UK

United Kingdom · PR and communications · Lead (8-12 years)

Communications Manager

As a Communications Manager, you shape the narrative that defines our brand's story in the world.

Here is the whole job, in plain words. What it is, a real day, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

See how AI is changing this job, and get the full read by email.

Start my free Data Fluency module

As a Communications Manager, a good place to start on Data Storytelling & Predictive Analytics for Comms is Using Data to Direct a Department's Priorities, a free Future Fluency module at Level 5. You'd practise using the data your department already produces to decide where its effort should go.

Free to start, no card.

Keep this job description

Where should we send it?

One email: what AI is changing in this job, the new skills it asks for, where it leads, and where to start free. With a link back here. Nothing else follows unless you confirm your address.

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  • Experience bandLead (8-12 years)
  • Direct reports3-5 reports
  • Reports toDirector of Communications
  • UK framework levelUsually a manager, or the deepest specialist in a team

Also advertised as PR Manager · Media Relations Lead · Senior Communications Lead

Built on 43,079 real UK job descriptions we analysed · grounded in what real qualifications cover

Two short quizzes about you

1From this job to a course

The qualifications matched to this job

ATHE Level 6 Certificate in Crisis Management and Crisis Communication ATHE Ltd · Level 6 · covers 1 of 20 standards
ATHE Level ATHE Level 6 Diploma in Risk Management for Crowded Places ATHE Ltd · Level 6 · covers 1 of 20 standards
NCTJ Level 5 Diploma in Journalism NCTJ Training · Level 5 · covers 1 of 20 standards
ATHE Level 4 Extended Diploma in Digital Marketing ATHE Ltd · Level 4 · covers 2 of 20 standards
ATHE Level 4 Diploma in Digital Marketing ATHE Ltd · Level 4 · covers 2 of 20 standards
City and Guilds of London Institute Level 3 Diploma in Sporting Estate Management City and Guilds of London Institute · Level 3 · covers 1 of 20 standards

Matched from the standards this job is measured against: a suggestion, not an official ruling.

The units you would start with

Crisis Management and Crisis Communication ATHE Level 6 Certificate in Crisis Management and Crisis Communication
Introduction to Public Relations for Journalists NCTJ Level 5 Diploma in Journalism
Content Marketing ATHE Level 4 Extended Diploma in Digital Marketing
Develop good public relations for a sporting estate City and Guilds of London Institute Level 3 Diploma in Sporting Estate Management

The future skills this job leans on

AI Fluency working with AI as a thinking partner
Data Fluency turning numbers into a decision
AI Governance Fluency using AI responsibly
Your Plan Illustration

Built for Communications Manager

4 units that map to this job, from the qualifications that cover it.

  1. Crisis Management and Crisis Communication ATHE Ltd · covers 1 of 20 standards Level 6
  2. Introduction to Public Relations for Journalists NCTJ Training · covers 1 of 20 standards Level 5
  3. Content Marketing ATHE Ltd · covers 2 of 20 standards Level 4
  4. Develop good public relations for a sporting estate City and Guilds of London Institute · covers 1 of 20 standards Level 3
These are the real units behind this job, in the order they rank for it. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

2AI and this work

Will AI change your work as a Communications Manager?

Nobody can say exactly how. Here is what this job is being asked for next, and where to start.

How the AI economy is changing work like this

A broad read on this kind of work, not an analysis of this job on its own. Roles that share a pattern get the same answer here.

Fading: AI does more of this

AI is taking over the repetitive tasks of media monitoring and basic sentiment analysis.

→
Rising: worth more because of AI

Your strategic judgement in interpreting nuanced media sentiment and anticipating reputational risks becomes more valuable.

The new skills this role is being asked for

  • Data Storytelling & Predictive Analytics for Comms
  • Ethical AI & Deepfake Detection in Comms
Why each one is rising

The future skills this job leans on

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

What happens when you start

Next, a free account. We build your Communications Manager plan as you set up, starting with the free Data Fluency module. No card.

Your first Future Fluency module is free. After that, your AI tutor is £70 a month.

