UK

United Kingdom · Marketing · Senior (5-8 years)

Senior Media Planner

Here is the whole job, in plain words. What it is, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

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Free to start: a plan built for this role, and a Future Fluency module to try first. No card.

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One email: what AI is changing in this job, and where to start free. With a link back here. Nothing else follows unless you confirm your address.

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  • Experience bandSenior (5-8 years)
  • Direct reportsNo direct reports
  • Reports toMedia Supervisor or Associate Media Director
  • UK framework levelUsually a professional owning their own work, or leading a small team

Also advertised as Senior Digital Media Strategist · Senior Media Investment Planner · Media Strategy Lead

Built on 43,079 real UK job descriptions we analysed · grounded in qualifications employers recognise

Two short quizzes about you

1From this job to a course

The qualifications matched to this job

OCNLR Level 4 Diploma in Digital Marketing OCN London · Level 4 · covers 3 of 10 standards
OCNLR Level 4 Certificate in Digital Marketing OCN London · Level 4 · covers 1 of 10 standards
OCNLR Level 4 Award in Digital Marketing Planning OCN London · Level 4 · covers 1 of 10 standards
Pearson BTEC Level 4 Higher National Certificate in Marketing Management for England Pearson Education Ltd · Level 4 · covers 1 of 10 standards
OCNLR Level 4 Award in Social Media Marketing OCN London · Level 4 · covers 1 of 10 standards
ISP Level 4 Certificate in Professional Sales Institute of Sales Professionals · Level 4 · covers 1 of 10 standards

Matched from the standards this job is measured against: a suggestion, not an official ruling.

The units you would start with

Digital Marketing Planning OCNLR Level 4 Diploma in Digital Marketing
Managing Marketing and Digital Communications Pearson BTEC Level 4 Higher National Certificate in Marketing Management for England
Social Media Marketing OCNLR Level 4 Award in Social Media Marketing
Sales Strategy and Planning ISP Level 4 Certificate in Professional Sales

The future skills this job leans on

Data Fluency turning numbers into a decision
AI Governance Fluency using AI responsibly
Automation Fluency building AI into how work runs
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Your Plan Illustration

Built for Senior Media Planner

4 units that map to this job, from the qualifications that cover it.

  1. Digital Marketing Planning OCN London · covers 3 of 10 standards Level 4
  2. Managing Marketing and Digital Communications Pearson Education Ltd · covers 1 of 10 standards Level 4
  3. Social Media Marketing OCN London · covers 1 of 10 standards Level 4
  4. Sales Strategy and Planning Institute of Sales Professionals · covers 1 of 10 standards Level 4
These are the real units behind this job, in the order they rank for it. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

2AI and this work

Will AI change your work as a Senior Media Planner?

Nobody can say exactly how. Here is what this job is being asked for next, and where to start.

The new skills this role is being asked for

  • Privacy-First Planning & Measurement
  • Advanced Programmatic Strategy (beyond basic buying)
Why each one is rising

The future skills this job leans on

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

What happens when you start

Next, a free account. We build your Senior Media Planner plan as you set up, starting with a Future Fluency module on using AI in your job. No card.

Your first Future Fluency module is free. After that, your AI tutor is £70 a month.

Start my Senior Media Planner plan, free Ready to pay? Subscribe for £70 a month

3What this role really is

A Senior Media Planner designs media strategies for clients, choosing channels and audiences to make budgets work harder.

4What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

Basis by Centro / The Trade Desk / Google Marketing Platform (DV360) / Meta Ads Manager / Amazon DSP Expert

Independently architects complex campaign structures, builds custom audiences, troubleshoots trafficking issues, and trains junior staff on platform nuances. You'll be the go-to person for these platforms.

Kantar Media / Nielsen Ad Intel / Comscore / Similarweb Advanced

Conducts deep competitive SOV (Share of Voice) analysis, identifies 'white space' opportunities, and synthesises data from multiple sources into a cohesive strategic narrative for client presentations.

