plans and territory structures.
  • Strong financial acumen, including P&L management and strategic budgeting for a multi-million-pound function.
  • Experience presenting to and influencing C-suite executives and Board members on sales strategy and performance.
  • A comprehensive understanding of the entire Lead-to-Cash process and its optimisation at an enterprise scale.

10What to practise next

Where the job is going, and what to do about it starting this week.

Data Mesh Principles for Sales Analytics

As our data grows and becomes more distributed, traditional centralised data warehouses can become bottlenecks. Data Mesh offers a decentralised approach, treating data as a product owned by domain teams. You'll need to understand this to ensure our sales data is accessible, trustworthy, and scalable for global analytics.

Domain-Oriented Data Ownership · Data as a Product · Self-Serve Data Platforms · Federated Governance

  • This month: Read up on the core principles of Data Mesh and its application in enterprise environments.
  • Next 3 months: Engage with our Data & Analytics leadership to understand their roadmap and how Sales data fits in.
  • Next 6 months: Sponsor a pilot project within your team to treat a key sales data set (e.g., pipeline data) as a 'data product' for internal consumption.
  • Ongoing: Champion data literacy and self-service analytics within your global Sales Operations team.

Quick win: Start by standardising the metadata and documentation for your most critical sales data sources. Make it easy for anyone in the business to understand what your data means and how to use it.

Low-Code/No-Code (LCNC) Platform Governance

LCNC platforms (like Salesforce Flow, Microsoft Power Platform) are empowering business users to build applications and automate workflows faster. As VP, you'll need to define the strategic guardrails and governance model to prevent 'shadow IT' and ensure these tools are used effectively and securely across your global teams.

Citizen Developer Enablement · LCNC Centre of Excellence · Security & Compliance in LCNC · Scalability & Maintainability

  • This quarter: Review our current LCNC strategy and identify potential risks and opportunities for Sales Ops.
  • Next 6 months: Work with IT and your team to define a clear governance model for LCNC development within Sales Operations.
  • Next 12 months: Launch an internal 'LCNC Champions' programme to foster best practices and knowledge sharing.
  • Ongoing: Regularly assess the ROI and technical health of LCNC solutions deployed by your team.

Quick win: Identify one repetitive, manual task in your global operations that could be automated with an LCNC tool. Sponsor a small team to build and test a solution, focusing on clear documentation and stakeholder feedback.

11Staying current once you are in

What people here do to keep up
  • Regularly attend and speak at industry conferences (e.g., Sales Operations Society events, Dreamforce, Gartner Sales & Marketing Conference) to stay abreast of trends and network with peers.
  • Participate in executive leadership programmes or courses focused on global strategy, change management, or digital transformation.
  • Mentor junior and mid-level professionals within Sales Operations, both internally and externally, to foster leadership skills and give back to the community.
  • Engage in continuous learning around emerging technologies like AI/ML, advanced analytics, and low-code platforms, specifically their application in sales.
  • Build a strong network with other VPs of Sales Operations and CROs to share best practices and benchmark performance.

12The rising capability

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

AI Strategy & Ethical Governance for Sales

AI is no longer a 'nice to have'; it's fundamental. Competitors are using AI to automate prospecting, personalise outreach, and predict deal outcomes. Your role shifts to defining how we strategically use AI across our global sales operations, and crucially, ensuring it's done ethically and compliantly.

  • AI Use Case Identification
  • Ethical AI Principles
  • AI Governance Frameworks
  • ROI Measurement for AI

13What you’ll use

What you’ll use

Skills this role draws on

Technical

  • Global Sales Forecasting & Pipeline Management
  • Global Territory & Quota Architecture
  • Sales Compensation Design & Management (Global)
  • Sales Process Engineering (End-to-End Global)
  • Rules of Engagement (ROE) & Global Deal Desk Strategy
  • Enterprise Data Governance & Sales Analytics Strategy

14The pathway

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

  1. 1

    Director of Global Sales Operations (or major pillar)

    5-7 years at Director level

    Skills to master

    • Leading large, multi-regional teams
    • managing multi-million-pound budgets
    • driving cross-functional strategic initiatives
    • presenting to C-suite
    • deep expertise in 2-3 core Sales Ops domains (e.g., Comp & Quota, Forecasting, Tech Stack).

