UK

United Kingdom · Legal · C-Suite (20+ years)

Chief Counsel, AI & Innovation

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  • Experience bandC-Suite (20+ years)
  • Reports toChief Executive Officer (CEO) and the Board of Directors
  • UK framework levelUsually a director, accountable for a division and its numbers

Also advertised as Chief Legal Officer (AI & Tech) · General Counsel, Emerging Technologies · VP, Legal & AI Governance · Head of AI Legal Strategy

Built on 43,079 real UK job descriptions we analysed · grounded in qualifications employers recognise

Two short quizzes about you

1From this job to a course

The qualifications matched to this job

No confident skill match yet for Chief Counsel, AI & Innovation. The closest we hold is below.

NCFE CACHE Level 2 Certificate in Information, Advice or Guidance NCFE · Level 2 · covers 1 of 1 standard

Matched from the standards this job is measured against: a suggestion, not an official ruling.

The units you would start with

Specialist advice work in practice – refugee, immigrant or asylum seeker NCFE CACHE Level 2 Certificate in Information, Advice or Guidance
Specialist Advice Work in Practice - Refugee, Immigrant or Asylum Seeker OCNLR Level 2 Award in Information, Advice or Guidance

The future skills this job leans on

AI Fluency working with AI as a thinking partner
Data Fluency turning numbers into a decision
AI Governance Fluency using AI responsibly
Foresight Fluency seeing round the corner
Trust Fluency keeping the digital world safe
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Your Plan Illustration

Built for Chief Counsel, AI & Innovation

2 units that map to this job, from the qualifications that cover it.

  1. Specialist advice work in practice – refugee, immigrant or asylum seeker NCFE · covers 1 of 1 standards Level 2
  2. Specialist Advice Work in Practice - Refugee, Immigrant or Asylum Seeker OCN London · covers 1 of 1 standards Level 2
These are the real units behind this job, in the order they rank for it. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

2AI and this work

Will AI change your work as a Chief Counsel, AI & Innovation?

Nobody can say exactly how. Here is what this job is being asked for next, and where to start.

The new skills this role is being asked for

  • Global AI Policy Harmonisation & Geopolitics
  • Neuro-Rights & Advanced Human-AI Interface Law
Why each one is rising

The future skills this job leans on

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

What happens when you start

Next, a free account. We build your Chief Counsel, AI & Innovation plan as you set up, starting with a Future Fluency module on using AI in your job. No card.

Your first Future Fluency module is free. After that, your AI tutor is £70 a month.

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3What this role really is

This legal role sets the direction for how an organisation handles AI, from Board advice to regulatory strategy. You act as the main legal authority on AI, working out how to develop new AI products while staying within regulation and managing risk to the organisation and its shareholders.

4What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

AI-Powered Legal Research (e.g., Westlaw Edge, Lexis+ AI) Strategic/Architect

Overseeing the selection and strategic deployment of these tools across the legal department, ensuring they provide critical, timely insights for enterprise-level policy and regulatory tracking. You'll use them to validate high-level strategic findings.

eDiscovery & Document Review Platforms (e.g., RelativityOne, Everlaw) Strategic/Architect

Defining the enterprise strategy for defensible eDiscovery in AI-related litigation, including vendor selection and the strategic use of AI in high-stakes document review. You'll ensure the legal team is equipped for any challenge.

AI-Powered CLM (e.g., Ironclad, ContractPodAi) Strategic/Architect

Leading the enterprise-wide implementation and governance of CLM platforms, defining AI rules for contract risk assessment, and ensuring integration with core business systems (e.g., Salesforce, ERP) for strategic contract management.

AI Governance & Risk Platforms (e.g., OneTrust, Collibra, ServiceNow GRC) Strategic/Architect

Architecting the enterprise AI governance framework within these platforms, presenting consolidated risk dashboards to the Board, and ensuring the platform supports our global compliance strategy. This is your central nervous system for AI risk.

