United Kingdom · PR and communications · Principal/Manager (12-16 years)

Senior Manager, Public Affairs

Here is the whole job, in plain words. What it is, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

See how AI is changing this job, and get the full read by email.

As Senior Manager, Public Affairs, a good place to start on Advanced AI for Policy Intelligence & Automation is Planning Automation Across a Department, a free Future Fluency module at Level 5. You'd practise working out what in your department's work could be automated, what should not be, and what to recommend.

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One email: what AI is changing in this job, the new skills it asks for, where it leads, and where to start free. With a link back here. Nothing else follows unless you confirm your address.

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  • Experience bandPrincipal/Manager (12-16 years)
  • Direct reports2-4 reports
  • Reports toDirector, Government & Public Affairs
  • UK framework levelUsually someone running a function, or a director

Also advertised as Head of Government Relations (UK) · Public Policy Lead · Associate Director, Public Affairs

Built on 43,079 real UK job descriptions we analysed · grounded in what real qualifications cover

1From this job to a course

The qualifications matched to this job

BIIAB Level 4 Diploma in Advice and Guidance (NVQ) BIIAB · Level 4 · covers 1 of 7 standards
SFJ Awards Level 5 Certificate in Police Management SFJ Awards · Level 5 · covers 1 of 7 standards
NCTJ Level 5 Diploma in Journalism NCTJ Training · Level 5 · covers 1 of 7 standards
City and Guilds of London Institute Level 3 Diploma in Sporting Estate Management City and Guilds of London Institute · Level 3 · covers 1 of 7 standards
City and Guilds of London Institute Level 2 Diploma in Work-based Game and Wildlife Management City and Guilds of London Institute · Level 2 · covers 1 of 7 standards
iCQ Level 2 Certificate in Data Protection and Data Security Principles iCan Qualifications Limited · Level 2 · covers 1 of 7 standards

Matched from the standards this job is measured against: a suggestion, not an official ruling.

The units you would start with

Advocate on behalf of advice and guidance clients BIIAB Level 4 Diploma in Advice and Guidance (NVQ)
Obtain, analyse and provide information to support decision making SFJ Awards Level 5 Certificate in Police Management
Public Affairs for Journalists NCTJ Level 5 Diploma in Journalism
Develop good public relations for a sporting estate City and Guilds of London Institute Level 3 Diploma in Sporting Estate Management
Assist with the management of public relations and access to a sporting estate City and Guilds of London Institute Level 2 Diploma in Work-based Game and Wildlife Management
Understanding data protection legislation iCQ Level 2 Certificate in Data Protection and Data Security Principles

The future skills this job leans on

AI Fluency working with AI as a thinking partner
Data Fluency turning numbers into a decision
AI Governance Fluency using AI responsibly
Automation Fluency building AI into how work runs
Systems Fluency seeing the whole picture
Your Plan Illustration

Built for Senior Manager, Public Affairs

6 units that map to this job, from the qualifications that cover it.

  1. Advocate on behalf of advice and guidance clients BIIAB · covers 1 of 7 standards Level 4
  2. Obtain, analyse and provide information to support decision making SFJ Awards · covers 1 of 7 standards Level 5
  3. Public Affairs for Journalists NCTJ Training · covers 1 of 7 standards Level 5
  4. Develop good public relations for a sporting estate City and Guilds of London Institute · covers 1 of 7 standards Level 3
  5. Assist with the management of public relations and access to a sporting estate City and Guilds of London Institute · covers 1 of 7 standards Level 2
  6. Understanding data protection legislation iCan Qualifications Limited · covers 1 of 7 standards Level 2
These are the real units behind this job, in the order they rank for it. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

2AI and this work

Will AI change your work as a Senior Manager, Public Affairs?

Nobody can say exactly how. Here is what this job is being asked for next, and where to start.

The new skills this role is being asked for

  • Advanced AI for Policy Intelligence & Automation
  • Advanced Data Storytelling & Visualisation
Why each one is rising

The future skills this job leans on

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

What happens when you start

Next, a free account. We build your Senior Manager, Public Affairs plan as you set up, starting with the free Automation Fluency module. No card.