    You're ready to move on when

    • Successfully led 2-3 major global transformation programmes end-to-end.
    • Consistently exceeded performance metrics for your functional area or region.
    • Developed and mentored at least 3-5 senior managers who have progressed in their careers.
    • Proven ability to influence and gain buy-in from senior leaders outside your direct reporting line.
    • Managed a significant budget (£1M+) with demonstrable ROI.
  2. 2

    Head of Sales Strategy / Chief of Staff to CRO

    5-8 years in a strategic sales role

    Skills to master

    • Deep understanding of overall sales strategy
    • strong analytical and modelling skills
    • exceptional executive communication
    • ability to translate strategic vision into operational plans
    • high-level stakeholder management.

    You're ready to move on when

    • Successfully designed and launched new go-to-market strategies or sales motions.
    • Provided critical strategic support to the CRO on major initiatives (e.g., M&A, market entry).
    • Demonstrated ability to bridge the gap between strategy and execution.
    • Built strong relationships across all revenue-generating functions.
    • Proven ability to influence at the C-suite level.
  3. 3

    Management Consultant (Sales & Operations focus)

    8-12 years in top-tier consulting, with a focus on sales transformation

    Skills to master

    • Structured problem-solving
    • executive-level client management
    • deep industry benchmarking
    • change management at scale
    • designing and implementing complex operational solutions.

    You're ready to move on when

    • Led multiple large-scale sales transformation projects for Fortune 500 clients.
    • Developed expertise in sales operations best practices across various industries.
    • Proven ability to quickly diagnose complex business problems and design actionable solutions.
    • Exceptional communication and presentation skills, particularly to C-suite clients.
    • Strong project management and programme leadership experience.

15Where this role leads

The long view: This role can lead to running an entire revenue organisation as Chief Revenue Officer, or overseeing all company operations as Chief Operating Officer. It can also lead to board or advisory positions across several businesses.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how VP, Global Sales Operations is actually changing.

How you would learn this

One to one, on the work you already do

A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.

A lesson from Manage Ethical, Legal and Professional Requirements, worked against VP, Global Sales Operations.

Manage Ethical, Legal and Professional Requirements Level 5

Applied to your work in VP, Global Sales Operations

This unit aims to provide learners with an understanding of ethical, legal, and professional requirements within the sales function. Learners will understand relevant legislation, codes of conduct, and best practices. Furthermore, they will be able to implement policies and procedures to ensure compliance and respond appropriately to non-compliance.

How the thinking builds
  1. 1 Remember
  2. 2 Understand
  3. 3 Apply
  4. 4 Analyse
  5. 5 Evaluate
  6. 6 Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time.

See Your Progress Grow Illustration
VP, Global Sales Operations
  • Global Sales Forecasting & Pipeline Management
  • Global Territory & Quota Architecture
  • Sales Compensation Design & Management (Global)
  • Sales Process Engineering (End-to-End Global)
  • Rules of Engagement (ROE) & Global Deal Desk Strategy
  • Enterprise Data Governance & Sales Analytics Strategy
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

16The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

VP, Global Sales Operations is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

  1. Chief Revenue Officer (CRO)

    3-5 years as VP, Global Sales Operations

    C-Suite (Level 7)

    • Holistic revenue strategy across all customer-facing departments.
    • Advanced market analysis and competitive positioning.
    • Investor communication and financial performance management.
    • Executive-level talent acquisition and organisational design for entire revenue function.
  2. Chief Operating Officer (COO)

    4-6 years as VP, Global Sales Operations

    C-Suite (Level 7)

    • Holistic operational strategy across all departments (e.g., HR, Finance, IT, R&D, Sales).
    • Advanced organisational design and resource allocation for the entire company.
    • Driving company-wide digital transformation initiatives.
    • Managing complex vendor relationships and external partnerships at an enterprise level.
Working with AI on the job

Working with AI

Where AI is starting to help

Let's be real, as a VP of Global Sales Operations, your time is gold. You should be shaping strategy, not getting bogged down in the weeds. The good news? AI isn't just for junior analysts anymore; it's a game-changer for executive-level productivity, freeing you up to focus on what truly moves the needle for the business.

