United Kingdom · Marketing · Mid-Level (2-5 years)

Market Research and Insights Analyst

Here is the whole job, in plain words. What it is, a real day, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

Experience bandMid-Level (2-5 years)
Direct reportsNo direct reports
Reports toSenior Market Research and Insights Analyst or Insights Manager
UK framework levelUsually a coordinator, or early in a professional job

Also advertised as Insights Analyst · Research Analyst · Marketing Analyst (Insights Focus) · Customer Insights Specialist

Built on an analysis of 43,079 real UK job descriptions · grounded in qualifications employers recognise

Start with a free Future Fluency check, tuned to Market Research and Insights Analyst

Ten quick questions, one per Future Fluency, asked against this role rather than a generic one. About five minutes, and no card.

Start the check, free

1What this role really is

This role is all about digging into what our customers think and why they do what they do. You'll be the one turning messy data into clear stories that help our marketing team make smarter decisions. Think of yourself as a detective, but instead of crimes, you're solving market puzzles.

2What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

Qualtrics / SurveyMonkeyIntermediate

Programming standard surveys with branching logic, managing survey distribution, monitoring quotas, and exporting raw data for analysis.

SPSS / RIntermediate

Running advanced statistical analyses like regression, factor analysis, and cluster analysis. You'll be able to write and adapt syntax/scripts for repeatable tasks.

Tableau / Power BIIntermediate

Creating complex, interactive dashboards from multiple data sources, using calculated fields and parameters to allow marketing teams to explore data themselves.

Brandwatch / SprinklrIntermediate

Building complex queries to track specific campaigns or competitive activity, conducting root-cause analysis on sentiment shifts, and pulling custom reports.

SQLIntermediate

Writing multi-table JOINs, using aggregate functions, and CTEs to extract and structure complex datasets from our data warehouse (e.g., Snowflake, BigQuery) for analysis.

PowerPoint / Google SlidesAdvanced

Crafting compelling narratives from scratch, translating complex findings into clear, executive-ready visuals and 'so what' summaries for presentations.

3What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choice	Coming in	Where you are now	The step above
Survey Design & Methodology	Proposes minor wording changes within a template; all new questions or logic require manager approval.	Designs standard surveys (e.g., brand tracker updates, CSAT) with established methodologies; proposes new question types or minor methodological shifts for manager review.	Designs complex, custom research methodologies for novel business questions; approves survey logic and sampling plans for own projects.
Data Analysis Approach	Runs pre-defined analyses in SPSS/R; identifies basic trends for manager review.	Selects appropriate statistical tests for specific research questions; independently conducts regression/factor analysis; interprets results and highlights key findings.	Defines the analytical roadmap for complex projects; mentors junior analysts on advanced techniques; challenges and refines hypotheses based on data.
Reporting & Communication	Populates existing report templates; drafts initial summaries for review.	Develops full research reports and presentations from scratch; crafts clear narratives and actionable recommendations; presents findings to marketing peers.	Presents high-stakes findings to senior leadership; influences strategic decisions with compelling data stories; represents insights function in cross-functional forums.
Vendor & Budget Management	No authority. Flags potential cost overruns or issues with panel providers to manager.	Manages day-to-day communication with panel providers for assigned projects; flags budget concerns; may recommend specific panel partners for manager approval.	Manages project budgets up to £5K; evaluates and recommends new research vendors; negotiates project scope with external agencies within approved budget.

4How you'll be judged

The scoreboard, honestly: the hard targets, how often each one is actually looked at, and the quiet human signals that never make it onto a dashboard.

Project Completion Rate

Percentage of assigned research projects (e.g., brand trackers, concept tests) completed on time.

Target · 90% of projects delivered by agreed deadline

Completed 9 out of 10 customer satisfaction surveys within the agreed two-week timeframe, with the 10th delayed due to an unforeseen technical issue with the panel provider, which was communicated early.

Data Accuracy & Quality

Number of identified errors in data collection, cleaning, or reporting.

