The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Marketing Assistant / Junior Marketing Executive
1-2 yearsSkills to master
- Basic campaign execution, content creation support, social media management, understanding of marketing channels, data entry and reporting.
You're ready to move on when
- You're already proactively analysing campaign performance beyond just reporting numbers.
- You're asking 'why' campaigns performed a certain way, not just 'how'.
- You've shown initiative in suggesting improvements to marketing activities based on your observations.
- 2
Junior Market Research Analyst
1-2 yearsSkills to master
- Survey design, data collection methods (qual/quant), basic statistical analysis, report writing, understanding of research ethics.
You're ready to move on when
- You're comfortable handling and cleaning raw data sets.
- You can identify key themes and insights from research findings.
- You're keen to apply research findings to real-world business problems, not just present them.
- 3
Graduate Scheme (Marketing/Strategy focus)
2 yearsSkills to master
- Rotational experience across different marketing functions, project management, stakeholder engagement, foundational business acumen.
You're ready to move on when
- You've shown a strong interest in strategic thinking during your rotations.
- You've sought out projects that involve consumer insights or brand positioning.
- Your feedback from managers highlights your analytical abilities and curiosity.