Your first Future Fluency module is free. After that, your AI tutor is £70 a month.

Keep this read. One email with what AI is changing in this job, the new skills it asks for and where to start free. Nothing else follows unless you confirm your address.

3What this role really is

A Senior Manager, Public Affairs runs policy programmes, turning strategic goals into action on specific issues.

4What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

Cision / Meltwater (Media Monitoring) Strategic

Setting KPIs for media impact, reviewing executive dashboards, making platform purchasing decisions based on enterprise needs, training junior staff on advanced search queries and sentiment analysis.

Quorum / FiscalNote (Legislative Tracking) Strategic

Using platform data to inform high-level strategy, briefing executives on legislative risk, integrating data with other business intelligence systems for holistic risk assessment.

Capitol Canary (Phone2Action) / Muster (Advocacy & CRM) Strategic

Determining overall advocacy strategy, approving campaign budgets, evaluating platform ROI against legislative outcomes, and guiding the team on audience segmentation and A/B testing.

Asana / MS Teams (Collaboration & PM) Strategic

Overseeing the entire portfolio of departmental projects, allocating resources across campaigns, ensuring alignment with corporate objectives, and developing best practices for team workflow.

Adobe InDesign / HubSpot (Content & Comms) Advanced

Approving final messaging and branding for all external-facing policy materials, setting the overall communications tone and strategy for campaigns, and advising on content strategy for specific policy initiatives.

Tableau / Power BI (Data & Analytics) Advanced

Integrating data from multiple sources (legislative, media, advocacy) to create holistic views of the public affairs landscape for board-level reporting and strategic decision-making. You'll be building and interpreting these dashboards.

5What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choiceComing in Where you are nowThe step above
Policy Position & Messaging Drafts initial positions based on templates; all content reviewed by supervisor. Proposes policy positions and draft messaging for specific issues; requires manager approval. Develops and finalises policy positions and key messages for their portfolio, consulting with Legal and Director for sign-off on high-stakes issues.
Advocacy Campaign Strategy Executes pre-defined tasks within a campaign (e.g., sending emails, updating lists). Designs and runs small-scale advocacy campaigns (e.g., targeted email outreach) with manager oversight. Designs, leads, and adapts multi-channel advocacy campaigns for their policy area, including budget allocation and resource management.
Stakeholder Engagement Plan Schedules meetings and prepares basic briefing materials for senior staff. Develops engagement plans for specific policymakers or groups, identifying key messages and desired outcomes. Defines the overall stakeholder engagement strategy for their policy portfolio, identifying key relationships to build, and leading high-level meetings.
Budget Allocation (Programme Level) Tracks expenses against budget; flags discrepancies. Manages small project budgets (up to £10K) with manager approval. Manages and allocates programme budgets up to £100K, making decisions on agency spend, event sponsorships, and resource deployment, with accountability for ROI.

6How you'll be judged

The scoreboard, and what is not on it. The hard targets, how often each is actually looked at, and the quiet signals that never reach a dashboard.

Policy Outcome Achievement
Number of identified policy objectives (e.g., specific amendment secured, regulation modified, harmful bill defeated) achieved within the annual Public Affairs plan.
Target · Secure 2-3 favourable policy outcomes annually (e.g., specific amendment secured, regulation modified, harmful bill defeated).

Successfully advocated for an amendment to the Online Safety Bill that clarified liability for user-generated content, saving the business an estimated £2M in potential compliance costs.

Stakeholder Engagement & Influence Score
A qualitative score (derived from internal and external feedback) reflecting the strength and influence of relationships with key policymakers and industry groups.
Target · Achieve an average 'influence' score of 4.0/5.0 from internal stakeholders and a 15% year-over-year improvement in external perception surveys (where available).

After a year, our internal legal team reports you're consistently consulted early on policy issues, and a key trade association now regularly seeks your input on their policy submissions.

Programme Delivery & Budget Adherence
Percentage of public affairs programmes (e.g., advocacy campaigns, Hill Days, policy report launches) delivered on time and within the allocated budget.
Target · 90% of all assigned programmes delivered on schedule and within ±5% of the approved budget.

