UK

United Kingdom · Marketing · Senior (5-8 years)

Senior Head of Marketing

Here is the whole job, in plain words. What it is, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

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  • Experience bandSenior (5-8 years)
  • Direct reportsNo direct reports
  • Reports toHead of Marketing Manager
  • UK framework levelUsually a professional owning their own work, or leading a small team

Also advertised as Senior Marketing Manager · Marketing Programme Lead · Campaign Lead · Marketing Strategy Lead

Built on 43,079 real UK job descriptions we analysed · grounded in what real qualifications cover

Two short quizzes about you

1From this job to a course

The qualifications matched to this job

OCNLR Level 4 Diploma in Digital Marketing OCN London · Level 4 · covers 5 of 10 standards
Pearson BTEC Level 4 Higher National Certificate in Marketing Management for England Pearson Education Ltd · Level 4 · covers 1 of 10 standards
Gateway Qualifications Level 2 Award in Digital Marketing Gateway Qualifications Limited · Level 2 · covers 7 of 10 standards
Gateway Qualifications Level 2 Certificate in Business Gateway Qualifications Limited · Level 2 · covers 6 of 10 standards
Gateway Qualifications Level 2 Diploma in Vocational Studies Gateway Qualifications Limited · Level 2 · covers 5 of 10 standards
Gateway Qualifications Level 2 Certificate in Vocational Studies Gateway Qualifications Limited · Level 2 · covers 5 of 10 standards

Matched from the standards this job is measured against: a suggestion, not an official ruling.

The units you would start with

Social Media Marketing OCNLR Level 4 Diploma in Digital Marketing
Managing Marketing and Digital Communications Pearson BTEC Level 4 Higher National Certificate in Marketing Management for England
Digital Marketing Gateway Qualifications Level 2 Award in Digital Marketing
Digital Marketing for the Digital and Creative Industries Gateway Qualifications Level 2 Diploma in Vocational Studies

The future skills this job leans on

AI Fluency working with AI as a thinking partner
Data Fluency turning numbers into a decision
AI Governance Fluency using AI responsibly
Your Plan Illustration

Built for Senior Head of Marketing

4 units that map to this job, from the qualifications that cover it.

  1. Social Media Marketing OCN London · covers 5 of 10 standards Level 4
  2. Managing Marketing and Digital Communications Pearson Education Ltd · covers 1 of 10 standards Level 4
  3. Digital Marketing Gateway Qualifications Limited · covers 7 of 10 standards Level 2
  4. Digital Marketing for the Digital and Creative Industries Gateway Qualifications Limited · covers 5 of 10 standards Level 2
These are the real units behind this job, in the order they rank for it. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

2AI and this work

Will AI change your work as a Senior Head of Marketing?

Nobody can say exactly how. Here is what this job is being asked for next, and where to start.

The new skills this role is being asked for

  • Prompt Engineering & LLM Integration
  • Ethical AI in Marketing
Why each one is rising

The future skills this job leans on

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

What happens when you start

Next, a free account. We build your Senior Head of Marketing plan as you set up, starting with the free AI Fluency module. No card.

Your first Future Fluency module is free. After that, your AI tutor is £70 a month.

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Keep this read. One email with what AI is changing in this job, the new skills it asks for and where to start free. Nothing else follows unless you confirm your address.

3What this role really is

A senior head of marketing owns marketing workstreams from start to finish, designing and delivering campaigns that affect business growth and market position. This role means taking ideas from concept to measurable outcome, and guiding others in specific areas of marketing.

4What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

HubSpot / Salesforce Marketing Cloud Advanced

Designing and building complex nurture streams, managing lead scoring models, troubleshooting integration issues, and training junior staff on platform best practices. You'll be the go-to person for these platforms.

Google Analytics 4 (GA4) / Mixpanel Advanced

Configuring custom events and conversions, building advanced segments for deep-dive analysis, and performing detailed investigations to answer the 'why' behind campaign performance. You'll be extracting insights, not just pulling standard reports.

