UK

United Kingdom · Public Relations Communications · Principal/Manager (12-16 years)

Stakeholder Relations Manager

Here is the whole job, in plain words. What it is, a real day, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

  • Experience bandPrincipal/Manager (12-16 years)
  • Direct reports3-5 reports
  • Reports toDirector, Corporate Affairs
  • UK framework levelUsually a manager, or the deepest specialist in a team

Also advertised as Head of Public Affairs · Senior Communications Manager · Corporate Relations Lead

Built on an analysis of 43,079 real UK job descriptions · grounded in qualifications employers recognise

Start with a free Future Fluency check, tuned to Stakeholder Relations Manager

Ten quick questions, one per Future Fluency, asked against this role rather than a generic one. About five minutes, and no card.

Start the check, free

1What this role really is

This isn't just about sending emails; it's about building bridges, managing reputations, and making sure our voice is heard in all the right places. You'll lead a small team, shaping how we talk to the outside world and making sure we're always on the front foot. It's a challenging role, but incredibly rewarding when you see your team's efforts pay off.

2What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

Vuelio / Cision / Salesforce (Pardot/Marketing Cloud)Strategic

You'll be leading vendor selection and renewal for our CRM, defining data governance standards, and architecting how it integrates with other business systems. Your team will use it daily, but you'll own the strategy.

Meltwater / Brandwatch / TalkwalkerStrategic

You'll define the overall media listening strategy, set KPIs for brand reputation, and use the insights from these platforms to inform executive-level crisis response and broader communications strategy.

Asana / Monday.com / MS Teams (with Planner)Architect

You'll implement and standardise how these tools are used across the department, manage resource allocation at a portfolio level, and ensure our project management aligns with strategic goals.

PowerPoint / Excel (Advanced modelling) / Google SlidesStrategic

You'll define the narrative for executive and board-level reporting, using data to tell a compelling story about reputational risk, opportunity, and performance. You'll oversee the creation of complex reports.

Tableau / Power BI / Diligent BoardsAdvanced

You'll work with analysts to design and spec out executive-level dashboards. You'll also use board portals like Diligent to securely distribute sensitive materials and manage meeting logistics for senior leaders.

3What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choiceComing inWhere you are nowThe step above
Messaging Strategy for Major AnnouncementsDraft initial message points for review by manager.Develop full message architecture, propose to manager for approval.Design and refine message architecture, present to Director for strategic input, finalise independently.
Crisis Communications ResponseMonitor media and compile initial incident report for manager.Draft holding statements and Q&A documents for manager review.Lead the immediate response, draft full crisis comms plan, present to Director for approval.
Budget Allocation for CampaignsTrack campaign expenses against allocated budget.Propose spend for specific campaign elements (e.g., media distribution service) to manager.Manage campaign budgets up to £50K, flagging overspends to Director.
Hiring & Team StructureNo hiring authority.Provide input on candidate profiles for junior roles.Interview candidates for junior roles, provide recommendations to Director.

4How you'll be judged

The scoreboard, honestly: the hard targets, how often each one is actually looked at, and the quiet human signals that never make it onto a dashboard.

Reputation Index Score Improvement
The year-over-year change in our company's standing on a recognised external reputation index.
Target · +5 points annually on RepTrak or Harris Poll

If our RepTrak score was 70 last year, we'd expect it to be 75 or higher this year, showing a clear improvement in public perception.

Media Sentiment Shift (Key Campaigns)
The measurable change in positive-to-negative media mentions following major communications campaigns led by your team.
Target · +10 point net sentiment shift for 75% of major campaigns

After our new product launch campaign, we saw positive mentions increase by 15% and negative decrease by 5%, resulting in a +20 point net shift for that specific initiative.

Team Attrition Rate
The percentage of your direct reports who leave the company within a 12-month period.
Target · Below 10%

If you have 4 direct reports and one leaves, that's 25% attrition. We want to see you building a stable, happy team.

Budget Adherence
How closely your team's spending aligns with the approved annual budget for stakeholder relations activities.
Target · Within 5% variance of allocated budget (£500K-£2M)

If your annual budget is £750K, staying between £712.5K and £787.5K is good. Going over without a solid reason is a problem.

