United Kingdom · Marketing · Mid-Level (2-5 years)

Marketing Research Manager

Here is the whole job, in plain words. What it is, a real day, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

  • Experience bandMid-Level (2-5 years)
  • Direct reportsNo direct reports
  • Reports toSenior Marketing Research Manager
  • UK framework levelUsually a coordinator, or early in a professional job

Also advertised as Marketing Research Analyst · Consumer Insights Analyst · Market Intelligence Specialist

Built on an analysis of 43,079 real UK job descriptions · grounded in qualifications employers recognise

Start with a free Future Fluency check, tuned to Marketing Research Manager

Ten quick questions, one per Future Fluency, asked against this role rather than a generic one. About five minutes, and no card.

Start the check, free

1What this role really is

You'll be the person who figures out what our customers actually want, what they think of our brand, and what makes them tick. This role isn't just about crunching numbers; it's about translating those numbers into stories that help our Marketing team make smart decisions. You'll own specific research projects from start to finish, from figuring out the best way to ask a question to presenting the 'aha!' moment to the team. It's a proper mid-level role where you get to take charge of your work, but still have plenty of support when things get tricky.

2What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

Qualtrics (or similar survey platform like SurveyMonkey)Intermediate

Programming standard surveys with basic logic, managing quotas, and exporting clean data sets for analysis. You'll be setting up questionnaires and getting them ready to go 'in-field'.

SPSS (or similar statistical software)Basic

Running pre-written syntax for frequencies, cross-tabs, and basic statistical tests. You'll use it to get initial insights from your survey data.

Creating standard charts and dashboards from cleaned data sources. You'll update and refresh existing workbooks, helping teams visualise the data.

Microsoft PowerPointAdvanced

Building clear, compelling, and visually engaging presentations ('the deck') to share your research findings and recommendations with internal teams.

Cleaning and manipulating data, performing basic calculations, and creating summary tables. You'll use it for everything from data checks to quick analyses.

Asana (or Jira)Intermediate

Managing your own project tasks, tracking deadlines, and updating the status of your research projects. It's how we keep everything organised.

3What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choiceComing inWhere you are nowThe step above
Research Methodology SelectionPropose options, execute chosen method under supervision.Select appropriate methodology for standard projects; consult Senior Manager for complex or novel approaches.Design and approve methodologies for complex projects; recommend strategic shifts in approach.
Vendor Selection & ManagementAssist with data collection logistics, follow up on invoices.Manage relationships with existing vendors for specific projects; escalate performance issues to Senior Manager.Vet and select new vendors, negotiate contracts up to £20K; manage overall vendor relationships.
Budget Allocation (Project Level)Track project spend against budget; flag discrepancies.Manage project budgets up to £15K; flag potential overruns and propose solutions to Senior Manager.Approve project budgets up to £50K; reallocate funds within approved project scope.
Reporting & Presentation ContentPopulate data into existing report templates; draft initial slides.Design and create full research presentations; ensure clear narrative and actionable insights.Define reporting standards and key narratives for strategic insights; present to senior leadership.

4How you'll be judged

The scoreboard, honestly: the hard targets, how often each one is actually looked at, and the quiet human signals that never make it onto a dashboard.

Project On-Time Delivery
Percentage of research projects delivered by the agreed deadline.
Target · 90% of projects delivered on time

You committed to delivering the Q2 brand tracking report by 15 June, and it was in the Senior Manager's inbox on 14 June. That's a win.

Data Quality Score
Internal score based on data cleaning effort, missing values, and consistency checks.
Target · Achieve an average score of 4.0/5.0

For the recent product concept test, your data set had minimal outliers and no logical inconsistencies, earning a 4.5 score from the Senior Manager.

Insight Actionability Rate
Percentage of research recommendations that lead to a tangible action or decision by a stakeholder.
Target · 60% of recommendations result in action

Your research suggested a change in website messaging for a specific segment. The Digital Marketing team implemented it, and saw a 5% uplift in conversions. That counts as actionable.

Survey Completion Rate
Average completion rate for surveys you design and manage.
Target · Maintain 70%+ completion rate for general population surveys

Your latest customer satisfaction survey had a 72% completion rate, indicating good design and engagement, compared to the team average of 65%.

