The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Sales Development Representative (SDR)
1-2 yearsSkills to master
- Prospecting, cold outreach (calls/emails), lead qualification, setting meetings, handling initial objections. It's all about building the top of the funnel.
You're ready to move on when
- Consistently hitting or exceeding meeting-set targets.
- Strong understanding of our Ideal Customer Profile (ICP) and qualification criteria.
- Excellent communication skills, especially on the phone.
- Ability to handle rejection and maintain a positive attitude.
- 2
Junior Account Executive
1-3 yearsSkills to master
- Managing a smaller, less complex sales cycle, product demonstration, basic negotiation, pipeline management. It's a step up to owning the full deal.
You're ready to move on when
- Proven ability to close smaller deals independently.
- Strong product knowledge and ability to articulate value.
- Good CRM hygiene and pipeline forecasting skills.
- Demonstrated ability to learn and apply sales methodologies.
- 3
Business Development Manager (BDM)
2-4 yearsSkills to master
- Identifying new market opportunities, strategic prospecting, building partnerships, early-stage deal qualification. Often focuses on larger or untapped segments.
You're ready to move on when
- Track record of generating significant new business opportunities.
- Strong networking and relationship-building skills.
- Ability to work autonomously and open new doors.
- Good strategic thinking for market entry and expansion.