United Kingdom · Marketing · C-Suite (20+ years)

VP, Global Performance Marketing

Here is the whole job, in plain words. What it is, a real day, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

Experience bandC-Suite (20+ years)
Reports toChief Executive Officer (CEO)
UK framework levelUsually a director, accountable for a division and its numbers

Also advertised as Chief Marketing Officer (CMO) · SVP Performance Marketing · Head of Global Growth Marketing

Built on an analysis of 43,079 real UK job descriptions · grounded in qualifications employers recognise

Start with a free Future Fluency check, tuned to VP, Global Performance Marketing

Ten quick questions, one per Future Fluency, asked against this role rather than a generic one. About five minutes, and no card.

Start the check, free

1What this role really is

This isn't just about running ad campaigns; it's about owning the entire growth engine for our business. As VP, Global Performance Marketing, you'll be the architect of how we find and convert customers across every single performance channel, worldwide. You'll sit on the executive leadership team, influencing company strategy, not just marketing tactics. Think of it as being responsible for a significant chunk of the company's P&L, driving revenue through smart, measurable marketing. It’s a big job, with big impact.

2What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

Ad Platforms (Meta, TikTok, LinkedIn, Google Ads)Strategic

Guiding the overall platform strategy, understanding platform roadmaps, managing senior-level platform relationships, and ensuring team capabilities align with platform evolution. Not hands-on execution.

Ad Management Platforms (e.g., Smartly.io, Sprinklr)Architect

Leading the evaluation, selection, and implementation of enterprise-level ad management platforms. Ensuring platform capabilities meet long-term business goals and drive global efficiency.

Attribution & Analytics Platforms (e.g., Triple Whale, Rockerbox)Expert

Defending attribution model choices to finance and leadership. Using platform insights to argue for significant budget shifts and strategic pivots. Integrating data with broader business intelligence systems for executive reporting.

Executive Dashboards (Tableau, Power BI, Looker)Advanced

Designing and architecting marketing performance dashboards for C-level consumption. Telling compelling data stories, connecting channel metrics to P&L impact, and identifying strategic opportunities or risks.

Budget & Planning Software (e.g., Anaplan, Workday Adaptive Planning)Intermediate

Overseeing and managing the global paid social budget within corporate finance platforms. Running complex scenarios and re-forecasting based on performance, market shifts, and strategic priorities.

3What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choice	Coming in	Where you are now	The step above
Global Budget Allocation (e.g., £10M+)	N/A	N/A	N/A
New Market Entry Strategy	N/A	N/A	N/A
Organisational Design & Senior Hires (Director level and above)	N/A	N/A	N/A
Major Platform/Ad Tech Vendor Selection (£500K+ contracts)	N/A	N/A	N/A

4How you'll be judged

The scoreboard, honestly: the hard targets, how often each one is actually looked at, and the quiet human signals that never make it onto a dashboard.

Global Marketing Efficiency Ratio (MER)

Total company revenue divided by total marketing spend across all channels.

Target · Increase MER by 15% year-on-year, maintaining a minimum of 3.0x

If total revenue is £30M and total marketing spend is £10M, MER is 3.0x. Your goal is to push this higher, perhaps to £34.5M revenue on £10M spend, hitting 3.45x.

Customer Acquisition Cost (CAC) Reduction

The average cost to acquire a new customer, blended across all performance channels and markets.

Target · Reduce blended CAC by 10-15% annually without compromising growth volume.

If our current CAC is £50, you'll aim to bring it down to £42.50 by optimising channel mix, creative strategy, and targeting efficiency across all regions.

Customer Lifetime Value (LTV) to CAC Ratio

The ratio of the average revenue a customer generates over their lifetime to the cost of acquiring them.

Target · Maintain an LTV:CAC ratio of 4:1 or higher across all key markets.

If a customer brings in £200 over their lifetime and costs £50 to acquire, that's a 4:1 ratio. You'll ensure we're acquiring the right customers who stick around and spend more.

New Market Entry & Growth

Successful expansion into new international markets, measured by market share and revenue contribution.

