UK

United Kingdom · Events and experiential marketing · Senior (5-8 years)

Senior Event Production Manager

Here is the whole job, in plain words. What it is, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

Start my Senior Event Production Manager plan, free

Free to start: a plan built for this role, and a Future Fluency module to try first. No card.

Keep this job description

Where should we send it?

One email: what AI is changing in this job, and where to start free. With a link back here. Nothing else follows unless you confirm your address.

Also at another level: the Event Production Manager job description.

Upskilling a team in this role? Talk to us

  • Experience bandSenior (5-8 years)
  • Direct reportsNo direct reports
  • Reports toDirector of Production
  • UK framework levelUsually a manager, or the deepest specialist in a team

Also advertised as Lead Event Producer · Senior Production Lead · Experiential Production Manager

Built on 43,079 real UK job descriptions we analysed · grounded in qualifications employers recognise

Two short quizzes about you

1From this job to a course

The qualifications matched to this job

RSL Level 3 Extended Certificate in Creative and Performing Arts RSL Awards Ltd · Level 3 · covers 4 of 10 standards
Cambridge OCR Level 3 Cambridge Technical Extended Diploma in Performing Arts Cambridge OCR · Level 3 · covers 2 of 10 standards
Cambridge OCR Level 3 Cambridge Technical Certificate in Performing Arts Cambridge OCR · Level 3 · covers 2 of 10 standards
RSL Level 3 Extended Diploma in Creative and Performing Arts RSL Awards Ltd · Level 3 · covers 2 of 10 standards
RSL Level 3 Diploma in Creative and Performing Arts RSL Awards Ltd · Level 3 · covers 2 of 10 standards
Cambridge OCR Level 3 Cambridge Technical Certificate in Media Cambridge OCR · Level 3 · covers 1 of 10 standards

Matched from the standards this job is measured against: a suggestion, not an official ruling.

The units you would start with

Stage Management RSL Level 3 Extended Certificate in Creative and Performing Arts
Production and stage management process Cambridge OCR Level 3 Cambridge Technical Extended Diploma in Performing Arts
Technical Production RSL Level 3 Extended Diploma in Creative and Performing Arts
Production roles in media organisations Cambridge OCR Level 3 Cambridge Technical Certificate in Media

The future skills this job leans on

Data Fluency turning numbers into a decision
AI Governance Fluency using AI responsibly
Automation Fluency building AI into how work runs
Sustainability Fluency building care for people and planet into the work
Systems Fluency seeing the whole picture
Start my Senior Event Production Manager plan, free
Your Plan Illustration

Built for Senior Event Production Manager

4 units that map to this job, from the qualifications that cover it.

  1. Stage Management RSL Awards Ltd · covers 4 of 10 standards Level 3
  2. Production and stage management process Cambridge OCR · covers 2 of 10 standards Level 3
  3. Technical Production RSL Awards Ltd · covers 2 of 10 standards Level 3
  4. Production roles in media organisations Cambridge OCR · covers 1 of 10 standards Level 3
These are the real units behind this job, in the order they rank for it. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

2AI and this work

Will AI change your work as a Senior Event Production Manager?

Nobody can say exactly how. Here is what this job is being asked for next, and where to start.

The new skills this role is being asked for

  • Hybrid Event Design & Optimisation
  • Sustainability & Green Event Production
Why each one is rising

The future skills this job leans on

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

What happens when you start

Next, a free account. We build your Senior Event Production Manager plan as you set up, starting with a Future Fluency module on using AI in your job. No card.

Your first Future Fluency module is free. After that, your AI tutor is £70 a month.

Start my Senior Event Production Manager plan, free Ready to pay? Subscribe for £70 a month

3What this role really is

A senior event production manager runs the technical and logistical side of large, complex live events, from planning to final load-out. This work means ensuring the lights come up on cue, the sound is right, and the speaker's presentation works. It covers the backbone of larger, more complex projects, from initial concept through to the final load-out, running smoothly even under pressure. The work is about leading on the ground and turning a client's vision into a working reality.