Target · Fewer than 1 critical error per project

Zero errors found in the Q2 brand tracker data tables or the final report, meaning all percentages and statistical tests were correctly calculated and presented.

Survey Programming Efficiency

Time taken to program a standard survey from a finalised questionnaire.

Target · Average 2-3 days for a 15-minute survey

Programmed a 12-minute concept test survey with 4 logic jumps in Qualtrics in 2.5 days, including testing, ready for fieldwork.

Stakeholder Feedback on Deliverables

Internal feedback on the clarity and usefulness of research reports and presentations.

Target · Average score of 4 out of 5 on clarity and actionability

Received feedback from the Product Marketing Manager stating: 'The report on feature preference was really clear and helped us prioritise our Q4 roadmap. Thanks!'

Proactive Issue Identification

Identifying potential problems or opportunities in the market or customer behaviour before being asked.

You'll bring up unexpected trends in the brand tracker during a team meeting. You'll spot a weird anomaly in social listening data and flag it, suggesting we dig deeper. It's about showing you're always thinking, not just executing.

Effective Communication of Insights

Ability to translate complex data into clear, concise, and actionable recommendations for non-technical audiences.

Your presentations will be easy to follow, even for the CEO. People will 'get' the 'so what' from your reports without needing a follow-up explanation. You'll use simple language, not jargon, to explain statistical findings.

Reliability and Trustworthiness

Being seen as a dependable source of accurate information and sound judgment.

When a tricky question comes up, people will come to you for the data. Your manager won't feel the need to double-check every calculation you make. You'll consistently deliver on your commitments, building confidence across the team.

Contribution to Team Knowledge

Sharing your learnings and helping others on the team grow.

You'll informally help a new starter with a tricky survey question. You'll share a useful tip you found for data cleaning. You might even put together a quick 'how-to' guide for a common task, just because it helps everyone.

5Would you like it

The honest version. What people enjoy, and what grinds them down.

What people enjoy

Solving Puzzles

You'll get a kick out of figuring out why a certain customer segment behaves differently, or uncovering an unexpected reason for a drop in brand perception. It's the 'aha!' moment of discovery that drives you.

Spending an afternoon digging into open-ended survey comments and cross-referencing with website analytics to understand why a new feature isn't resonating with a specific age group.

Making a Tangible Impact

You'll enjoy seeing your research directly influence a marketing campaign, a product decision, or how we communicate with our customers. Knowing your work isn't just sitting on a shelf is important to you.

Presenting findings on preferred messaging for a new product, and then seeing those exact phrases used in the next campaign's advertising copy.

Continuous Learning & Skill Development

You're always looking for better ways to do things, whether it's a new statistical method, a more efficient way to program a survey, or a different visualisation technique. You enjoy adding new tools to your belt.

Taking an online course on advanced R programming for survey analysis in your spare time, and then applying those new skills to automate a weekly report.

What frustrates people

The 'quick' request that turns into a week's worth of work.
Stakeholders who already have an answer in mind and just want you to 'prove' it.
Dealing with truly messy, inconsistent data from various sources.
Explaining basic statistical concepts repeatedly to different people.
Budget constraints that force compromises on research quality (e.g., smaller sample sizes).

What this role does not give you

Full autonomy on strategic direction (that comes later).
A purely theoretical or academic environment; we're focused on business impact.
A role where you only ever work on 'new' or 'innovative' projects; some routine work is essential.
A role where you don't have to deal with imperfect data or ambiguous questions.

6Who you work with

This role directly impacts the effectiveness of our marketing spend and our understanding of customer needs. Good insights mean better targeting, more relevant messaging, and ultimately, a stronger brand and more sales. If we get it wrong, we risk misallocating budget, alienating customers, or missing out on key market opportunities because we didn't listen properly.

Inside the business

Product Marketing Team
Digital Marketing Team
Brand Team
Sales Team (for customer feedback)
Data Engineering (for data access)

Outside the business

Survey Panel Providers (e.g., Qualtrics, YouGov)
External Research Agencies (occasionally)
Customers (as survey respondents)

7What you need before you start

Not a wish list. The things you would be expected to already have.

