The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Marketing Intern / Assistant
6-12 monthsSkills to master
- Basic office software, internal communication, following instructions, understanding marketing fundamentals.
You're ready to move on when
- Consistently completing tasks accurately and on time.
- Proactively asking for more responsibility.
- Demonstrating a strong interest in digital marketing and customer communication.
- 2
Customer Service Representative
1-2 yearsSkills to master
- Customer empathy, problem-solving, clear communication, understanding customer pain points.
You're ready to move on when
- Excellent customer feedback scores.
- Ability to identify trends in customer queries.
- Interest in how customer interactions can be improved through proactive communication.
- 3
Administrative Assistant
1-2 yearsSkills to master
- Organisation, attention to detail, managing schedules, data entry, supporting multiple stakeholders.
You're ready to move on when
- Known for meticulous organisation and accuracy.
- Ability to manage multiple small projects simultaneously.
- A desire to move into a more specialised, technical role.