GWI (GlobalWebIndex) / MRI-Simmons / Nielsen Scarborough Expert

Uncovers non-obvious audience insights, creates nuanced personas, and uses advanced segmentation to justify channel and partner selection. You'll use these to truly understand the audience.

Asana / Monday.com / Slack / MS Teams Advanced

Designs and implements project plans for complex campaigns, manages team capacity, and creates workflow templates for repeatable processes. You'll keep everything organised and on track.

Microsoft Excel / Google Sheets Expert

Utilises Power Query for data cleaning and automation. Builds dynamic, multi-sheet models for budget allocation and forecasting. You can debug complex formula errors quickly and efficiently.

Tableau / Google Data Studio / Datorama Advanced

Designs and builds custom, interactive dashboards from the ground up. Blends multiple data sources to create a holistic view of campaign performance for clients and internal teams.

5What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choiceComing in Where you are nowThe step above
Media Channel Selection Proposes options based on templates, requires full supervisor approval. Selects channels for routine campaigns within established guidelines, consults supervisor for new approaches. Designs and justifies optimal channel mix for complex campaigns, consults supervisor on major strategic shifts or new market entries. Full autonomy on tactical channel adjustments.
Budget Allocation (within approved campaign) Executes budget distribution as per plan, escalates any potential over/underspend. Manages budget pacing for assigned campaigns, can make minor (<£5K) reallocations to optimise performance, informs supervisor. Recommends and justifies budget reallocations up to £25K to optimise campaign performance, informs supervisor. Any changes above this or impacting overall client spend require supervisor and client approval.
Vendor Selection & Negotiation Researches vendors, pulls rate cards, but all negotiation and final selection done by supervisor. Engages with preferred vendors, negotiates standard rates, seeks supervisor approval for final selection and IO. Leads vendor selection for strategic campaigns, conducts in-depth negotiations for rates and added value, can sign off on IOs up to £50K after supervisor review. For larger or strategic partnerships, consults supervisor.
Campaign Optimisation Strategy Suggests basic optimisations (e.g., pausing underperforming ads) based on predefined rules, requires supervisor approval. Independently implements routine optimisations based on performance data, consults supervisor for significant strategic shifts. Designs and executes complex optimisation strategies (e.g., audience segmentation adjustments, bid strategy changes, new ad formats) to improve KPIs. Proactively identifies and implements opportunities, informing supervisor of major changes and their rationale.
Client Communication (Planning Specifics) Drafts emails for supervisor review, participates in client calls but doesn't lead planning discussions. Leads discussions on campaign performance and routine optimisations, seeks supervisor input for sensitive topics. Leads all planning-related client discussions, presents strategic recommendations, handles objections, and manages expectations. Consults supervisor on highly sensitive or complex client issues before communicating.

6How you'll be judged

The scoreboard, and what is not on it. The hard targets, how often each is actually looked at, and the quiet signals that never reach a dashboard.

Campaign KPI Achievement
How well your media plans hit or exceed the client's primary goals, like cost-per-acquisition (CPA), return on ad spend (ROAS), or reach targets.
Target · Exceed primary campaign KPIs by an average of 10-15% per quarter, across your assigned accounts. This isn't just about hitting the number, but showing the strategic thinking behind it.

If a client's CPA target is £10, your campaigns consistently deliver at £8.50-£9.00. Or, if the ROAS goal is 3:1, you're hitting 3.3:1 or better.

Negotiated Added Value
The extra value (bonus impressions, content integrations, research access) you secure from media vendors beyond the basic rate card, showing your negotiation prowess.
Target · Secure an average of 15%+ in added value across all negotiated media buys. This means getting more bang for our clients' buck.

For a £100,000 media buy, you secure an additional £15,000 worth of bonus impressions or a free content sponsorship, saving the client money or boosting exposure.

Media Plan Accuracy & Timeliness
How accurate your plans are when presented to the client and how consistently you deliver them by agreed-upon deadlines.
Target · Maintain a <5% revision rate post-client initial approval and deliver 95% of all strategic plans on or before the agreed deadline. We don't want last-minute scrambles.

