The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Marketing Assistant / Coordinator
1-2 yearsSkills to master
- Content scheduling, basic reporting, asset organisation, understanding brand guidelines, supporting campaign execution.
You're ready to move on when
- Consistently delivers tasks on time and accurately.
- Can draft basic marketing copy with minimal supervision.
- Demonstrates a keen eye for detail and brand consistency.
- Proactively identifies opportunities to help the wider marketing team.
- 2
Social Media Assistant
1-2 yearsSkills to master
- Social media scheduling, community management, basic social analytics, understanding platform nuances, content creation for social.
You're ready to move on when
- Manages social media channels effectively, showing good engagement.
- Understands how to adapt content for different social platforms.
- Can identify and report on key social media metrics.
- Shows a strong understanding of online brand voice and tone.
- 3
Junior Designer / Content Creator (with marketing interest)
2-3 yearsSkills to master
- Graphic design principles, content creation tools (Canva, Adobe CC), visual brand guidelines, understanding marketing objectives for creative assets.
You're ready to move on when
- Creates on-brand visual assets consistently.
- Understands the importance of visual consistency across channels.
- Shows an interest in the strategic side of marketing, not just the creative.
- Collaborates effectively with marketing teams on creative briefs.