UK

United Kingdom · Marketing · Entry Level (0-2 years)

Exhibition Coordinator

Here is the whole job, in plain words. What it is, a real day, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

  • Experience bandEntry Level (0-2 years)
  • Direct reportsNo direct reports
  • Reports toExhibition Specialist
  • UK framework levelUsually someone starting out, or keeping a process running

Also advertised as Junior Event Assistant · Marketing Events Support · Trade Show Administrator · Logistics Coordinator (Marketing)

Built on an analysis of 43,079 real UK job descriptions · grounded in qualifications employers recognise

Start with a free Future Fluency check, tuned to Exhibition Coordinator

Ten quick questions, one per Future Fluency, asked against this role rather than a generic one. About five minutes, and no card.

Start the check, free

1What this role really is

This is a hands-on, entry-level role where you'll get stuck into the nitty-gritty of organising our company's presence at various exhibitions and trade shows. You'll be the backbone of the team, making sure all the little pieces come together for a smooth event. Think of it as learning the ropes from the ground up, getting real experience in event logistics and marketing support.

2What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

Microsoft Office Suite (Excel, Word, PowerPoint)Intermediate

You'll use Excel for tracking budgets and lists, Word for drafting documents, and PowerPoint for basic internal updates.

Google Workspace (Sheets, Docs, Slides)Intermediate

Similar to Office, you'll use these for collaborative documents and spreadsheets, especially for sharing with external partners.

Project Management Tool (Asana, Monday.com, Smartsheet)Intermediate

You'll use this daily to update your tasks, track deadlines, and follow our event checklists. It's how we keep everything organised.

CRM System (Salesforce, HubSpot)Basic

You'll be using this to accurately upload and tag event leads after a show. We'll show you exactly how.

Event Management Platform (Cvent, Bizzabo)Basic

You'll learn to pull basic reports, manage registration lists, and maybe even update simple event website content from templates.

3What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choiceComing inWhere you are nowThe step above
Vendor Selection (e.g., for print materials)Research options and gather quotes, then present findings to Exhibition Specialist for decision.Recommend preferred vendor based on criteria, get approval from Senior Exhibition Manager.Select and onboard new vendors within budget and quality guidelines, inform Director.
Budget Allocation (e.g., for merchandise)Track expenses against a pre-approved budget line item, flag any potential overspends to manager.Manage specific line items within an approved event budget, making minor adjustments if needed (e.g., shifting £100 from pens to notebooks).Approve event-specific budgets up to £5K, make recommendations for larger budget shifts.
Event Schedule ChangesInform manager immediately of any potential delays or conflicts with your tasks.Propose solutions for minor schedule conflicts within your project scope, get manager approval.Approve minor schedule adjustments for your workstreams, consult Director on major changes impacting other teams.
Lead Data Management ProcessFollow established process for uploading and tagging leads in CRM, ask questions if unsure.Troubleshoot minor lead sync issues, suggest improvements to the lead capture process.Design and implement new lead capture and routing processes, get sign-off from Marketing Operations.

4How you'll be judged

The scoreboard, honestly: the hard targets, how often each one is actually looked at, and the quiet human signals that never make it onto a dashboard.

Logistical Task Completion Rate
This measures how many of your assigned logistical tasks (like ordering print materials, booking couriers, or submitting forms) are completed by their deadline.
Target · 98% completion by deadline

If you had 50 tasks for a show, you'd aim to get 49 of them done on time. Missing one or two is fine for learning, but consistent misses would be a concern.

Budget Variance on Assigned Line Items
This tracks how closely you stick to the allocated budget for specific items you're responsible for, such as merchandise orders or travel bookings.
Target · Less than 5% variance

If you're given £500 for giveaways, spending £520 is a 4% variance, which is acceptable. Spending £600 would be a 20% variance and we'd need to chat about why.

Accuracy of Lead List Uploads
After an event, you'll help get all those new contacts into our CRM. This metric checks how accurately you've uploaded them, making sure no data goes missing or gets messed up.
Target · 100% accuracy, zero errors

If we capture 200 leads, all 200 should be correctly uploaded to Salesforce with the right event tags and contact details. Even one missing field counts as an error here.

Timeliness of Travel & Accommodation Bookings
You'll often book flights and hotels for the team. This measures how far in advance these are booked, aiming to get the best rates and avoid last-minute stress.
Target · All bookings completed 4 weeks prior to travel

For a show on 1st March, flights and hotels should be locked in by 1st February at the latest. Booking them in the last week means higher costs and fewer options.

