UK

United Kingdom · Marketing · Mid-Level (2-5 years)

Marketing UX/UI Designer

Here is the whole job, in plain words. What it is, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

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Free to start: a plan built for this role, and a Future Fluency module to try first. No card.

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One email: what AI is changing in this job, and where to start free. With a link back here. Nothing else follows unless you confirm your address.

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  • Experience bandMid-Level (2-5 years)
  • Direct reportsNo direct reports
  • Reports toSenior Marketing UX/UI Designer
  • UK framework levelUsually a coordinator, or early in a professional job

Also advertised as Digital Experience Designer (Marketing) · Conversion Rate Optimisation Designer · Web Designer (Marketing Focus)

Built on 43,079 real UK job descriptions we analysed · grounded in qualifications employers recognise

Two short quizzes about you

1From this job to a course

The qualifications matched to this job

Matched from the standards this job is measured against: a suggestion, not an official ruling.

The units you would start with

Designing UX for Interactive Digital Media RSL Level 3 Extended Diploma in Creative Digital Media
The user-centred design (UCD) process NCFE Level 3 Certificate in User Experience/User Interface (UX/UI)
Designing and communicating UX/UI solutions Cambridge OCR Level 3 Alternative Academic Qualification Cambridge Advanced National in Computing: Application Development (Extended Certificate)
User Experience and Interface Design Pearson BTEC Level 5 Higher National Diploma in Computing for England
Creating and Publishing Digital Content RSL Level 3 Extended Certificate in Creative Digital Media

The future skills this job leans on

AI Fluency working with AI as a thinking partner
Data Fluency turning numbers into a decision
Systems Fluency seeing the whole picture
Start my Marketing UX/UI Designer plan, free
Your Plan Illustration

Built for Marketing UX/UI Designer

5 units that map to this job, from the qualifications that cover it.

  1. Designing UX for Interactive Digital Media RSL Awards Ltd · covers 3 of 13 standards Level 3
  2. The user-centred design (UCD) process NCFE · covers 2 of 13 standards Level 3
  3. Designing and communicating UX/UI solutions Cambridge OCR · covers 1 of 13 standards Level 3
  4. User Experience and Interface Design Pearson Education Ltd · covers 1 of 13 standards Level 5
  5. Creating and Publishing Digital Content RSL Awards Ltd · covers 3 of 13 standards Level 3
These are the real units behind this job, in the order they rank for it. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

2AI and this work

Will AI change your work as a Marketing UX/UI Designer?

Nobody can say exactly how. Here is what this job is being asked for next, and where to start.

The new skills this role is being asked for

  • Prompt Engineering for Design & Copy
  • Advanced Behavioural Analytics Interpretation
Why each one is rising

The future skills this job leans on

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

What happens when you start

Next, a free account. We build your Marketing UX/UI Designer plan as you set up, starting with a Future Fluency module on using AI in your job. No card.

Your first Future Fluency module is free. After that, your AI tutor is £70 a month.

Start my Marketing UX/UI Designer plan, free Ready to pay? Subscribe for £70 a month

3What this role really is

This job is about designing marketing websites, landing pages and email campaigns that work for the people using them. It means looking at how people interact with these things and making it easier for them to sign up, download, or get in touch. It's a hands-on role, designing and testing to improve performance. It involves working with marketing teams to turn campaign ideas into digital experiences that convert. It sits between visual design and business results.

4What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

Figma Intermediate

Creating wireframes, mockups, and prototypes for marketing campaigns. You'll be using auto-layout, components, and working within our established design system to build out new pages and experiences.

UserTesting.com / Maze Basic

Running pre-scripted usability tests and moderated interviews to gather feedback on your designs. You'll be able to clip and annotate key findings to share with the team.

Hotjar / Microsoft Clarity Intermediate

Reviewing heatmaps, scroll maps, and session recordings to identify obvious user friction points and drop-offs on our live landing pages and website sections.

Google Analytics 4 (GA4) Basic

Understanding core metrics like bounce rate, time on page, and conversion events for specific pages you've designed. You'll be able to pull basic reports to see how your designs are performing.

Webflow / Contentful Basic

Making content and style updates within existing CMS components and templates that our developers have built. You'll need to understand the basics of how these platforms work.

Jira / Asana Intermediate

Managing your personal design tasks within our sprint cycles. This means clearly documenting your design requirements and keeping your tickets updated through the workflow, so everyone knows what's happening.