Strategic Counsel & Influence
How often you and your team are proactively consulted by senior leaders on business decisions that have reputational implications.
  • Being invited to early-stage product development meetings, being asked for input on M&A discussions, senior leaders seeking your advice before making public statements, your team's insights shaping executive decisions.
Crisis Preparedness & Response
The effectiveness of your team's ability to anticipate, prepare for, and respond to reputational threats.
  • Having a current, tested crisis communications playbook, running regular crisis simulations, swift and coordinated responses to unexpected incidents, positive post-crisis reviews from internal stakeholders (e.g., Legal, CEO's office).
Team Development & Coaching
The growth and capability development of your direct reports.
  • Direct reports achieving personal development goals, positive feedback in 360-degree reviews, successful internal promotions within your team, your team members taking on more complex responsibilities independently.
Cross-Functional Collaboration Quality
How well your team works with other departments to achieve shared objectives.
  • Positive feedback from Marketing, Legal, and Product teams, successful joint campaigns, seamless information sharing, your team being seen as a helpful partner, not a blocker.

5Would you like it

The honest version. What people enjoy, and what grinds them down.

What people enjoy
Protecting & Enhancing Reputation

You get a real kick out of seeing positive media coverage, successfully navigating a tricky issue, or getting great feedback from a key stakeholder. You're driven by the idea that your work directly contributes to the company's good name.

Successfully guiding the company through a challenging regulatory announcement with minimal negative press, and seeing a slight bump in brand perception scores afterwards.

Building & Leading a High-Performing Team

You enjoy coaching your direct reports, seeing them grow, and empowering them to take on more responsibility. You find satisfaction in creating a cohesive, effective unit that delivers great work.

One of your junior team members successfully manages a complex media inquiry independently, after weeks of your coaching and guidance.

Strategic Problem Solving

You thrive on complex challenges that require you to think critically, connect different pieces of information, and develop creative solutions. You're not just executing; you're strategising.

Developing a new stakeholder engagement plan that addresses a long-standing communication gap, leading to improved relationships and better feedback loops.

What frustrates people
  • Being informed of major news (e.g., layoffs, acquisitions) at the eleventh hour, leaving minimal time for a coherent public response.
  • Watching a clear, impactful message get diluted into bland corporate jargon after multiple rounds of internal review.
  • Being blamed for 'bad messaging' when the underlying business decision was flawed, rather than the communication itself.
  • The constant battle to get technical experts to explain complex topics in simple, human-readable language.
  • Receiving 'urgent' requests late on a Friday afternoon that require weekend work for stories that may never actually run.
  • Spending significant time cleaning and de-duplicating stakeholder contact lists because data entry across teams is inconsistent.
  • Having to repeatedly explain why you can't force a journalist to retract a negative (but factually correct) story, or guarantee only positive coverage.
What this role does not give you
  • A predictable 9-to-5 schedule; crises don't respect office hours.
  • Guaranteed immediate impact for every piece of work; some relationship building takes years.
  • A quiet, solitary work environment; you'll be constantly interacting with people.
  • Complete autonomy on messaging; almost everything goes through multiple layers of approval.

6Who you work with

Your work directly influences our public perception and regulatory standing. Get it right, and we operate smoothly, attract talent, and maintain market trust. Get it wrong, and we face reputational damage, regulatory fines, and a harder time doing business. You're essentially the shield and the megaphone for the organisation, making sure our story is told well and our relationships are robust.

Inside the business
  • SVP, Marketing
  • Head of Legal & Compliance
  • Product Leadership
  • Sales Directors
  • CEO's Office
Outside the business
  • Key Media (Tier 1 & Industry Specific)
  • Government Officials & Regulators
  • Industry Associations & Think Tanks
  • Community Leaders & NGOs
  • Investors & Analysts

7What you need before you start

Not a wish list. The things you would be expected to already have.

  • Demonstrable experience managing a small team (2+ direct reports) in a communications, PR, or public affairs setting.
  • Proven track record of successfully managing high-stakes reputational issues or crises from start to finish.
  • Experience developing and executing multi-channel stakeholder engagement strategies.
  • A portfolio of successful media placements, policy wins, or community engagement programmes.
  • Strong understanding of media monitoring, social listening, and CRM systems at a strategic level.
  • Experience advising senior leadership (Director/VP level) on communications strategy.

8What to practise next

Where the job is going, and what to do about it starting this week.

Integrated Communications Platform Management

The future isn't about siloed tools; it's about seamless integration. You'll need to understand how our CRM, media monitoring, and distribution platforms talk to each other, ensuring a unified view of stakeholder engagement and a single source of truth.