Clarity of Insights
How easy it is for non-researchers to understand your findings and recommendations.
  • Stakeholders regularly say 'that makes sense' or 'I get it now'. Your presentations don't need much explanation from your manager. People can summarise your key points without much effort. You're not just presenting data, you're telling a story.
Methodological Soundness
The rigour and appropriateness of the research methods you choose and apply.
  • Your research designs consistently stand up to scrutiny. You can clearly explain why you chose a particular sample size or statistical test. You proactively identify and mitigate potential biases. Your manager trusts your approach without needing to re-check every detail.
Stakeholder Engagement
How effectively you work with internal teams to understand their needs and deliver relevant insights.
  • You're seen as a helpful partner, not just a data provider. Teams come to you early in their planning. They ask for your input on their problems. You get positive feedback from Marketing and Product peers about your collaborative style.
Proactive Problem Solving
Your ability to spot potential issues in research projects and suggest solutions before they become big problems.
  • You flag potential sample bias before the survey goes live. You suggest alternative approaches when a research question is unclear. You don't wait for your manager to tell you something's wrong
  • you bring solutions to the table.

5Would you like it

The honest version. What people enjoy, and what grinds them down.

What people enjoy
Solving Puzzles

You love diving into a messy dataset or a tricky research question and piecing together the answer. It's like being a detective, but with numbers and customer opinions.

When a new product launch isn't performing as expected, you're excited to design a study to figure out why, rather than dreading the extra work.

Making an Impact

You get a real buzz from seeing your research actually change something – a new marketing message, a better product feature, or a smarter business decision. You want your work to matter.

You present findings that lead to a significant adjustment in our Q4 campaign strategy, and you see the positive results in the following months.

Continuous Learning

You're always keen to pick up new research methods, statistical techniques, or software. The idea of staying still and not evolving your skills frankly bores you.

You're the first to sign up for a webinar on a new conjoint analysis approach, or you're experimenting with a new R package in your spare time.

What frustrates people
  • Dealing with 'CRAP' requests – that's 'Confirmational Research to Approve a Project' where the decision's already made and they just want data to justify it.
  • Battling dodgy sample quality from panel providers, which means constantly cleaning data and questioning its integrity.
  • Presenting a brilliant insight only to get the blank 'So what do we do with this?' question from an executive.
  • Scope creep: the product team changing key features halfway through your concept test, making half your data useless.
  • The endless argument with the sales team, where their anecdote from three customers is given more weight than your nationally representative sample of 1,000.
  • Fighting for budget for foundational research when performance marketing can show a direct ROI on the same ad spend.
  • Being the one who has to tell the VP of Product that their 'brilliant' new feature idea actually tested terribly with real customers.
What this role does not give you
  • A completely predictable, routine day – expect curveballs.
  • Absolute control over how your insights are used (or not used).
  • A quiet, isolated environment where you just crunch numbers without talking to anyone.
  • Immediate, tangible ROI for every single piece of research you do.

6Who you work with

This role directly impacts the effectiveness of our Marketing spend and product development pipeline. Your insights will help us identify new market opportunities, refine our messaging, and ensure our products truly meet customer needs. Essentially, you'll be helping us avoid costly mistakes and focus our efforts where they'll have the biggest impact on growth and customer satisfaction.

Inside the business
  • Product Marketing Team
  • Brand Marketing Team
  • Digital Marketing Team
  • Sales Team Leaders
  • Customer Service Managers
Outside the business
  • Market Research Agencies
  • Survey Panel Providers
  • Data Collection Vendors

7What you need before you start

Not a wish list. The things you would be expected to already have.

  • At least 2 years of hands-on experience in a dedicated market research or consumer insights role, either agency-side or in-house.
  • Demonstrable experience designing, programming, and analysing quantitative surveys independently.
  • Proven ability to create clear, visually engaging presentations that communicate insights effectively to non-technical audiences.
  • Experience managing external research vendors for specific project deliverables.
  • A solid understanding of basic statistical concepts and their application in market research (e.g., significance testing, sampling error).

8What to practise next

Where the job is going, and what to do about it starting this week.

Advanced Data Manipulation & Cleaning (R/Python)

As datasets get larger and more complex (combining survey data with web analytics, for example), relying solely on Excel or SPSS for cleaning becomes inefficient. Learning R or Python will allow you to automate data prep, handle larger volumes, and ensure reproducibility.

Data Frames (Pandas in Python, dplyr in R) · Data Merging & Joining · Automated Cleaning Functions · Data Visualisation Libraries (ggplot2, Matplotlib)

  • This quarter: Complete an online introductory course in Python (with Pandas) or R (with dplyr). Focus on data loading and basic manipulation.
  • Next quarter: Replicate one of your standard SPSS analyses in R or Python. This will force you to learn the syntax.
  • Month 6: Start using R/Python for your routine data cleaning tasks. This will be slow at first, but will save you time in the long run.
  • Ongoing: Look for internal projects where you can apply these skills, even if it's just a small part of the work.