Data Privacy Management (e.g., BigID, Securiti.ai) Strategic/Architect

Defining the enterprise strategy for data discovery, minimisation, and privacy by design in the context of AI model training and deployment, using these tools for verification and strategic oversight.

5What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choiceComing in Where you are nowThe step above
Enterprise AI Legal Strategy & Policy No involvement beyond understanding existing policies. Contributes input on specific policy sections. Leads drafting and implementation of specific AI policies.
Major AI-Related M&A Legal Sign-off None. Assists with due diligence for specific legal areas. Leads due diligence for a workstream, drafts specific clauses.
Engagement with Global Regulators on AI Policy None. Researches specific regulatory questions. Drafts responses to regulatory consultations.

6How you'll be judged

The scoreboard, and what is not on it. The hard targets, how often each is actually looked at, and the quiet signals that never reach a dashboard.

Regulatory Compliance & Fines
Number and total value of regulatory fines or significant penalties related to AI products or practices.
Target · Zero significant fines or public sanctions related to AI within a 3-year rolling period.

Successfully navigated the introduction of the EU AI Act, ensuring all high-risk systems were compliant by the deadline, resulting in no fines or public enforcement actions.

Enterprise AI Risk Reduction
Percentage reduction in 'high' or 'critical' AI-related legal risks identified through internal audits or external assessments.
Target · Reduce identified high/critical AI risks by 50% within 24 months of implementing new governance frameworks.

After implementing a new AI governance framework, the number of critical legal risks associated with our generative AI tools dropped from 12 to 4 in 18 months.

Strategic AI Initiative Enablement
Number of strategic AI product launches or M&A activities successfully completed with full legal clearance and minimal delays due to legal issues.
Target · Successfully enable 90% of Board-approved strategic AI initiatives to launch on schedule, with legal as a key enabler.

Provided proactive legal guidance that allowed for the acquisition of an AI start-up to close 3 weeks ahead of schedule, avoiding a competitive bid scenario.

Legal Budget Optimisation for AI
Efficiency in managing external legal spend for AI-specific matters (e.g., litigation, complex regulatory advice, M&A due diligence).
Target · Maintain external AI legal spend within 5% of allocated budget, demonstrating value for money.

Negotiated a new retainer with a specialist AI law firm, reducing hourly rates by 15% while improving service levels for critical regulatory advice.

Board & Executive Confidence
The degree to which the Board and C-suite trust your advice on complex AI legal matters, viewing you as a strategic partner rather than a blocker.
  • Regularly invited to contribute to strategic planning sessions
  • CEO and Board proactively seek your counsel on emerging AI opportunities and risks
  • your legal advice is consistently adopted in key strategic decisions
  • positive feedback in 360-degree reviews from executive peers.
Industry Influence & Thought Leadership
Our organisation's reputation as a leader in responsible and ethical AI, driven by your public contributions and engagement.
  • Invited to speak at major industry conferences on AI law/ethics
  • published articles or white papers influencing policy debates
  • active participation in regulatory consultations
  • positive media mentions regarding our approach to AI governance.
Proactive Risk Anticipation
Your ability to foresee emerging legal and ethical challenges in AI before they become critical issues, allowing the organisation to prepare and adapt.
  • Regularly presents 'future of AI law' briefings to the Board
  • identifies and mitigates potential legal issues 12-18 months before they become mainstream
  • develops internal policies in anticipation of new regulations
  • no 'surprise' legal challenges related to AI.
Organisational AI Legal Acumen
The overall uplift in AI legal understanding and risk awareness across the business, driven by your leadership and training programmes.
  • Product and engineering teams proactively consult Legal on AI design choices
  • internal AI legal training programmes have high attendance and positive feedback
  • business units demonstrate a clear understanding of AI legal guardrails in their planning documents.

7Would you like it

Both sides. What people enjoy, and what grinds them down.

What people enjoy
Shaping the Future of Responsible AI

You'll spend your days engaging with regulators, influencing industry standards, and ensuring our products set the benchmark for ethical AI. This means drafting white papers, speaking at conferences, and advising the Board on our long-term vision for AI's role in society.