Tableau / Looker Advanced

Connecting various data sources, building complex, custom dashboards from scratch for campaign reporting, and using calculated fields to derive new, actionable insights. You'll be telling stories with data.

Ahrefs / SEMrush Advanced

Developing comprehensive content-driven SEO strategies, performing technical SEO audits to identify and fix issues, and analysing competitor backlink profiles to uncover new opportunities for organic growth.

Asana / Monday.com Advanced

Building detailed project plans and templates for campaigns, managing your team's capacity across multiple initiatives, and creating automations to streamline workflows and reduce manual effort.

Excel / Google Sheets Advanced

Building sophisticated campaign forecast models, performing detailed variance analysis (planned vs. actual spend and performance), and creating custom data manipulations for ad-hoc reporting.

5What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choiceComing in Where you are nowThe step above
Campaign Strategy & Messaging Executes campaign tasks as defined by a senior marketer; suggests minor copy edits. Proposes campaign messaging and channel mix for review; executes with some autonomy. Designs and owns the end-to-end campaign strategy, messaging, and channel mix; consults with Product/Sales for input, but makes the final call within approved strategic guardrails.
Budget Allocation (within programme) Tracks campaign spend against allocated budget; flags overspend to manager. Manages budget for a specific channel or small campaign; proposes minor reallocations. Manages and optimises budget for entire marketing programmes (e.g., £50K-£150K); can reallocate up to £10K without approval, but consults manager for larger shifts or new investments.
Vendor/Agency Selection (project-specific) Works with existing vendors; helps gather requirements for new ones. Researches and shortlists potential vendors for specific tasks; presents options to manager. Evaluates, selects, and manages external agencies or vendors for specific campaign elements (e.g., creative, media buying) up to £25K project value, with manager's final approval on contract signing.
Mentorship & Junior Team Guidance Receives guidance and feedback from senior team members. Provides informal advice to new joiners on processes and tools. Actively mentors 1-2 junior marketers, providing structured feedback, reviewing work, and helping them develop specific skills and career goals. Identifies training needs.

6How you'll be judged

The scoreboard, and what is not on it. The hard targets, how often each is actually looked at, and the quiet signals that never reach a dashboard.

Marketing Qualified Leads (MQLs) Generated
The number of leads your campaigns bring in that meet our agreed-upon criteria for sales readiness.
Target · Increase MQLs by 15% quarter-on-quarter for your assigned programmes.

If your Q2 target was 1,000 MQLs and you hit 1,150, you're smashing it. If you only hit 800, we'll be having a chat about what went wrong and how to fix it.

MQL-to-SQL Conversion Rate
How many of your qualified leads actually turn into Sales Qualified Leads once the sales team gets their hands on them. This is a big one for Sales alignment.
Target · Maintain or improve conversion rate to >20% for your campaigns.

If you send 100 MQLs to Sales and 25 become SQLs, that's a 25% conversion rate – excellent. If it drops to 10%, we need to figure out if the leads are bad or Sales isn't following up effectively.

Channel ROI for Managed Programmes
The return on investment for the specific marketing channels and campaigns you're running. Are we making more than we're spending?
Target · Demonstrate positive ROI (>1:1) for all major campaigns and channels under your remit.

You ran a PPC campaign that cost £10,000 and directly led to £30,000 in pipeline revenue. That's a 3:1 ROI – a clear win. If it's 0.5:1, we need to rethink that channel.

Campaign Cost Per Lead (CPL)
How much it costs us to generate a single qualified lead through your campaigns. We want this as low as possible without sacrificing quality.
Target · Keep CPL within 10% of the agreed budget target for each campaign.

If the target CPL was £50 and your campaign achieved £45, that's great. If it came in at £65, we'll need to understand why and adjust quickly.