API Integrations · Data Governance for Comms · Vendor Relationship Management

  • This quarter: Map out our current communications tech stack and identify integration gaps.
  • Next quarter: Research potential integrated platforms or middleware solutions.
  • Month 6: Lead a project to improve data consistency between our CRM and media monitoring tools.
  • Month 9: Develop a long-term roadmap for our communications technology infrastructure.

Quick win: Set up a recurring meeting with our IT team to understand their integration capabilities and current projects.

9Staying current once you are in

What people here do to keep up
  • Regularly attending industry conferences and webinars (e.g., PRCA, CIPR events) to stay current on best practices and emerging trends.
  • Subscribing to and actively reading key industry publications and thought leadership (e.g., PRWeek, The Holmes Report).
  • Participating in executive leadership training programmes, especially those focused on strategic influence and team management.
  • Mentoring junior professionals, which helps solidify your own knowledge and leadership skills.

10How the AI economy is changing work like this

Before we ask anything of you, here's what we can already say about AI and work of this kind:

The new skill this role is being asked for: AI-Driven Narrative & Trend Analysis

Traditional media monitoring is getting swamped with data. AI can spot subtle shifts in public sentiment, identify emerging narratives (both positive and negative), and even predict potential crises far faster than any human. Managers who can use this will have a significant strategic advantage.

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

Your PlanIllustration

Built for Stakeholder Relations Manager

2 units that map to this job, from the qualifications that cover it.

  1. Managing Stakeholder EngagementATHE Ltd · covers 2 of 10 standardsLevel 6
  2. Stakeholder engagement and managementInnovate Awarding · covers 1 of 10 standardsLevel 5
These are the real units behind this job, in the order they rank for it. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

AI-Driven Narrative & Trend Analysis

Traditional media monitoring is getting swamped with data. AI can spot subtle shifts in public sentiment, identify emerging narratives (both positive and negative), and even predict potential crises far faster than any human. Managers who can use this will have a significant strategic advantage.

  • Predictive Analytics for Reputation
  • Generative AI for Message Optimisation
  • Deepfake & Misinformation Detection
  • Ethical AI in Communications

Data Storytelling for Executives

Senior leaders are drowning in data, but they need clear, concise stories that highlight impact and inform decisions. As a manager, you'll need to translate complex comms metrics and stakeholder insights into compelling narratives that resonate in the boardroom.

  • Visualisation Best Practices
  • Narrative Structure for Data
  • Audience-Centric Reporting
  • Impact vs. Activity Metrics

What you’ll use

Skills this role draws on

Technical

  • Stakeholder Mapping & Prioritization
  • Issues & Crisis Management Frameworks
  • Corporate Social Responsibility (CSR) & ESG Reporting
  • Message Architecture & Testing

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

  1. 1

    Senior Stakeholder Relations Specialist (L3/L4)

    3-5 years as a Senior Specialist/Lead

    Skills to master

    • Leading complex projects independently, mentoring junior team members, managing sensitive issues, and consistently advising senior leaders on specific comms challenges.

    You're ready to move on when

    • Consistently delivers high-impact campaigns with minimal oversight.
    • Proactively identifies and mitigates reputational risks.
    • Receives positive feedback on mentorship and coaching from junior colleagues.
    • Trusted by senior leaders for counsel on specific issues.
  2. 2

    Communications Manager (from another function/company)

    Direct entry with 12-16 years total experience, including 3-5 years of management.

    Skills to master

    • Adapting to our company's specific culture and stakeholder landscape, quickly building credibility with internal leaders, and demonstrating immediate impact in managing a team.

    You're ready to move on when

    • Proven track record of managing a team and budget in a similar high-pressure environment.
    • Strong external network relevant to our industry.
    • Demonstrates quick learning and adaptability during the interview process.
    • Can articulate clear strategies for their first 90 days.
  3. 3

    Consultancy Background (Senior Consultant/Principal)

    Direct entry with extensive client-facing experience in PR/Comms consultancy.

    Skills to master

    • Transitioning from advisory to in-house execution and team management, navigating internal politics, and building long-term relationships rather than project-based ones.

    You're ready to move on when

    • Experience managing large-scale client projects and teams.
    • Strong strategic thinking and problem-solving abilities.
    • Ability to demonstrate successful client relationship management and impact.
    • Understands the difference between consulting and in-house roles.

11Where this role leads

The long view:Your journey here isn't just a job; it's a stepping stone to becoming a true leader in the world of corporate communications. We're here to help you get there.