Target · Successfully launch and scale performance marketing in 2-3 new Tier 1 markets annually, achieving profitability within 12 months.

Leading the successful launch into Japan and Brazil, achieving a 5% market share in each within the first year and contributing £5M+ in new revenue.

Executive & Board Confidence

The level of trust and confidence the CEO and Board have in the performance marketing strategy and its execution.

You're proactively sought out for strategic input on major business decisions. Your quarterly board presentations are clear, concise, and inspire confidence. There's minimal pushback on budget requests because the ROI is clear and well-articulated. You're seen as a reliable voice for growth.

Global Team Leadership & Development

The ability to build, inspire, and retain a high-performing, globally distributed performance marketing organisation.

High retention rates among your direct reports and their teams. Positive feedback in 360 reviews, highlighting your mentorship and strategic guidance. A clear succession plan for key roles. Your team is consistently recognised for innovation and impact.

Strategic Cross-Functional Integration

How effectively performance marketing integrates with Product, Sales, and Finance to achieve holistic business goals.

Product roadmaps clearly reflect insights from performance marketing data. Sales teams are well-equipped with marketing-generated leads. Finance agrees on attribution models and budget allocation. You're seen as a partner, not just a service provider, to other executive functions.

Market & Regulatory Foresight

Proactive identification and navigation of emerging market trends, competitive shifts, and regulatory changes (e.g., data privacy).

You present clear strategies for adapting to major platform changes (e.g., cookie deprecation, new privacy laws) before they become crises. We're always ahead of the curve, not playing catch-up. You're seen as an industry thought leader, not just a follower.

5Would you like it

The honest version. What people enjoy, and what grinds them down.

What people enjoy

Shaping Enterprise Growth

You thrive on seeing your strategic decisions directly impact the company's P&L and market position. You're constantly thinking about the next big growth lever, whether it's a new market, a new channel, or a radical shift in our acquisition model.

Leading a strategy that results in a 20% increase in global market share within two years, directly attributable to performance marketing efforts.

Building World-Class Teams

You get immense satisfaction from recruiting, mentoring, and developing a diverse, high-performing global team. You empower your Directors, give them autonomy, and provide the strategic guardrails they need to excel. Seeing your people grow and succeed is a key driver for you.

Developing a Director-level report into a future CMO candidate, or seeing your team consistently win internal and external awards for their work.

Navigating Complexity & Ambiguity

You're energised by tackling big, hairy, undefined problems – like how to grow in a privacy-first world, or how to integrate a newly acquired company's marketing efforts. You enjoy creating clarity from chaos and building a roadmap where none existed before.

Successfully integrating the performance marketing functions of a newly acquired company into our global structure within 12 months, leading to significant synergies and growth.

What frustrates people

The 'Attribution Wars': Constantly having to defend the true value of performance marketing to Finance or other executives who might not grasp multi-touch attribution or incrementality.
Regulatory Roadblocks: Navigating new data privacy laws (GDPR, CCPA, etc.) or platform policy changes that fundamentally alter how we can target and track customers.
Talent Scarcity: The challenge of finding and retaining top-tier global performance marketing talent in a highly competitive market.
Legacy Systems: Dealing with outdated internal systems or data silos that make it harder to get a holistic view of performance and customer journeys.
Internal Politics: Needing to build consensus and manage expectations across various executive teams and regional leaders, which can be a slow process.

What this role does not give you

Daily hands-on campaign management or optimisation – your team handles that.
A predictable, stable environment where market conditions rarely change.
A role where you can avoid executive presentations or difficult conversations with the Board.
A 'set it and forget it' strategy; constant adaptation is the norm.

6Who you work with

This role is a primary driver of the company's top-line revenue growth and profitability. It directly influences market share, customer acquisition cost (CAC), customer lifetime value (LTV), and overall brand perception. Your decisions will shape our global expansion, product roadmap priorities, and how we compete in a rapidly evolving digital landscape. Essentially, you're building the engine that fuels our commercial success.