Quality of Campaign Strategy & Execution
This isn't just about hitting numbers, but about the thoughtfulness, creativity, and strategic alignment of your campaigns. Did you think through the whole customer journey? Was the messaging on point?
  • Positive feedback from Product and Sales on campaign relevance
  • campaigns consistently align with broader business objectives
  • post-campaign analysis shows clear learnings and actionable insights
  • your strategies are adopted by other teams as best practice.
Mentorship & Team Development
How effectively you guide and develop the junior marketers you're working with. Are they learning? Are they becoming more independent?
  • Junior team members proactively seek your advice
  • their work quality measurably improves over time
  • they feel supported and challenged
  • positive feedback during informal 1-on-1s and formal reviews
  • a junior team member takes on more complex tasks successfully.
Proactive Problem-Solving & Adaptability
When things go wrong (and they will), how quickly and effectively do you identify the issue, propose solutions, and pivot? Do you wait to be told, or do you take the initiative?
  • You flag potential issues before they become major problems
  • you come to your manager with solutions, not just problems
  • you can quickly reallocate budget or change messaging based on real-time data
  • you're not afraid to kill an underperforming campaign and explain why.
Stakeholder Trust & Influence
Your ability to build strong working relationships with Sales, Product, and other teams. Do they trust your judgment? Do they come to you for advice?
  • You're regularly invited to Product roadmap meetings
  • Sales proactively shares feedback and insights with you
  • your recommendations on campaign direction are generally accepted
  • you're seen as a reliable partner, not just 'the marketing person'.

7Would you like it

Both sides. What people enjoy, and what grinds them down.

What people enjoy
Seeing Tangible Impact

You'll get a real kick out of seeing your campaigns directly contribute to lead generation and sales. That moment when a dashboard shows a clear uplift because of your strategy? That's what drives you.

Launching a new product campaign and watching the MQL numbers climb, then seeing Sales close deals directly from those leads.

Solving Complex Marketing Puzzles

You thrive on figuring out why a campaign isn't working, or how to reach a tricky audience. It's not just about running ads; it's about the intellectual challenge of optimising and strategising.

Analysing a drop in conversion rates, identifying the bottleneck, and then designing a new nurture sequence that fixes it.

Developing Others

You genuinely enjoy guiding junior team members, sharing your knowledge, and seeing them grow. Their successes feel like your successes too.

Helping a junior marketer troubleshoot a HubSpot workflow, then seeing them confidently build complex automations on their own a few months later.

What frustrates people
  • The Sales Alignment Quagmire: Expect to spend a fair bit of time mediating between Marketing and Sales, constantly debating lead quality, follow-up speed, and whose fault it is when targets are missed. It's a perpetual battle, frankly.
  • Proving Brand ROI: You know the long-term value of building a strong brand, but the Finance Director will always want to see direct, last-click ROI on every penny. It's an ongoing education process, and sometimes it feels like you're speaking different languages.
  • "Garbage In, Garbage Out": Your brilliant segmentation and personalisation strategy is only as good as the data in the CRM. And let's be real, that data is often incomplete, outdated, or just plain wrong. You'll spend more time cleaning data than you'd like.
  • The "HiPPO" Effect: That's the 'Highest Paid Person's Opinion'. You'll occasionally have the CEO or another senior leader come in with a 'great idea' for a campaign that completely derails your carefully planned, data-driven quarterly strategy. You'll need to diplomatically push back or find a way to make it work without completely losing your mind.
  • Budgetary Whiplash: Marketing budgets are often the first to be cut in a downturn and the last to be restored. You'll be expected to do more with less, constantly justifying every spend while expectations remain sky-high.
  • Attribution Hell: Despite all the fancy tools, you will never have a perfect, universally agreed-upon model for marketing attribution. You'll spend countless hours defending the model you do have, and someone will always disagree with it.
What this role does not give you
  • A perfectly clear, linear path where every project you start makes it to completion and delivers exactly as planned.
  • A quiet, predictable environment with no urgent requests or last-minute changes.
  • A role where you can just focus on one channel or one type of task without needing to understand the bigger picture.
  • A place where you won't have to deal with internal politics or convince sceptical colleagues.

