The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Stakeholder Relations Specialist (L2)
3-5 yearsSkills to master
- Independently managing specific stakeholder groups, drafting accurate press releases, running basic reports, and taking ownership of defined work packages. You'd also need to start informally guiding newer team members.
You're ready to move on when
- Consistently delivering assigned work reliably and accurately.
- Proactively identifying issues and proposing solutions, not just executing tasks.
- Demonstrating strong independent judgment on routine communication matters.
- Receiving positive feedback on informal mentorship of junior colleagues.
- 2
Junior PR/Communications Manager (from another company)
5-7 yearsSkills to master
- Managing small teams or significant projects, developing basic communication strategies, and handling media relations. You'd need to adapt to our specific stakeholder landscape and internal processes.
You're ready to move on when
- A portfolio of successful communication campaigns you've led.
- Experience managing external agencies or vendors.
- References that highlight your ability to lead and influence.
- A clear understanding of the difference between managing a project and managing people.
- 3
Public Affairs Consultant (from an agency)
4-6 yearsSkills to master
- Expertise in policy advocacy, government relations, and understanding complex regulatory environments. You'd need to transition from client-facing consulting to an in-house role, focusing on our specific organisational objectives.
You're ready to move on when
- Demonstrable experience in shaping policy outcomes or engaging with government officials.
- Strong network within the public affairs landscape.
- Ability to translate external policy trends into internal strategic implications.
- A clear desire to commit to a single organisation's mission.