United Kingdom · Marketing · Entry Level (0-2 years)

Associate Brand Assistant

Here is the whole job, in plain words. What it is, a real day, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

  • Experience bandEntry Level (0-2 years)
  • Direct reportsNo direct reports
  • Reports toBrand Manager
  • UK framework levelUsually someone starting out, or keeping a process running

Also advertised as Junior Brand Assistant · Marketing Assistant (Brand) · Brand Support Specialist

Built on an analysis of 43,079 real UK job descriptions · grounded in qualifications employers recognise

Start with a free Future Fluency check, tuned to Associate Brand Assistant

Ten quick questions, one per Future Fluency, asked against this role rather than a generic one. About five minutes, and no card.

Start the check, free

1What this role really is

This role is all about getting stuck in and learning the ropes of brand marketing. You'll be the reliable pair of hands that keeps the day-to-day brand operations ticking over, making sure everything is where it should be and nothing slips through the cracks. Think of it as the foundational layer for our brand's presence in the market. You'll be supporting the Brand Manager with pretty much everything, from scheduling social posts to organising our digital assets. It's a chance to see how a brand comes to life, from the inside out.

2What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

Asana / Monday.comBasic

Updating task statuses, checking deadlines, finding project briefs, and raising new tasks for review.

Bynder / Canto (DAM)Basic

Uploading and tagging new assets according to guidelines, searching for and downloading existing approved assets for internal requests.

Sprout Social / HootsuiteBasic

Scheduling pre-approved social media posts, monitoring basic mentions, and pulling standard weekly performance reports.

CanvaBasic

Using established brand templates to create simple social graphics or internal presentation slides, making minor text or image swaps.

Accessing pre-built reports on website traffic, page views, and user demographics. Understanding how to check if a UTM campaign link is tracking.

Slack / MS TeamsIntermediate

Participating in team channels, giving status updates, asking questions, sharing files, and managing notifications.

3What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choiceComing inWhere you are nowThe step above
Content SchedulingSchedules pre-approved content at specified times. Escalates any changes or conflicts to Brand Manager.N/A (This matrix is for L1, L2, L3, L4. We're only doing L1 here.)N/A
Digital Asset ManagementUploads and tags assets according to strict guidelines. Seeks approval for any new categories or exceptions.N/AN/A
Brand Guideline InterpretationApplies established rules. Escalates any ambiguous situations or potential breaches for guidance.N/AN/A
Responding to Internal RequestsFulfills routine requests using approved assets/information. Escalates complex or unusual requests.N/AN/A

4How you'll be judged

The scoreboard, honestly: the hard targets, how often each one is actually looked at, and the quiet human signals that never make it onto a dashboard.

Content Scheduling Accuracy
The percentage of scheduled social media posts and other content that go live exactly as planned, on the correct platform, at the correct time, without any errors (typos, wrong links, off-brand images).
Target · 99% accuracy

If you schedule 50 posts in a week, we'd expect no more than one minor error. Anything more than that and we'll need to review the process.

DAM Asset Compliance
The percentage of new creative assets (images, videos, documents) that you upload and tag correctly in our Digital Asset Management (DAM) system, following our established naming conventions and taxonomy.
Target · 100% compliance

When a new campaign launches with 20 new images, all 20 should be in Bynder, correctly tagged with campaign name, asset type, and usage rights, within 24 hours of final approval.

Internal Request Response Time
How quickly you acknowledge and start actioning requests from internal teams (like Sales asking for a logo, or the Creative team needing an old asset). This isn't about finishing the task, but about showing you've seen it and are on it.
Target · Acknowledge within 4 hours, action within 24 hours

If Sales asks for a high-res logo at 10 am, you'd confirm receipt by 2 pm and either provide the asset or let them know when it'll be ready by 10 am the next day.

Adherence to Brand Guidelines
How well you understand and apply our brand's visual and verbal identity in all the content and assets you handle. This means making sure colours, fonts, tone of voice, and messaging are consistently on-brand.
  • Your Brand Manager rarely needs to correct 'off-brand' elements in your work. You can explain why certain choices were made based on the Brand Book. You proactively spot minor inconsistencies in others' work (and politely flag them).
Proactive Learning & Initiative
Your willingness to learn new systems, ask questions, and take initiative within your defined tasks. It's about showing you're keen to grow and understand the 'why' behind what you're doing.
  • You're asking thoughtful questions about campaign strategy, not just 'how to do X'. You've completed recommended online training modules without being chased. You've suggested a small improvement to a process you own.
Team Collaboration & Support
How effectively you work with your Brand Manager and other team members, offering support where needed and communicating clearly about your workload and progress.
  • Your Brand Manager feels confident delegating tasks to you. You give clear, concise updates on your tasks. You offer to help a colleague if your own workload allows, especially during busy periods.