8Who you work with

Your work directly impacts our ability to generate qualified leads and engage customers effectively. Get it right, and you're directly fuelling our sales pipeline and brand growth. Get it wrong, and we're just burning cash without seeing a return, which, let's be honest, nobody wants.

Inside the business
  • Head of Marketing Manager (your direct boss, for strategy and support)
  • Product Leads (to understand what we're selling and who to)
  • Sales Managers (to ensure leads are good and they're followed up)
  • Finance Team (when you need budget approved or to explain ROI)
  • Content Team (to get the right messages out there)
Outside the business
  • External Marketing Agencies (for creative, media buying, or specialist SEO work)
  • Key Technology Vendors (like HubSpot or Salesforce Marketing Cloud reps)
  • Market Research Partners (when we need deeper customer insights)

9What you need before you start

Not a wish list. The things you would be expected to already have.

  • A proven track record of successfully planning, executing, and optimising multi-channel marketing campaigns that delivered measurable results.
  • Solid experience with at least one major marketing automation platform (HubSpot, Salesforce Marketing Cloud, Marketo) and a strong grasp of web analytics (GA4, Mixpanel).
  • The ability to analyse complex data sets, draw actionable insights, and present those findings clearly to various audiences.
  • Experience in a role where you had to influence cross-functional teams (e.g., Sales, Product) to achieve shared objectives.
  • A good understanding of the commercial aspects of marketing – thinking about ROI, CAC, and LTV, not just vanity metrics.

10What to practise next

Where the job is going, and what to do about it starting this week.

Advanced Marketing Automation & Orchestration

Customers expect hyper-personalisation across every touchpoint. This means your automation skills need to go beyond simple email sequences to orchestrating complex, multi-channel journeys triggered by real-time behaviour, often integrating multiple platforms.

Cross-Platform Journey Mapping · Real-time Triggered Campaigns · Dynamic Content Personalisation · Integration with CDPs (Customer Data Platforms)

  • This week: Explore advanced features in HubSpot/Salesforce Marketing Cloud for multi-channel journey building.
  • This month: Design and implement one new real-time triggered campaign based on a specific customer behaviour.
  • Month 2: Research different CDP solutions and how they integrate with your current martech stack.
  • Month 3: Present a proposal for how we could achieve more advanced personalisation using our existing tools or a new integration.

Quick win: Set up a simple abandoned cart email sequence if you don't have one already – it's low-hanging fruit for automation.

Data Storytelling for Executives

You're already data-fluent, but as you progress, you'll need to translate complex analytics into clear, concise, and compelling stories for senior leadership. They don't want to see every data point; they want to know what it means for the business and what we should do next.

Audience-Centric Reporting · Narrative Structure for Data · Visualisation Best Practices for Impact · Strategic Implications & Recommendations

  • This week: When preparing your next report, identify the single most important insight and build your presentation around it.
  • This month: Practice explaining a complex data point to a non-technical friend or family member. See if they understand the 'so what'.
  • Month 2: Seek feedback from your manager on your data presentations. Ask specifically if your recommendations were clear and compelling.
  • Month 3: Take an online course or read a book on data storytelling or executive communication.

Quick win: Before presenting any data, ask yourself: 'What's the one thing I want them to remember, and what action do I want them to take?'

11Staying current once you are in

What people here do to keep up
  • Regularly attending industry webinars and virtual conferences to stay on top of the latest trends and technologies in digital marketing.
  • Subscribing to leading marketing publications and newsletters (e.g., Marketing Week, Econsultancy, Moz, Search Engine Journal).
  • Actively participating in online marketing communities or local meet-ups to share knowledge and learn from peers.
  • Taking advanced courses on specific marketing channels (e.g., advanced PPC, content strategy, marketing analytics) to deepen your specialisation.
  • Seeking out mentorship from more senior marketers, either formally or informally.