The 'Future of Finance' policy paper was launched on 15 March as planned, and the total spend was £48,000, exactly within the £50,000 budget with a 4% buffer.

Team Performance & Development
Success in mentoring and developing your direct reports, measured by their individual performance against objectives and progression.
Target · All direct reports meet 90% of their individual objectives, and at least one junior team member is ready for promotion to the next level within 18-24 months.

Your Public Affairs Specialist consistently hits their media monitoring targets, and you've coached them to confidently lead their first small advocacy campaign, ready for a Senior Specialist role next year.

Strategic Insight & Foresight
Your ability to anticipate future policy trends, identify potential risks and opportunities, and provide actionable advice to senior leadership.
  • Regularly providing unsolicited, insightful briefings to the Director or ELT on emerging policy issues
  • your analysis is frequently cited in internal strategy discussions
  • you're often asked 'what do you think is next?'
Crisis Preparedness & Response
How effectively you contribute to and execute plans for managing public affairs crises, ensuring a calm, coordinated, and effective response.
  • You've helped develop robust crisis playbooks
  • during a live issue, you remain calm, clearly delegate tasks, and ensure timely, accurate communication with all relevant internal and external parties
  • post-crisis debriefs highlight your effective leadership.
Cross-functional Collaboration
Your effectiveness in working with internal teams (Legal, Product, Comms) to ensure a unified and consistent approach to public policy issues.
  • You're seen as a trusted partner by Legal and Product teams
  • you proactively bring different departments together to agree on policy positions
  • internal feedback confirms you're easy to work with and help achieve alignment.
Mentorship & Team Leadership
The quality of your leadership, guidance, and development of your direct reports, fostering a positive and high-performing team environment.
  • Your team members consistently report feeling supported and challenged
  • they show clear professional growth
  • you delegate effectively and provide constructive feedback
  • your team's morale is noticeably high.

7Would you like it

Both sides. What people enjoy, and what grinds them down.

What people enjoy
Making a Tangible Impact on Policy

You'll spend your days crafting arguments, building coalitions, and engaging with decision-makers, knowing that your efforts could genuinely shape future laws and regulations. You'll see direct links between your work and our company's ability to innovate or avoid costly burdens.

Successfully securing a specific clause in a new piece of legislation that protects our business model, or preventing a harmful regulation from being enacted, saving the company millions.

Navigating Complex Political Landscapes

You thrive on understanding the intricate web of government, industry, and public opinion. The challenge of figuring out how to influence a diverse group of stakeholders, each with their own agenda, is what gets you up in the morning. It's like a high-stakes chess game.

Successfully bringing together disparate industry players to agree on a common position to present to government, despite their individual competitive interests.

Building and Leading a High-Performing Team

You enjoy coaching and developing junior talent, seeing them grow and take on more responsibility. You'll get satisfaction from empowering your team to deliver excellent work and contributing to their career progression.

A junior team member you've mentored successfully leads their first independent advocacy campaign, exceeding targets, and you're proud of their growth.

What frustrates people
  • The 'hurry up and wait' reality: Spending weeks in a frantic rush to prepare for a committee vote that gets postponed indefinitely at the last minute.
  • The black hole of messaging: Meticulously crafting 10 pages of talking points and briefing materials, only to watch an executive go completely off-script in the meeting.
  • Internal politics: Often, the toughest negotiations are not with legislators, but with your own company's Legal department over the precise wording of a public statement.
  • The invisible win: Your biggest successes are often things that don't happen—a harmful regulation that wasn't proposed, a damaging bill that died in committee. These victories are critical but difficult to celebrate or quantify.
  • The information deluge: You are expected to be an expert on everything, all the time. The sheer volume of bills, regulations, news articles, and policy reports you have to consume daily is immense, and it can feel overwhelming.
What this role does not give you
  • A predictable 9-to-5 schedule; political events often dictate your hours.
  • Instant gratification; policy change is a long game, measured in months or years, not days.
  • A clear, linear path where every piece of work you do sees the light of day.
  • An environment where you're always the expert; you'll constantly be learning and adapting.