5Would you like it

The honest version. What people enjoy, and what grinds them down.

What people enjoy
Learning & Growth

You'll be asking questions, taking notes, and actively seeking to understand the 'why' behind tasks. You'll jump at the chance to learn a new tool or process.

After uploading assets to the DAM, you ask the Brand Manager about the different usage rights and why they're important for legal compliance.

Making a Tangible Contribution

You'll enjoy seeing your scheduled social posts go live, or knowing that the assets you organised are now being used by the sales team. You like seeing the direct impact of your work.

You feel a sense of accomplishment when a campaign you helped schedule launches successfully and you see the positive comments rolling in.

Order & Organisation

You'll naturally enjoy tasks like organising files, updating spreadsheets, and making sure processes are followed. You find satisfaction in bringing order to potential chaos.

You're the person who tidies up the shared drive without being asked, because you can't stand messy folders.

What frustrates people
  • The 'Brand Police' duty: Explaining for the tenth time why Sales can't stretch the logo.
  • Death by a thousand edits: Getting conflicting feedback on a simple graphic from multiple people.
  • The 'urgent' request: Your carefully planned content calendar getting blown up by a last-minute, 'must-go-out-now' demand.
  • Invisible labour: The most critical parts of your job (like meticulous organisation) are only noticed when something goes wrong.
  • Chasing approvals: Being held responsible for a deadline, but waiting ages for someone else's sign-off.
What this role does not give you
  • Immediate strategic decision-making authority.
  • Full creative control over major campaigns.
  • A quiet, predictable, 'no surprises' work environment.
  • The ability to ignore brand guidelines or established processes.

6Who you work with

This role directly impacts our brand's day-to-day consistency and operational efficiency. You're the one making sure our brand guidelines are actually followed on the ground, which means our customers see a unified, professional message. Get it right, and you're helping us build trust and recognition. Get it wrong, and we look a bit disorganised, which isn't great for business.

Inside the business
  • Brand Manager (your direct boss, obviously)
  • Marketing Coordinators (for campaign support)
  • Social Media Team (for content scheduling and monitoring)
  • Creative Team (designers, copywriters)
  • Sales Team (they'll ask for assets, a lot)
Outside the business
  • Digital Agencies (for asset delivery)
  • Content Creators (for asset collection)

7What you need before you start

Not a wish list. The things you would be expected to already have.

  • A genuine interest in brands and marketing – you actually pay attention to adverts and campaigns.
  • Strong organisational skills; you can keep track of multiple tasks and deadlines without getting completely lost.
  • Excellent written and verbal communication skills in English (British English, obviously).
  • A proactive attitude; you don't wait to be told what to do if you see something that needs doing (within your scope, of course).
  • Basic computer literacy (Microsoft Office Suite, Google Workspace).

8What to practise next

Where the job is going, and what to do about it starting this week.

Advanced Digital Asset Management

As our asset library grows, simply tagging assets won't be enough. You'll need to understand version control, usage rights, and how to audit asset usage to ensure compliance and efficiency. This becomes critical for avoiding legal issues and maintaining brand control.

Version Control · Usage Rights & Licensing · Asset Lifecycle Management · Auditing & Reporting

  • This week: Ask your Brand Manager for a quick run-through of our DAM's version control features.
  • This month: Review a selection of older assets in the DAM and identify any that might be outdated or have unclear usage rights.
  • Month 2: Research online best practices for DAM taxonomy and suggest one small improvement to our current system.
  • Month 3: Create a simple report on asset usage for a recent campaign.

Quick win: Always double-check the version number of any asset you download. If it's not the latest, flag it.

Intermediate Web & Campaign Analytics (GA4)

Simply pulling basic reports isn't enough; you'll need to start understanding what the numbers actually mean and how they connect to campaign goals. GA4 is constantly evolving, and knowing how to create custom reports and interpret user behaviour will be key to proving marketing effectiveness.

Custom Report Building · Conversion Tracking · User Journey Analysis · UTM Parameter Strategy

  • This week: Complete Google's free 'Google Analytics 4 for Beginners' course.
  • This month: Try to build one custom report in GA4 that shows traffic from a specific social media campaign.
  • Month 2: Work with your Brand Manager to understand how our key conversion goals are set up in GA4.
  • Month 3: Present a short analysis of user behaviour on a specific landing page, highlighting any interesting patterns.