Ready to pay? Subscribe for £70 a month

Keep this read. One email with what AI is changing in this job, the new skills it asks for and where to start free. Nothing else follows unless you confirm your address.

3What this role really is

We see you

You sometimes wonder if AI will replace the human touch in storytelling. Yet, you know your ability to connect with people and craft authentic messages can't be automated.

A communications manager owns a core communications programme and shapes how an organisation's message reaches the right people. The role involves leading a small team or managing agency partners, and keeping messaging clear and consistent across every channel.

4A day in the life

Not a job advert. A real day, built from what this role actually holds.

08:45
You start your day by reviewing the latest media coverage and analysing how well it aligns with your campaign objectives.
11:00
You meet with the PR agency team, setting clear objectives and providing feedback on their latest work.
14:30
A key journalist calls for an exclusive comment, and you quickly coordinate with a spokesperson to ensure the message is spot on.
16:00
You finalise a press release, meticulously checking every detail for accuracy and brand consistency before it goes out.

5What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

Cision / Meltwater Advanced

Building complex Boolean search queries for media monitoring, creating custom analytics dashboards to track campaign performance, and training junior staff on effective media list segmentation. You're getting the most out of the platform.

Muck Rack / Prowly Advanced

Proactively building relationships using platform insights (e.g., journalist's recent tweets, article history), managing multi-stage, targeted distribution campaigns for your programmes, and using it to track journalist interactions.

Google Analytics Advanced

Setting up custom reports and conversion goals to track the full user journey from media hits, and explaining the impact of PR on web traffic and lead generation to stakeholders. You're connecting the dots for the business.

Asana / Monday.com Advanced

Building and managing entire project plans for your campaigns, setting dependencies, assigning tasks to your team or agency, and creating template projects for recurring work like product launches. You're the master of the project board.

Slack / MS Teams Advanced

Setting up and managing channels, integrations (e.g., with Cision alerts), and workflows to streamline team communication, especially during a crisis. You're making sure information flows efficiently and everyone's in the loop.

Canva / Adobe Express Advanced

Creating new templates and visual concepts for campaigns, quickly turning data points into compelling visuals for a press kit or media pitch, and ensuring visual brand consistency for your programmes. You're making our stories look good.

6What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choiceComing in Where you are nowThe step above
Campaign Strategy & Messaging Executes based on defined strategy; drafts initial messages for review. Proposes campaign strategies and drafts core messages for approval; makes tactical adjustments. Leads the development of campaign strategies and core messaging; makes key decisions on narrative and approach within overall company guidelines.
Media Relations Approach Builds media lists; sends pitches using approved templates; logs interactions. Identifies target journalists; crafts personalised pitches; manages follow-ups; advises on media engagement. Defines the overall media relations strategy for programmes; decides on target media tiers and engagement tactics; manages high-level relationships and crisis response.
Team/Agency Management Manages personal tasks; supports team efforts. Provides informal guidance to juniors; manages small projects independently. Leads and manages a small team or external agency; sets objectives, provides performance feedback, and makes hiring recommendations for junior roles. Accountable for team/agency output.
Budget Allocation (within programme) Tracks expenses against allocated budget; flags overspend. Manages project budgets up to £10K; identifies cost-saving opportunities. Manages and approves programme budgets up to £100K; makes decisions on resource allocation and vendor spend within this limit. Consults Director on larger budgets.

7How you'll be judged

The scoreboard, and what is not on it. The hard targets, how often each is actually looked at, and the quiet signals that never reach a dashboard.

Tier 1 Media Placements
Number of secured articles or features in top-tier publications relevant to our industry and target audience.
Target · Minimum 3-5 placements per major campaign or quarter.

Securing a feature story in The Financial Times or TechCrunch for our new product launch, rather than just a mention in a smaller blog.

Key Message Pull-Through
The percentage of media coverage that accurately reflects our pre-defined key messages.
Target · Achieve 80%+ pull-through on core campaign messages.

After a product announcement, 85% of the resulting articles clearly articulated our unique selling proposition and target market, exactly as we briefed them.

