The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Social Media Coordinator/Manager
1-3 yearsSkills to master
- Content scheduling, community engagement, platform-specific best practices, basic analytics reporting, copywriting for short-form content.
You're ready to move on when
- You've consistently hit engagement targets on social media campaigns.
- You can demonstrate a strong understanding of different social platforms and their audiences.
- You're comfortable writing compelling copy that drives action.
- 2
Content Marketing Assistant/Executive
1-3 yearsSkills to master
- Content creation (blog posts, articles), SEO fundamentals, email marketing basics, content calendar management, understanding of content funnels.
You're ready to move on when
- You've successfully contributed to content campaigns that have driven traffic or leads.
- You understand how different pieces of content work together in a marketing strategy.
- You're organised and can manage multiple content pieces simultaneously.
- 3
Digital Marketing Executive (Generalist)
2-4 yearsSkills to master
- A broad understanding of various digital channels (SEO, SEM, social, email), basic analytics tools, campaign execution, project management.
You're ready to move on when
- You've managed campaigns across several digital channels with measurable results.
- You can analyse data to inform marketing decisions.
- You're comfortable learning new digital tools and platforms quickly.