Proactive Communication & Problem Solving
This is about how well you keep the team updated and flag potential issues before they become big problems. It's also about trying to find solutions yourself before just escalating.
  • You'll be asking clarifying questions, sending regular updates on task progress, and suggesting solutions when you hit a snag, rather than waiting to be asked. Your manager won't be chasing you for updates.
Learning & Application of Event Processes
We want to see you picking up our internal event processes quickly and applying them consistently. This means using our templates, following our checklists, and understanding 'how we do things here'.
  • You'll be using the 'Show Bible' templates, correctly logging expenses, and needing less guidance on recurring tasks over time. You'll ask for feedback and act on it.
Team Support & Collaboration
How well you work with the wider marketing and sales teams. Are you a helpful, positive presence? Do you jump in when someone needs a hand?
  • Feedback from colleagues will highlight your willingness to assist, your friendly approach, and how you contribute positively to the team atmosphere. You'll be seen as someone who helps out.

5Would you like it

The honest version. What people enjoy, and what grinds them down.

What people enjoy
Seeing Your Work Come to Life

You'll be directly involved in the physical setup of an event, from packing the boxes to seeing the booth come together on-site. You'll get to walk around the finished stand and think, 'I helped make this happen!'

Watching attendees interact with a display you helped order, or seeing a sales rep successfully use the brochures you packed.

Learning New Skills & Processes

Every day will bring new tasks and new things to learn, from how to negotiate with a courier to understanding event contracts. You'll be constantly expanding your knowledge of the events world.

Mastering the event management platform, or learning the ins and outs of international shipping for the first time.

Being Part of a Busy, Collaborative Team

You'll be working closely with a small, dedicated team, where everyone pulls their weight. You'll feel valued for your contributions and enjoy the camaraderie of working towards a common goal.

Helping a colleague pack up the event kit, or celebrating a successful show with the team over a well-deserved pint.

What frustrates people
  • Chasing vendors for quotes or delivery updates, sometimes multiple times a day.
  • Dealing with fiddly expense reports and making sure every receipt is accounted for.
  • Packing and unpacking boxes of merchandise – it's physical work sometimes!
  • Last-minute changes to event plans that mean you have to re-do tasks you thought were finished.
  • Being asked to 'just quickly' do something that actually takes ages.
What this role does not give you
  • High-level strategic decision-making (not yet, anyway).
  • A quiet, predictable 9-5 routine (events rarely are).
  • The chance to travel to every single event (you'll support many, but travel to fewer).
  • A role where you don't have to deal with spreadsheets and admin.

6Who you work with

Your diligent work ensures that our event presence is professional and well-organised, which directly supports lead generation for the sales team and helps build our brand's reputation. Honestly, getting the small stuff right means the bigger picture can succeed.

Inside the business
  • Exhibition Specialist (your direct manager)
  • Senior Exhibition Manager (oversees the bigger picture)
  • Sales Representatives (the folks you're helping to get leads)
  • Marketing Communications Team (who create the content and collateral)
  • Finance Team (for processing invoices and expenses)
Outside the business
  • Exhibition Organisers (the people running the show)
  • Logistics & Shipping Companies (who get our stuff there)
  • Print & Merchandise Vendors (for brochures, giveaways, etc.)
  • Travel Agencies (for booking flights and hotels)

7What you need before you start

Not a wish list. The things you would be expected to already have.

  • A genuine interest in events and marketing – you're excited to learn how it all works.
  • Excellent organisational skills and a keen eye for detail.
  • Strong written and verbal communication skills; you can get your point across clearly.
  • Proficiency with basic office software (like Microsoft Excel and Word or Google Sheets and Docs).
  • The ability to work effectively in a team and take direction well.
  • A 'can-do' attitude and a willingness to tackle varied tasks, even the less glamorous ones.

8What to practise next

Where the job is going, and what to do about it starting this week.

Advanced Project Management Tool Utilisation

As you take on more responsibility, you'll need to move beyond just updating tasks. You'll start creating simple project plans, setting dependencies, and building small dashboards to track your own progress and that of others.

Task Dependencies · Basic Reporting Dashboards · Automation Rules (basic)

  • This month: Explore the 'help' section of your PM tool and watch a few tutorials on advanced features.
  • Next month: Try to build a simple project plan for a hypothetical small event using dependencies.
  • Month 3: Ask your manager if you can take ownership of setting up the task list for a smaller upcoming event from scratch.

Quick win: Set up personal automation rules in your PM tool to remind you of upcoming deadlines for your own tasks.