4What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

Asana / Monday.com (or similar PM software) Advanced

Designing complex project templates for new event types, building automated workflows for production tasks, managing team capacity across multiple projects, and generating detailed reports for clients and internal stakeholders.

Cvent / Bizzabo (or similar Event Management Platform) Advanced

Building complex registration paths with conditional logic, designing bespoke event apps, managing speaker portals, and integrating the platform with other marketing or CRM tools. You'll be configuring these end-to-end.

Vectorworks / AutoCAD (or similar CAD & Floor Planning software) Advanced

Creating detailed 2D/3D event schematics, lighting plots, and technical drawings for large-scale productions. You'll be able to read and amend complex architectural plans, ensuring everything fits and is safe.

Excel / Google Sheets (Advanced Budgeting & Finance) Advanced

Building complex, multi-sheet event budgets from scratch using advanced formulas (think INDEX/MATCH, SUMIFS, array formulas), performing detailed variance analysis, and modelling various cost scenarios for client presentations.

Slack / MS Teams (Collaboration & Comms) Advanced

Setting up and managing dedicated channels and integrations for new projects, creating user groups for specific event crews, and establishing clear communication protocols for efficient and rapid information flow during event execution.

ON24 / Hopin / vFairs (or similar Virtual Event Platform) Advanced

Designing the end-to-end virtual or hybrid event experience, configuring platform branding and features to match client specifications, and training speakers and moderators on platform use and best practices.

5What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choiceComing in Where you are nowThe step above
Technical Equipment Selection Proposes options to manager for review. Selects standard equipment within pre-approved vendor lists; escalates novel requirements. Full authority to select all technical equipment within project budget and scope; consults Director on significant deviations or new technologies.
Vendor Selection & Negotiation Researches vendors and obtains initial quotes. Selects vendors from approved list, negotiates standard terms within guidelines. Leads vendor selection for all project-specific needs, negotiates contracts up to £10,000 independently; recommends strategic vendor partnerships to Director.
On-site Problem Solving Escalates all but the most routine issues to supervisor. Resolves routine technical or logistical issues independently; escalates client-facing or budget-impacting problems. Full authority to resolve all on-site issues, including critical technical failures or unexpected client requests, making real-time decisions to keep the show running; informs Director of major incidents post-resolution.
Budget Adjustments (Post-Approval) No authority; flags any potential overspends to manager. Can reallocate funds between minor line items (e.g., £500) without impacting total budget; escalates all other changes. Can approve minor budget reallocations up to £1,000 within a project without affecting the overall total; requires consultation with Director for changes impacting total budget by more than 3%.

6How you'll be judged

The scoreboard, and what is not on it. The hard targets, how often each is actually looked at, and the quiet signals that never reach a dashboard.

Event Budget Adherence
Final event costs compared to the approved budget.
Target · Within 3% variance (under or over)

A £250,000 event budget comes in at £257,000, which is a 2.8% overspend – that's within target. £260,000 would be a miss.

Client Net Promoter Score (NPS)
Client satisfaction with the event production and overall experience.
Target · +50 or higher for your managed events

After a major product launch, the client gives us an NPS of +65, specifically praising the smooth technical delivery and your calm demeanour.

Safety Incident Rate
Number of reportable safety incidents (e.g., injuries, equipment failures causing risk) on-site.
Target · Zero incidents

During a multi-day festival build, there were no trips, falls, or equipment malfunctions that required reporting – a perfect safety record.

Vendor Performance Scores
Ratings of key suppliers (A/V, staging, catering) based on reliability, quality, and communication.
Target · Average score of 4 out of 5 across all primary vendors

Your core A/V supplier consistently delivers on time, within budget, and provides excellent on-site support, earning them a 4.5 rating.