Campaign Budget Adherence
How closely actual campaign spend aligns with the approved budget.
Target · Maintain spend within 5% variance of approved budget.

Delivering a three-month thought leadership campaign with a £75,000 budget, spending £74,000 – that's a 1.3% variance, which is spot on.

Team/Agency Performance KPIs
Success of direct reports or agency partners against their individual performance targets, which you'll help set.
Target · At least 80% of direct reports/agency KPIs met or exceeded.

Your junior specialist hit their target of 10 media lists built and 5 pieces of coverage secured for their assigned product, showing your effective guidance.

Strategic Influence
Your ability to influence internal stakeholders and contribute to broader business strategy through communications insights.
  • You're regularly invited to product strategy meetings to advise on launch narratives, or your input is sought on how to communicate tricky internal changes. You're not just taking orders
  • you're shaping the brief.
Crisis Preparedness & Response
How effectively you contribute to and execute crisis communication plans, maintaining calm and clear messaging during challenging times.
  • During a minor product outage, you quickly drafted holding statements, coordinated internal comms, and advised the Director on media response, preventing negative headlines. We saw a clear, structured response, not panic.
Stakeholder Satisfaction
The level of satisfaction from internal partners (e.g., Marketing, Product) with your team's communications support and counsel.
  • Product leads proactively come to you for advice on messaging, rather than just handing over a brief. They tell your Director that your team is a crucial partner in their launches, and they feel well-supported.
Team & Agency Development
Your effectiveness in mentoring junior team members or guiding agency partners to improve their performance and capabilities.
  • You've helped a junior specialist secure their first Tier 1 placement, or you've successfully coached the agency to refine their pitching strategy, leading to better results. Your team feels supported and challenged.

8Would you like it

Both sides. What people enjoy, and what grinds them down.

What people enjoy
Seeing Your Strategy Come to Life

You love taking a high-level business goal, figuring out the communications strategy to support it, and then watching your team or agency execute it to perfection. You get a real buzz from seeing your plan translate into actual media coverage or a successful internal campaign.

Developing the entire comms plan for a new market entry, from media outreach to internal launch, and seeing it generate significant positive coverage and employee excitement.

Building & Leading a Team

You enjoy guiding junior team members, helping them develop their skills, and seeing them succeed. You also like the challenge of managing external agency partners, setting clear expectations, and getting the best out of them. It's about collective success, not just your own.

Coaching a specialist through their first major media pitch, helping them refine their approach, and celebrating with them when they secure a great placement.

Solving Complex Communication Puzzles

When a tricky situation arises—a nuanced product update, a sensitive internal change, or a minor reputational issue—you're the one who relishes the challenge of crafting the perfect message and strategy to navigate it. You enjoy figuring out how to make a complex story simple and impactful.

Working with legal and product to simplify a complex regulatory change into an easy-to-understand message for customers, preventing confusion and backlash.

What frustrates people
  • The 'non-story' urgent request from senior leadership that has zero news value, and then having to gently explain why no one will cover it.
  • Spending hours crafting the perfect, personalised pitch, only for it to be completely ignored or met with a generic 'no'.
  • Constantly having to prove the ROI of PR to skeptics who only understand direct sales numbers, when your impact is often indirect and long-term.
  • The 24/7 nature of crisis comms; your phone can never truly be off, especially if a negative story breaks on a weekend.
  • Having time-sensitive press releases stuck in an 'approval gauntlet' for days, delaying crucial announcements.
  • Being the 'word police' for the organisation, constantly correcting inconsistent messaging or off-brand language from other departments.
  • When a spokesperson you've media-trained for weeks goes completely off-script in a live interview, creating a headline-making gaffe.
What this role does not give you
  • A predictable, 9-to-5 routine with no urgent, out-of-hours demands.
  • Complete creative freedom without any legal or brand guidelines.
  • Direct, immediate sales targets as your primary measure of success.
  • A quiet, heads-down role where you don't need to manage people or external partners.

9Who you work with

This role directly shapes our public narrative for specific business areas or products. Your work influences how the market, customers, and potential employees perceive us. You're accountable for the success of significant communications programmes, which means you're directly contributing to brand reputation, market share, and ultimately, our commercial success.

