The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
International Business Development Manager
3-5 years in this roleSkills to master
- Deep expertise in a specific international region, proven ability to hit individual revenue targets through partners, strong negotiation skills, and early experience in mentoring junior team members.
You're ready to move on when
- Consistently exceeding individual partner revenue targets for 2+ years.
- Successfully launched and grown partnerships in 1-2 new countries.
- Demonstrated ability to independently manage complex partner relationships and resolve conflicts.
- Proactively taken on informal leadership roles, such as training new hires or leading cross-regional initiatives.
- 2
Senior Channel Sales Manager (Regional)
4-6 years in this roleSkills to master
- Extensive experience managing a portfolio of channel partners within a specific large region (e.g., EMEA), strong understanding of regional market dynamics, and a track record of growing indirect revenue.
You're ready to move on when
- Achieved significant year-on-year growth in channel revenue for a major region.
- Developed and executed successful regional channel marketing and enablement programmes.
- Built and maintained strong relationships with key regional distributors and resellers.
- Demonstrated strong commercial acumen and ability to manage regional budgets.
- 3
Strategic Alliances Manager (Global)
5-7 years in this roleSkills to master
- Experience managing complex, non-revenue generating strategic alliances (e.g., technology partnerships, co-development deals) with global players, strong cross-functional influence, and a deep understanding of ecosystem strategy.
You're ready to move on when
- Successfully launched and managed 2-3 significant global strategic alliances.
- Proven ability to work across product, engineering, and marketing teams to deliver joint solutions.
- Strong understanding of the broader industry ecosystem and how partnerships create competitive advantage.
- Excellent executive communication and influence skills.