Proactive Problem-Solving
Your ability to anticipate issues and implement solutions before they become crises.
  • You're bringing solutions to the Director of Production, not just problems. Clients comment on your ability to 'handle anything'. Post-mortems rarely identify unexpected major issues that you weren't already addressing.
Mentorship Effectiveness
How well you're guiding and developing junior members of the production team.
  • Junior team members are asking you for advice, not just their direct manager. They're taking on more complex tasks with your support. Their work quality improves after your input.
Client Relationship Strength
Your ability to build trust and rapport with senior client contacts.
  • Clients are calling you directly for production questions, not just the account manager. They're asking for you specifically on future projects. They trust your recommendations, even when it means pushing back on their initial ideas.
Post-Mortem Insights & Implementation
The quality of your insights from event debriefs and your ability to implement improvements.
  • Your post-mortem reports are thorough and actionable, not just a summary. You're actively leading changes in our internal processes or vendor selection based on lessons learned. Future events show direct improvements from past feedback.

7Would you like it

Both sides. What people enjoy, and what grinds them down.

What people enjoy
Bringing Visions to Life

You thrive on taking a client's abstract idea or a creative team's elaborate design and making it a tangible, immersive experience. The process of breaking down a concept into technical drawings, schedules, and vendor contracts, then seeing it all built, is genuinely exciting for you.

You'll spend hours refining a lighting plot, knowing exactly how it will transform a dull space into a magical one, and you get a real kick out of seeing that transformation happen on-site.

Solving Complex Puzzles

Large-scale event production is essentially a giant, multi-dimensional puzzle. You're motivated by the challenge of orchestrating hundreds of moving parts, anticipating potential snags, and finding elegant solutions to logistical or technical conundrums. The more intricate the problem, the more engaged you become.

When a venue tells you their power supply is insufficient for the A/V spec, you don't panic; you immediately start working through generator options, load balancing, and alternative tech, seeing it as a solvable challenge.

Leading and Mentoring a Team

You enjoy being the person the team looks to for direction and guidance, especially when the pressure is on. You get satisfaction from empowering junior colleagues, sharing your knowledge, and seeing them grow under your mentorship. It's about building a strong, capable crew around you.

You'll take the time to explain a complex rigging concept to a new coordinator, not just tell them what to do, because you want them to understand the 'why' behind the 'what'.

What frustrates people
  • The 'One Last Thing': You'll often receive 'minor' client changes – like adding a speaker or swapping a graphic – hours before the show starts. These always require a full, frantic reset of the ROS and technical cues, completely messing up your carefully planned schedule.
  • Sales vs. Reality: Our sales or account teams sometimes promise a client a technically complex or physically impossible activation without consulting production first. You'll then be the one figuring out how to deliver the impossible, or, more likely, managing client expectations back to reality.
  • Venue & Union Ambush: Discovering undisclosed venue rules or exorbitant union labour costs (e.g., needing three people to move one table) after the contract is signed is a common, infuriating occurrence. It's like finding hidden fees everywhere.
  • Budgetary Black Holes: You'll constantly have to defend every line item to stakeholders who don't understand why a specific type of microphone or projector costs what it does, or why a contingency budget is essential. It can feel like you're always justifying basic necessities.
  • The 18-Hour Day: The sheer physical and mental exhaustion of load-in and show days is real. You'll often be running on caffeine and adrenaline for multiple days in a row, with little sleep. It's not glamorous, it's just hard work.
  • Hurry Up and Wait: There are inevitable periods of intense, frantic activity followed by long lulls waiting for another department or a client decision. This kills schedule efficiency and can be incredibly frustrating when you're trying to keep a complex project on track.
What this role does not give you
  • A predictable, low-stress work environment with consistent hours.
  • A role where you only focus on one specific aspect of event production.
  • An environment free from last-minute changes or unexpected challenges.
  • A job where you don't have to constantly justify costs or technical requirements.