Inside the business

CEO and Executive Leadership Team
Chief Financial Officer (CFO) and Finance Leadership
Chief Product Officer (CPO) and Product Leadership
Chief Technology Officer (CTO) and Engineering Leadership
Regional General Managers

Outside the business

Board of Directors
Investors and Analysts
Key Platform Partners (Meta, Google, TikTok, LinkedIn)
Industry Bodies and Regulators
Major Media Agencies and Vendors

7What you need before you start

Not a wish list. The things you would be expected to already have.

A minimum of 15 years of progressive leadership experience in performance marketing, with at least 5 years at a Director level or above, managing multi-million pound budgets and large global teams.
Proven track record of driving significant, measurable revenue growth through performance marketing channels in a complex, international business environment.
Demonstrable experience presenting to and influencing C-suite executives and Board members on strategic marketing initiatives and financial performance.
Deep expertise in advanced attribution modelling, incrementality testing, and connecting marketing performance directly to business P&L.
Experience with M&A integration from a marketing perspective, including due diligence and post-acquisition strategy.

8What to practise next

Where the job is going, and what to do about it starting this week.

Advanced Predictive Analytics & Market Simulation

Critical within 12 months. Moving beyond basic forecasting to sophisticated predictive models that simulate market scenarios, competitive responses, and the long-term impact of strategic decisions. This will enable more precise budget allocation and risk management.

Causal Inference Models · Agent-Based Modelling · Reinforcement Learning for Optimisation · Scenario Planning with AI

This quarter: Engage with our Data Science team to understand their current predictive capabilities and identify gaps.
Next quarter: Partner with a leading academic institution or consultancy on a pilot project for market simulation.
Month 6: Integrate advanced predictive outputs into our quarterly strategic planning and budget allocation processes.
Month 9: Present a case study to the Board on how predictive analytics improved a major strategic decision.

Quick win: Challenge your data teams to move beyond descriptive analytics to more predictive insights in their regular reporting. Ask 'what's next?' not just 'what happened?'

9Staying current once you are in

What people here do to keep up

Active participation in executive-level industry forums and associations (e.g., CMO Council, IAB Executive Leadership Board).
Regularly publish thought leadership articles or speak at major industry conferences on global performance marketing trends and strategies.
Mentoring rising talent within the marketing industry, both internally and externally.
Engaging in non-executive director (NED) roles for smaller companies to broaden strategic experience beyond our direct industry.
Continuous learning through executive education programmes focused on global economics, geopolitical shifts, and emerging technologies.

10How the AI economy is changing work like this

Before we ask anything of you, here's what we can already say about AI and work of this kind:

The new skill this role is being asked for: Ethical AI & Responsible Marketing

Critical within 12 months. As AI becomes more pervasive in targeting, creative generation, and optimisation, the ethical implications (bias, privacy, transparency) are becoming paramount. Regulators and consumers are increasingly scrutinising how AI is used in advertising. Ignoring this is a significant brand and legal risk.

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

Ethical AI & Responsible Marketing

Critical within 12 months. As AI becomes more pervasive in targeting, creative generation, and optimisation, the ethical implications (bias, privacy, transparency) are becoming paramount. Regulators and consumers are increasingly scrutinising how AI is used in advertising. Ignoring this is a significant brand and legal risk.

AI Bias Detection & Mitigation
Transparency in AI Use
Data Governance for AI
AI Explainability (XAI)

Web3 & Decentralised Marketing Principles

Important within 18-24 months. While still nascent, the principles of Web3 (decentralisation, tokenomics, NFTs, metaverse) are fundamentally changing how consumers interact with brands and own digital assets. Understanding this shift will be crucial for future customer engagement and acquisition strategies.