12The rising capability

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

Prompt Engineering & LLM Integration

Truth is, competitors are already using tools like ChatGPT and Claude to draft reports in minutes that used to take hours. Marketers who figure out how to effectively 'talk' to these AI models will simply outproduce their peers by a huge margin. It's already happening, not some distant future.

  • Context Windows & Token Limits
  • Temperature Settings for Different Tasks
  • RAG (Retrieval Augmented Generation) Architectures
  • Output Validation & Hallucination Detection

Ethical AI in Marketing

As we use more AI for personalisation, targeting, and content, the ethical implications become huge. Regulators and consumers are increasingly concerned about bias, privacy, and transparency. Getting this wrong can lead to massive brand damage and fines.

  • Algorithmic Bias Detection
  • Data Privacy & AI
  • Transparency & Explainability (XAI)
  • Responsible AI Frameworks

13What you’ll use

What you’ll use

Skills this role draws on

Technical

  • Full-Funnel Strategy & Execution
  • Attribution & Marketing Mix Modeling (MMM) Concepts
  • Brand Strategy & Positioning
  • Go-to-Market (GTM) Strategy
  • Customer Lifecycle Management
  • Agile Marketing Principles

14The pathway

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

  1. 1

    Marketing Specialist (L2)

    2-3 years

    Skills to master

    • Deep expertise in a specific channel (e.g., SEO, PPC, Email Marketing), independent campaign execution, basic data analysis and reporting, effective task management.

    You're ready to move on when

    • Consistently hitting channel-specific performance targets.
    • Successfully managing small to medium-sized campaigns end-to-end.
    • Proactively identifying optimisation opportunities within your channel.
    • Demonstrating strong problem-solving skills for routine issues.
  2. 2

    Product Marketing Specialist (L2)

    2-3 years

    Skills to master

    • Understanding product features and benefits, crafting compelling messaging, conducting competitive analysis, supporting product launches, collaborating with product teams.

    You're ready to move on when

    • Successfully launching new product features or minor products.
    • Developing clear and effective product messaging that resonates with target audiences.
    • Becoming the go-to person for product-related marketing questions.
    • Building strong relationships with the Product Management team.
  3. 3

    Digital Marketing Specialist (L2)

    2-3 years

    Skills to master

    • Proficiency across multiple digital channels (e.g., social, content, email), managing small digital projects, understanding digital analytics, A/B testing best practices.

    You're ready to move on when

    • Running successful digital campaigns across several channels.
    • Demonstrating an ability to interpret digital performance data and make recommendations.
    • Successfully managing relationships with digital agencies or vendors for specific tasks.
    • Proactively suggesting new digital tactics or tools to improve performance.

15Where this role leads

The long view: This work can lead to running an entire marketing function as a head of marketing manager, or moving into a director or VP of marketing role with wider strategic responsibility.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Senior Head of Marketing is actually changing.

Where it leads

Roles this leads to

The record names a next step, but the catalogue has no page for it yet:

  • Lead Head of Marketing (L4)

How you would learn this

One to one, on the work you already do

A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.

A lesson from Social Media Marketing, worked against Senior Head of Marketing.

Social Media Marketing Level 4

Applied to your work in Senior Head of Marketing

The objective of this unit is to equip learners with the knowledge and skills to effectively utilise social media for marketing purposes. Learners will understand the role of social media in marketing, identify different platforms and their target audiences, develop social media marketing strategies, create engaging content, manage online communities, and analyse campaign performance.

How the thinking builds
  1. 1 Remember
  2. 2 Understand
  3. 3 Apply
  4. 4 Analyse
  5. 5 Evaluate
  6. 6 Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time.