At least 2 years of hands-on experience in a market research, insights, or data analysis role, ideally within a marketing context.
Demonstrable experience programming surveys in a platform like Qualtrics or SurveyMonkey, including basic logic and question types.
Proven ability to conduct statistical analysis (e.g., t-tests, ANOVA, correlation) using SPSS, R, or similar statistical software.
Experience creating clear, data-driven presentations in PowerPoint or Google Slides, with a focus on actionable insights.
A solid understanding of basic sampling techniques and how they impact research validity.

8What to practise next

Where the job is going, and what to do about it starting this week.

Advanced SQL & Data Wrangling

As our data sources grow, the ability to pull, clean, and transform complex datasets directly from our data warehouses becomes even more critical. You'll need to be able to handle more fragmented data and prepare it for advanced modelling, reducing reliance on data engineering for every request.

Window functions for complex aggregations and rank · Recursive CTEs for hierarchical data · Optimising query performance for large datasets · Data validation and quality checks within SQL

This month: Practice writing more complex JOINs and aggregate functions on our internal datasets.
Next quarter: Take an online course specifically on advanced SQL for data analysis.
Within 6 months: Work with a data engineer to understand how our data warehouse is structured and how to efficiently query its most complex tables.

Quick win: Challenge yourself to write a SQL query to answer a question that you'd usually export to Excel for. See if you can do more data manipulation directly in the database.

Introduction to Predictive Modelling (e.g., Churn, LTV)

Moving beyond just describing what happened to predicting what *will* happen is the next frontier for insights. Understanding the basics of predictive models will allow you to contribute to more strategic projects, like identifying customers at risk of churn or forecasting customer lifetime value (LTV).

Regression vs. classification models · Feature engineering basics (what makes a good pred · Model evaluation metrics (e.g., accuracy, precisio · Interpreting model outputs (what do the coefficien

This month: Read introductory articles or watch YouTube series on machine learning for business.
Next quarter: Take a beginner's course on a platform like DataCamp or Coursera focusing on predictive analytics in R or Python.
Within 6 months: Try to build a very simple churn prediction model using a small, clean dataset (e.g., a Kaggle dataset) and interpret its results.

Quick win: Start by understanding the difference between correlation and causation. This fundamental concept is crucial before diving into predictive work.

9Staying current once you are in

What people here do to keep up

Attending industry webinars or conferences (e.g., MRS events, Esomar webinars) to stay updated on new trends and methodologies.
Joining online communities or forums for market researchers to share knowledge and troubleshoot challenges.
Taking online courses on platforms like Coursera, Udemy, or DataCamp to deepen your skills in statistical software (R, Python) or data visualisation (Tableau, Power BI).
Reading industry publications and blogs (e.g., GreenBook, Research-Live) to keep an eye on what's happening in the market.

10How the AI economy is changing work like this

Before we ask anything of you, here's what we can already say about AI and work of this kind:

The new skill this role is being asked for: AI-Assisted Data Storytelling

While you're already a great storyteller, AI tools are getting better at helping us craft narratives from data. They can generate initial report drafts, suggest compelling headlines, and even help structure complex findings into a logical flow. This isn't about AI writing your reports for you, but about it being a powerful co-pilot.

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

AI-Assisted Data Storytelling

While you're already a great storyteller, AI tools are getting better at helping us craft narratives from data. They can generate initial report drafts, suggest compelling headlines, and even help structure complex findings into a logical flow. This isn't about AI writing your reports for you, but about it being a powerful co-pilot.

Prompt engineering for narrative generation (e.g.,
Using AI to identify key themes and insights from
Leveraging AI for executive summary drafting and c
Understanding AI's limitations in storytelling (e.

Basic Behavioural Economics Application

Understanding *why* customers make irrational decisions is becoming just as important as knowing *what* they do. Marketing is increasingly using insights from behavioural economics to design more effective campaigns and products. This isn't just theory; it's practical psychology for better marketing.