You submit a plan on Tuesday for a Friday client meeting, and after presentation, only minor tweaks (e.g., changing one channel's budget by 2%) are needed, not a full re-do.

Budget Adherence
Ensuring campaigns spend within the allocated budget, avoiding overspend or significant underspend.
Target · Maintain <2% variance from the approved media budget on a monthly and quarterly basis. Frankly, nobody likes surprises when it comes to money.

If a monthly budget is £50,000, your actual spend comes in between £49,000 and £51,000, ensuring we're on track without leaving money on the table or going over.

Client Satisfaction & Trust
How well you manage client relationships, communicate strategy, and become a trusted advisor for media planning.
  • Clients proactively seek your input on new initiatives
  • positive feedback from account teams
  • high plan acceptance rates
  • you're seen as the 'go-to' person for media strategy on your accounts. They'll actually listen to your advice.
Strategic Insight & Innovation
Your ability to bring fresh ideas, challenge assumptions, and develop truly insightful media strategies that go beyond the obvious.
  • Your plans incorporate new platforms or targeting methods
  • you proactively suggest strategic shifts based on market trends
  • your recommendations lead to measurable improvements in campaign effectiveness
  • you're not just repeating last year's plan.
Mentorship & Team Development
How effectively you guide and support junior planners, helping them grow their skills and confidence.
  • Junior team members seek your advice
  • you provide constructive feedback on their work
  • they show measurable improvement in their planning skills
  • positive feedback from your supervisor about your mentoring contributions. You're building up the next generation.
Cross-Functional Collaboration
Your ability to work smoothly with other teams like Account Management, Creative, and Analytics to deliver integrated campaigns.
  • You're regularly included in cross-functional meetings
  • other teams praise your communication and willingness to collaborate
  • projects run smoothly with minimal friction between departments. You're not just throwing plans over the wall.

7Would you like it

Both sides. What people enjoy, and what grinds them down.

What people enjoy
Solving Complex Puzzles

You love taking a messy client brief and distilling it into a clear, actionable media strategy. It's like a giant logic puzzle where the solution means real business impact.

A client wants to reach 'young professionals' but has a tiny budget. You'll dig into the data, find niche platforms they frequent, and craft a hyper-targeted plan that actually delivers.

Seeing Your Strategy Succeed

There's a real buzz when you see your meticulously planned campaign launch and start hitting its KPIs. You're driven by tangible results and proving the value of your work.

You recommended a new programmatic approach, and three months later, the client's conversion rates are up 20% directly because of your plan. That's a win.

Being a Trusted Advisor

You enjoy being the expert that clients and internal teams turn to for advice on media. Building those relationships and guiding strategic decisions is important to you.

The Account Director brings you into a high-stakes client meeting early because they value your strategic input, not just your numbers.

What frustrates people
  • Pixel Hell: The constant, soul-crushing battle with client-side developers to get tracking pixels and conversion tags implemented correctly. You'll often be blamed when their site breaks your tracking.
  • The 'Hurry Up and Wait' Cycle: You'll work 14-hour days to meet an urgent RFP deadline, only for the client to sit on the plan for three weeks, then demand a launch in 48 hours. It's maddening.
  • Last-Minute Creative Swaps: The media is bought, the launch is tomorrow, and the creative team delivers entirely new ad specs that require re-trafficking everything. It's a fire drill you didn't ask for.
  • Attribution Anarchy: Trying to prove the value of your upper-funnel media plan when the performance marketing team's last-click model takes all the credit for conversions. It feels unfair, frankly.
  • Vendor Amnesia: The amazing performance and premium service you were promised by a media partner's sales team mysteriously vanishes the moment the IO is signed. You'll chase them.
  • The Reporting Treadmill: Spending 70% of your time pulling numbers and formatting PowerPoint slides for weekly reports, and only 30% actually analysing the data to find insights. It's tedious but necessary.
  • Budget as a Suggestion: The annual media budget you spent a month meticulously planning is treated as a loose guideline, subject to sudden and dramatic cuts based on the CFO's mood, not performance.
What this role does not give you
  • A predictable, 9-to-5 routine with no urgent requests.
  • Complete autonomy over budget decisions without client or internal approval.
  • A role where you only focus on one channel or one type of media.
  • Immediate gratification on every project; some campaigns take time to show results.