Quick win: Always use UTM parameters for any link you share for a campaign. It's a simple habit that makes tracking much easier.

9Staying current once you are in

What people here do to keep up
  • Attend industry webinars and online courses (e.g., from CIM, Marketing Week, HubSpot Academy) to stay updated on marketing trends.
  • Read marketing blogs and publications regularly to broaden your knowledge of the industry.
  • Join relevant professional networking groups on LinkedIn to connect with other marketers.
  • Seek out feedback from your Brand Manager and actively work on areas for improvement.
  • Experiment with new AI tools in your personal time to understand their capabilities for marketing tasks.

10How the AI economy is changing work like this

Before we ask anything of you, here's what we can already say about AI and work of this kind:

The new skill this role is being asked for: Prompt Engineering for Content Drafts

Generative AI tools (like ChatGPT, Bard, Claude) are getting seriously good at drafting text. Competitors are already using them to create first drafts of social posts, email subject lines, and even short blog snippets in minutes, not hours. If you can master how to 'talk' to these AIs effectively, you'll be incredibly efficient.

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

Your PlanIllustration

Built for Associate Brand Assistant

3 units that map to this job, from the qualifications that cover it.

  1. Digital MarketingGateway Qualifications Limited · covers 5 of 10 standardsLevel 2
  2. Digital Marketing for the Digital and Creative IndustriesGateway Qualifications Limited · covers 3 of 10 standardsLevel 2
  3. Content marketingCity & Guilds Limited · covers 2 of 10 standardsLevel 3
These are the real units behind this job, in the order they rank for it. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

Prompt Engineering for Content Drafts

Generative AI tools (like ChatGPT, Bard, Claude) are getting seriously good at drafting text. Competitors are already using them to create first drafts of social posts, email subject lines, and even short blog snippets in minutes, not hours. If you can master how to 'talk' to these AIs effectively, you'll be incredibly efficient.

  • Clear Instruction Giving
  • Context Provision
  • Iterative Refinement
  • Output Validation

Basic AI-Assisted Social Listening

Manually sifting through social media mentions is a huge time sink. AI tools are now brilliant at automatically categorising sentiment, identifying trending topics, and flagging urgent issues. Knowing how to use these features will make your social monitoring much more efficient and insightful.

  • Keyword Configuration
  • Sentiment Analysis Interpretation
  • Alert Setup
  • Trend Identification

What you’ll use

Skills this role draws on

Technical

  • Brand Voice & Tone Application
  • Content Calendar Management
  • Digital Asset Governance
  • Campaign Performance Tracking (Basic)

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

  1. 1

    Marketing Internship/Apprenticeship

    6-12 months

    Skills to master

    • Basic office administration, project support, content scheduling, social media monitoring, understanding brand guidelines.

    You're ready to move on when

    • Consistently meets deadlines and delivers accurate work.
    • Proactively asks questions and seeks to understand processes.
    • Demonstrates a strong interest in marketing and brand activities.
    • Can manage multiple small tasks efficiently.
  2. 2

    Entry-Level Administrative Role

    1-2 years

    Skills to master

    • Organisational skills, attention to detail, internal communication, managing requests, basic reporting, using office software.

    You're ready to move on when

    • Excellent track record of administrative accuracy and reliability.
    • Has taken initiative to support marketing activities in previous roles.
    • Can demonstrate strong problem-solving skills for routine issues.
    • Shows a clear desire to transition into a dedicated marketing role.
  3. 3

    Recent Graduate (Marketing/Comms Degree)

    0-1 year (post-graduation)

    Skills to master

    • Applying theoretical marketing knowledge to practical tasks, understanding corporate brand guidelines, using specific marketing tools, working in a professional team environment.

    You're ready to move on when

    • Strong academic performance in relevant subjects.
    • Completed relevant projects or dissertations on branding/marketing.
    • Demonstrates a practical understanding of digital marketing concepts.
    • Eager to learn and apply classroom knowledge in a real-world setting.

11Where this role leads

The long view:Your journey starts here, but where it goes is really up to you. We'll give you the tools, the support, and the opportunities to carve out a fantastic career in marketing. If you're keen to learn, reliable, and genuinely interested in brands, you'll thrive.

Pay & demand

Pay and demand for this role will appear here, each figure traced to a named authoritative source (e.g. the ONS Annual Survey of Hours and Earnings, under the Open Government Licence). We don’t show numbers we can’t attribute.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Associate Brand Assistant is actually changing. In about two minutes, the free confidence check asks where you stand on each of the ten. That's the whole check, and it's what makes the plan yours rather than generic.