Inside the business
  • Director of Communications (for strategic alignment)
  • Marketing Leads (for campaign integration)
  • Product Managers (for understanding product stories)
  • Legal & Compliance (for message approval)
  • Sales Leadership (for understanding market impact)
Outside the business
  • Key Journalists & Media Outlets
  • PR Agency Partners
  • Industry Analysts
  • Influencers & Thought Leaders

10What you need before you start

Not a wish list. The things you would be expected to already have.

  • Proven track record of independently managing successful PR campaigns or workstreams from concept to completion.
  • Demonstrable experience in building and nurturing relationships with Tier 1 media contacts.
  • Solid understanding and practical application of crisis communications principles, having contributed to or managed aspects of a crisis response.
  • Experience in either managing junior team members or effectively leading external agency partners to achieve specific outcomes.
  • Strong analytical skills, capable of translating media coverage and campaign data into actionable insights and reports.
  • Excellent written and verbal communication skills, with a portfolio of high-quality press releases, pitches, and messaging documents.

11What to practise next

Where the job is going, and what to do about it starting this week.

Integrated Comms Tech Stack Management

Our tools often sit in silos. The future is about seamlessly connecting Cision data with Google Analytics, and then pushing those insights into our project management tools. You'll need to understand how to make our tech stack 'talk' to each other to get a holistic view of campaign performance and team efficiency.

API Integrations for Comms Tools · Unified Reporting Dashboards · Workflow Automation (Zapier/Make for Comms)

  • This month: Explore the integration capabilities of our current Cision/Meltwater and Google Analytics accounts.
  • Next quarter: Identify one manual reporting task that could be automated by integrating two tools.
  • Month 3-6: Work with IT or a specialist to implement a small-scale integration project.
  • Throughout: Document your team's current workflows to identify automation opportunities.

Quick win: Set up a simple Zapier integration to get Cision alerts directly into a Slack channel or a Google Sheet for easier tracking. This saves manual copying and pasting.

12Staying current once you are in

What people here do to keep up
  • Regularly attending industry webinars, conferences (e.g., PR Week, CIPR events), and workshops to stay current on trends and best practices.
  • Subscribing to key industry publications and newsletters (e.g., PRovoke Media, The Holmes Report) to keep abreast of the evolving media landscape.
  • Actively participating in professional networks and groups (e.g., LinkedIn PR groups, local PR meetups) to share knowledge and build contacts.
  • Seeking out opportunities for leadership training or mentorship programmes to further develop your team management and strategic influence skills.

13The rising capability

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

Data Storytelling & Predictive Analytics for Comms

Proving PR's ROI is getting harder, and senior leaders demand more than just coverage reports. We need to connect our efforts directly to business outcomes, and that means using data to tell a compelling story, and even predict future trends. Competitors are already doing this, so we need to catch up.

  • Correlation vs. Causation in PR
  • Sentiment Analysis Beyond Basic Tools
  • Predictive Media Monitoring
  • Attribution Modelling for Earned Media

Ethical AI & Deepfake Detection in Comms

With the rise of generative AI, the line between real and fake content is blurring. As a Communications Manager, you'll need to understand the ethical implications of using AI in your own work and, crucially, how to detect and respond to AI-generated misinformation or deepfakes targeting our brand. This is a massive reputational risk.

  • AI Bias in Content Generation
  • Deepfake & Synthetic Media Recognition
  • AI Content Provenance & Verification
  • Responsible AI Use Policies

14What you’ll use

What you’ll use

Skills this role draws on

Technical

  • Media Relations (Strategic)
  • Crisis Communications (Lead Response)
  • Corporate Narrative & Messaging Development
  • Executive Communications Support
  • PESO Model Strategy & Measurement
  • Internal & Change Communications (Programme Level)

15The pathway

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

  1. 1

    Senior Communications Specialist (In-house)

    3-5 years as a Senior Specialist

    Skills to master

    • Independently managing full campaigns, developing strong media relationships, demonstrating strategic thinking beyond just execution, and informally mentoring junior colleagues.