Leading the company's submission to a government consultation on new AI legislation, directly influencing how future laws will be shaped.

Protecting and Growing Enterprise Value

Your strategic legal advice directly impacts our P&L and market capitalisation. You'll be involved in high-stakes M&A deals, safeguarding our IP, and mitigating risks that could cost millions. Seeing the business thrive because of your foresight is a huge driver.

Successfully navigating the legal complexities of acquiring an AI start-up, ensuring a smooth integration and protection of its valuable intellectual property.

Building and Leading a World-Class Legal Team

You'll be responsible for recruiting, developing, and inspiring a large team of diverse legal professionals, fostering a culture of excellence and innovation in AI law. This involves setting the vision, mentoring leaders, and ensuring your team has the resources to succeed.

Mentoring a senior counsel to successfully lead a complex regulatory negotiation, seeing them grow into a future leader.

What frustrates people
  • The sheer inertia of a large organisation when trying to implement new, enterprise-wide AI governance policies.
  • Constantly having to explain the 'why' behind legal risks to brilliant but legally naive engineers and product managers.
  • The public and media scrutiny that comes with any high-profile AI-related legal issue, even if it's not directly your fault.
  • The political tightrope walk of balancing innovation and risk, often with conflicting pressures from different parts of the business.
  • The lack of clear legal precedent or established best practices for many emerging AI challenges, forcing you to make educated guesses with high stakes.
What this role does not give you
  • A quiet, predictable work environment with clear-cut legal answers.
  • The opportunity for extensive, hands-on legal drafting every day.
  • A role where you can avoid public speaking or engaging with the media.
  • A position with minimal internal political navigation.
  • The luxury of waiting for clear regulatory guidance before making strategic decisions.

8Who you work with

This role is absolutely critical to the organisation's long-term viability and competitive edge. You'll directly shape our market position by enabling responsible innovation, mitigating enterprise-level legal and reputational risks, and driving our thought leadership in the AI space. Your decisions will influence product roadmaps, M&A strategies, and ultimately, shareholder value. It's about protecting the business while aggressively pursuing growth in a new era.

Inside the business
  • Chief Executive Officer (CEO)
  • Board of Directors
  • Chief Technology Officer (CTO)
  • Chief Product Officer (CPO)
  • Chief Risk Officer (CRO)
  • General Counsel (GC) - if reporting to CEO directly
  • Heads of Business Units
Outside the business
  • Regulatory Bodies (e.g., ICO, CMA, EU Commission)
  • Key Investors and Shareholders
  • Industry Associations and Standard-Setting Bodies
  • External Legal Counsel and Advisors
  • Media and Public Relations
  • Strategic Technology Partners

9What you need before you start

Not a wish list. The things you would be expected to already have.

  • A minimum of 20 years' post-qualification experience in legal practice, with at least 10-12 years focused specifically on technology law, data privacy, and emerging technologies, including significant exposure to AI.
  • Extensive experience in a senior legal leadership role (e.g., General Counsel, Director of Legal) within a large, complex organisation, managing significant legal teams and budgets.
  • Proven track record of advising Boards and C-suite executives on high-stakes legal and regulatory matters, demonstrating strategic foresight and sound judgment.
  • Demonstrated ability to build, implement, and manage enterprise-wide legal and compliance frameworks in a dynamic regulatory environment.
  • Significant experience in managing major litigation, regulatory investigations, and M&A transactions, ideally with a technology or AI component.
  • A deep understanding of global legal systems and regulatory bodies, with experience operating in multiple international jurisdictions.

10What to practise next

Where the job is going, and what to do about it starting this week.

Quantum Computing & AI Legal Implications

Quantum computing is still nascent, but its potential to break current encryption, create vastly more powerful AI, and generate new forms of data will create unprecedented legal challenges around data security, intellectual property, and regulatory oversight. We need to be thinking about 'post-quantum' legal strategies now.