Nudging and choice architecture (e.g., default opt
Cognitive biases (e.g., anchoring, availability he
Decision-making heuristics and their impact on con
Designing survey questions to uncover underlying b

What you’ll use

Skills this role draws on

Technical

Quantitative Methodologies
Qualitative Methodologies
Survey Design & Sampling
Market Sizing & Forecasting
Competitive Intelligence

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

1
Junior Insights Analyst / Research Assistant
1-2 years
Skills to master
- Basic survey programming, data cleaning, report population, understanding research briefs, foundational statistical concepts.
You're ready to move on when
- Consistently delivers accurate data and reports with minimal supervision.
- Can explain basic research findings clearly to immediate team members.
- Takes initiative to learn new software or research techniques.
2
Marketing Graduate Scheme
2-3 years
Skills to master
- Exposure to various marketing functions, understanding of business context, basic data analysis, project coordination.
You're ready to move on when
- Demonstrates a keen interest in customer behaviour and market trends.
- Has completed rotations or projects with a strong analytical component.
- Can articulate how data informs marketing strategy.
3
Data Analyst (with Marketing Focus)
2-4 years
Skills to master
- Strong SQL, data manipulation, statistical modelling, data visualisation, but needs to develop specific market research methodologies and storytelling.
You're ready to move on when
- Proficient in extracting and analysing complex datasets.
- Shows interest in customer sentiment and qualitative data.
- Seeks opportunities to apply data skills to marketing problems.

11Where this role leads

The long view:Your journey here as an Insights Analyst is just the beginning. We're committed to helping you grow, whether that's becoming a technical expert, a team leader, or moving into a broader strategic role. The opportunities are vast, and we'll support you every step of the way.

Pay & demand

Pay and demand for this role will appear here, each figure traced to a named authoritative source (e.g. the ONS Annual Survey of Hours and Earnings, under the Open Government Licence). We don’t show numbers we can’t attribute.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Market Research and Insights Analyst is actually changing. In about two minutes, the free confidence check asks where you stand on each of the ten. That's the whole check, and it's what makes the plan yours rather than generic.

12The team that's yours

No two people are taught the same way. This is one-to-one, not one-to-many.

Zavmo is a hyper-personalised AI learning platform. Twelve virtual tutors, each with a different way of teaching, and one orchestration agent that picks the right one for the moment. So every single lesson is shaped around you, your role, and the way you learn. Not a course everyone sits through. A conversation built for you, and no one else.

…and nine more, matched to you after your first chat. Meet all twelve

Start free and meet yours

13What it feels like

A conversation, not a course

Because your tutor knows your role, your projects and your last session, learning sounds like this. And it's different for every single person:

Analyse market research dataLevel 3

Applied to your work in Market Research and Insights Analyst

This unit aims to provide learners with the knowledge and skills to analyse market research data using appropriate techniques and software tools. The objective of this unit is to enable learners to interpret market trends, understand the limitations of the data, and present findings in a clear and concise manner.

How the thinking builds

Remember
Understand
Apply
Analyse
Evaluate
Create

An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

One to one, not one to many

No two people run this the same way

A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.

Your actual work Every lesson is taught against a live piece of your own work, not a worked example from a textbook.
What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.

See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.

DemonstrateIllustration

Evidenced on your work in Market Research and Insights Analyst

You do not finish by watching something. You finish by showing it on the work you already do, against the measures this job is judged on.

Project Completion RatePercentage of assigned research projects (e.g., brand trackers, concept tests) completed on time.Completed 9 out of 10 customer satisfaction surveys within the agreed two-week timeframe, with the 10th delayed due to an unforeseen technical issue with the panel provider, which was communicated early.90% of projects delivered by agreed deadline
Data Accuracy & QualityNumber of identified errors in data collection, cleaning, or reporting.Zero errors found in the Q2 brand tracker data tables or the final report, meaning all percentages and statistical tests were correctly calculated and presented.Fewer than 1 critical error per project
Survey Programming EfficiencyTime taken to program a standard survey from a finalised questionnaire.Programmed a 12-minute concept test survey with 4 logic jumps in Qualtrics in 2.5 days, including testing, ready for fieldwork.Average 2-3 days for a 15-minute survey
Stakeholder Feedback on DeliverablesInternal feedback on the clarity and usefulness of research reports and presentations.Received feedback from the Product Marketing Manager stating: 'The report on feature preference was really clear and helped us prioritise our Q4 roadmap. Thanks!'Average score of 4 out of 5 on clarity and actionability

These are this job's own measures, with its own targets. Nothing is marked evidenced, because nobody has started this yet. Yours would fill in from the work you bring.