12The team that's yours

No two people are taught the same way. This is one-to-one, not one-to-many.

Zavmo is a hyper-personalised AI learning platform. Twelve virtual tutors, each with a different way of teaching, and one orchestration agent that picks the right one for the moment. So every single lesson is shaped around you, your role, and the way you learn. Not a course everyone sits through. A conversation built for you, and no one else.

…and nine more, matched to you after your first chat. Meet all twelve

13What it feels like

A conversation, not a course

Because your tutor knows your role, your projects and your last session, learning sounds like this. And it's different for every single person:

Digital MarketingLevel 2

Applied to your work in Associate Brand Assistant

This unit aims to provide learners with an understanding of digital marketing approaches and their application in different sectors. Learners will analyse the advantages and disadvantages of various strategies, evaluate successful and unsuccessful campaigns, and understand how to measure the effectiveness of digital marketing efforts.

How the thinking builds
  1. Remember
  2. Understand
  3. Apply
  4. Analyse
  5. Evaluate
  6. Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

One to one, not one to many

No two people run this the same way

A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.

  1. Your actual work Every lesson is taught against a live piece of your own work, not a worked example from a textbook.
  2. What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
  3. The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
  4. How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
  5. Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.

See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.

DemonstrateIllustration

Evidenced on your work in Associate Brand Assistant

You do not finish by watching something. You finish by showing it on the work you already do, against the measures this job is judged on.

  • Content Scheduling AccuracyThe percentage of scheduled social media posts and other content that go live exactly as planned, on the correct platform, at the correct time, without any errors (typos, wrong links, off-brand images).If you schedule 50 posts in a week, we'd expect no more than one minor error. Anything more than that and we'll need to review the process.99% accuracy
  • DAM Asset ComplianceThe percentage of new creative assets (images, videos, documents) that you upload and tag correctly in our Digital Asset Management (DAM) system, following our established naming conventions and taxonomy.When a new campaign launches with 20 new images, all 20 should be in Bynder, correctly tagged with campaign name, asset type, and usage rights, within 24 hours of final approval.100% compliance
  • Internal Request Response TimeHow quickly you acknowledge and start actioning requests from internal teams (like Sales asking for a logo, or the Creative team needing an old asset). This isn't about finishing the task, but about showing you've seen it and are on it.If Sales asks for a high-res logo at 10 am, you'd confirm receipt by 2 pm and either provide the asset or let them know when it'll be ready by 10 am the next day.Acknowledge within 4 hours, action within 24 hours
These are this job's own measures, with its own targets. Nothing is marked evidenced, because nobody has started this yet. Yours would fill in from the work you bring.

Your passport

This isn't a certificate you file away. It's a passport to the life you're designing.

Every credit you earn and every fluency you build adds up: evidence where it counts, carried with you. Zavmo keeps the map: where you are, where you're heading, and the next step, at your pace, around your life. From Associate Brand Assistant to Brand Assistant (Level 2), and whatever you decide comes after.

Level 2 · in progressAI Fluency→ Brand Assistant (Level 2)→ your design
Where this takes you

Your journey starts here, but where it goes is really up to you. We'll give you the tools, the support, and the opportunities to carve out a fantastic career in marketing. If you're keen to learn, reliable, and genuinely interested in brands, you'll thrive.

See Your Progress GrowIllustration
Associate Brand Assistant
  • Brand Voice & Tone Application
  • Content Calendar Management
  • Digital Asset Governance
  • Campaign Performance Tracking (Basic)
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

14The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Associate Brand Assistant is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

  1. Brand Assistant (Level 2)

    After 2-3 years in this Associate role

    This is the natural next step, moving from supporting tasks to owning specific deliverables and projects.

    • Drafting creative briefs for simple campaigns.
    • Conducting basic competitive brand analysis.
    • Analysing campaign performance data to draw initial conclusions.
    • Managing community engagement on social media (beyond just scheduling).
Working with AI on the job

Working with AI

Where AI is starting to help

Let's be real, some parts of being an Associate Brand Assistant can be a bit repetitive, especially when you're just starting out. But what if you could get a serious head start, automate the boring bits, and free up time to actually learn more? That's where AI comes in. We're not talking about robots taking over, but smart tools that make your life easier.

Imagine having a super-efficient assistant that handles the tedious stuff, leaving you to focus on understanding our brand, engaging with the team, and developing your skills. For an Associate Brand Assistant, AI isn't about replacing you; it's about making you incredibly productive, right from day one. You'll be using these tools to get more done, faster, and with fewer errors.