    You're ready to move on when

    • Successfully led multiple product launches or thought leadership campaigns end-to-end.
    • Consistently secured Tier 1 media placements without heavy supervision.
    • Proactively identified and mitigated potential communications risks.
    • Received positive feedback on your ability to mentor or guide less experienced team members.
  2. 2

    Account Manager / Senior Account Manager (PR Agency)

    5-7 years in agency roles, including 2-3 years as an Account Manager

    Skills to master

    • Managing client accounts and expectations, leading account teams, developing and executing client PR strategies, and managing budgets effectively. You'll have seen a variety of industries and challenges.

    You're ready to move on when

    • Successfully managed multiple client accounts, consistently hitting KPIs.
    • Developed and presented strategic PR plans to clients, securing their buy-in.
    • Demonstrated strong leadership within your account teams, delegating effectively.
    • Proven ability to manage budgets and deliver campaigns profitably for the agency.
  3. 3

    Journalist / Editor (Transitioning)

    8-10+ years in journalism, with a desire to move to the 'other side'

    Skills to master

    • Understanding the corporate environment, learning internal stakeholder management, adapting writing style for corporate communications, and developing strategic PR planning skills. Your media insights will be invaluable.

    You're ready to move on when

    • Deep understanding of news cycles, what makes a story, and how journalists work.
    • Strong network of media contacts (though you'll need to reframe these relationships).
    • Excellent writing and storytelling abilities, adaptable to corporate messaging.
    • A clear desire to apply your media knowledge in a strategic, brand-building context.

16How people get here · where they go next

Came from
Senior Communications Specialist (In-house)
3-5 years
You mastered the art of independently managing full campaigns and building strong media relationships.
You are here
Communications Manager
Lead (8-12 years)
A communications manager owns a core communications programme and shapes how an organisation's message reaches the right people. The role involves leading a small team or managing agency partners, and keeping messaging clear and consistent across every channel.
Goes to
Senior Communications Manager
2-4 years
In this role, you lead a major sub-function, developing comprehensive communication strategies and mentoring a larger team.

The long view: This role can lead to a VP of Communications post, a Chief Communications Officer role, or Head of Corporate Affairs.

17Pay and demand

ONS's coding index maps “Communications Manager” to more than one occupation, so there is no one median to quote. Rather than pick, here is each one it could be, with its own figure:

  • Sales accounts and business development managers £57,625 a year
  • IT managers £56,438 a year
  • Marketing and commercial managers £53,703 a year
  • Public relations professionals £37,563 a year

ONS Annual Survey of Hours and Earnings, from the April 2025 survey, about six months old when published, as ASHE always is, under the Open Government Licence.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Communications Manager is actually changing.

Where it leads

Roles this leads to

How you would learn this

One to one, on the work you already do

A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.

A lesson from Crisis Management and Crisis Communication, worked against Communications Manager.

Crisis Management and Crisis Communication Level 6

Applied to your work in Communications Manager

The objective of this unit is to enable learners to analyse risk management approaches, prepare for crisis situations through simulation, evaluate crisis communication factors, and produce a comprehensive crisis communication plan for an organisation.

The Navigator Last time, we discussed how to integrate PR data with sales metrics for a clearer impact assessment.

You Yes, I found it quite revealing to see the direct correlation.

The Navigator Great! Let's build on that by selecting one of your upcoming campaigns to apply predictive analytics, focusing on anticipating media opportunities.

How the thinking builds
  1. 1 Remember
  2. 2 Understand
  3. 3 Apply
  4. 4 Analyse
  5. 5 Evaluate
  6. 6 Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time.

A year from now

A year from now, you confidently leverage AI-driven insights to craft narratives that resonate deeply and drive measurable business outcomes.

See Your Progress Grow Illustration
Communications Manager
  • Media Relations (Strategic)
  • Crisis Communications (Lead Response)
  • Corporate Narrative & Messaging Development
  • Executive Communications Support
  • PESO Model Strategy & Measurement
  • Internal & Change Communications (Programme Level)
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

18The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Communications Manager is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

  1. Senior Communications Manager

    2-4 years in the Communications Manager role

    This is typically an L5 role, leading a major sub-function or a larger team.