8Who you work with

This role directly impacts client satisfaction, project profitability, and our agency's reputation for delivering complex, high-quality experiential events. You're essentially the guardian of our live delivery, ensuring that the promises made by sales and creative are actually kept on the ground. Get it right, and we secure repeat business and glowing testimonials; get it wrong, and it can cost us significant revenue and future opportunities.

Inside the business
  • Creative & Design Team
  • Account Management Team
  • Finance Department
  • Sales Team
Outside the business
  • Clients (senior-level contacts)
  • Venue Management
  • A/V & Technical Vendors
  • Staging & Rigging Suppliers
  • Catering & Logistics Partners

9What you need before you start

Not a wish list. The things you would be expected to already have.

  • Proven experience (minimum 2-3 years) as an Event Production Manager or similar role, where you've independently managed mid-to-large scale events or significant components of major productions.
  • A solid track record of managing event budgets of at least £100,000, demonstrating strong cost control and reconciliation skills.
  • Demonstrable experience in developing detailed Run of Show documents and technical specifications for complex A/V and staging setups.
  • Experience in managing and leading on-site production teams, including freelance crew and specialist vendors, under live event pressure.
  • A portfolio or case studies showcasing successful delivery of challenging or high-profile events.

10What to practise next

Where the job is going, and what to do about it starting this week.

Immersive Technology Integration (AR/VR/XR)

Clients are increasingly looking for 'wow' factors and deeper engagement. Integrating augmented reality (AR), virtual reality (VR), and extended reality (XR) into live events is becoming more common, requiring production managers to understand the technical requirements and limitations of these cutting-edge technologies.

Hardware & Software Requirements · Content Creation Workflows · User Experience (UX) Design for Immersive · Spatial Computing & Tracking

  • This month: Download a few AR apps on your phone and experiment. Watch YouTube tutorials on how AR/VR experiences are built.
  • Next quarter: Attend an industry event or webinar focused on immersive tech in events. Connect with vendors specialising in this area.
  • Next 6 months: Work with our creative team to understand their vision for immersive elements and research the production implications for a future project.
  • Next year: Lead the technical integration of a small AR/VR activation into one of your events, even if it's just a simple interactive display.

Quick win: Follow key AR/VR/XR influencers and companies on LinkedIn. Start thinking about how a simple AR overlay could enhance a client's brand activation at an event.

11Staying current once you are in

What people here do to keep up
  • Regularly attend industry trade shows and conferences (e.g., Event Production Show, IMEX) to stay abreast of new technologies, trends, and supplier innovations.
  • Actively participate in professional bodies like the Event Production Association (EPA) or ISES (International Special Events Society) to network and share best practices.
  • Undertake continuous learning in areas like advanced technical production (e.g., new lighting consoles, video mapping software) or sustainable event management.
  • Seek out mentorship opportunities from Executive Producers or Directors within the industry to gain insights into strategic leadership and client management.

12The rising capability

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

Hybrid Event Design & Optimisation

The pandemic accelerated the shift to hybrid models, and they're not going anywhere. Clients now expect seamless integration between physical and virtual audiences, which adds layers of technical and logistical complexity that traditional event production didn't account for.

  • Dual Production Workflows
  • Audience Journey Mapping (Hybrid)
  • Platform Integration & Data Flow
  • Content Repurposing for Digital

Sustainability & Green Event Production

Clients are increasingly demanding sustainable event practices, and regulations are tightening. We need to not just talk about sustainability, but genuinely implement it across all aspects of production, from waste management to power sourcing and material choices.

  • Waste Hierarchy (Reduce, Reuse, Recycle)
  • Sustainable Sourcing & Localisation
  • Carbon Footprint Measurement & Offsetting
  • Green Certifications & Standards

13What you’ll use

What you’ll use

Skills this role draws on

Technical

  • Run of Show (ROS) Development
  • Technical Production & A/V Specification
  • Budget Architecture & Reconciliation
  • Critical Path & Production Scheduling
  • Venue Logistics & Contract Analysis
  • Risk Management & Contingency Planning

14The pathway

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

  1. 1

    Event Production Manager (L2) at an Agency

    2-3 years

    Skills to master

    • Independent project management for mid-sized events, strong vendor relationship management, initial budget tracking and reconciliation, and effective on-site problem-solving for routine issues.