DAO-based Marketing
NFTs for Loyalty & Engagement
Metaverse Advertising
Tokenomics in Customer Acquisition

What you’ll use

Skills this role draws on

Technical

Global Performance Marketing Strategy
Attribution Modelling & Incrementality
Full-Funnel Customer Journey Optimisation
M&A Marketing Integration

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

1
Director of Performance Marketing (Large Enterprise)
3-5 years at Director level
Skills to master
- Scaling multi-channel strategies globally, managing multi-million pound budgets, building and leading large teams, presenting to C-suite.
You're ready to move on when
- Successfully led a major global market expansion initiative.
- Consistently exceeded revenue and ROI targets for a significant business unit.
- Built and retained a high-performing team of 20+ marketing professionals.
- Regularly presented strategic recommendations to the executive leadership team.
2
Chief Marketing Officer (CMO) / Head of Growth (Mid-sized Company)
4-6 years as CMO/Head of Growth
Skills to master
- Full P&L ownership, cross-functional leadership (Product, Sales), investor relations, brand strategy integration with performance.
You're ready to move on when
- Successfully scaled a company's revenue from £10M to £50M+.
- Managed the entire marketing function, including brand, product marketing, and performance.
- Played a key role in fundraising rounds, presenting marketing strategy to investors.
- Demonstrated strong leadership across both creative and analytical marketing disciplines.
3
VP / Head of Digital Marketing (Global Agency)
5-7 years at VP/Head level
Skills to master
- Managing diverse client portfolios, driving agency growth, deep expertise across multiple industries and client types, thought leadership.
You're ready to move on when
- Managed a portfolio of £50M+ in client ad spend.
- Led strategic accounts for Fortune 500 clients, delivering significant business impact.
- Developed and mentored a large team of agency professionals.
- Recognised as an industry expert, regularly speaking at events or publishing insights.

11Where this role leads

The long view:This role isn't just a job; it's a launchpad for the next phase of your executive career. We're looking for someone who wants to leave a lasting legacy, build something truly great, and redefine what's possible in global performance marketing. If you're ready for that challenge, we want to hear from you.

Pay & demand

Pay and demand for this role will appear here, each figure traced to a named authoritative source (e.g. the ONS Annual Survey of Hours and Earnings, under the Open Government Licence). We don’t show numbers we can’t attribute.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how VP, Global Performance Marketing is actually changing. In about two minutes, the free confidence check asks where you stand on each of the ten. That's the whole check, and it's what makes the plan yours rather than generic.

12The team that's yours

No two people are taught the same way. This is one-to-one, not one-to-many.

Zavmo is a hyper-personalised AI learning platform. Twelve virtual tutors, each with a different way of teaching, and one orchestration agent that picks the right one for the moment. So every single lesson is shaped around you, your role, and the way you learn. Not a course everyone sits through. A conversation built for you, and no one else.

…and nine more, matched to you after your first chat. Meet all twelve

Start free and meet yours

13What it feels like

A conversation, not a course

Because your tutor knows your role, your projects and your last session, learning sounds like this. And it's different for every single person:

Digital MarketingEntry Level

Applied to your work in VP, Global Performance Marketing

This unit aims to provide learners with an understanding of digital marketing principles and techniques. Upon completion, learners will be able to identify and explain key aspects of digital marketing via social media, email campaigns, and online advertisements, and apply these to market a product digitally.

How the thinking builds

Remember
Understand
Apply
Analyse
Evaluate
Create

An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

One to one, not one to many

No two people run this the same way

A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.

Your actual work Every lesson is taught against a live piece of your own work, not a worked example from a textbook.
What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.

See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.

DemonstrateIllustration

Evidenced on your work in VP, Global Performance Marketing

You do not finish by watching something. You finish by showing it on the work you already do, against the measures this job is judged on.

Global Marketing Efficiency Ratio (MER)Total company revenue divided by total marketing spend across all channels.If total revenue is £30M and total marketing spend is £10M, MER is 3.0x. Your goal is to push this higher, perhaps to £34.5M revenue on £10M spend, hitting 3.45x.Increase MER by 15% year-on-year, maintaining a minimum of 3.0x
Customer Acquisition Cost (CAC) ReductionThe average cost to acquire a new customer, blended across all performance channels and markets.If our current CAC is £50, you'll aim to bring it down to £42.50 by optimising channel mix, creative strategy, and targeting efficiency across all regions.Reduce blended CAC by 10-15% annually without compromising growth volume.
Customer Lifetime Value (LTV) to CAC RatioThe ratio of the average revenue a customer generates over their lifetime to the cost of acquiring them.If a customer brings in £200 over their lifetime and costs £50 to acquire, that's a 4:1 ratio. You'll ensure we're acquiring the right customers who stick around and spend more.Maintain an LTV:CAC ratio of 4:1 or higher across all key markets.
New Market Entry & GrowthSuccessful expansion into new international markets, measured by market share and revenue contribution.Leading the successful launch into Japan and Brazil, achieving a 5% market share in each within the first year and contributing £5M+ in new revenue.Successfully launch and scale performance marketing in 2-3 new Tier 1 markets annually, achieving profitability within 12 months.