Post-quantum cryptography and its legal mandates. · IP protection for quantum algorithms and quantum-g · Regulatory oversight of quantum AI's potential soc · Data residency and sovereignty in a quantum-enable · Ethical considerations for quantum AI development.

  • This quarter: Read introductory materials on quantum computing concepts and its potential applications.
  • Next 6 months: Consult with our CTO/research teams on our organisation's quantum computing roadmap and potential legal touchpoints.
  • Next 12 months: Develop a high-level legal risk matrix for future quantum AI applications.
  • Ongoing: Monitor government and industry initiatives on quantum security and regulation.

Quick win: Attend a high-level executive briefing on quantum computing; read a reputable tech journal's overview of quantum's legal future.

Synthetic Biology & AI-Driven Bio-Innovation Law

The convergence of AI with synthetic biology is accelerating bio-innovation, from designer organisms to novel therapeutics. This will create complex legal questions around IP ownership of biological code, regulatory approval for AI-designed life forms, biosecurity, and the ethics of altering fundamental life processes. This isn't science fiction; it's tomorrow's legal challenge.

IP rights in AI-designed biological sequences and · Regulatory pathways for AI-driven drug discovery a · Biosecurity and dual-use concerns for AI-enabled b · Ethical frameworks for AI in genetic engineering a · International treaties and conventions governing b

  • This quarter: Familiarise yourself with the basics of synthetic biology and its current applications.
  • Next 6 months: Identify any internal R&D efforts that might intersect with AI and synthetic biology.
  • Next 12 months: Begin to sketch out a legal risk framework for bio-innovation, considering IP and regulatory hurdles.
  • Ongoing: Engage with bioethicists and life sciences legal experts.

Quick win: Read 'The Code Breaker' by Walter Isaacson; follow leading journals and news outlets on synthetic biology breakthroughs.

11Staying current once you are in

What people here do to keep up
  • Active participation in leading industry associations and working groups focused on AI law, ethics, and governance (e.g., TechUK, CCIA, Future of Life Institute).
  • Regularly publishing articles, white papers, or speaking at major conferences on emerging AI legal and ethical issues.
  • Engaging in executive education programmes focused on AI strategy, digital transformation, or advanced leadership.
  • Mentoring junior legal talent and contributing to the development of the next generation of AI legal specialists.
  • Maintaining a strong network of peers in other organisations, regulators, and academia to stay abreast of developments.

12The rising capability

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

Global AI Policy Harmonisation & Geopolitics

AI regulation is becoming a geopolitical battleground. As different blocs (EU, US, China) develop divergent approaches, understanding how to navigate and influence global harmonisation efforts, or lack thereof, will be critical for multi-national organisations. This isn't just law; it's international relations.

  • Cross-border data flow agreements and restrictions
  • Impact of trade wars and national security concern
  • International standards organisations (e.g., ISO,
  • The role of multi-lateral organisations (e.g., UN,
  • Strategic engagement with foreign governments and

Neuro-Rights & Advanced Human-AI Interface Law

As AI moves from screens to direct brain-computer interfaces (BCIs) and advanced neurotech, the legal concept of 'neuro-rights' (e.g., mental privacy, cognitive liberty) will become paramount. This is a completely new frontier of human rights law, with profound implications for consent, data ownership, and even personhood.

  • The legal definition and scope of 'neuro-data' and
  • Consent frameworks for BCI use and neural data col
  • Legal implications of AI-assisted cognitive enhanc
  • Liability for harms caused by neurotechnology and
  • The concept of 'digital personhood' and its legal

13What you’ll use

What you’ll use

Skills this role draws on

Technical

  • Global AI Regulatory Strategy
  • Advanced AI Model Risk Management (MRM)
  • Data Governance & Privacy by Design for AI
  • Technology Transactions & AI IP Strategy
  • AI Ethics & Responsible AI Frameworks
  • M&A Legal Due Diligence (AI Focus)

14The pathway

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

  1. 1

    General Counsel / Chief Legal Officer (smaller tech company)

    3-5 years in previous GC role

    Skills to master

    • Enterprise-wide legal and compliance oversight, Board engagement, managing a full legal function, strategic M&A, investor relations. The move here would be to a larger, more complex organisation with a deeper focus on AI.