8Who you work with

Your work directly impacts client satisfaction, campaign performance, and ultimately, our agency's reputation and revenue. A well-executed media plan leads to client retention and growth, while a poor one can damage relationships and our bottom line. You're a key driver of client success and a mentor for the next generation of planners.

Inside the business
  • Media Supervisor/Associate Media Director (for strategic guidance and approvals)
  • Account Management Team (your primary client-facing partners)
  • Creative Team (to ensure media and creative work together)
  • Analytics Team (to measure performance and get insights)
  • Other Media Planners (for collaboration and knowledge sharing)
Outside the business
  • Clients (you'll be their main planning contact)
  • Media Owners/Vendors (negotiating buys and building relationships)
  • Ad Tech Partners (understanding their offerings and troubleshooting)
  • Market Research Providers (GWI, MRI-Simmons, Kantar, etc.)

9What you need before you start

Not a wish list. The things you would be expected to already have.

  • Proven experience independently managing the day-to-day execution and optimisation of complex digital media campaigns across multiple channels (e.g., programmatic display, social, search).
  • Demonstrable ability to pull, analyse, and interpret campaign performance data, identifying trends and making data-backed recommendations for optimisation.
  • Experience in direct communication with media vendors, negotiating rates, and managing Insertion Orders (IOs).
  • Solid understanding of media planning fundamentals: reach, frequency, CPM, CPA, ROAS, and how they relate to client objectives.
  • Advanced proficiency in Microsoft Excel or Google Sheets, including pivot tables, VLOOKUP/XLOOKUP, and complex formulas for budget tracking and data manipulation.
  • Experience with at least one major DSP (e.g., The Trade Desk, DV360) and social media buying platform (e.g., Meta Ads Manager).

10What to practise next

Where the job is going, and what to do about it starting this week.

AI-Powered Predictive Analytics & Forecasting

While you're already using AI for reporting, the next step is leveraging it for more accurate forecasting and predictive modelling. This will allow us to anticipate campaign performance, identify future trends, and make proactive, data-driven budget recommendations.

Machine Learning Models for Media Mix · Predictive Audience Segmentation · Automated Budget Optimisation · Scenario Simulation with AI

  • This month: Research AI-driven media planning platforms (e.g., Skai, Neustar) and understand their core capabilities.
  • Next quarter: Identify a recurring client forecasting challenge and explore how an AI tool might improve accuracy.
  • Within 6 months: Work with our Analytics team to understand the basics of a simple predictive model (e.g., linear regression) and how it could apply to media data.
  • Within 9 months: Propose a pilot project to test an AI-powered forecasting tool for one of your key accounts.

Quick win: Use an LLM (like ChatGPT or Claude) to help you structure a complex forecasting spreadsheet, asking it to suggest relevant variables and formulas.

11Staying current once you are in

What people here do to keep up
  • Regularly read industry publications like Campaign, The Drum, Adweek, and ExchangeWire to stay on top of trends and news.
  • Attend industry webinars and virtual events on new platforms, measurement techniques, and privacy regulations.
  • Participate in online courses or workshops focused on advanced Excel/Google Sheets functions or data visualisation tools.
  • Seek out opportunities to mentor junior colleagues, as teaching is often the best way to solidify your own understanding.
  • Actively engage with media vendors to understand their latest offerings and how they can benefit clients.

12The rising capability

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

Privacy-First Planning & Measurement

The deprecation of third-party cookies, stricter data regulations (like GDPR and PECR), and the rise of 'walled gardens' mean traditional tracking methods are dying. We need new ways to target audiences and measure campaign effectiveness without relying on old tech.