See Your Progress Grow Illustration
Senior Head of Marketing
  • Full-Funnel Strategy & Execution
  • Attribution & Marketing Mix Modeling (MMM) Concepts
  • Brand Strategy & Positioning
  • Go-to-Market (GTM) Strategy
  • Customer Lifecycle Management
  • Agile Marketing Principles
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

16The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Senior Head of Marketing is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

  1. Lead Head of Marketing (L4)

    3-5 years

    You'd move from owning workstreams to leading multiple workstreams or a small team of marketers. Your scope expands significantly, and you'll start defining strategic approaches for broader areas.

    • Advanced Marketing Mix Modelling for budget allocation
    • Building and scaling marketing teams and capabilities
    • Developing and implementing comprehensive go-to-market strategies for new business lines
    • Influencing VP-level stakeholders and strategic partners
Working with AI on the job

Working with AI

Where AI is starting to help

Let's be real, marketing can be a bit of a grind sometimes. Drafting endless copy, sifting through data, trying to predict what's next... it takes ages. But what if you could offload a chunk of that to AI? We're not talking about replacing you; we're talking about giving you superpowers.

At Zavmo, we're all about making your job more impactful and less tedious. That's why we're leaning into AI tools to help our marketing team. For a Senior Head of Marketing, this means less time on the repetitive stuff and more time on the big-picture strategy, creative thinking, and actually driving results. Think of AI as your super-efficient assistant, ready to tackle the grunt work.

AI-Powered Copy & Creative Generation

Use tools like Jasper or Copy.ai to whip up dozens of ad copy variations, punchy email subject lines, and engaging social media posts in minutes. Need a few creative concepts for a new campaign? Midjourney or DALL-E can give you a visual head start, letting you focus on refining, not generating from scratch. It's like having a content factory at your fingertips.

Predictive Lead & Churn Scoring

Stop guessing which leads are hot and which customers are about to leave. Use AI models built into your CRM (like Salesforce Einstein) or specialist tools to analyse historical data. They'll tell you which leads are most likely to convert and who's at risk of churning, so you can proactively intervene with targeted campaigns. It's like having a crystal ball for your pipeline.

Automated Competitor & Trend Analysis

Forget spending hours manually checking competitor websites. Set up AI-powered monitoring tools (like Brandwatch or Crayon) to continuously scan the market. They'll flag competitor messaging changes, pricing updates, and emerging consumer trends, then summarise all that intel into a neat daily digest. You'll always be one step ahead, without the manual slog.

Executive Summary & Board Deck Drafting

Got a mountain of performance data and need to turn it into a concise, compelling story for your manager or the board? Feed your raw spreadsheets and dashboards into a large language model (like Claude or ChatGPT). Ask it to draft the narrative for your monthly performance review or quarterly presentation, highlighting key insights and strategic implications. You'll be polishing, not starting from scratch.

Common questions

Common questions

How do you become a Senior Head of Marketing?

Common routes in include Marketing Specialist (2-3 years), Product Marketing Specialist (2-3 years) and Digital Marketing Specialist (2-3 years). Times vary with prior experience.

Where can a Senior Head of Marketing progress to?

This role can lead on to Lead Head of Marketing (3-5 years), depending on the skills you build.

What new skills matter most for a Senior Head of Marketing?

Increasingly, Prompt Engineering & LLM Integration and Ethical AI in Marketing. These are the skills our record of this role lists as growing.

Free tools

Want a read on where you stand?

Three free tools, no account needed. Each one ends with a role, a level and a way in.

Read the Zavmo manifesto to understand how you will be taught Meet your tutors

Or try another one

17Where to go from here

Other roles at Level 4

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.
This job at other levels
More jobs in marketing

Stay in the field you know and move sideways rather than up.
If you leave this industry

Skills built in this role, such as strategic thinking, data analysis, campaign management and cross-functional influence, transfer well to other industries. A senior head of marketing could move into similar marketing roles in fintech, e-commerce or healthcare, or into related fields such as product management, business development or management consulting.

This role profile is © 2026 Growth Engineering Technologies Ltd. Built from UK occupational standards and regulated qualification data, and written for Zavmo.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Start my free AI Fluency module What happens next: a free account, then we build your plan as you set up. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.