CRM & Marketing Automation Integration Basics

You'll eventually need to understand how the leads you upload flow into our CRM and then into our marketing automation platform for nurturing. This knowledge will help you troubleshoot issues and ensure our event efforts translate into real sales opportunities.

Lead Lifecycle Overview · Basic CRM Reporting · Marketing Automation Campaign Triggers

  • This month: Ask your Exhibition Specialist to walk you through the lead flow process from event to CRM to marketing automation.
  • Next month: Spend some time exploring our CRM and marketing automation platforms (if you have access) to see how they're structured.
  • Month 3: Ask to sit in on a meeting where lead quality or follow-up is being discussed.

Quick win: Ensure every lead you upload has the correct event source and campaign tags – this is crucial for tracking.

9Staying current once you are in

What people here do to keep up
  • Attending industry webinars or online courses on event planning basics or marketing fundamentals.
  • Reading industry blogs and publications to stay up-to-date on event trends.
  • Volunteering at local events to gain more hands-on experience.
  • Joining professional networking groups for event professionals.

10How the AI economy is changing work like this

Before we ask anything of you, here's what we can already say about AI and work of this kind:

The new skill this role is being asked for: AI-Assisted Content Generation & Review

AI tools are getting incredibly good at drafting emails, social media posts, and even basic website copy. You'll need to know how to use them effectively to speed up your work, but also how to critically review their output to ensure it's on-brand and accurate.

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

Your PlanIllustration

Built for Exhibition Coordinator

2 units that map to this job, from the qualifications that cover it.

  1. Organise and coordinate eventsCity and Guilds of London Institute · covers 2 of 10 standardsLevel 3
  2. Support the organisation of creative or cultural events or exhibitionsPearson EDI · covers 2 of 10 standardsLevel 2
These are the real units behind this job, in the order they rank for it. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

AI-Assisted Content Generation & Review

AI tools are getting incredibly good at drafting emails, social media posts, and even basic website copy. You'll need to know how to use them effectively to speed up your work, but also how to critically review their output to ensure it's on-brand and accurate.

  • Prompt Engineering Basics
  • Brand Voice & Tone Guidelines
  • Fact-Checking AI Output

Basic Data Visualisation & Reporting

Even as a coordinator, you'll be dealing with more data – lead numbers, budget spends, attendance figures. Being able to present this clearly, even in a simple chart, will make your insights much more impactful and help you understand the 'why' behind the numbers.

  • Choosing the Right Chart Type
  • Data Storytelling Fundamentals
  • Using Excel/Google Sheets Charting Tools

What you’ll use

Skills this role draws on

Technical

  • Basic Event Logistics Understanding
  • Lead Capture & Management Basics
  • Budget Tracking Fundamentals
  • Vendor Communication & Coordination

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

  1. 1

    Marketing Assistant / Intern

    6-18 months

    Skills to master

    • Basic office administration, content creation support, social media scheduling, understanding of marketing campaigns, teamwork.

    You're ready to move on when

    • Consistently delivers tasks on time and with accuracy.
    • Proactively seeks out new responsibilities.
    • Demonstrates strong organisational skills.
    • Positive feedback from colleagues and managers.
  2. 2

    Administrative Assistant / Office Coordinator

    1-2 years

    Skills to master

    • Advanced organisational skills, managing multiple schedules, vendor liaison, budget tracking, problem-solving for office logistics.

    You're ready to move on when

    • Excellent track record in managing complex administrative tasks.
    • Strong ability to juggle multiple priorities efficiently.
    • Proven reliability and attention to detail.
    • Effective communication with internal and external stakeholders.
  3. 3

    Customer Service Representative

    1-2 years

    Skills to master

    • Exceptional communication (written and verbal), problem-solving under pressure, managing customer expectations, data entry accuracy, understanding customer needs.

    You're ready to move on when

    • Consistently high customer satisfaction scores.
    • Demonstrated ability to de-escalate difficult situations.
    • Strong ability to follow processes and document interactions.
    • Proactive in identifying and solving customer issues.

11Where this role leads

The long view:Your journey starts here. We're looking for someone eager to learn, grow, and become an integral part of our Marketing team. If you're ready to roll up your sleeves and help us create amazing event experiences, we'd love to hear from you.