8Who you work with

This role directly shapes our company's ability to operate and grow within the UK's regulatory and political landscape. You'll be protecting our licence to operate, mitigating significant financial and reputational risks, and opening up new market opportunities by influencing policy. Your work ensures our voice is not just heard, but understood and acted upon by those who make the rules. Frankly, you're a key part of our defence strategy against adverse policy.

Inside the business
  • Legal & Compliance teams
  • Product & Engineering leadership
  • Sales & Marketing Directors
  • Executive Leadership Team (ELT) for specific policy briefings
  • Corporate Communications
Outside the business
  • Government Ministers & their Special Advisors
  • MPs and their Chiefs of Staff
  • Senior Civil Servants (e.g., Department for Business and Trade)
  • Industry trade associations (e.g., TechUK, UK Finance)
  • Think tanks & academic policy experts
  • NGOs and advocacy groups

9What you need before you start

Not a wish list. The things you would be expected to already have.

  • Proven track record (8+ years) in public affairs, government relations, or public policy roles, ideally within a corporate or trade association setting.
  • Demonstrable experience leading and delivering complex advocacy campaigns or policy programmes from conception to successful outcome.
  • Significant experience managing relationships with mid-to-senior level policymakers, their staff, or relevant industry bodies.
  • Experience managing a budget (even if small) and demonstrating ROI for public affairs activities.
  • Prior experience managing or mentoring junior team members, even if informally, with a focus on their development.
  • Exceptional written and verbal communication skills, with a portfolio of policy briefs, presentations, or external communications you've personally crafted.

10What to practise next

Where the job is going, and what to do about it starting this week.

Integrated Public Affairs Platform Management

The future isn't just about individual tools; it's about seamlessly integrating media monitoring, legislative tracking, advocacy CRM, and internal collaboration platforms. This allows for a holistic view of the public affairs landscape and enables end-to-end automation of workflows, from issue identification to campaign execution and impact measurement.

API Integration for Data Flow · Unified Reporting Dashboards · Workflow Automation Across Platforms · Vendor Evaluation for Platform Ecosystems

  • This month: Map out the current data flow between our existing public affairs tools. Identify manual transfer points and potential for automation.
  • Next quarter: Work with IT/Data teams to explore API capabilities of our core platforms (e.g., Cision, Quorum) and identify potential integration projects.
  • Month 4-6: Lead a project to build a unified public affairs dashboard, pulling key metrics from at least three different platforms into Tableau/Power BI.
  • Month 7-9: Research and propose a strategy for optimising our public affairs tech stack, focusing on integration and efficiency gains.

Quick win: Identify one small, repetitive data transfer task between two tools and explore if a simple automation (e.g., using Zapier or Microsoft Power Automate) can eliminate it.

11Staying current once you are in

What people here do to keep up
  • Regularly attend parliamentary briefings, select committee hearings, and industry conferences to stay abreast of policy developments and expand your network.
  • Actively participate in relevant trade associations or industry working groups, taking on leadership roles where possible to shape collective positions.
  • Engage with think tanks and academic institutions, contributing to policy discussions and leveraging their research to strengthen our advocacy.
  • Mentor junior professionals within the public affairs community, sharing your expertise and building your leadership profile.
  • Undertake continuous learning in areas like advanced data analytics, AI applications in policy, or crisis communications to keep your skills sharp.

12The rising capability

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

Advanced AI for Policy Intelligence & Automation

AI is rapidly changing how we monitor, analyse, and respond to policy developments. Competitors are already using advanced AI to generate insights and automate routine tasks much faster than traditional methods. Those who master these tools will have a significant strategic advantage, freeing up human talent for higher-value, nuanced work. It's not just about using ChatGPT; it's about integrating specialised AI into our workflow.

