UK

United Kingdom · Marketing · Director/VP (16-20 years)

Director of Marketing

Here is the whole job, in plain words. What it is, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

See how AI is changing this job, and get the full read by email.

Start my free Data Fluency module

As a Director of Marketing, a good place to start on Ethical AI & Data Governance in Marketing is Using Data to Direct a Department's Priorities, a free Future Fluency module at Level 5. You'd practise using the data your department already produces to decide where its effort should go.

Free to start, no card.

Keep this job description

Where should we send it?

One email: what AI is changing in this job, the new skills it asks for, where it leads, and where to start free. With a link back here. Nothing else follows unless you confirm your address.

Your employer, or 'self-employed'

Leading a team? Try this with up to five of them for 14 days, free.

  • Experience bandDirector/VP (16-20 years)
  • Reports toChief Marketing Officer (CMO) or CEO
  • UK framework levelUsually a director, accountable for a division and its numbers

Also advertised as Head of Marketing (Business Unit) · VP Marketing (Regional) · Marketing Director

Built on 43,079 real UK job descriptions we analysed · grounded in what real qualifications cover

Two short quizzes about you

1From this job to a course

The qualifications matched to this job

Gateway Qualifications Entry Level Certificate In Vocational Studies (Entry 3) Gateway Qualifications Limited · Entry Level · covers 1 of 10 standards
Gateway Qualifications Entry Level Extended Certificate in Vocational Studies (Entry 3) Gateway Qualifications Limited · Entry Level · covers 1 of 10 standards
Gateway Qualifications Level 2 Award in Digital Marketing Gateway Qualifications Limited · Level 2 · covers 7 of 10 standards
Gateway Qualifications Level 2 Diploma in Vocational Studies Gateway Qualifications Limited · Level 2 · covers 5 of 10 standards
Gateway Qualifications Level 2 Certificate in Business Gateway Qualifications Limited · Level 2 · covers 5 of 10 standards
Gateway Qualifications Level 1 Certificate in Business and Retail Gateway Qualifications Limited · Level 1 · covers 4 of 10 standards

Matched from the standards this job is measured against: a suggestion, not an official ruling.

The units you would start with

Digital Marketing Gateway Qualifications Level 2 Award in Digital Marketing
Digital Marketing for the Digital and Creative Industries Gateway Qualifications Level 2 Diploma in Vocational Studies

The future skills this job leans on

AI Fluency working with AI as a thinking partner
Data Fluency turning numbers into a decision
AI Governance Fluency using AI responsibly
Sustainability Fluency building care for people and planet into the work
Your Plan Illustration

Built for Director of Marketing

2 units that map to this job, from the qualifications that cover it.

  1. Digital Marketing Gateway Qualifications Limited · covers 7 of 10 standards Level 2
  2. Digital Marketing for the Digital and Creative Industries Gateway Qualifications Limited · covers 5 of 10 standards Level 2
These are the real units behind this job, in the order they rank for it. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

2AI and this work

Will AI change your work as a Director of Marketing?

Nobody can say exactly how. Here is what this job is being asked for next, and where to start.

The new skills this role is being asked for

  • Ethical AI & Data Governance in Marketing
  • Sustainability & ESG Marketing Leadership
Why each one is rising

The future skills this job leans on

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

What happens when you start

Next, a free account. We build your Director of Marketing plan as you set up, starting with the free Data Fluency module. No card.

Your first Future Fluency module is free. After that, your AI tutor is £70 a month.

Ready to pay? Subscribe for £70 a month

Keep this read. One email with what AI is changing in this job, the new skills it asks for and where to start free. Nothing else follows unless you confirm your address.

3What this role really is

A Director of Marketing sets the strategy for a business unit's growth over several years, building teams and shaping direction rather than running single campaigns.

4What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

HubSpot / Salesforce Marketing Cloud Strategic

Leading the selection, integration, and strategic optimisation of our core CRM and marketing automation platforms. You'll define how these platforms support our overall business unit strategy, ensuring they provide the data and capabilities needed for growth.