Your passport

This isn't a certificate you file away. It's a passport to the life you're designing.

Every credit you earn and every fluency you build adds up: evidence where it counts, carried with you. Zavmo keeps the map: where you are, where you're heading, and the next step, at your pace, around your life. From Market Research and Insights Analyst to Senior Market Research and Insights Analyst, and whatever you decide comes after.

Level 3 · in progressAI Fluency→ Senior Market Research and Insights Analyst→ your design

Where this takes you

Your journey here as an Insights Analyst is just the beginning. We're committed to helping you grow, whether that's becoming a technical expert, a team leader, or moving into a broader strategic role. The opportunities are vast, and we'll support you every step of the way.

See Your Progress GrowIllustration

Market Research and Insights Analyst

Quantitative Methodologies
Qualitative Methodologies
Survey Design & Sampling
Market Sizing & Forecasting
Competitive Intelligence

This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

14The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Market Research and Insights Analyst is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

Senior Market Research and Insights Analyst
2-3 years
Level 3
- Expertise in advanced statistical modelling (e.g., segmentation, predictive models)
- Proficiency in qualitative research moderation (focus groups, IDIs)
- Strategic application of market sizing and forecasting techniques
- Vendor management and negotiation for research services
Product Marketing Manager (Insights-focused)
3-4 years
Level 3/4 equivalent
- Deep understanding of specific product categories and customer segments
- Messaging and positioning development
- Competitive analysis for product launches
- Sales enablement content creation

Working with AI on the job

Working with AI

Where AI is starting to help

Let's be real, market research can be a bit of a grind sometimes. Cleaning data, manually coding verbatims, drafting summaries—it all takes time. But here's the good news: AI isn't here to replace you; it's here to supercharge your productivity. Imagine getting through the tedious stuff in a fraction of the time, freeing you up for the really interesting, strategic thinking.

Our team is actively exploring and adopting AI tools to make our lives easier and our insights sharper. For an Insights Analyst, this means less time wrestling with spreadsheets and more time uncovering the 'aha!' moments. We're talking about practical applications that you'll use day-in, day-out to get more done and deliver better quality work.

Automated Thematic Analysis of Verbatims

Say goodbye to manually sifting through thousands of open-ended survey comments. AI tools can now ingest all those customer quotes, automatically identify recurring themes, categorise sentiment, and even quantify how often certain topics come up. It's like having a super-fast research assistant for qualitative data.

First-Draft Executive Summaries & Reports

Got a pile of data tables and charts? Feed them into an AI model with a clear prompt, and it can generate a solid first draft of your executive summary or even an entire report section. You'll still need to review, refine, and add your expert touch, but it cuts out hours of staring at a blank page. Think of it as a really smart co-writer.

AI-Powered Secondary Research Synthesis

Need to understand a new market or competitor landscape quickly? AI tools can rapidly scan, summarise, and extract key insights from dozens of industry reports, news articles, and competitor materials. You'll get a comprehensive overview in minutes, not days, letting you focus on critical analysis rather than just information gathering.

AI-Assisted Questionnaire Design

Struggling to phrase a survey question just right, or worried about bias? Use an LLM as a brainstorming partner. It can suggest alternative question wordings, identify potential leading questions, and even propose different scale types, helping you build more robust and unbiased surveys from the start.

Common questions

How do you become a Market Research and Insights Analyst?