  • Prompt Engineering for Policy Analysis
  • AI-Powered Risk & Opportunity Scanning
  • Ethical AI in Public Affairs
  • Automation of Routine Policy Tasks

Advanced Data Storytelling & Visualisation

In an increasingly data-rich world, simply presenting numbers isn't enough. Policymakers and executives are overwhelmed with information. The ability to weave compelling narratives around data – showing not just 'what' but 'why' and 'what next' – will be critical for influencing decisions. This means moving beyond basic charts to sophisticated, interactive visualisations that make complex policy impacts immediately understandable.

  • Narrative Structure in Data Presentation
  • Interactive Dashboards for Policy Impact
  • Visualising Complex Relationships
  • Ethical Data Visualisation

13What you’ll use

What you’ll use

Skills this role draws on

Technical

  • Stakeholder Mapping & Analysis
  • Legislative & Regulatory Process Expertise
  • Policy Briefing & Messaging Development
  • Grassroots & Grasstops Advocacy Strategy
  • Coalition Building & Management
  • Political Risk Assessment & Mitigation

14The pathway

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

  1. 1

    From Senior Public Affairs Specialist (L3/L4)

    3-5 years as a Senior Specialist or Manager

    Skills to master

    • Moving from owning specific projects to owning entire policy portfolios, demonstrating strategic foresight, managing junior staff (even informally), and successfully navigating internal politics to achieve alignment.

    You're ready to move on when

    • Consistently delivering successful advocacy campaigns or policy initiatives with minimal supervision.
    • Proactively identifying emerging policy issues and proposing strategic responses.
    • Mentoring junior colleagues and demonstrating strong leadership potential.
    • Building and maintaining strong relationships with mid-level policymakers and industry peers.
    • Taking initiative to solve complex problems and make sound judgments in ambiguous situations.
  2. 2

    From Government/Civil Service (Senior Policy Advisor)

    8-10 years in government, with significant policy development or parliamentary experience

    Skills to master

    • Translating public sector experience into a corporate context, understanding business drivers and commercial impact, adapting to a faster-paced environment, and developing external advocacy skills.

    You're ready to move on when

    • Deep understanding of legislative and regulatory processes from an insider's perspective.
    • Strong network within relevant government departments or parliamentary offices.
    • Ability to quickly grasp complex business models and identify policy implications.
    • Demonstrated ability to influence policy outcomes within a government setting.
    • Excellent communication skills, both written and verbal, for diverse audiences.
  3. 3

    From Public Affairs Agency (Account Director/Associate Director)

    4-6 years at Account Director level or above

    Skills to master

    • Shifting from client service to in-house advocacy, deepening expertise in a single industry, managing internal stakeholders, and building long-term strategic relationships rather than project-based ones.

    You're ready to move on when

    • Proven ability to manage multiple client accounts and deliver successful campaigns.
    • Strong understanding of various public affairs tactics and strategies.
    • Experience managing junior team members and client budgets.
    • Ability to quickly become an expert in our industry's specific policy challenges.
    • Demonstrated capability to advise senior clients on complex public policy issues.

15Where this role leads

The long view: This role can lead to senior public affairs leadership, corporate affairs management, or policy advisory work with an industry body or think tank.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Senior Manager, Public Affairs is actually changing.

How you would learn this

One to one, on the work you already do

A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.

A lesson from Advocate on behalf of advice and guidance clients, worked against Senior Manager, Public Affairs.

Advocate on behalf of advice and guidance clients Level 4

Applied to your work in Senior Manager, Public Affairs

This unit aims to provide learners with the ability to advocate effectively on behalf of advice and guidance clients. Learners will prepare for advocacy by gathering information, assessing potential results, understanding other parties' perspectives, and presenting the client's interests in a structured and persuasive manner.

How the thinking builds
  1. 1 Remember
  2. 2 Understand
  3. 3 Apply
  4. 4 Analyse
  5. 5 Evaluate
  6. 6 Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time.