Google Analytics 4 (GA4) / Looker Studio Strategic

Defining the key performance indicators (KPIs) and reporting frameworks for the business unit, interpreting high-level dashboards, and presenting data-driven insights to the C-suite. You'll use these to inform major budget allocation decisions and strategic pivots.

Semrush / Ahrefs Strategic

Owning the organic growth channel strategy, setting multi-year SEO goals, and making strategic decisions on budget allocation between content, technical, and off-page SEO. You'll use these tools to understand competitive landscapes and identify major market opportunities.

Anaplan / Workday Adaptive Planning Expert

Owning the marketing budget for your business unit, building sophisticated financial models to forecast ROI for major initiatives, and presenting budget vs. actuals to Finance and the C-suite. This is where you prove marketing's commercial value.

Tableau / Power BI Advanced

Interpreting complex business intelligence dashboards, guiding your data analytics team on what insights are most critical for strategic decision-making, and using visualisations to communicate performance to senior leadership. You're not building them, but you're directing and interpreting them.

5What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choiceComing in Where you are nowThe step above
Marketing Budget Allocation (Business Unit) N/A – No authority. N/A – No authority. N/A – Recommends budget for specific workstreams to Lead/Manager.
Strategic Agency Partnerships N/A – No authority. N/A – No authority. N/A – Recommends specific vendors for project-level work.
Marketing Team Structure & Hiring N/A – No authority. N/A – No authority. N/A – Participates in interviews for junior roles.
Business Unit Marketing Strategy N/A – No authority. N/A – No authority. N/A – Contributes ideas and executes within defined strategy.

6How you'll be judged

The scoreboard, and what is not on it. The hard targets, how often each is actually looked at, and the quiet signals that never reach a dashboard.

Marketing-Sourced Revenue (% of total)
The percentage of total business unit revenue that can be directly attributed to marketing efforts.
Target · >30% of business unit revenue

If the business unit generates £10M in revenue, you'll be aiming for at least £3M to have originated directly from marketing campaigns and initiatives.

LTV:CAC Ratio
The ratio of Customer Lifetime Value (LTV) to Customer Acquisition Cost (CAC), demonstrating the long-term profitability of acquiring new customers.
Target · >3:1 across all channels, with specific channel targets varying

If it costs us £1,000 to acquire a customer, that customer should generate at least £3,000 in revenue over their lifetime with us. You'll be diving into the data to optimise this.

Pipeline Velocity (days from MQL to Close)
The average time it takes for a Marketing Qualified Lead (MQL) to move through the sales pipeline and become a closed-won deal.
Target · <90 days (or a 10% reduction year-on-year)

If it currently takes 120 days for an MQL to close, you'll be working with Sales to identify bottlenecks and shorten that cycle to under 90 days, getting revenue in faster.

Market Share Growth
The increase in our business unit's share of the total available market, indicating competitive strength and effective strategy.
Target · Increase by 5% year-on-year

If our business unit currently holds 10% of the market, your strategy should aim to grow that to 10.5% or more in the next year, taking share from competitors.

Brand Equity Score
A composite score reflecting brand awareness, perception, preference, and loyalty within the target market.
Target · Increase by X points annually (e.g., 5-10 points on a 100-point scale)

If our brand's recognition score is 60/100, your brand strategy should aim to push that towards 65-70, making us a more recognisable and trusted name.

