The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Mid-Level Brand Design Coordinator (L2)
2-3 years at L2Skills to master
- Independently managing routine creative requests, taking ownership of smaller projects, making consistent on-brand judgments, and becoming an expert user of our DAM system.
You're ready to move on when
- Consistently delivering projects on time and on brand with minimal supervision.
- Proactively identifying and resolving minor brand inconsistencies.
- Successfully guiding new joiners on basic brand guideline application.
- Demonstrating a strong understanding of all core design tools and workflows.
- 2
Senior Production Designer (from Agency/In-house)
5+ years in production designSkills to master
- Adapting agency-side production expertise to an in-house brand guardianship role, understanding internal stakeholder dynamics, and learning our specific brand guidelines and systems deeply.
You're ready to move on when
- A portfolio showcasing impeccable production quality and attention to detail.
- Experience managing complex print and digital production projects.
- Ability to quickly learn and apply new brand guidelines and internal processes.
- Strong communication skills for interacting with non-design stakeholders.
- 3
Marketing Operations Specialist (with Design Focus)
3-5 years in Marketing OpsSkills to master
- Developing a deeper understanding of visual design principles, mastering design software, and applying operational process expertise to brand consistency challenges.
You're ready to move on when
- Proven ability to optimise marketing workflows and systems.
- A demonstrable interest and aptitude for visual design and brand aesthetics.
- Experience managing digital assets and content.
- Strong organisational and project management skills.