Pay & demand

Pay and demand for this role will appear here, each figure traced to a named authoritative source (e.g. the ONS Annual Survey of Hours and Earnings, under the Open Government Licence). We don’t show numbers we can’t attribute.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Stakeholder Relations Manager is actually changing. In about two minutes, the free confidence check asks where you stand on each of the ten. That's the whole check, and it's what makes the plan yours rather than generic.

Where it leads

Roles this leads to

12The team that's yours

No two people are taught the same way. This is one-to-one, not one-to-many.

Zavmo is a hyper-personalised AI learning platform. Twelve virtual tutors, each with a different way of teaching, and one orchestration agent that picks the right one for the moment. So every single lesson is shaped around you, your role, and the way you learn. Not a course everyone sits through. A conversation built for you, and no one else.

…and nine more, matched to you after your first chat. Meet all twelve

Start free and meet yours

13What it feels like

A conversation, not a course

Because your tutor knows your role, your projects and your last session, learning sounds like this. And it's different for every single person:

Managing Stakeholder EngagementLevel 6

Applied to your work in Stakeholder Relations Manager

This unit aims to enable learners to effectively manage stakeholder engagement to support policy implementation. Learners will be able to analyse stakeholders, develop engagement strategies, build positive relationships, and engage with diverse groups, considering their individual needs and perspectives.

How the thinking builds
  1. Remember
  2. Understand
  3. Apply
  4. Analyse
  5. Evaluate
  6. Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

One to one, not one to many

No two people run this the same way

A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.

  1. Your actual work Every lesson is taught against a live piece of your own work, not a worked example from a textbook.
  2. What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
  3. The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
  4. How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
  5. Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.

See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.

DemonstrateIllustration

Evidenced on your work in Stakeholder Relations Manager

You do not finish by watching something. You finish by showing it on the work you already do, against the measures this job is judged on.

  • Reputation Index Score ImprovementThe year-over-year change in our company's standing on a recognised external reputation index.If our RepTrak score was 70 last year, we'd expect it to be 75 or higher this year, showing a clear improvement in public perception.+5 points annually on RepTrak or Harris Poll
  • Media Sentiment Shift (Key Campaigns)The measurable change in positive-to-negative media mentions following major communications campaigns led by your team.After our new product launch campaign, we saw positive mentions increase by 15% and negative decrease by 5%, resulting in a +20 point net shift for that specific initiative.+10 point net sentiment shift for 75% of major campaigns
  • Team Attrition RateThe percentage of your direct reports who leave the company within a 12-month period.If you have 4 direct reports and one leaves, that's 25% attrition. We want to see you building a stable, happy team.Below 10%
  • Budget AdherenceHow closely your team's spending aligns with the approved annual budget for stakeholder relations activities.If your annual budget is £750K, staying between £712.5K and £787.5K is good. Going over without a solid reason is a problem.Within 5% variance of allocated budget (£500K-£2M)
These are this job's own measures, with its own targets. Nothing is marked evidenced, because nobody has started this yet. Yours would fill in from the work you bring.

Your passport

This isn't a certificate you file away. It's a passport to the life you're designing.

Every credit you earn and every fluency you build adds up: evidence where it counts, carried with you. Zavmo keeps the map: where you are, where you're heading, and the next step, at your pace, around your life. From Stakeholder Relations Manager to Director, Corporate Affairs (L6), and whatever you decide comes after.

Level 5 · in progressAI Fluency→ Director, Corporate Affairs (L6)→ your design
Where this takes you

Your journey here isn't just a job; it's a stepping stone to becoming a true leader in the world of corporate communications. We're here to help you get there.

See Your Progress GrowIllustration
Stakeholder Relations Manager
  • Stakeholder Mapping & Prioritization
  • Issues & Crisis Management Frameworks
  • Corporate Social Responsibility (CSR) & ESG Reporting
  • Message Architecture & Testing
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

14The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Stakeholder Relations Manager is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

  1. Director, Corporate Affairs (L6)

    3-5 years as a Stakeholder Relations Manager

    You'll move from managing a function to shaping business unit strategy, overseeing multiple sub-functions (e.g., Media, Government Relations, Internal Comms), and representing the company in more senior external forums.

    • Enterprise-level Risk Management
    • Global Regulatory Landscape Navigation
    • Investor Relations Strategy
    • Public Policy Advocacy & Lobbying
Working with AI on the job

Working with AI

Where AI is starting to help

Let's be real, as a manager, your time is precious. You're juggling team leadership, strategic planning, and still getting your hands dirty when needed. Imagine if you could cut down on the tedious stuff, free up your team, and focus on the high-impact work that truly moves the needle. That's where AI comes in.