Strategic Influence & Thought Leadership
Your ability to shape the overall business unit strategy, not just the marketing piece, and to be recognised as a key voice in the industry.
  • You're proactively consulted on major business decisions, not just marketing ones. You're invited to speak at industry events or contribute to thought leadership pieces. Your opinions are genuinely sought by the C-suite on market trends and competitive responses. You're seen as a trusted advisor, not just a service provider.
Team Leadership & Development
The effectiveness of your leadership in building, mentoring, and retaining a high-performing marketing organisation.
  • High employee retention rates within your teams (below 10% voluntary turnover). At least 2-3 managers or senior individual contributors in your team are promoted or take on significantly expanded roles each year. Your direct reports consistently rate you highly in leadership and development surveys. You're known for creating a culture of accountability and continuous learning.
Market Insight & Foresight
Your capacity to anticipate market shifts, competitive moves, and emerging customer needs, translating these into proactive strategies.
  • You consistently bring forward new market opportunities or potential threats before they become obvious. Your strategic plans demonstrate a deep understanding of future trends, not just current ones. We're often first to market with new approaches or messaging based on your insights. You're not just reacting
  • you're shaping the narrative.
Cross-functional Collaboration & Partnership
How effectively you build strong, productive relationships with other departments, particularly Sales, Product, and Finance.
  • Sales consistently reports high satisfaction with marketing's lead quality and support. Product teams actively seek your input on roadmaps and go-to-market strategies. Finance trusts your budget proposals and ROI projections. You're seen as a partner who truly understands their challenges and helps them succeed, not just someone pushing a marketing agenda.

7Would you like it

Both sides. What people enjoy, and what grinds them down.

What people enjoy
Shaping Business Strategy

You'll be in strategic planning sessions with the C-suite, influencing the direction of an entire business unit. Your input on market trends and customer needs will directly inform product roadmaps and sales strategies. This isn't just about marketing; it's about the business's future.

Leading the annual strategic offsite where the 3-year growth plan for your business unit is hammered out, with marketing's role front and centre.

Driving Significant Growth

Your decisions will directly impact multi-million-pound revenue targets and market share. You'll get a thrill from seeing the numbers climb and knowing your vision and leadership were key to that success. This is about tangible, measurable business expansion.

Celebrating a quarter where your business unit hit its highest ever marketing-sourced revenue, directly contributing to the company's overall growth.

Building High-Performing Teams

You'll be mentoring and developing a team of talented marketing managers and specialists, helping them grow their careers and achieve their full potential. Seeing your people succeed and watching the team's collective capabilities expand will be a major source of satisfaction.

Seeing a manager you've mentored for two years get promoted to a Head of Marketing role, knowing you played a key part in their development.

What frustrates people
  • Legacy systems and data silos that make holistic customer views a nightmare.
  • Slow decision-making processes in a large organisation, especially when you need to move fast.
  • Internal politics and competing priorities from other departments that can derail well-laid plans.
  • The constant pressure to justify every marketing pound spent, even for long-term brand building.
  • Having to manage upwards and sideways to get buy-in for innovative, but potentially risky, strategies.
What this role does not give you
  • Daily, hands-on campaign management or content creation.
  • The ability to make unilateral decisions without significant consultation or buy-in.
  • A purely individual contributor path with no people management responsibilities.
  • A role where you can avoid financial planning, budget management, or P&L accountability.

8Who you work with

This role directly impacts the business unit's P&L, market share, brand reputation, and long-term growth trajectory. You'll be accountable for multi-million-pound budgets and the strategic direction that underpins our commercial success. Your decisions will influence talent acquisition, retention, and the overall culture of the marketing department. Effectively, you're a key driver of the company's future value.

Inside the business
  • Chief Marketing Officer (CMO)
  • Chief Executive Officer (CEO)
  • Chief Operating Officer (COO)
  • Chief Financial Officer (CFO)
  • Chief Product Officer (CPO)
  • Sales Directors
  • Product Directors
  • HR Director
  • Legal Counsel
Outside the business
  • Key Agency Partners (Creative, Media, PR)
  • Industry Analysts (e.g., Gartner, Forrester)
  • Major Media Outlets
  • Strategic Technology Partners
  • Investors and Board Members

9What you need before you start

Not a wish list. The things you would be expected to already have.