Quick win: Download RStudio or Anaconda (for Python) and work through a basic 'data cleaning tutorial' with a sample dataset. Just get your hands dirty.

Introduction to Conjoint & MaxDiff Analysis

These are powerful techniques for understanding customer preferences and trade-offs, especially for product development and pricing. As we move towards more sophisticated insights, these will become increasingly important for quantifying feature value.

Attribute & Level Definition · Experimental Design Principles · Utility Scores & Importance Weights · Market Simulation

  • This quarter: Read up on the basics of Conjoint and MaxDiff. There are plenty of good articles and webinars out there.
  • Next quarter: Ask your Senior Manager if you can shadow them on a Conjoint project or review a past project's design and results.
  • Month 6: Take an online course or workshop specifically focused on designing and analysing these types of studies.
  • Ongoing: Look for opportunities to apply the concepts, even if it's just a hypothetical exercise with a product team.

Quick win: Watch a few YouTube videos explaining Conjoint analysis. Just get a feel for what it is and what it's used for.

9Staying current once you are in

What people here do to keep up
  • Attending industry webinars and conferences (like those run by MRS or ESOMAR) to stay up-to-date on new trends and methodologies.
  • Joining relevant online communities or forums to discuss challenges and learn from peers.
  • Taking online courses (e.g., Coursera, Udemy) in advanced statistical techniques, data visualisation, or specific software like R/Python.
  • Regularly reading market research blogs and publications to keep your finger on the pulse of the industry.

10How the AI economy is changing work like this

Before we ask anything of you, here's what we can already say about AI and work of this kind:

The new skill this role is being asked for: Prompt Engineering for Research

AI tools like ChatGPT and Claude are getting incredibly good at generating text, summarising information, and even drafting code. If you can learn to 'talk' to them effectively, you'll be able to automate huge chunks of your work, from drafting survey questions to summarising qualitative data. Frankly, analysts who master this will be far more productive.

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

Your PlanIllustration

Built for Marketing Research Manager

4 units that map to this job, from the qualifications that cover it.

  1. Analyse market research dataCity and Guilds of London Institute · covers 4 of 10 standardsLevel 3
  2. Marketing ResearchAQA Education · covers 4 of 10 standardsLevel 3
  3. Analyse and report dataAIM Qualifications · covers 2 of 10 standardsLevel 3
  4. Social MarketingLondon Centre of Marketing · covers 1 of 10 standardsLevel 4
These are the real units behind this job, in the order they rank for it. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

Prompt Engineering for Research

AI tools like ChatGPT and Claude are getting incredibly good at generating text, summarising information, and even drafting code. If you can learn to 'talk' to them effectively, you'll be able to automate huge chunks of your work, from drafting survey questions to summarising qualitative data. Frankly, analysts who master this will be far more productive.

  • Clear Instruction Prompting
  • Contextual Prompting
  • Iterative Prompting
  • Output Validation

What you’ll use

Skills this role draws on

Technical

  • Survey Design & Methodology
  • Basic Quantitative Analysis
  • Qualitative Research Methods
  • Storytelling with Data
  • Supplier & Budget Management

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

  1. 1

    Junior Marketing Research Analyst

    2-3 years

    Skills to master

    • Data cleaning, basic survey programming, populating report templates, understanding core research terminology, managing small vendor relationships.

    You're ready to move on when

    • Consistently delivers accurate data and reports with minimal supervision.
    • Can independently manage the data collection phase of a standard survey.
    • Proactively identifies and flags potential data quality issues.
    • Demonstrates a clear understanding of research objectives for assigned tasks.
  2. 2

    Research Assistant (Agency Side)

    2-4 years

    Skills to master

    • Assisting with multiple client projects, managing various data collection methods, contributing to proposal writing, client communication support, project coordination.

    You're ready to move on when

    • Successfully juggles multiple project tasks and deadlines.
    • Can draft clear client communications regarding project updates.
    • Shows initiative in suggesting improvements to research processes.
    • Has a good grasp of different research methodologies used across various clients.
  3. 3

    Data Analyst (with Marketing Focus)

    3-5 years

    Skills to master

    • Advanced Excel/SQL, basic statistical modelling, interpreting business data, creating dashboards, understanding marketing KPIs. You'd need to pick up survey-specific skills.

    You're ready to move on when

    • Can independently analyse large datasets and extract meaningful trends.
    • Has a strong understanding of how data informs marketing decisions.
    • Is proficient in data visualisation tools and can build effective dashboards.
    • Shows a keen interest in understanding the 'why' behind consumer behaviour, not just the 'what'.

