The scoreboard, honestly: the hard targets, how often each one is actually looked at,
and the quiet human signals that never make it onto a dashboard.
Documentation Accuracy Rate
The percentage of shipping documents (like commercial invoices, packing lists, Bills of Lading) you prepare that are free from errors.
Target · >99.5%If you prepare 200 documents in a week, we'd expect no more than one error. Catching that typo on a commercial invoice before it goes out is key.
On-Time Booking Adherence
Ensuring all assigned shipments are booked with the carrier or freight forwarder before their specified cut-off times.
Target · 100%If a carrier's cut-off for a Friday shipment is 14:00 on Wednesday, your booking needs to be confirmed by then. Missing it means the container gets 'rolled' to the next vessel, which is a big headache.
Data Entry Speed & Accuracy
How quickly and accurately you input shipment details, order information, and tracking updates into our ERP/WMS.
Target · Achieve 98% accuracy on 50+ entries per day after 3 monthsYou're entering 60 lines of order data into SAP; we'd expect no more than one or two minor discrepancies. Speed comes with practice, but accuracy is paramount from day one.
Tracking Update Timeliness
How quickly you update internal stakeholders or our system with new tracking information or status changes for critical shipments.
Target · Updates within 2 hours of receiving new informationThe freight forwarder sends an updated ETA for a delayed shipment at 10:00. You'd need to update our internal tracker or relevant team members by 12:00.
Adherence to Standard Operating Procedures (SOPs)
Consistently following established checklists and processes for all tasks, especially for document preparation and system entries.
- Your supervisor will see you consistently using the pre-booking checklist. When asked about a process, you can clearly articulate the steps. Fewer 'how-to' questions on routine tasks over time. You'll be able to point to where the SOP lives when someone asks.
Proactive Learning & Questioning
Actively seeking to understand 'why' things are done a certain way, asking clarifying questions, and taking notes to avoid repeating mistakes.
- You're asking thoughtful questions during weekly check-ins, not just waiting to be told what to do. You'll bring up specific scenarios you encountered and ask how to handle them next time. You're not making the same basic mistakes repeatedly, showing you're learning from feedback.
Team Collaboration & Support
Willingness to help out other team members with routine tasks, share information, and contribute positively to the team environment.
- You'll offer to help a colleague with data entry when their workload is heavy. You'll share a useful piece of information you found about a carrier with the team. Feedback from peers will mention your helpfulness and positive attitude.
Problem Identification & Escalation
Recognising when something isn't right (e.g., a document error, a missed deadline) and promptly escalating it to your supervisor rather than trying to fix it alone.
- You flag a discrepancy on a Bill of Lading to your supervisor immediately. You notice a carrier's tracking hasn't updated in two days and raise it. You're not hiding problems, you're bringing them to light so we can deal with them.