    • Corporate Communications Strategy Developing overarching comms strategy for a business unit.
    • Reputation Risk Management Proactively identifying and mitigating high-level reputational threats.
    • Integrated Marketing Communications Deeply integrating PR with broader marketing efforts.

  2. Director of Communications

    4-6 years in the Communications Manager role (or 2-3 years as Senior Communications Manager)

    This is typically an L6 role, leading the entire Communications function for a business unit or region.

    • Enterprise Communications Strategy Shaping the overall communications strategy for a large part of the business.
    • Global Media Relations Managing media strategy across multiple geographies.
    • Investor Relations Communications Supporting financial reporting and investor messaging.
Working with AI on the job

Working with AI

Where AI is starting to help

Let's be real, you've got a lot on your plate. Managing a team or agency, crafting strategy, dealing with media, and often, putting out fires. What if you could reclaim a significant chunk of your week, not by working harder, but by working smarter? AI isn't here to replace you; it's here to give you superpowers.

For a Communications Manager, AI can take away a lot of the heavy lifting, freeing you up to focus on the strategic thinking, relationship building, and team leadership that truly drives impact. Think of it as having a super-efficient assistant who never sleeps and knows everything about your past campaigns.

Drafting & Refining Content

Use AI to generate multiple first drafts of press releases, media pitches, social media posts, and even internal comms for your team. It's brilliant for creating variations for different audiences, saving you hours of staring at a blank page. You'll spend your time refining and adding that human touch, not starting from scratch.

Advanced Media Analysis & Monitoring

AI tools can summarise vast amounts of media coverage in minutes, identify key themes, and perform sentiment analysis at scale across hundreds of articles. This means you can spot emerging trends or potential reputational risks much faster, and get clearer insights for your reports to leadership.

Optimised Journalist & Influencer Research

Stop sifting through endless databases. AI can quickly identify the most relevant journalists and influencers for your specific campaign, analyse their recent work, and even suggest personalised angles for your pitches. This helps your team target more effectively and build stronger relationships.

Crisis Comms & Spokesperson Prep

Feed your messaging documents into an AI model to brainstorm dozens of potential tough questions from journalists. Use it to generate concise, on-message talking points and even simulate Q&A sessions for executive media training. This means your spokespeople are better prepared, and you can anticipate challenges before they arise.

Common questions

Common questions

How do you become a Communications Manager?

Common routes in include Senior Communications Specialist (In-house) (3-5 years as a Senior Specialist), Account Manager / Senior Account Manager (PR Agency) (5-7 years in agency roles, including 2-3 years as an Account Manager) and Journalist / Editor (Transitioning) (8-10+ years in journalism, with a desire to move to the 'other side'). Times vary with prior experience.

Where can a Communications Manager progress to?

This role can lead on to Senior Communications Manager (2-4 years in the Communications Manager role) and Director of Communications (4-6 years in the Communications Manager role (or 2-3 years as Senior Communications Manager)), depending on the skills you build.

What new skills matter most for a Communications Manager?

Increasingly, Data Storytelling & Predictive Analytics for Comms and Ethical AI & Deepfake Detection in Comms. These are the skills our record of this role lists as growing.

Free tools

Want a read on where you stand?

Three free tools, no account needed. Each one ends with a role, a level and a way in.

Read the Zavmo manifesto to understand how you will be taught Meet your tutors

Or try another one

19Where to go from here

Other roles at Level 5

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.
This job at other levels
More jobs in PR and communications

Stay in the field you know and move sideways rather than up.
If you leave this industry

The skills built as a communications manager transfer across industries. You could move into agency leadership, specialise in a sector such as healthcare or finance, or move into internal communications, marketing leadership, or public affairs.

This role profile is © 2026 Growth Engineering Technologies Ltd. Built from UK occupational standards and regulated qualification data, and written for Zavmo.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Start my free Data Fluency module What happens next: a free account, then we build your plan as you set up. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.