The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Recent Graduate (Marketing/Environmental Studies)
0-1 year post-graduationSkills to master
- Understanding of marketing fundamentals, basic data analysis, strong written communication, project coordination, and a foundational grasp of sustainability concepts.
You're ready to move on when
- Completed relevant internships or university projects.
- Can articulate a genuine interest in green marketing.
- Shows strong organisational skills and attention to detail.
- Eager to learn and take on new challenges.
- 2
Marketing Assistant / Social Media Assistant
1-2 years in a general marketing support roleSkills to master
- Content drafting, social media management, familiarity with marketing tools (e.g., HubSpot), basic analytics reporting, and a desire to specialise in sustainability.
You're ready to move on when
- Has experience managing content schedules and posting on social media.
- Can demonstrate an ability to follow brand guidelines and ensure accuracy.
- Expresses a strong desire to transition into a more purpose-driven marketing role.
- Has started to self-educate on environmental topics.
- 3
Environmental/Sustainability Intern or Coordinator
1-2 years in a non-marketing sustainability roleSkills to master
- Deep understanding of environmental science/policy, data interpretation, report writing, and a keen interest in learning how to communicate these topics to a wider audience through marketing.
You're ready to move on when
- Has experience working with sustainability data or reports.
- Can explain complex environmental issues clearly.
- Shows an aptitude for creative communication and storytelling.
- Eager to apply their sustainability knowledge in a commercial marketing context.