Pay & demand

Typical pay £32,163 a year Source: ONS Annual Survey of Hours and Earnings, 2025 (provisional), under the Open Government Licence v3.0

The figure is the median for full-time employees in the ONS occupation this job title codes to (Events managers and organisers), from the April 2025 survey — about six months old when published, as ASHE always is. It is that occupation's middle, not this role's. Half earn more.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Exhibition Coordinator is actually changing. In about two minutes, the free confidence check asks where you stand on each of the ten. That's the whole check, and it's what makes the plan yours rather than generic.

Where it leads

Roles this leads to

12The team that's yours

No two people are taught the same way. This is one-to-one, not one-to-many.

Zavmo is a hyper-personalised AI learning platform. Twelve virtual tutors, each with a different way of teaching, and one orchestration agent that picks the right one for the moment. So every single lesson is shaped around you, your role, and the way you learn. Not a course everyone sits through. A conversation built for you, and no one else.

…and nine more, matched to you after your first chat. Meet all twelve

Start free and meet yours

13What it feels like

A conversation, not a course

Because your tutor knows your role, your projects and your last session, learning sounds like this. And it's different for every single person:

Organise and coordinate eventsLevel 3

Applied to your work in Exhibition Coordinator

By completing this unit, learners will be able to organise and coordinate activities before, during, and after an event, understanding the role of an event organiser and the importance of effective planning.

How the thinking builds
  1. Remember
  2. Understand
  3. Apply
  4. Analyse
  5. Evaluate
  6. Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

One to one, not one to many

No two people run this the same way

A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.

  1. Your actual work Every lesson is taught against a live piece of your own work, not a worked example from a textbook.
  2. What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
  3. The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
  4. How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
  5. Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.

See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.

DemonstrateIllustration

Evidenced on your work in Exhibition Coordinator

You do not finish by watching something. You finish by showing it on the work you already do, against the measures this job is judged on.

  • Logistical Task Completion RateThis measures how many of your assigned logistical tasks (like ordering print materials, booking couriers, or submitting forms) are completed by their deadline.If you had 50 tasks for a show, you'd aim to get 49 of them done on time. Missing one or two is fine for learning, but consistent misses would be a concern.98% completion by deadline
  • Budget Variance on Assigned Line ItemsThis tracks how closely you stick to the allocated budget for specific items you're responsible for, such as merchandise orders or travel bookings.If you're given £500 for giveaways, spending £520 is a 4% variance, which is acceptable. Spending £600 would be a 20% variance and we'd need to chat about why.Less than 5% variance
  • Accuracy of Lead List UploadsAfter an event, you'll help get all those new contacts into our CRM. This metric checks how accurately you've uploaded them, making sure no data goes missing or gets messed up.If we capture 200 leads, all 200 should be correctly uploaded to Salesforce with the right event tags and contact details. Even one missing field counts as an error here.100% accuracy, zero errors
  • Timeliness of Travel & Accommodation BookingsYou'll often book flights and hotels for the team. This measures how far in advance these are booked, aiming to get the best rates and avoid last-minute stress.For a show on 1st March, flights and hotels should be locked in by 1st February at the latest. Booking them in the last week means higher costs and fewer options.All bookings completed 4 weeks prior to travel
These are this job's own measures, with its own targets. Nothing is marked evidenced, because nobody has started this yet. Yours would fill in from the work you bring.

Your passport

This isn't a certificate you file away. It's a passport to the life you're designing.

Every credit you earn and every fluency you build adds up: evidence where it counts, carried with you. Zavmo keeps the map: where you are, where you're heading, and the next step, at your pace, around your life. From Exhibition Coordinator to Exhibition Specialist (Level 002), and whatever you decide comes after.

Level 2 · in progressAI Fluency→ Exhibition Specialist (Level 002)→ your design
Where this takes you

Your journey starts here. We're looking for someone eager to learn, grow, and become an integral part of our Marketing team. If you're ready to roll up your sleeves and help us create amazing event experiences, we'd love to hear from you.

See Your Progress GrowIllustration
Exhibition Coordinator
  • Basic Event Logistics Understanding
  • Lead Capture & Management Basics
  • Budget Tracking Fundamentals
  • Vendor Communication & Coordination
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

14The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Exhibition Coordinator is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

  1. Exhibition Specialist (Level 002)

    2-3 years in the Coordinator role

    This is a natural step up, where you'll start owning smaller, regional events end-to-end, rather than just supporting tasks. You'll manage your own budget lines and vendor relationships for specific shows.