Common routes in include Junior Insights Analyst / Research Assistant (1-2 years), Marketing Graduate Scheme (2-3 years) and Data Analyst (with Marketing Focus) (2-4 years). Times vary with prior experience.

Where can a Market Research and Insights Analyst progress to?

This role can lead on to Senior Market Research and Insights Analyst (2-3 years) and Product Marketing Manager (Insights-focused) (3-4 years), depending on the skills you build.

What level is a Market Research and Insights Analyst in the UK?

This role aligns to RQF Level 3 on the UK framework, a guide to the depth of qualification it maps to, not a hard entry bar.

What new skills matter most for a Market Research and Insights Analyst?

Increasingly, AI-Assisted Data Storytelling and Basic Behavioural Economics Application. These are the areas where the higher-paid, future-proof work is heading.

The honest bit

You’ve started things before

Most of them were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.

There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.

And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.

What it costs

Less than one coaching session. Every month.

A single career-coaching hour costs more than a month of this, and it ends when the hour does. Zavmo doesn't. It's £70 a month, about £2.30 a day, for a companion that knows a Market Research and Insights Analyst, works on the job you actually do, and keeps going at your pace rather than a timetable's.

Searching and planning stay free. You only pay when you start learning.
Your credits are yours. Regulated, and they don't vanish when a subscription ends.
Cancel any time and billing stops. No notice period, no minimum term.

Your path, personalised

You have the map. Walking it is the part we do together.

This route runs to 10 national skill standards. That is a real journey.

Zavmo shapes a learning experience as unique as you are. It fits how you learn, your pace and the work you already do. Every step stays benchmarked to recognised national standards. That’s the plan for becoming a Market Research and Insights Analyst: personal to you, and it still counts. The first steps are free.

Independent research finds well-designed intelligent tutoring performs nearly as well as one-to-one human tutoring: VanLehn (2011), Educational Psychologist.

A private tutor in the UK averages £35–40 an hour . Zavmo is £70/month.

A Zavmo curriculum screen: a three-month plan built for a customer support lead, five Ofqual-regulated units and a hundred and ninety-six credits. — A real plan on learn.zavmo.ai: Ofqual-regulated units, credits, and a three-month run at your own pace.

Start free No commitment. See your first steps free.

15Where to go from here

Other roles at Level 3

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

Other roles in Marketing

Stay in the field you know and move sideways rather than up.

If you leave this industry

The skills you'll gain here are highly transferable. You could move into broader marketing strategy, product management, data science, or even management consulting. The ability to understand customers, analyse data, and tell compelling stories is valuable in almost any industry, from tech to retail to finance.

Not sure this is the right direction?

Work out what you actually want from work first, then come back and see which roles fit it. Takes about ten minutes.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Build my plan, free Here's the first ten minutes: a 2-minute confidence check → your personalised roadmap → meet the tutors matched to you. No card, cancel any time. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.

Market Research and Insights Analyst

What's rising in its place

AI-Assisted Data Storytelling

Basic Behavioural Economics Application

Skills this role draws on

Technical

How you actually get there, here

Junior Insights Analyst / Research Assistant

Marketing Graduate Scheme

Data Analyst (with Marketing Focus)

The credential is what you can do today. These are what keep you valuable.

Roles this leads to

No two people are taught the same way. This is one-to-one, not one-to-many.

A conversation, not a course

No two people run this the same way

This isn't a certificate you file away. It's a passport to the life you're designing.

Your journey here as an Insights Analyst is just the beginning. We're committed to helping you grow, whether that's becoming a technical expert, a team leader, or moving into a broader strategic role. The opportunities are vast, and we'll support you every step of the way.

Everything else the record holds

The career path, and where it branches

Senior Market Research and Insights Analyst

Product Marketing Manager (Insights-focused)

Where AI is starting to help

Automated Thematic Analysis of Verbatims

First-Draft Executive Summaries & Reports

AI-Powered Secondary Research Synthesis

AI-Assisted Questionnaire Design

Common questions

You’ve started things before

Less than one coaching session. Every month.

You have the map. Walking it is the part we do together.