    You're ready to move on when

    • Consistently delivering projects on time and within budget with minimal supervision.
    • Proactively identifying and resolving problems before they escalate.
    • Receiving positive feedback from clients and internal teams on your reliability and execution.
    • Demonstrating initiative to take on more complex tasks or larger event components.
  2. 2

    Technical Manager / Project Manager at a Production Company

    3-5 years

    Skills to master

    • Deep technical expertise in specific areas (e.g., A/V, lighting, staging), managing technical crews, understanding complex technical riders, and coordinating equipment logistics for multiple projects.

    You're ready to move on when

    • Successfully managing the technical delivery of multiple concurrent projects.
    • Translating creative concepts into detailed technical specifications.
    • Leading and mentoring junior technical staff.
    • Demonstrating a strong understanding of technical budgets and cost control.
  3. 3

    Senior Event Coordinator / Operations Manager (in-house)

    4-6 years

    Skills to master

    • Managing all operational aspects of in-house events, including venue liaison, supplier management, attendee flow, and post-event logistics. Often involves a strong focus on client communication and brand guidelines.

    You're ready to move on when

    • Successfully delivering a diverse portfolio of in-house events.
    • Expertise in managing venue relationships and internal stakeholder expectations.
    • Demonstrating strong organisational skills and attention to detail across multiple event types.
    • Taking initiative to streamline processes and improve event efficiency.

15Where this role leads

The long view: This work can lead to running a production department as a director of production. It can also lead to setting the direction for live and virtual events as a head of experiential and production. From there, some move into wider operations as a head of operations or chief operating officer.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Senior Event Production Manager is actually changing.

Where it leads

Roles this leads to

Also named as a next step, with no page in the catalogue yet:

  • Executive Producer (L5)

How you would learn this

One to one, on the work you already do

A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.

A lesson from Stage Management, worked against Senior Event Production Manager.

Stage Management Level 3

Applied to your work in Senior Event Production Manager

This unit aims to enable learners to understand the roles and responsibilities of a stage manager and to effectively plan and organise all aspects of stage management for a performance. Learners will develop skills in communication, rehearsal and performance management, and problem-solving under pressure, ensuring the safe and efficient running of a production.

How the thinking builds
  1. 1 Remember
  2. 2 Understand
  3. 3 Apply
  4. 4 Analyse
  5. 5 Evaluate
  6. 6 Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time.

Start my Senior Event Production Manager plan, free
See Your Progress Grow Illustration
Senior Event Production Manager
  • Run of Show (ROS) Development
  • Technical Production & A/V Specification
  • Budget Architecture & Reconciliation
  • Critical Path & Production Scheduling
  • Venue Logistics & Contract Analysis
  • Risk Management & Contingency Planning
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

16The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Senior Event Production Manager is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

  1. Lead Producer / Technical Director (L4)

    3-5 years from Senior Event Production Manager

    Significant increase in strategic input, technical authority, and team leadership.

    • Specialised CAD/3D Modelling Expert-level proficiency in advanced design software for highly complex visualisations.
    • Advanced Networking & IT Infrastructure Designing robust network solutions for large-scale, tech-heavy events.
    • Content Management Systems (CMS) for Experiential Managing and integrating dynamic content delivery for interactive installations.
    • Complex Rigging & Structural Engineering Principles Deeper understanding to ensure safety and feasibility of ambitious builds.

  2. Executive Producer (L5)

    4-6 years from Senior Event Production Manager

    Shift from project-level execution to portfolio management, client relationship ownership, and significant P&L responsibility.