We're not talking about replacing your brilliant strategic mind; we're talking about giving you and your team superpowers. Our AI productivity hub is packed with tools that automate the repetitive, data-heavy, and first-draft tasks, letting you concentrate on building relationships, refining strategy, and leading your people.

Executive Comms First Drafts

Feed AI a few bullet points from a board meeting or a key policy update, and it'll generate a solid first draft of an executive statement, internal memo, or even a nuanced holding statement. You then jump in to add the strategic polish and specific tone, saving hours of staring at a blank page.

Strategic Briefing Synthesis

Before a big meeting with a regulator or a key investor, use AI to summarise their recent public statements, legislative proposals, and media coverage. It'll give you a concise overview of their current stance and potential questions, making your prep far more efficient and targeted.

Reputation Risk Forecasting

Integrate AI with media monitoring tools to not just track sentiment, but to predict emerging negative narratives or potential crises based on subtle shifts in public discourse. This allows you to proactively develop mitigation strategies before an issue escalates, turning reactive firefighting into proactive issues management.

Performance Reporting Automation

Automate the collation of media coverage, sentiment analysis, and engagement metrics into your weekly or monthly team performance reports. AI can pull data from various sources (Vuelio, Meltwater, CRM) and populate a template, leaving you to focus on the insights and strategic recommendations, rather than data wrangling.

Common questions

Common questions

How do you become a Stakeholder Relations Manager?

Common routes in include Senior Stakeholder Relations Specialist (L3/L4) (3-5 years as a Senior Specialist/Lead), Communications Manager (from another function/company) (Direct entry with 12-16 years total experience, including 3-5 years of management.) and Consultancy Background (Senior Consultant/Principal) (Direct entry with extensive client-facing experience in PR/Comms consultancy.). Times vary with prior experience.

Where can a Stakeholder Relations Manager progress to?

This role can lead on to Director, Corporate Affairs (L6) (3-5 years as a Stakeholder Relations Manager), depending on the skills you build.

What level is a Stakeholder Relations Manager in the UK?

This role aligns to RQF Level 5 on the UK framework, a guide to the depth of qualification it maps to, not a hard entry bar.

What new skills matter most for a Stakeholder Relations Manager?

Increasingly, AI-Driven Narrative & Trend Analysis and Data Storytelling for Executives. These are the areas where the higher-paid, future-proof work is heading.

The honest bit

You’ve started things before

Most of them were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.

There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.

And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.

What it costs

Less than one coaching session. Every month.

A single career-coaching hour costs more than a month of this, and it ends when the hour does. Zavmo doesn't. It's £70 a month, about £2.30 a day, for a companion that knows a Stakeholder Relations Manager, works on the job you actually do, and keeps going at your pace rather than a timetable's.

  • Searching and planning stay free. You only pay when you start learning.
  • Your credits are yours. Regulated, and they don't vanish when a subscription ends.
  • Cancel any time and billing stops. No notice period, no minimum term.

Your path, personalised

You have the map. Walking it is the part we do together.

This route runs to 10 national skill standards. That is a real journey.

Zavmo shapes a learning experience as unique as you are. It fits how you learn, your pace and the work you already do. Every step stays benchmarked to recognised national standards. That’s the plan for becoming a Stakeholder Relations Manager: personal to you, and it still counts. The first steps are free.

Independent research finds well-designed intelligent tutoring performs nearly as well as one-to-one human tutoring: VanLehn (2011), Educational Psychologist.

A private tutor in the UK averages £35–40 an hour . Zavmo is £70/month.

A real plan on learn.zavmo.ai: Ofqual-regulated units, credits, and a three-month run at your own pace.
Start free No commitment. See your first steps free.

15Where to go from here

Other roles at Level 5

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

Other roles in Public Relations Communications

Stay in the field you know and move sideways rather than up.

If you leave this industry

The skills you'll gain here—strategic communications, reputation management, team leadership, and executive advisory—are highly transferable. You could move into senior communications roles in almost any industry, from tech to finance, healthcare to non-profit, or even into a high-level consultancy position. Good communicators are always in demand.

Not sure this is the right direction?

Work out what you actually want from work first, then come back and see which roles fit it. Takes about ten minutes.

This role profile is © 2026Growth Engineering Technologies Ltd. Built from UK occupational standards and regulated qualification data, and written for Zavmo.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Build my plan, free Here's the first ten minutes: a 2-minute confidence check → your personalised roadmap → meet the tutors matched to you. No card, cancel any time. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.