11Where this role leads

The long view:Your journey here is really what you make of it. We're committed to giving you the tools, opportunities, and support to grow, whether that's becoming a deep technical expert, a strategic advisor, or a leader of people. We'll have regular chats about your career aspirations and help you chart a path that excites you.

Pay & demand

Pay and demand for this role will appear here, each figure traced to a named authoritative source (e.g. the ONS Annual Survey of Hours and Earnings, under the Open Government Licence). We don’t show numbers we can’t attribute.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Marketing Research Manager is actually changing. In about two minutes, the free confidence check asks where you stand on each of the ten. That's the whole check, and it's what makes the plan yours rather than generic.

12The team that's yours

No two people are taught the same way. This is one-to-one, not one-to-many.

Zavmo is a hyper-personalised AI learning platform. Twelve virtual tutors, each with a different way of teaching, and one orchestration agent that picks the right one for the moment. So every single lesson is shaped around you, your role, and the way you learn. Not a course everyone sits through. A conversation built for you, and no one else.

…and nine more, matched to you after your first chat. Meet all twelve

13What it feels like

A conversation, not a course

Because your tutor knows your role, your projects and your last session, learning sounds like this. And it's different for every single person:

Analyse market research dataLevel 3

Applied to your work in Marketing Research Manager

This unit aims to provide learners with the knowledge and skills to analyse market research data using appropriate techniques and software tools. The objective of this unit is to enable learners to interpret market trends, understand the limitations of the data, and present findings in a clear and concise manner.

How the thinking builds
  1. Remember
  2. Understand
  3. Apply
  4. Analyse
  5. Evaluate
  6. Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

One to one, not one to many

No two people run this the same way

A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.

  1. Your actual work Every lesson is taught against a live piece of your own work, not a worked example from a textbook.
  2. What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
  3. The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
  4. How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
  5. Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.

See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.

DemonstrateIllustration

Evidenced on your work in Marketing Research Manager

You do not finish by watching something. You finish by showing it on the work you already do, against the measures this job is judged on.

  • Project On-Time DeliveryPercentage of research projects delivered by the agreed deadline.You committed to delivering the Q2 brand tracking report by 15 June, and it was in the Senior Manager's inbox on 14 June. That's a win.90% of projects delivered on time
  • Data Quality ScoreInternal score based on data cleaning effort, missing values, and consistency checks.For the recent product concept test, your data set had minimal outliers and no logical inconsistencies, earning a 4.5 score from the Senior Manager.Achieve an average score of 4.0/5.0
  • Insight Actionability RatePercentage of research recommendations that lead to a tangible action or decision by a stakeholder.Your research suggested a change in website messaging for a specific segment. The Digital Marketing team implemented it, and saw a 5% uplift in conversions. That counts as actionable.60% of recommendations result in action
  • Survey Completion RateAverage completion rate for surveys you design and manage.Your latest customer satisfaction survey had a 72% completion rate, indicating good design and engagement, compared to the team average of 65%.Maintain 70%+ completion rate for general population surveys
These are this job's own measures, with its own targets. Nothing is marked evidenced, because nobody has started this yet. Yours would fill in from the work you bring.

Your passport

This isn't a certificate you file away. It's a passport to the life you're designing.

Every credit you earn and every fluency you build adds up: evidence where it counts, carried with you. Zavmo keeps the map: where you are, where you're heading, and the next step, at your pace, around your life. From Marketing Research Manager to Senior Marketing Research Manager, and whatever you decide comes after.

Level 3 · in progressAI Fluency→ Senior Marketing Research Manager→ your design
Where this takes you

Your journey here is really what you make of it. We're committed to giving you the tools, opportunities, and support to grow, whether that's becoming a deep technical expert, a strategic advisor, or a leader of people. We'll have regular chats about your career aspirations and help you chart a path that excites you.

See Your Progress GrowIllustration
Marketing Research Manager
  • Survey Design & Methodology
  • Basic Quantitative Analysis
  • Qualitative Research Methods
  • Storytelling with Data
  • Supplier & Budget Management
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

14The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Marketing Research Manager is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

  1. Level 3 (Senior)

    • Designing complex, multi-stage research projects (e.g., segmentation studies, journey mapping).
    • Expertise in advanced quantitative analysis (e.g., regression, cluster analysis, factor analysis).
    • Leading qualitative research (e.g., moderating focus groups, in-depth interviews).
    • Managing larger project budgets (up to £50K) and negotiating with vendors.
    • Presenting to Director-level stakeholders with confidence and authority.
Working with AI on the job

Working with AI

Where AI is starting to help

Let's be honest, a big chunk of market research can be a bit repetitive and time-consuming. Imagine if you could cut down on the grunt work and focus more on the 'aha!' moments. Well, with AI, you actually can. We're investing in tools that help you automate the tedious bits, giving you more time to think, strategise, and deliver truly impactful insights.