  • A proven track record of leading and scaling marketing teams (including managing managers) within a complex organisational structure.
  • Demonstrable experience in managing multi-million-pound marketing budgets and delivering significant, measurable revenue growth for a business unit or large department.
  • Deep expertise in developing and executing multi-year marketing strategies that have driven market share growth and enhanced brand equity.
  • Experience presenting strategic plans and performance results to C-suite executives and/or board members, with a strong ability to influence and gain buy-in.
  • A strong understanding of the commercial drivers of a business and how marketing directly contributes to the P&L.
  • Extensive experience with modern MarTech stacks, including CRM, marketing automation, analytics, and content management systems, with a focus on strategic implementation.

10What to practise next

Where the job is going, and what to do about it starting this week.

Advanced Predictive Analytics & AI-Driven Personalisation

The expectation for hyper-personalised customer experiences is growing, and AI is the key to delivering it at scale. As a Director, you need to understand how to leverage predictive models to anticipate customer needs, optimise journeys in real-time, and drive truly bespoke marketing at scale. This is about moving beyond basic segmentation.

Real-time Customer Journey Optimisation · Machine Learning Operations (MLOps) for Marketing · Next-Best-Action (NBA) Marketing · Synthetic Data Generation for Testing · Unified Customer Profiles (CDP Integration)

  • This quarter: Research leading CDPs and AI-driven personalisation platforms. Understand their capabilities and how they integrate with your existing MarTech stack.
  • Next 6 months: Work with your data science and MarTech teams to identify a pilot project for advanced predictive analytics (e.g., churn prediction, LTV optimisation).
  • Next 12 months: Develop a roadmap for scaling AI-driven personalisation across key customer journeys within your business unit, allocating budget and resources.
  • Ongoing: Stay abreast of advancements in AI/ML for marketing, attending industry conferences and engaging with technology vendors.

Quick win: Challenge your analytics team to present on one specific predictive model they could build to improve a key marketing metric. It's about understanding the 'how' enough to set the 'what'.

Web3 & Decentralised Marketing Strategies

The rise of Web3, blockchain, NFTs, and the metaverse is creating entirely new paradigms for customer engagement, community building, and brand ownership. While still nascent, these technologies represent a significant shift in how brands can interact with their audiences. As a Director, you need to understand the strategic implications and identify where these new frontiers offer genuine value, not just hype.

NFTs for Brand Loyalty & Community · DAO (Decentralised Autonomous Organisation) Marketing · Metaverse & Immersive Experiences · Token-Gated Content & Experiences · Data Ownership & Privacy in Web3

  • This quarter: Read up on the basics of Web3, blockchain, and NFTs. Follow key thought leaders in the space and understand use cases for brands.
  • Next 6 months: Identify 1-2 small, low-risk pilot projects (e.g., a limited NFT drop for a loyal customer segment, a small metaverse brand experience) to experiment with Web3 marketing.
  • Next 12 months: Develop a strategic brief for how Web3 technologies could genuinely enhance our brand's customer engagement or acquisition efforts, presenting it to the CMO.
  • Ongoing: Continuously monitor the evolution of Web3 technologies and consumer adoption, adapting your strategy as the landscape matures.

Quick win: Experiment with joining a few brand-led communities in the Web3 space. See how they engage their audience. It's about learning by doing and observing, not necessarily investing big money yet.

11Staying current once you are in

What people here do to keep up
  • Engaging in executive coaching or mentorship programmes to refine leadership skills and strategic thinking.
  • Attending global industry conferences (e.g., Cannes Lions, Festival of Marketing, SXSW) to stay abreast of cutting-edge trends and network with peers.
  • Contributing to industry thought leadership through speaking engagements, published articles, or participation in advisory boards.
  • Pursuing continuous learning in areas like AI ethics, advanced analytics, or new market entry strategies.
  • Participating in cross-functional leadership development programmes within the company to broaden business acumen beyond marketing.