5What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choiceComing in Where you are nowThe step above
Design Approach for a New Landing Page Proposes 1-2 options based on templates; requires manager approval for final direction. Independently chooses the optimal design approach based on brief and user insights; consults manager on significant deviations or risks. Defines the design strategy and approach for multiple pages/campaigns; mentors others on best practices; informs director of approach.
A/B Test Hypothesis & Variations Suggests minor variations (e.g., button colour) and requires manager to define hypothesis. Formulates testable hypotheses based on data (Hotjar, GA4) and designs variations; gets sign-off from Marketing Manager. Defines the A/B testing roadmap for a campaign or product area; approves hypotheses and complex test designs; coaches junior designers.
User Research Methodology Executes pre-scripted usability tests; requires guidance on analysis. Chooses appropriate research methods (e.g., moderated vs. unmoderated) for a specific problem; designs test scripts; analyses findings independently. Develops a comprehensive research plan for a major initiative; synthesises findings across multiple studies; influences product roadmap based on insights.
Design System Component Creation Uses existing components; identifies missing ones and suggests to senior designer. Designs and documents new components for specific marketing needs, ensuring consistency with existing system; gets peer review. Governs the marketing design system; defines standards for new components; trains the team on system usage and contribution.

6How you'll be judged

The scoreboard, and what is not on it. The hard targets, how often each is actually looked at, and the quiet signals that never reach a dashboard.

Campaign Conversion Rate Lift
The percentage increase in key conversion actions (e.g., demo requests, whitepaper downloads) on marketing assets you've designed or optimised.
Target · Achieve a >5% lift on at least two key campaign conversion metrics per quarter.

If a landing page you redesigned went from a 10% conversion rate to 11.5%, that's a 15% lift – exactly what we're after.

Design System Adherence
How well your designs stick to our established design system, ensuring consistency and efficiency.
Target · Maintain <5% of components in your final designs as non-standard or 'one-off' elements.

You've built a new campaign page using only approved buttons, form fields, and typography from our Figma library, rather than creating bespoke elements.

Usability Score (SUS)
The System Usability Scale score for new or significantly redesigned marketing experiences, reflecting how easy users find them.
Target · Achieve a System Usability Scale (SUS) score of 70+ on new designs that undergo formal testing.

After a new onboarding flow for our free trial was launched, user testing showed an average SUS score of 78, indicating good usability.

Design Ticket Completion Rate
The percentage of your assigned design tasks and tickets that are completed within the agreed-upon sprint or project timelines.
Target · Complete 90% of design tickets within sprint estimates, with clear communication on any delays.

You had 10 design tasks in a two-week sprint and finished 9 of them on time, with the 10th clearly flagged with a valid reason for delay.

User Advocacy & Friction Identification
Your ability to proactively spot and highlight user pain points within our marketing journeys, using data and empathy.
  • You're regularly bringing up insights from Hotjar session recordings, sharing user quotes from research, and proposing solutions before others even notice the problem. You're the one asking 'how would a new user actually feel here?' in meetings.
Collaboration Quality & Handoffs
How smoothly you work with the content team, web developers, and marketing managers, ensuring clear communication and efficient handoffs.
  • Developers rarely come back with questions about your specs, marketing managers feel heard and understood, and the content team appreciates your early input. You're seen as someone who makes projects easier, not harder.
Iterative Design Approach
Your willingness to quickly prototype, test, and refine designs based on feedback and data, rather than aiming for perfection on the first go.
  • You're often sharing low-fidelity wireframes early, running quick A/B tests on minor variations, and openly discussing what you've learned from a 'failed' experiment. You don't get precious about your designs.
Contribution to Design System
Your active participation in maintaining and improving our shared design system.
  • You're not just using the design system, but also flagging inconsistencies, suggesting new components, and helping to document existing ones. You understand that a good design system makes everyone's life easier.

7Would you like it

Both sides. What people enjoy, and what grinds them down.

What people enjoy
Seeing Your Designs Go Live & Perform

You get a real kick out of seeing a landing page you designed go live, and then tracking its conversion rate. You're always checking the analytics to see how your work is actually impacting the business, and you love the direct feedback loop.

When a new email template you crafted helps increase click-through rates by 10%, you feel genuinely satisfied because you can see the tangible impact of your work.

Solving Real User Problems

You're driven by the challenge of making things easier and more intuitive for users. You enjoy digging into why something isn't working and then designing a solution that genuinely improves their experience, removing those 'friction points'.