    • Full Event Management Platform Proficiency: Building event websites, managing complex registration, pulling detailed reports.
    • CRM Campaign Integration: Understanding how event leads feed into and trigger marketing campaigns.
    • Budget Ownership: Managing and forecasting the budget for specific events.
    • Basic Event ROI Tracking: Measuring leads, conversions, and initial pipeline from your events.
Working with AI on the job

Working with AI

Where AI is starting to help

Let's be real, event planning has a lot of repetitive tasks. Good news: AI isn't here to replace you, it's here to make your life easier and free you up for the more interesting stuff. Think of it as your super-efficient personal assistant.

Even as an Exhibition Coordinator, you'll be using AI tools to streamline your daily grind. From drafting emails to researching vendors, these tools will help you get through your to-do list faster, leaving more time for learning and focusing on the bigger picture of event success. We're all about working smarter, not just harder, here.

Communication Co-Pilot

Use generative AI (like ChatGPT or Claude) to quickly draft those dozens of emails you'll send daily: vendor requests, internal updates, booking confirmations. It'll help you get the tone right and save you loads of typing time. You'll still need to check it, of course, but it gives you a great head start.

Vendor & Logistics Scout

Instead of sifting through endless Google results, use AI tools to quickly summarise potential shipping companies, local printers, or merchandise suppliers. It can pull out key details like lead times, pricing indications, and reviews, giving you a quick overview to present to your manager.

Basic Data Organiser

Got a messy spreadsheet of attendee data or vendor quotes? AI can help you clean it up, standardise formats, and even spot potential errors faster than doing it manually. This means less time on tedious data entry and more time on actual event prep.

Smart Task Reminders

Integrate AI-powered reminders into your project management tools (like Asana). It can help flag upcoming deadlines, suggest prioritisation based on dependencies, and even nudge you (or your colleagues!) when a task is overdue. No more missed deadlines because you forgot to check a calendar.

Common questions

Common questions

How do you become an Exhibition Coordinator?

Common routes in include Marketing Assistant / Intern (6-18 months), Administrative Assistant / Office Coordinator (1-2 years) and Customer Service Representative (1-2 years). Times vary with prior experience.

Where can an Exhibition Coordinator progress to?

This role can lead on to Exhibition Specialist (Level 002) (2-3 years in the Coordinator role), depending on the skills you build.

What level is an Exhibition Coordinator in the UK?

This role aligns to RQF Level 2 on the UK framework, a guide to the depth of qualification it maps to, not a hard entry bar.

What new skills matter most for an Exhibition Coordinator?

Increasingly, AI-Assisted Content Generation & Review and Basic Data Visualisation & Reporting. These are the areas where the higher-paid, future-proof work is heading.

The honest bit

You’ve started things before

Most of them were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.

There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.

And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.

What it costs

Less than one coaching session. Every month.

A single career-coaching hour costs more than a month of this, and it ends when the hour does. Zavmo doesn't. It's £70 a month, about £2.30 a day, for a companion that knows an Exhibition Coordinator, works on the job you actually do, and keeps going at your pace rather than a timetable's.

  • Searching and planning stay free. You only pay when you start learning.
  • Your credits are yours. Regulated, and they don't vanish when a subscription ends.
  • Cancel any time and billing stops. No notice period, no minimum term.

Your path, personalised

You have the map. Walking it is the part we do together.

This route runs to 10 national skill standards. That is a real journey.

Zavmo shapes a learning experience as unique as you are. It fits how you learn, your pace and the work you already do. Every step stays benchmarked to recognised national standards. That’s the plan for becoming an Exhibition Coordinator: personal to you, and it still counts. The first steps are free.

Independent research finds well-designed intelligent tutoring performs nearly as well as one-to-one human tutoring: VanLehn (2011), Educational Psychologist.

A private tutor in the UK averages £35–40 an hour . Zavmo is £70/month.

A real plan on learn.zavmo.ai: Ofqual-regulated units, credits, and a three-month run at your own pace.
Start free No commitment. See your first steps free.

15Where to go from here

Other roles at Level 2

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

Other roles in Marketing

Stay in the field you know and move sideways rather than up.

If you leave this industry

The skills you'll gain in this role are highly transferable. You could move into broader marketing roles, project management, operations, or even account management within an event agency. The world of events is a fantastic grounding for many different career paths.

Not sure this is the right direction?

Work out what you actually want from work first, then come back and see which roles fit it. Takes about ten minutes.

This role profile is © 2026Growth Engineering Technologies Ltd. Built from UK occupational standards and regulated qualification data, and written for Zavmo.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Build my plan, free Here's the first ten minutes: a 2-minute confidence check → your personalised roadmap → meet the tutors matched to you. No card, cancel any time. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.