  • Data Clean Rooms (DCRs)
  • Contextual Targeting
  • First-Party Data Strategies
  • Probabilistic Attribution

Advanced Programmatic Strategy (beyond basic buying)

Programmatic isn't just about buying cheap impressions anymore. It's about intelligent automation, supply path optimisation, and leveraging advanced features to drive better outcomes. Planners who just 'set and forget' will be left behind.

  • Supply Path Optimisation (SPO)
  • Custom Bid Modifiers & Algorithms
  • Programmatic Creative Optimisation
  • Connected TV (CTV) & Retail Media Strategy

13What you’ll use

What you’ll use

Skills this role draws on

Technical

  • Reach & Frequency Analysis
  • Media Mix Modelling (MMM) & Multi-Touch Attribution (MTA)
  • Audience Segmentation & Persona Development
  • Investment Strategy & Scenario Planning
  • Flighting & Pulsing Cadence
  • Negotiation & Value Optimisation

14The pathway

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

  1. 1

    Media Planner (Mid-Level)

    2-3 years

    Skills to master

    • Independent campaign execution, basic budget management, vendor communication, data analysis for optimisations, foundational client reporting.

    You're ready to move on when

    • Consistently delivers campaigns on budget and meets KPIs.
    • Can troubleshoot common campaign issues without constant supervision.
    • Receives positive feedback from internal teams and junior clients.
    • Proactively identifies minor optimisation opportunities.
  2. 2

    Account Executive (with Media Exposure)

    3-4 years

    Skills to master

    • Strong client relationship management, understanding of marketing objectives, ability to translate client needs into actionable briefs, basic media terminology and channel understanding.

    You're ready to move on when

    • Deep understanding of client business goals and challenges.
    • Can articulate the value of media to clients effectively.
    • Has a foundational grasp of media metrics and how they impact business outcomes.
    • Demonstrates a keen interest in media strategy and planning.
  3. 3

    Marketing Analyst (Performance Focus)

    3-4 years

    Skills to master

    • Advanced data analysis, proficiency in reporting tools, understanding of attribution models, ability to derive insights from performance data, strong Excel/SQL skills.

    You're ready to move on when

    • Expert in campaign data analysis and performance reporting.
    • Can identify trends and anomalies in large datasets.
    • Understands the impact of different media channels on overall marketing performance.
    • Shows a desire to move from pure analysis to strategic planning and investment.

15Where this role leads

The long view: This work can lead to managing larger accounts as an Associate Media Director, or setting strategy across a department as a Media Director.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Senior Media Planner is actually changing.

Where it leads

Roles this leads to

The record names a next step, but the catalogue has no page for it yet:

  • Media Supervisor / Lead Media Planner

How you would learn this

One to one, on the work you already do

A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.

A lesson from Digital Marketing Planning, worked against Senior Media Planner.

Digital Marketing Planning Level 4

Applied to your work in Senior Media Planner

This unit aims to provide learners with a thorough understanding of the principles of digital marketing planning and its key components. Learners will develop the ability to analyse target audiences and their online behaviour, develop effective digital marketing strategies to achieve specific objectives, and evaluate the effectiveness of digital marketing campaigns.

How the thinking builds
  1. 1 Remember
  2. 2 Understand
  3. 3 Apply
  4. 4 Analyse
  5. 5 Evaluate
  6. 6 Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time.

Start my Senior Media Planner plan, free
See Your Progress Grow Illustration
Senior Media Planner
  • Reach & Frequency Analysis
  • Media Mix Modelling (MMM) & Multi-Touch Attribution (MTA)
  • Audience Segmentation & Persona Development
  • Investment Strategy & Scenario Planning
  • Flighting & Pulsing Cadence
  • Negotiation & Value Optimisation
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

16The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Senior Media Planner is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

  1. Media Supervisor / Lead Media Planner

    3-5 years from Senior Planner

    This is a significant step, moving from leading plans to leading people and a portfolio of business. You'll oversee multiple accounts or a large, complex piece of business, and manage a small team of planners, being responsible for their work quality and growth. It's a jump into formal leadership.