You've simplified a complex form, and user feedback (and conversion data) shows people are completing it much faster and with less frustration.

Learning & Growing in a Fast-Paced Environment

You thrive on the constant change and new challenges that come with marketing. You're always keen to learn new tools, methodologies, and design patterns, and you enjoy being part of a team that's constantly experimenting and optimising.

You're always asking for feedback, looking for online courses, or trying out new Figma plugins to make your workflow more efficient or your designs more impactful.

What frustrates people
  • The 'HiPPO' Strikes Again: Spending ages on user research and A/B testing, only for a senior person to kill the winning design because they 'don't like the colour'.
  • 'Just Make it Pop': Getting vague, subjective feedback from marketing stakeholders who can't really articulate a business objective, but just want more 'pizzazz'.
  • The Last-Minute Copy Bomb: The content team delivering a huge block of text for a space designed for a short headline, just hours before a campaign launch.
  • Brand Police vs. Conversion Goals: The constant battle between strict brand guidelines and a 'scrappy' landing page design that's proven to convert much better.
  • Fighting for Research Budget: Having to justify the ROI of a basic UserTesting.com subscription when someone thinks 'we are the user'.
  • Feedback by MS Paint: Receiving critical design feedback as a screenshot with crudely drawn red arrows and notes in Comic Sans. Yes, it happens.
What this role does not give you
  • A slow, methodical pace where every detail is perfected before launch.
  • Complete autonomy over all design decisions without stakeholder input.
  • A guarantee that every single piece of your work will make it into production.
  • A rigid, unchanging set of priorities or project briefs.

8Who you work with

This role directly impacts our ability to generate leads and convert prospects into customers. Your designs are the front door to our brand for many people. Get it right, and you boost our marketing ROI; get it wrong, and we're just shouting into the void. Honestly, it's pretty central to how we acquire new business.

Inside the business
  • Marketing Managers (for campaign briefs and feedback)
  • Content Team (for copy and messaging alignment)
  • Web Developers (for design handoff and implementation)
  • Product Marketing Managers (for understanding product features and benefits)
  • Sales Team (to understand lead quality and user journey pain points)
Outside the business
  • User Testing Participants (for direct feedback)
  • Marketing Agencies (occasionally, for collaboration on larger campaigns)

9What you need before you start

Not a wish list. The things you would be expected to already have.

  • A solid portfolio demonstrating 2-5 years of experience in UX/UI design, ideally with a focus on marketing or conversion-driven projects.
  • Proven ability to take a design from concept (wireframe) through to high-fidelity prototype and deliver assets for development.
  • Experience conducting basic user research (interviews, usability tests) and interpreting findings.
  • Familiarity with web analytics tools (like Google Analytics) and how to use data to inform design decisions.
  • Strong understanding of responsive design principles and how to apply them across different devices.
  • A good eye for visual design and brand consistency, even if you're not a graphic designer by trade.

10What to practise next

Where the job is going, and what to do about it starting this week.

Advanced Prototyping & Micro-interactions

As user expectations grow, highly interactive and delightful experiences become differentiators. Being able to create more realistic prototypes with complex micro-interactions will be key for demonstrating the full user experience and getting buy-in from stakeholders and developers.

Smart Animate & Interactive Components · Motion Design Principles · Accessibility in Motion

  • This week: Recreate a complex animation you admire from another website using Figma's prototyping tools.
  • This month: Explore a Figma plugin focused on micro-interactions or advanced animation.
  • Month 2: Design a small, interactive component for our design system and get feedback from developers on feasibility.
  • Month 3: Share your favourite micro-interaction examples with the team and explain why they work.

Quick win: Add a subtle hover state or a simple loading animation to one of your existing Figma components.

Basic Front-End Development Understanding

While you're not expected to be a developer, a deeper understanding of HTML, CSS, and basic JavaScript will make your designs more feasible and your handoffs smoother. It helps you 'speak the same language' as the developers and design within realistic technical constraints.

HTML Structure · CSS Styling · Component-Based Architecture

  • This week: Spend an hour on Codecademy or FreeCodeCamp learning basic HTML and CSS.
  • This month: Sit in on a few developer stand-ups or code reviews to hear their challenges and terminology.
  • Month 2: Try to build a simple static landing page using basic HTML/CSS from one of your own designs.
  • Month 3: Have a coffee chat with one of our developers and ask them about the common challenges they face with design handoffs.