Content Scheduling & Repurposing

Use AI tools like Buffer or Sprout Social's smart scheduling features to automatically post your approved content at the best times for engagement. You can also feed a long-form blog post into a generative AI (like ChatGPT) to instantly get a first draft of a tweet thread, a LinkedIn summary, or a few Instagram caption options. It's like having a content factory at your fingertips, saving you hours of manual drafting and tweaking.

Social Listening & Sentiment Triage

Instead of manually sifting through thousands of mentions, AI-powered social listening tools (like Brandwatch or even Sprout Social's built-in features) can monitor our brand 24/7. They'll automatically categorise sentiment (positive, negative, neutral) and flag potential PR issues in a dedicated Slack channel before they blow up. This means you can quickly identify what needs attention, without spending ages searching.

Creative Brainstorming & Copy Drafting

Stuck for ideas for a social media caption? Use generative AI (like Jasper or ChatGPT) as your creative sparring partner. Ask it to 'Generate 5 catchy taglines for our new product' or 'Write three variations of a witty Instagram caption about our latest blog post'. It won't give you the final perfect copy, but it'll give you a strong, on-brand first draft to refine and make your own, saving you from staring at a blank page.

First-Draft & Summarisation Engine

Need to summarise a long email chain or a set of meeting notes for your Brand Manager? Paste it into an AI tool and ask it to 'Summarise this in three bullet points'. You can also use AI to create the initial structure for a simple creative brief by inputting the core objective and audience. It's brilliant for getting a quick, organised starting point for various writing tasks, cutting down on initial drafting time.

Common questions

Common questions

How do you become an Associate Brand Assistant?

Common routes in include Marketing Internship/Apprenticeship (6-12 months), Entry-Level Administrative Role (1-2 years) and Recent Graduate (Marketing/Comms Degree) (0-1 year (post-graduation)). Times vary with prior experience.

Where can an Associate Brand Assistant progress to?

This role can lead on to Brand Assistant (Level 2) (After 2-3 years in this Associate role), depending on the skills you build.

What level is an Associate Brand Assistant in the UK?

This role aligns to RQF Level 2 on the UK framework, a guide to the depth of qualification it maps to, not a hard entry bar.

What new skills matter most for an Associate Brand Assistant?

Increasingly, Prompt Engineering for Content Drafts and Basic AI-Assisted Social Listening. These are the areas where the higher-paid, future-proof work is heading.

The honest bit

You’ve started things before

Most of them were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.

There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.

And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.

What it costs

Less than one coaching session. Every month.

A single career-coaching hour costs more than a month of this, and it ends when the hour does. Zavmo doesn't. It's £70 a month, about £2.30 a day, for a companion that knows an Associate Brand Assistant, works on the job you actually do, and keeps going at your pace rather than a timetable's.

  • Searching and planning stay free. You only pay when you start learning.
  • Your credits are yours. Regulated, and they don't vanish when a subscription ends.
  • Cancel any time and billing stops. No notice period, no minimum term.

Your path, personalised

You have the map. Walking it is the part we do together.

This route runs to 10 national skill standards. That is a real journey.

Zavmo shapes a learning experience as unique as you are. It fits how you learn, your pace and the work you already do. Every step stays benchmarked to recognised national standards. That’s the plan for becoming an Associate Brand Assistant: personal to you, and it still counts. The first steps are free.

Independent research finds well-designed intelligent tutoring performs nearly as well as one-to-one human tutoring: VanLehn (2011), Educational Psychologist.

A private tutor in the UK averages £35–40 an hour . Zavmo is £70/month.

A real plan on learn.zavmo.ai: Ofqual-regulated units, credits, and a three-month run at your own pace.
Start free No commitment. See your first steps free.

15Where to go from here

Other roles at Level 2

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

Other roles in Marketing

Stay in the field you know and move sideways rather than up.

If you leave this industry

The skills you'll gain in this role – brand understanding, digital asset management, content scheduling, and basic analytics – are highly transferable across almost any industry. Whether it's retail, tech, finance, or even non-profit, every organisation needs strong brand presence. You'll be building a versatile foundation.

Not sure this is the right direction?

Work out what you actually want from work first, then come back and see which roles fit it. Takes about ten minutes.

This role profile is © 2026Growth Engineering Technologies Ltd. Built from UK occupational standards and regulated qualification data, and written for Zavmo.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Build my plan, free Here's the first ten minutes: a 2-minute confidence check → your personalised roadmap → meet the tutors matched to you. No card, cancel any time. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.