    You're ready to move on when

    • Successfully led a legal function through a major growth phase or IPO.
    • Consistently advised the CEO and Board on critical strategic decisions.
    • Built and managed a high-performing legal team.
    • Demonstrated thought leadership in technology law.
  2. 2

    Senior Partner / Head of Practice (leading law firm)

    5-10 years as a senior partner

    Skills to master

    • Client relationship management at the executive level, business development, deep specialisation in AI/tech law, managing large client engagements, thought leadership. The transition would be to apply that expertise internally, taking on direct P&L and operational responsibility.

    You're ready to move on when

    • Managed a significant book of business focused on AI/tech clients.
    • Recognised as a leading expert in AI law within the legal industry.
    • Successfully advised multiple Fortune 500 clients on complex AI legal matters.
    • Proven ability to build and lead teams of lawyers.
  3. 3

    Director, AI & Technology Law (large enterprise)

    5-8 years in a Director-level role

    Skills to master

    • Setting legal strategy for an entire business unit, managing a large team of counsel, influencing cross-functional executive peers, significant budget management, and direct regulatory engagement. This role is a natural step up, expanding scope to enterprise-wide.

    You're ready to move on when

    • Successfully shaped the legal strategy for a major business unit's AI initiatives.
    • Managed a team of 25+ legal professionals.
    • Consistently delivered on strategic legal objectives for a large segment of the business.
    • Demonstrated ability to influence executive-level stakeholders beyond Legal.

15Where this role leads

The long view: This work can lead in several directions. Some move into shaping AI policy at national or international level. Others take up academic research and teaching on AI law and ethics. Some go on to advise start-ups and investors on the legal side of building AI businesses.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Chief Counsel, AI & Innovation is actually changing.

Where it leads

Roles this leads to

The record names a next step, but the catalogue has no page for it yet:

  • Chief Legal Officer (CLO) / General Counsel (GC)
  • Board Member / Non-Executive Director (NED)

How you would learn this

One to one, on the work you already do

A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.

A lesson from Specialist advice work in practice – refugee, immigrant or asylum seeker, worked against Chief Counsel, AI & Innovation.

Specialist advice work in practice – refugee, immigrant or asylum seeker Level 2

Applied to your work in Chief Counsel, AI & Innovation

This unit aims to provide learners with an understanding of the legal rights and status of refugees, immigrants, and asylum seekers. Learners will know the factors to consider when advising clients on related issues, including barriers they may face and specialist services available, while also recognising their own skills and development needs.

How the thinking builds
  1. 1 Remember
  2. 2 Understand
  3. 3 Apply
  4. 4 Analyse
  5. 5 Evaluate
  6. 6 Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time.

Start my Chief Counsel, AI & Innovation plan, free
See Your Progress Grow Illustration
Chief Counsel, AI & Innovation
  • Global AI Regulatory Strategy
  • Advanced AI Model Risk Management (MRM)
  • Data Governance & Privacy by Design for AI
  • Technology Transactions & AI IP Strategy
  • AI Ethics & Responsible AI Frameworks
  • M&A Legal Due Diligence (AI Focus)
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

16The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Chief Counsel, AI & Innovation is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

  1. Chief Legal Officer (CLO) / General Counsel (GC)

    3-5 years

    This is often a lateral move or a slight increase in overall enterprise scope, leading the entire legal function beyond just AI, though AI remains a critical component.

    • Expertise in all areas of corporate law, including M&A, securities, and finance.
    • Comprehensive understanding of global regulatory compliance across all business operations.
    • Advanced experience in managing complex, multi-jurisdictional litigation.
    • Strategic leadership of the company's ethics and compliance programmes.