Our AI Productivity Hub isn't just some fancy buzzword; it's a real set of tools and best practices designed to make your daily life as a Marketing Research Manager much easier. You'll learn how to use these smart assistants to speed up everything from drafting survey questions to sifting through mountains of customer feedback. It's about working smarter, not just harder.

Verbatim Summariser

Use AI to instantly analyse thousands of open-ended survey responses ('verbatims'), identifying key themes, sentiment, and pulling out the most impactful quotes. This automates one of the most tedious manual parts of qualitative analysis, giving you hours back.

Insight Pattern-Finder

Feed large datasets (think survey results combined with CRM data) into an AI model. It'll help you uncover non-obvious correlations and predictive segments that you might easily miss with just manual cross-tab analysis. It's like having a super-smart assistant for your data exploration.

Survey Draft Generator

Give AI your research brief – objectives, target audience, key questions – and watch it generate a solid first draft of your survey questionnaire. It'll even include properly formatted question types and scales, all based on established best practices. A massive head start for any new project.

Presentation First-Drafter

After you've done your analysis, feed your key data tables and charts into an AI tool. It can then generate a first draft of your PowerPoint presentation, complete with suggested headlines for each slide, bullet points for your executive summary, and even initial recommendations. You'll spend less time on formatting and more on refining your story.

Common questions

Common questions

How do you become a Marketing Research Manager?

Common routes in include Junior Marketing Research Analyst (2-3 years), Research Assistant (Agency Side) (2-4 years) and Data Analyst (with Marketing Focus) (3-5 years). Times vary with prior experience.

Where can a Marketing Research Manager progress to?

This role can lead on to Senior Marketing Research Manager (3-5 years), depending on the skills you build.

What level is a Marketing Research Manager in the UK?

This role aligns to RQF Level 3 on the UK framework, a guide to the depth of qualification it maps to, not a hard entry bar.

What new skills matter most for a Marketing Research Manager?

Increasingly, Prompt Engineering for Research. These are the areas where the higher-paid, future-proof work is heading.

The honest bit

You’ve started things before

Most of them were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.

There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.

And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.

What it costs

Less than one coaching session. Every month.

A single career-coaching hour costs more than a month of this, and it ends when the hour does. Zavmo doesn't. It's £70 a month, about £2.30 a day, for a companion that knows a Marketing Research Manager, works on the job you actually do, and keeps going at your pace rather than a timetable's.

  • Searching and planning stay free. You only pay when you start learning.
  • Your credits are yours. Regulated, and they don't vanish when a subscription ends.
  • Cancel any time and billing stops. No notice period, no minimum term.

Your path, personalised

You have the map. Walking it is the part we do together.

This route runs to 10 national skill standards. That is a real journey.

Zavmo shapes a learning experience as unique as you are. It fits how you learn, your pace and the work you already do. Every step stays benchmarked to recognised national standards. That’s the plan for becoming a Marketing Research Manager: personal to you, and it still counts. The first steps are free.

Independent research finds well-designed intelligent tutoring performs nearly as well as one-to-one human tutoring: VanLehn (2011), Educational Psychologist.

A private tutor in the UK averages £35–40 an hour . Zavmo is £70/month.

A real plan on learn.zavmo.ai: Ofqual-regulated units, credits, and a three-month run at your own pace.
Start free No commitment. See your first steps free.

15Where to go from here

Other roles at Level 3

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

Other roles in Marketing

Stay in the field you know and move sideways rather than up.

If you leave this industry

The skills you build as a Marketing Research Manager are highly transferable. You could move into broader data analytics roles, product management (especially product insights), or even agency-side roles working with multiple clients. The ability to understand customers and translate data into action is valuable everywhere.

Not sure this is the right direction?

Work out what you actually want from work first, then come back and see which roles fit it. Takes about ten minutes.

This role profile is © 2026Growth Engineering Technologies Ltd. Built from UK occupational standards and regulated qualification data, and written for Zavmo.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Build my plan, free Here's the first ten minutes: a 2-minute confidence check → your personalised roadmap → meet the tutors matched to you. No card, cancel any time. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.