These are this job's own measures, with its own targets. Nothing is marked evidenced, because nobody has started this yet. Yours would fill in from the work you bring.

Your passport

This isn't a certificate you file away. It's a passport to the life you're designing.

Every credit you earn and every fluency you build adds up: evidence where it counts, carried with you. Zavmo keeps the map: where you are, where you're heading, and the next step, at your pace, around your life. From VP, Global Performance Marketing to Chief Marketing Officer (CMO), and whatever you decide comes after.

Level 7 · in progressAI Fluency→ Chief Marketing Officer (CMO)→ your design

Where this takes you

This role isn't just a job; it's a launchpad for the next phase of your executive career. We're looking for someone who wants to leave a lasting legacy, build something truly great, and redefine what's possible in global performance marketing. If you're ready for that challenge, we want to hear from you.

See Your Progress GrowIllustration

VP, Global Performance Marketing

Global Performance Marketing Strategy
Attribution Modelling & Incrementality
Full-Funnel Customer Journey Optimisation
M&A Marketing Integration

This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

14The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

VP, Global Performance Marketing is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

Chief Marketing Officer (CMO)
3-5 years
Enterprise-wide strategic leadership
- Market-shaping thought leadership
- Enterprise-level M&A strategy (broader scope)
- Global brand perception & reputation management
- Strategic partnerships & ecosystem development
Chief Executive Officer (CEO) / General Manager (Business Unit)
5-8 years
Full P&L and operational accountability for an entire business or company
- Full P&L management for an entire business unit or company
- Product innovation & portfolio management
- Sales & distribution strategy
- Organisational culture & employee engagement

Working with AI on the job

Working with AI

Where AI is starting to help

As a VP, your time is gold. You're not just managing campaigns; you're steering a global ship. The good news? AI isn't just for junior analysts anymore. It's a game-changer for executive decision-making, helping you cut through the noise, spot opportunities faster, and get ahead of the market.

Imagine having a super-smart co-pilot that crunches all the data, summarises complex reports, and even drafts your board presentations. That's the reality of AI in modern performance marketing leadership. It's about empowering you and your teams to focus on strategy, innovation, and high-impact growth, not getting bogged down in manual tasks or sifting through endless dashboards. We're building an AI-first culture, and you'll be at the forefront.

Strategic Market & Trend Analysis

Use AI to rapidly synthesise vast amounts of global market research, competitor intelligence, and industry trend reports. Ask it to identify emerging consumer behaviours in APAC, or predict the impact of a new platform feature. This helps you make faster, more informed strategic pivots and identify new growth avenues before your competitors do.

Executive Reporting & Board Prep

Feed raw performance data and key business updates into an AI tool and have it draft initial versions of your quarterly board presentations or investor updates. It can summarise complex results, highlight key insights, and even suggest narrative structures, saving you hours of manual synthesis and allowing you to focus on refining the strategic message.

Performance Anomaly & Opportunity Identification

Leverage AI-powered analytics to automatically detect significant performance anomalies (e.g., a sudden drop in ROAS in a specific market) across your global portfolio, and more importantly, to identify hidden growth opportunities. AI can flag patterns that human eyes might miss, giving you a proactive edge in optimising spend and mitigating risks.

Talent & Org Design Insights

Use AI to analyse talent market trends, identify skill gaps within your global team, and even model different organisational structures for optimal efficiency. AI can help you benchmark compensation, predict retention risks, and inform your long-term talent strategy, ensuring you have the right people in the right roles to execute your vision.

Common questions

How do you become a VP, Global Performance Marketing?