  2. Board Member / Non-Executive Director (NED)

    5-10 years

    This is a shift from executive management to governance, providing strategic oversight and independent challenge to the executive team.

    • Expertise in corporate governance, board effectiveness, and committee responsibilities (e.g., Audit, Risk, Nomination).
    • Broader industry and market knowledge to contribute to overall business strategy.
    • Understanding of investor relations and market expectations for public companies.
    • Experience in providing oversight on environmental, social, and governance (ESG) matters.
Working with AI on the job

Working with AI

Where AI is starting to help

Even at the C-suite level, AI isn't just a buzzword; it's a strategic partner. Imagine cutting through the noise of global regulatory updates, instantly synthesising complex legal documents, and proactively identifying enterprise-level risks before they even hit your desk. That's the power of AI when embedded into your daily workflow.

For a Chief Counsel, AI means moving beyond reactive legal firefighting. It's about empowering you to be a true visionary, freeing up critical time from manual analysis and allowing you to focus on high-impact strategic decisions, board engagement, and industry leadership. Here’s a glimpse of how AI will transform your executive legal role:

Strategic Regulatory Foresight

Use advanced AI legal monitoring platforms to not just track, but predict emerging global AI legislation and enforcement trends. Get concise, executive-ready summaries of potential impacts on our business, allowing you to proactively shape policy and prepare the organisation. This means no more sifting through hundreds of legislative drafts; just the critical insights you need to advise the Board.

Enterprise Risk Modelling & Mitigation

Deploy AI-powered governance platforms (like OneTrust or ServiceNow GRC) to build dynamic, real-time risk dashboards for our entire AI portfolio. Identify and quantify legal, ethical, and reputational risks across all AI models, from development to deployment. This gives you a single pane of glass for enterprise AI risk, allowing for data-driven strategic interventions.

Board-Level Communication & Policy Drafting

Leverage fine-tuned generative AI models to create initial drafts of complex board reports, executive summaries, and enterprise-wide AI policies. Input your strategic vision and key points, and let AI handle the heavy lifting of structuring and refining the language, ensuring clarity and impact for high-stakes communications. This frees you to focus on the nuance and strategic messaging.

M&A Due Diligence Acceleration

In AI-focused M&A, speed is everything. Use AI-powered eDiscovery and contract analysis tools to rapidly assess the target company's IP portfolio, data governance practices, and AI-related legal liabilities. Get critical insights in days, not weeks, allowing for faster, more informed strategic acquisition decisions and robust deal structuring.

Common questions

Common questions

How do you become a Chief Counsel, AI & Innovation?

Common routes in include General Counsel / Chief Legal Officer (smaller tech company) (3-5 years in previous GC role), Senior Partner / Head of Practice (leading law firm) (5-10 years as a senior partner) and Director, AI & Technology Law (large enterprise) (5-8 years in a Director-level role). Times vary with prior experience.

Where can a Chief Counsel, AI & Innovation progress to?

This role can lead on to Chief Legal Officer (CLO) / General Counsel (GC) (3-5 years) and Board Member / Non-Executive Director (NED) (5-10 years), depending on the skills you build.

What new skills matter most for a Chief Counsel, AI & Innovation?

Increasingly, Global AI Policy Harmonisation & Geopolitics and Neuro-Rights & Advanced Human-AI Interface Law. These are the skills our record of this role lists as growing.

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17Where to go from here

Other roles at Level 7

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

 More jobs in legal

Stay in the field you know and move sideways rather than up.
If you leave this industry

The legal and strategic skills built in this role apply across sectors facing digital change and complex regulation, including financial services, healthcare, automotive, and defence. Anyone working with advanced technology needs this kind of legal grounding.

This role profile is © 2026 Growth Engineering Technologies Ltd. Built from UK occupational standards and regulated qualification data, and written for Zavmo.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Start my Chief Counsel, AI & Innovation plan, free What happens next: a free account, then we build your plan as you set up. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.