12The rising capability

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

Ethical AI & Data Governance in Marketing

AI is becoming central to everything we do in marketing, from personalisation to content generation. But with great power comes great responsibility. Regulators, consumers, and investors are increasingly scrutinising how companies use AI and data. Getting this wrong can lead to huge reputational damage, fines, and a loss of customer trust. You need to lead with integrity.

  • AI Bias Detection & Mitigation
  • Data Provenance & Transparency
  • Explainable AI (XAI) in Marketing
  • Privacy-Enhancing Technologies (PETs)
  • AI Risk Assessment & Compliance Frameworks

Sustainability & ESG Marketing Leadership

Consumers, investors, and employees are increasingly demanding that companies demonstrate genuine commitment to Environmental, Social, and Governance (ESG) principles. 'Greenwashing' is out; authentic, measurable impact is in. As a Director, you'll be responsible for integrating sustainability into our brand narrative and proving our commitment, not just talking about it.

  • Authentic ESG Storytelling
  • Sustainable Supply Chain Communication
  • Impact Measurement & Reporting
  • Circular Economy Marketing
  • Stakeholder Engagement on ESG

13What you’ll use

What you’ll use

Skills this role draws on

Technical

  • Marketing Attribution Modelling
  • Demand Generation Strategy & Optimisation
  • Brand Strategy & Management
  • Market Research & Customer Insights
  • Digital Transformation & MarTech Strategy

14The pathway

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

  1. 1

    Senior Marketing Manager (Large Organisation)

    3-5 years as a Senior Marketing Manager

    Skills to master

    • Mastering team leadership, managing significant budgets, owning complex marketing programmes, and demonstrating strong cross-functional influence.

    You're ready to move on when

    • Consistently exceeding KPIs for large-scale marketing programmes.
    • Successfully mentored and developed junior managers or team leads.
    • Proven ability to build and present strategic marketing plans to senior leadership.
    • Demonstrated commercial acumen in budget management and ROI analysis.
  2. 2

    Head of Marketing (Smaller/Mid-Sized Company)

    2-4 years as a Head of Marketing

    Skills to master

    • Gaining holistic experience across all marketing functions, managing an entire marketing department, and reporting directly to a CEO or senior leadership.

    You're ready to move on when

    • Successfully built and scaled a marketing function from the ground up or through significant growth.
    • Direct accountability for overall company marketing performance and budget.
    • Experience operating with a high degree of autonomy and strategic decision-making.
    • Proven ability to attract, hire, and retain marketing talent.
  3. 3

    Lead Marketing Strategist / Principal (Specialised Domain)

    4-6 years as a Lead/Principal Strategist

    Skills to master

    • Deep specialisation in a critical marketing domain (e.g., Demand Gen, Brand Strategy, Digital Transformation), coupled with strong influence and strategic impact across the organisation.

    You're ready to move on when

    • Recognised as an internal and external expert in a key marketing discipline.
    • Successfully designed and implemented major strategic initiatives that delivered significant business impact.
    • Demonstrated ability to influence senior leadership and drive adoption of new methodologies or technologies.
    • Experience mentoring and guiding other specialists within their domain.

15Where this role leads

The long view: This role can lead to Chief Marketing Officer, running the marketing function across a whole company, or to a General Manager role with responsibility for a full business unit.

16Pay and demand

Pay & demand

Typical pay £94,135 a year Source: ONS Annual Survey of Hours and Earnings, 2025 (provisional), under the Open Government Licence v3.0

The figure is the median for full-time employees in the ONS occupation this job title codes to (Marketing, sales and advertising directors), from the April 2025 survey, about six months old when published, as ASHE always is. It is that occupation's middle, not this role's. Half earn more.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Director of Marketing is actually changing.

Where it leads

Roles this leads to

How you would learn this

One to one, on the work you already do

A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.

A lesson from Digital Marketing, worked against Director of Marketing.

Digital Marketing Entry Level

Applied to your work in Director of Marketing

This unit aims to provide learners with an understanding of digital marketing principles and techniques. Upon completion, learners will be able to identify and explain key aspects of digital marketing via social media, email campaigns, and online advertisements, and apply these to market a product digitally.