Quick win: Inspect elements on our live website using your browser's developer tools to see how your designs are actually coded.

11Staying current once you are in

What people here do to keep up
  • Regularly attending industry webinars or online conferences focused on UX, UI, and Conversion Rate Optimisation (CRO). There's always something new to learn.
  • Subscribing to relevant design blogs, newsletters, and podcasts to stay informed about trends and best practices. Honestly, it's how most of us keep up.
  • Participating in online design challenges or personal side projects to experiment with new tools or techniques outside of client work. It's a great way to push your skills.
  • Seeking out peer feedback and actively participating in design critiques within the team. It's how we all get better.
  • Taking online courses on advanced Figma techniques, motion design, or behavioural psychology for design. We can usually help with the costs for these.

12The rising capability

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

Prompt Engineering for Design & Copy

AI tools are rapidly changing how we ideate, generate copy, and even create design variations. Designers who can effectively 'talk' to these AI models will be significantly more productive and creative. Competitors are already using tools like ChatGPT to draft headlines and Midjourney to explore visual concepts in minutes, not hours.

  • Effective Prompting
  • Iterative Prompting
  • AI for Ideation
  • Output Validation

Advanced Behavioural Analytics Interpretation

While you're already using basic analytics, the depth and complexity of behavioural data are growing. Understanding how to connect multiple data points from different tools (GA4, Hotjar, CRM) to tell a complete user story will be crucial for truly data-driven design decisions. Marketing budgets are increasingly scrutinised, so proving design ROI with robust data is paramount.

  • Cross-Platform Tracking
  • Funnel Optimisation
  • Segment Analysis
  • Correlation vs. Causation

13What you’ll use

What you’ll use

Skills this role draws on

Technical

  • Conversion Rate Optimisation (CRO)
  • A/B & Multivariate Testing Methodology
  • Marketing Funnel Journey Mapping
  • Information Architecture (IA) for Campaigns
  • Design Systems Management
  • Accessibility Standards (WCAG)

14The pathway

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

  1. 1

    Junior Marketing UX/UI Designer

    1-2 years

    Skills to master

    • Mastering Figma, understanding our design system, executing designs from clear briefs, basic user research support, and effective collaboration with developers.

    You're ready to move on when

    • Consistently delivering high-quality design assets on time.
    • Proactively identifying minor design inconsistencies or user friction points.
    • Receiving positive feedback from developers on design handoffs.
    • Successfully completing assigned tasks with minimal supervision.
  2. 2

    Graphic Designer with UX Focus (Marketing)

    2-3 years

    Skills to master

    • Transitioning from purely visual design to user-centred thinking, learning UX methodologies (user flows, wireframing), understanding conversion principles, and gaining proficiency in UX-specific tools like Figma and Hotjar.

    You're ready to move on when

    • A portfolio that clearly demonstrates a shift towards user-centred design solutions.
    • Ability to articulate design decisions based on user needs, not just aesthetics.
    • Successful completion of a UX design bootcamp or relevant certifications.
    • Proactively seeking out and applying user feedback to design iterations.
  3. 3

    Marketing Assistant / Coordinator (with Design Skills)

    2-4 years

    Skills to master

    • Developing strong visual design skills, learning UX principles, understanding web analytics and conversion funnels, and building a portfolio of digital marketing assets. This path often involves a lot of self-study and practical application.

    You're ready to move on when

    • Demonstrable ability to create effective digital marketing assets (e.g., landing pages, emails).
    • A clear understanding of marketing KPIs and how design impacts them.
    • Proactively suggesting UX improvements for existing marketing campaigns.
    • Seeking out opportunities to take on more design-focused responsibilities.

15Where this role leads

The long view: This work can lead to a lead designer role, shaping design strategy across a marketing team. It can also lead to a principal or director-level role, setting design direction and reporting on how design affects marketing results.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Marketing UX/UI Designer is actually changing.

Where it leads

Roles this leads to

The record names a next step, but the catalogue has no page for it yet:

  • Senior Marketing UX/UI Designer (Level 003)

How you would learn this

One to one, on the work you already do

A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.

A lesson from Designing UX for Interactive Digital Media, worked against Marketing UX/UI Designer.

Designing UX for Interactive Digital Media Level 3

Applied to your work in Marketing UX/UI Designer

The objective of this unit is to enable learners to design user experiences (UX) for interactive digital media applications. Learners will apply their knowledge of UX design conventions, techniques, platforms, and technologies to create effective and user-friendly interfaces. Upon completion, learners will be able to create wireframes and interactive prototypes, ensuring usability and a positive user experience.