See Your Progress Grow Illustration
Senior Manager, Public Affairs
  • Stakeholder Mapping & Analysis
  • Legislative & Regulatory Process Expertise
  • Policy Briefing & Messaging Development
  • Grassroots & Grasstops Advocacy Strategy
  • Coalition Building & Management
  • Political Risk Assessment & Mitigation
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

16The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Senior Manager, Public Affairs is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

  1. One level up

    • M&A Public Affairs Integration Leading the public affairs due diligence and integration strategy for mergers and acquisitions.
    • International Policy Coordination Potentially coordinating public affairs efforts across multiple geographies.
    • Advanced Crisis Communications Leading the public affairs response for major company-level crises with significant media and political scrutiny.
    • Thought Leadership Development Shaping the company's external narrative and positioning senior leaders as industry experts on key policy debates.
Working with AI on the job

Working with AI

Where AI is starting to help

Let's be honest, public affairs can be a relentless treadmill of reading, drafting, and tracking. What if you could cut out a huge chunk of the tedious, repetitive work? We're not talking about replacing your strategic brain, but giving you a powerful co-pilot to free you up for what really matters: building relationships and shaping policy.

At Zavmo, we're embedding AI tools across our teams to make everyone more effective. For a Senior Manager in Public Affairs, this means you can delegate the grunt work to AI, allowing you to focus on high-level strategy, deep analysis, and crucial stakeholder engagement. Imagine having more time to think, plan, and connect, rather than getting bogged down in administrative tasks.

Legislative Summariser & Impact Analyser

Point an AI tool at a 500-page government white paper or a complex draft bill, and get a concise, 5-bullet summary of the sections most relevant to our industry. Even better, ask it to identify potential business impacts and suggest initial talking points. This drastically cuts down on your reading time and helps you get to the strategic implications faster, allowing your team to focus on validation and deeper dives.

Advanced Stakeholder Sentiment & Trend Analysis

Instead of manually sifting through news articles and social media, use AI to ingest public statements, parliamentary debates, and press coverage from key policymakers and influencers. You'll get instant sentiment reads, identify emerging trends, and spot shifts in political narratives, giving you a real-time advantage in adapting your strategy and briefing senior leadership more effectively. This isn't just monitoring; it's predictive insight.

First Draft Factory for Policy Comms

Generate initial drafts of routine communications like press releases, social media posts for a campaign, 'Dear Colleague' letters, or even internal briefing notes based on a few key prompts. This frees up your team to refine, add nuance, and ensure brand consistency, rather than staring at a blank page. You'll oversee the quality, but the heavy lifting of generation is done in seconds.

Personalised Policy-Maker Briefing Prep

Before a crucial meeting, ask an AI to create a tailored one-page briefing document on a specific MP or Civil Servant. It can pull their voting record on key issues, recent public statements, committee assignments, and even their local constituency interests. This ensures you and your team walk into every meeting fully prepared, with personalised insights that build rapport and increase influence.

Common questions

Common questions

How do you become a Senior Manager, Public Affairs?

Common routes in include From Senior Public Affairs Specialist (L3/L4) (3-5 years as a Senior Specialist or Manager), From Government/Civil Service (Senior Policy Advisor) (8-10 years in government, with significant policy development or parliamentary experience) and From Public Affairs Agency (Account Director/Associate Director) (4-6 years at Account Director level or above). Times vary with prior experience.

Where can a Senior Manager, Public Affairs progress to?

This role can lead on to Director, Government & Public Affairs (3-5 years), depending on the skills you build.

What new skills matter most for a Senior Manager, Public Affairs?

Increasingly, Advanced AI for Policy Intelligence & Automation and Advanced Data Storytelling & Visualisation. These are the skills our record of this role lists as growing.

Free tools

Want a read on where you stand?

Three free tools, no account needed. Each one ends with a role, a level and a way in.

17Where to go from here

Other roles at Level 6

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

More jobs in PR and communications

Stay in the field you know and move sideways rather than up.

If you leave this industry

Skills in strategic thinking, political judgement, stakeholder management and persuasive communication apply across regulated industries such as healthcare, energy or automotive. They also transfer to strategic advisory roles in consultancies or non-profit policy organisations.

This role profile is © 2026 Growth Engineering Technologies Ltd. Built from UK occupational standards and regulated qualification data, and written for Zavmo.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Start my free Automation Fluency module What happens next: a free account, then we build your plan as you set up. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.