Imagine a world where the routine, time-consuming tasks that often land on your desk (or your Directors' desks) are handled by intelligent automation. This isn't science fiction; it's happening now. By strategically integrating AI into our global sales operations, you'll dramatically increase your team's efficiency, improve decision-making, and reclaim valuable hours to dedicate to high-impact strategic initiatives, board presentations, and driving genuine transformation.

Oversee AI-Driven Lead Scoring & Routing

Instead of your team manually triaging leads or building complex rule sets, you'll oversee the strategic implementation of AI models (like Salesforce Einstein) that automatically score and route inbound leads based on conversion likelihood. Your role shifts to defining the strategic parameters and ensuring the models align with global sales priorities, not the day-to-day management. You'll ensure the right leads get to the right reps, globally, at lightning speed.

Leverage Predictive Deal Health for Global Strategy

Use AI tools (like Gong or Clari) to gain real-time, predictive insights into global deal health. This isn't just about flagging individual at-risk deals; it's about identifying macro trends in deal progression, rep behaviour, and market sentiment across regions. You'll use these insights to inform global sales strategy, adjust enablement programmes, and proactively address systemic issues before they impact the quarter.

AI-Powered Global Territory Planning & Optimisation

Accelerate your complex global territory planning cycles. An AI assistant can research and generate initial drafts of territory analysis reports, summarising Total Addressable Market (TAM) data for new regions, identifying optimal account splits, and modelling the impact of different territory designs. You'll then refine these AI-generated baselines with your strategic insights, cutting weeks off the planning process and ensuring more equitable and productive territories worldwide.

Automated First Drafts for Strategic Documentation

Slash the time spent on drafting complex strategic documents, global policies, or board presentation narratives. Use generative AI to create initial versions of your 'Rules of Engagement' policy for new markets, a global compensation plan framework, or even sections of your annual operating plan. You'll provide the strategic input, and AI will handle the heavy lifting of drafting, allowing you to focus on refining the message and ensuring strategic alignment.

Common questions

Common questions

How do you become a VP, Global Sales Operations?

Common routes in include Director of Global Sales Operations (or major pillar) (5-7 years at Director level), Head of Sales Strategy / Chief of Staff to CRO (5-8 years in a strategic sales role) and Management Consultant (Sales & Operations focus) (8-12 years in top-tier consulting, with a focus on sales transformation). Times vary with prior experience.

Where can a VP, Global Sales Operations progress to?

This role can lead on to Chief Revenue Officer (CRO) (3-5 years as VP, Global Sales Operations) and Chief Operating Officer (COO) (4-6 years as VP, Global Sales Operations), depending on the skills you build.

What new skills matter most for a VP, Global Sales Operations?

Increasingly, AI Strategy & Ethical Governance for Sales. These are the skills our record of this role lists as growing.

Free tools

Want a read on where you stand?

Three free tools, no account needed. Each one ends with a role, a level and a way in.

17Where to go from here

Other roles at Level 7

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

More jobs in sales

Stay in the field you know and move sideways rather than up.

If you leave this industry

Expertise in sales operations, strategic planning and large scale organisational change transfers well. It can move into similar executive roles in other fast growing tech companies, B2B SaaS firms, or larger enterprises modernising their sales engine. The principles of operational efficiency and revenue growth apply across sectors.

This role profile is © 2026 Growth Engineering Technologies Ltd. Built from UK occupational standards and regulated qualification data, and written for Zavmo.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Start my free Automation Fluency module What happens next: a free account, then we build your plan as you set up. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.