How the thinking builds
  1. 1 Remember
  2. 2 Understand
  3. 3 Apply
  4. 4 Analyse
  5. 5 Evaluate
  6. 6 Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time.

Start my Marketing UX/UI Designer plan, free
See Your Progress Grow Illustration
Marketing UX/UI Designer
  • Conversion Rate Optimisation (CRO)
  • A/B & Multivariate Testing Methodology
  • Marketing Funnel Journey Mapping
  • Information Architecture (IA) for Campaigns
  • Design Systems Management
  • Accessibility Standards (WCAG)
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

16The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Marketing UX/UI Designer is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

  1. Senior Marketing UX/UI Designer (Level 003)

    3-5 years from this role

    You'll move from owning individual projects to leading entire workstreams and tackling more ambiguous, complex design problems. You'll also start mentoring junior designers.

    • Advanced User Research Design Designing and executing complex research studies (e.g., ethnographic studies, competitor analysis).
    • Design System Governance Contributing significantly to the architecture and evolution of the design system, not just using it.
    • Cross-functional Design Leadership Leading design discussions and workshops with diverse teams (product, engineering, marketing).
    • Data Storytelling Presenting complex analytics and research findings in a compelling way that drives action from leadership.
Working with AI on the job

Working with AI

Where AI is starting to help

Let's be real, you're a designer, not a robot. But what if you could use AI to handle the repetitive, time-consuming stuff, freeing you up for the truly creative and strategic work? That's exactly what AI-powered tools are doing for UX/UI Designers in Marketing right now.

We're not talking about replacing designers; we're talking about giving you superpowers. Imagine generating dozens of design variations in minutes, synthesising user feedback in seconds, or getting perfect microcopy drafted instantly. This isn't science fiction; it's happening today, and we want you to be at the forefront of it.

AI-Powered Design Variation

Use tools like Midjourney or Figma plugins to instantly generate dozens of variations for ad creatives, social media assets, or landing page hero images based on a single prompt. This breaks creative blocks and accelerates exploration, letting you test more ideas faster than ever before.

User Feedback Synthesis

Feed hundreds of user survey responses, interview transcripts, or support tickets into a tool like ChatGPT or Dovetail's AI features. Ask it to 'summarise the top 5 friction points related to our checkout process' and get actionable insights in minutes, not hours.

UX Copy & Microcopy Generation

Use AI like ChatGPT or Jasper.ai to draft compelling headlines, button text (CTAs), and form field descriptions. Prompt it with context: 'Write 5 options for a CTA button to get users to download a B2B cybersecurity whitepaper' and get creative, conversion-focused copy instantly.

Accessibility Auditing

Leverage AI-powered browser plugins and tools that can automatically scan a webpage design or live URL to identify common WCAG accessibility violations like low contrast text, missing alt tags, or improper heading structures. Catch issues early, saving time and ensuring inclusivity.

Common questions

Common questions

How do you become a Marketing UX/UI Designer?

Common routes in include Junior Marketing UX/UI Designer (1-2 years), Graphic Designer with UX Focus (Marketing) (2-3 years) and Marketing Assistant / Coordinator (with Design Skills) (2-4 years). Times vary with prior experience.

Where can a Marketing UX/UI Designer progress to?

This role can lead on to Senior Marketing UX/UI Designer (3-5 years from this role), depending on the skills you build.

What new skills matter most for a Marketing UX/UI Designer?

Increasingly, Prompt Engineering for Design & Copy and Advanced Behavioural Analytics Interpretation. These are the skills our record of this role lists as growing.

Free tools

Want a read on where you stand?

Three free tools, no account needed. Each one ends with a role, a level and a way in.

Read the Zavmo manifesto to understand how you will be taught Meet your tutors

Or try another one

17Where to go from here

Other roles at Level 3

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

 More jobs in marketing

Stay in the field you know and move sideways rather than up.
If you leave this industry

The skills involved here transfer well. They can lead to UX/UI roles in product development, e-commerce, or agency work. The focus on conversion and user psychology matters across many industries. Turning business goals into usable interfaces is a skill needed almost everywhere.

This role profile is © 2026 Growth Engineering Technologies Ltd. Built from UK occupational standards and regulated qualification data, and written for Zavmo.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Start my Marketing UX/UI Designer plan, free What happens next: a free account, then we build your plan as you set up. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.