The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Account Executive, Commercial/Mid-Market
2-4 yearsSkills to master
- Hitting quota consistently, mastering a full sales cycle for smaller deals, strong prospecting and closing skills, foundational CRM usage.
You're ready to move on when
- Consistently exceeding ACV targets for mid-market clients.
- Demonstrating an ability to manage multiple opportunities simultaneously.
- Proactive in seeking out larger, more complex deals within your segment.
- Positive feedback from managers on your deal strategy and pipeline management.
- 2
Sales Development Representative (SDR) -> Account Executive
3-5 years (1-2 years as SDR, 2-3 years as AE)Skills to master
- Exceptional prospecting, cold outreach, qualification, and then transitioning to full-cycle deal ownership.
You're ready to move on when
- Top performer as an SDR, consistently booking high-quality meetings.
- Rapidly ramped up and exceeded quota as a Commercial AE.
- Showing initiative in learning complex product knowledge and sales methodologies beyond your current scope.
- 3
Solutions Consultant / Pre-Sales Engineer
4-6 yearsSkills to master
- Deep product knowledge, technical presentation skills, understanding client requirements, and then developing commercial acumen and closing skills.
You're ready to move on when
- Consistently delivering impactful technical presentations and demos.
- Strong understanding of client business challenges, not just technical specs.
- Expressed interest in moving into a quota-carrying sales role and demonstrated commercial aptitude.