Common routes in include Director of Performance Marketing (Large Enterprise) (3-5 years at Director level), Chief Marketing Officer (CMO) / Head of Growth (Mid-sized Company) (4-6 years as CMO/Head of Growth) and VP / Head of Digital Marketing (Global Agency) (5-7 years at VP/Head level). Times vary with prior experience.

Where can a VP, Global Performance Marketing progress to?

This role can lead on to Chief Marketing Officer (CMO) (3-5 years) and Chief Executive Officer (CEO) / General Manager (Business Unit) (5-8 years), depending on the skills you build.

What level is a VP, Global Performance Marketing in the UK?

This role aligns to RQF Level 7 on the UK framework, a guide to the depth of qualification it maps to, not a hard entry bar.

What new skills matter most for a VP, Global Performance Marketing?

Increasingly, Ethical AI & Responsible Marketing and Web3 & Decentralised Marketing Principles. These are the areas where the higher-paid, future-proof work is heading.

The honest bit

You’ve started things before

Most of them were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.

There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.

And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.

What it costs

Less than one coaching session. Every month.

A single career-coaching hour costs more than a month of this, and it ends when the hour does. Zavmo doesn't. It's £70 a month, about £2.30 a day, for a companion that knows a VP, Global Performance Marketing, works on the job you actually do, and keeps going at your pace rather than a timetable's.

Searching and planning stay free. You only pay when you start learning.
Your credits are yours. Regulated, and they don't vanish when a subscription ends.
Cancel any time and billing stops. No notice period, no minimum term.

Your path, personalised

You have the map. Walking it is the part we do together.

This route runs to 12 national skill standards. That is a real journey.

Zavmo shapes a learning experience as unique as you are. It fits how you learn, your pace and the work you already do. Every step stays benchmarked to recognised national standards. That’s the plan for becoming a VP, Global Performance Marketing: personal to you, and it still counts. The first steps are free.

Independent research finds well-designed intelligent tutoring performs nearly as well as one-to-one human tutoring: VanLehn (2011), Educational Psychologist.

A private tutor in the UK averages £35–40 an hour . Zavmo is £70/month.

A Zavmo curriculum screen: a three-month plan built for a customer support lead, five Ofqual-regulated units and a hundred and ninety-six credits. — A real plan on learn.zavmo.ai: Ofqual-regulated units, credits, and a three-month run at your own pace.

Start free No commitment. See your first steps free.

15Where to go from here

Other roles at Level 7

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

Other roles in Marketing

Stay in the field you know and move sideways rather than up.

If you leave this industry

Your skills in data-driven growth, P&L management, and global team leadership are highly transferable across various sectors, including e-commerce, SaaS, FinTech, EdTech, and consumer goods. You'll be well-positioned to lead marketing or even general management functions in almost any industry that values measurable growth.

Not sure this is the right direction?

Work out what you actually want from work first, then come back and see which roles fit it. Takes about ten minutes.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Build my plan, free Here's the first ten minutes: a 2-minute confidence check → your personalised roadmap → meet the tutors matched to you. No card, cancel any time. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.

VP, Global Performance Marketing

What's rising in its place

Ethical AI & Responsible Marketing

Web3 & Decentralised Marketing Principles

Skills this role draws on

Technical

How you actually get there, here

Director of Performance Marketing (Large Enterprise)

Chief Marketing Officer (CMO) / Head of Growth (Mid-sized Company)

VP / Head of Digital Marketing (Global Agency)

The credential is what you can do today. These are what keep you valuable.

Roles this leads to

No two people are taught the same way. This is one-to-one, not one-to-many.

A conversation, not a course

No two people run this the same way

This isn't a certificate you file away. It's a passport to the life you're designing.

Everything else the record holds

The career path, and where it branches

Chief Marketing Officer (CMO)

Chief Executive Officer (CEO) / General Manager (Business Unit)

Where AI is starting to help

Strategic Market & Trend Analysis

Executive Reporting & Board Prep

Performance Anomaly & Opportunity Identification

Talent & Org Design Insights

Common questions

You’ve started things before

Less than one coaching session. Every month.

You have the map. Walking it is the part we do together.