How the thinking builds
  1. 1 Remember
  2. 2 Understand
  3. 3 Apply
  4. 4 Analyse
  5. 5 Evaluate
  6. 6 Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time.

See Your Progress Grow Illustration
Director of Marketing
  • Marketing Attribution Modelling
  • Demand Generation Strategy & Optimisation
  • Brand Strategy & Management
  • Market Research & Customer Insights
  • Digital Transformation & MarTech Strategy
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

17The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Director of Marketing is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

  1. Chief Marketing Officer (CMO)

    3-5 years as a Director of Marketing

    This is the ultimate leap to the C-suite, owning the entire company's brand, growth, and market position.

    • Global Brand Architecture & Portfolio Management
    • Enterprise MarTech Strategy & Digital Transformation
    • Advanced Customer Experience (CX) Strategy
    • ESG & Corporate Social Responsibility (CSR) Leadership
Working with AI on the job

Working with AI

Where AI is starting to help

As a Director, your time is precious. You're paid to think strategically, build teams, and drive growth, not to get lost in operational details. Good news: AI isn't just for junior roles; it's a strategic accelerator that can free you up to focus on what truly matters.

Imagine having a personal chief of staff that can digest vast amounts of data, draft complex reports, and even brainstorm innovative solutions for you. That's what AI can be for a Director of Marketing. It helps you cut through the noise, make faster, more informed decisions, and elevate your strategic impact, letting you focus on the vision, not just the execution.

Strategic Market Analysis

Use AI to rapidly analyse market trends, competitive intelligence, and customer sentiment across thousands of data points. Get concise summaries of emerging opportunities or threats, helping you spot the next big thing before anyone else.

Executive Report Drafting

Feed raw performance data, strategic plans, and market insights into AI tools. Get a first draft of board presentations, quarterly reviews, or investor updates, saving hours on synthesis and articulation. You'll just need to refine and add your strategic narrative.

Innovation & Scenario Planning

Leverage AI to brainstorm novel campaign concepts, explore 'what-if' scenarios for market entry, or assess potential risks of new strategies. It's like having a super-smart consultant on tap for your most complex challenges.

Crisis Comms & Messaging

In a crisis, every word matters. Use AI to draft rapid response statements, analyse public sentiment, and ensure consistent messaging across all channels. It can help you maintain brand integrity under pressure, giving you a head start when time is critical.

Common questions

Common questions

How do you become a Director of Marketing?

Common routes in include Senior Marketing Manager (Large Organisation) (3-5 years as a Senior Marketing Manager), Head of Marketing (Smaller/Mid-Sized Company) (2-4 years as a Head of Marketing) and Lead Marketing Strategist / Principal (Specialised Domain) (4-6 years as a Lead/Principal Strategist). Times vary with prior experience.

Where can a Director of Marketing progress to?

This role can lead on to Chief Marketing Officer (CMO) (3-5 years as a Director of Marketing), depending on the skills you build.

What new skills matter most for a Director of Marketing?

Increasingly, Ethical AI & Data Governance in Marketing and Sustainability & ESG Marketing Leadership. These are the skills our record of this role lists as growing.

Free tools

Want a read on where you stand?

Three free tools, no account needed. Each one ends with a role, a level and a way in.

Read the Zavmo manifesto to understand how you will be taught Meet your tutors

Or try another one

18Where to go from here

Other roles at Level 7

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

 More jobs in marketing

Stay in the field you know and move sideways rather than up.
If you leave this industry

Skills in strategic growth, brand building and team leadership apply across many industries, including B2B SaaS, e-commerce, financial services and consumer goods. Moving into a similar role in a different sector, or into a broader general management role, is possible.

This role profile is © 2026 Growth Engineering Technologies Ltd. Built from UK occupational standards and regulated qualification data, and written for Zavmo.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Start my free Data Fluency module What happens next: a free account, then we build your plan as you set up. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.