    • Departmental Process Design Creating and optimising workflows and best practices for the entire planning team.
    • Vendor Strategy & Partnerships Developing strategic relationships with key media partners and negotiating large-scale deals.
    • Cross-Departmental Influence Working across agency departments (e.g., Creative, Data Science) to drive integrated solutions.
    • New Business Pitches Contributing to and leading the media section of new business pitches, selling our capabilities.
Working with AI on the job

Working with AI

Where AI is starting to help

Imagine having more time for strategic thinking, client relationships, and truly innovative media plans. AI isn't here to replace your brain; it's here to free it up from the tedious, repetitive tasks that eat into your day. As a Senior Media Planner, you'll find AI to be an indispensable assistant.

The reality of media planning often involves a mountain of data, endless reports, and repetitive communications. AI tools can take a huge chunk of that off your plate, letting you focus on the 'why' and the 'how' of your strategies. We're talking about automating the grunt work so you can elevate your role and deliver even more value to clients.

Automated Report Aggregation

Use an AI-powered connector to automatically pull performance data from Google Ads, Meta, The Trade Desk, and other platforms into a single, unified Google Data Studio or Tableau dashboard. This means less time manually downloading CSVs and more time actually analysing the numbers. Frankly, it's a game-changer for your weekly reporting cycle.

Anomaly Detection & Insight Generation

Point an AI tool at your campaign data to instantly flag significant performance shifts (e.g., 'CPA for the 25-34 female audience in Texas spiked 40% yesterday') and suggest potential causes. This accelerates your analysis, moving you from 'what happened' to 'why it happened' much faster, letting you react proactively rather than reactively.

Competitive & Audience Research Synthesis

Use AI to summarise lengthy competitive intelligence reports (e.g., 'Summarise Kantar's Q3 CPG spending report, highlighting key shifts in digital spend') or synthesise audience data (e.g., 'What are the top 5 media habits of GWI's 'Affluent Urbanite' segment that we can action?'). This speeds up the initial research phase of plan development, giving you a head start.

First-Draft Communications

Generate a first draft of repetitive communications, such as an RFP to a new media vendor, a weekly performance summary email to the client, or the commentary for a PowerPoint slide. This frees up mental energy for more strategic thinking instead of routine writing, ensuring your core messages are clear and concise from the get-go.

Common questions

Common questions

How do you become a Senior Media Planner?

Common routes in include Media Planner (Mid-Level) (2-3 years), Account Executive (with Media Exposure) (3-4 years) and Marketing Analyst (Performance Focus) (3-4 years). Times vary with prior experience.

Where can a Senior Media Planner progress to?

This role can lead on to Media Supervisor / Lead Media Planner (3-5 years from Senior Planner), depending on the skills you build.

What new skills matter most for a Senior Media Planner?

Increasingly, Privacy-First Planning & Measurement and Advanced Programmatic Strategy (beyond basic buying). These are the skills our record of this role lists as growing.

Free tools

Want a read on where you stand?

Three free tools, no account needed. Each one ends with a role, a level and a way in.

Read the Zavmo manifesto to understand how you will be taught Meet your tutors

Or try another one

17Where to go from here

Other roles at Level 4

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

 More jobs in marketing

Stay in the field you know and move sideways rather than up.
If you leave this industry

The skills built as a Senior Media Planner transfer well. They can lead to client-side roles such as Head of Media, ad tech roles such as Solutions Architect for a DSP, or work in consultancies focused on marketing effectiveness. Strategic and analytical skills are useful across the marketing sector.

This role profile is © 2026 Growth Engineering Technologies Ltd. Built from UK occupational standards and regulated qualification data, and written for Zavmo.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Start my Senior Media Planner plan, free What happens next: a free account, then we build your plan as you set up. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.