    • Advanced Financial Planning & Forecasting Managing departmental P&L, integrating project budgets with enterprise financial systems, and long-range forecasting.
    • Contract Law & Risk Mitigation (Advanced) Negotiating complex master service agreements (MSAs) and managing high-level contractual risks.
    • Market Analysis & Trend Spotting Identifying broader industry trends and client needs to inform service offerings and strategic direction.
    • Leadership Coaching & Development Mentoring and developing other Senior Production Managers and Leads.
Working with AI on the job

Working with AI

Where AI is starting to help

Let's be real, event production is a beast. It's exhilarating, but the sheer volume of admin, planning, and last-minute changes can be overwhelming. What if you could offload some of that grunt work and focus on the really strategic, creative stuff? That's where AI comes in.

We're not talking about replacing your expertise; we're talking about giving you a seriously smart assistant. Imagine cutting down on tedious document drafting, sifting through endless vendor quotes, or building checklists from scratch. Our AI Productivity Hub is designed specifically for Event Production Managers, helping you reclaim precious hours every week. It's about working smarter, not just harder, and making sure you can focus on the magic of the event, not the mundane.

Run-of-Show (ROS) Scaffolding

Input your event type, duration, and key sessions, and watch an AI assistant generate a detailed, first-draft ROS. It'll include standard cues like 'House Lights to 50%' and 'Walk-on Music,' giving you a solid skeleton to refine. This saves you hours of staring at a blank spreadsheet, letting you jump straight into the nuanced details.

Vendor Quote Analysis

Got a stack of quotes from A/V, staging, and lighting companies? Upload them to an AI tool. It'll parse and compare them in a standardised table, flagging discrepancies, highlighting missing line items, and pointing out any pricing outliers. This means you can quickly identify the best value and negotiate with confidence, without manually cross-referencing dozens of documents.

Site Visit Checklist Generation

Prompt an AI with the venue type (e.g., 'hotel ballroom,' 'convention centre,' 'raw warehouse space') and your specific event needs. The AI will generate a comprehensive site visit checklist, including all those often-forgotten items like loading dock dimensions, power availability, and rigging point locations. You'll never miss a crucial detail again.

Crew & Stakeholder Comms Drafting

Automate the initial drafting of routine communications. Use AI to create first versions of pre-event crew briefs, 'Know Before You Go' emails for attendees, or post-event thank you notes to vendors. This ensures consistent, clear messaging and frees you up from repetitive writing, letting you focus on critical, bespoke communications.

Common questions

Common questions

How do you become a Senior Event Production Manager?

Common routes in include Event Production Manager at an Agency (2-3 years), Technical Manager / Project Manager at a Production Company (3-5 years) and Senior Event Coordinator / Operations Manager (in-house) (4-6 years). Times vary with prior experience.

Where can a Senior Event Production Manager progress to?

This role can lead on to Lead Producer / Technical Director (3-5 years from Senior Event Production Manager) and Executive Producer (4-6 years from Senior Event Production Manager), depending on the skills you build.

What new skills matter most for a Senior Event Production Manager?

Increasingly, Hybrid Event Design & Optimisation and Sustainability & Green Event Production. These are the skills our record of this role lists as growing.

Free tools

Want a read on where you stand?

Three free tools, no account needed. Each one ends with a role, a level and a way in.

Read the Zavmo manifesto to understand how you will be taught Meet your tutors

Or try another one

17Where to go from here

Other roles at Level 5

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.
This job at other levels
More jobs in events and experiential marketing

Stay in the field you know and move sideways rather than up.
If you leave this industry

The skills involved in senior event production management carry across into other fields. They can lead into large scale project management in industries such as construction or film production, into operations management, or into consulting on event technology or venue development. Managing complex, time-sensitive projects with multiple stakeholders is a skill valued well beyond events.

This role profile is © 2026 Growth Engineering Technologies Ltd. Built from UK occupational standards and regulated qualification data, and written for Zavmo.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Start my Senior Event Production Manager plan, free What happens next: a free account, then we build your plan as you set up. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.