United Kingdom · Innovation Intrapreneurship · Lead Level (8-12 years)

Lead Innovation Catalyst

Here is the whole job, in plain words. What it is, a real day, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

Experience bandLead Level (8-12 years)
Direct reports3-8 reports
Reports toDirector, Innovation & Intrapreneurship
UK framework levelUsually a manager, or the deepest specialist in a team

Also advertised as Principal Design Strategist · Head of Innovation Programmes · Senior Design Thinking Lead

Built on an analysis of 43,079 real UK job descriptions · grounded in qualifications employers recognise

Start with a free Future Fluency check, tuned to Lead Innovation Catalyst

Ten quick questions, one per Future Fluency, asked against this role rather than a generic one. About five minutes, and no card.

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1What this role really is

This isn't just about running workshops; it's about building the engine for how we innovate. You'll be designing the actual processes, the tools, and the mindset shifts that help our organisation discover and launch genuinely new things. Think of yourself as the architect of our innovation capability, not just a participant.

2What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

Miro / MuralExpert

Designing custom, multi-day workshop templates from scratch; masterfully using advanced features (voting, timers, integrations) to run complex, large-group ideation and synthesis sessions. You'll also be teaching others to use these effectively.

Figma / Sketch / Adobe XDAdvanced

Building complex, interactive high-fidelity prototypes for testing new concepts; creating and managing component libraries for rapid iteration across innovation projects. You'll be guiding your team's prototyping efforts.

Dovetail / UserTesting.com / LookbackExpert

Designing complex research plans, synthesising hundreds of data points into actionable insight reports, and training others on how to use these platforms effectively for user research and synthesis.

Aha! / Planview / Jira (with custom workflows)Advanced

Configuring custom workflows, building dashboards to track sprint velocity and idea progression across multiple innovation programmes, and managing complex project backlogs for your team and broader initiatives.

Tableau / Power BIBasic

Interpreting executive dashboards to understand the performance of innovation projects and providing data inputs for strategic reviews. You'll need to understand the data, not necessarily build the dashboards from scratch.

3What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choice	Coming in	Where you are now	The step above
Innovation Methodology & Tool Selection	Follows prescribed methods and uses approved tools.	Chooses appropriate methods/tools for specific projects within established guidelines.	Recommends new methods/tools and adapts existing ones for complex scenarios.
Project/Programme Scope & Direction	Executes tasks within a clearly defined project scope.	Defines project scope for individual initiatives, with manager review.	Owns the scope and strategic direction for significant workstreams or 2-3 concurrent projects.
Budget Allocation (Programme-level)	No budget authority; requests resources from supervisor.	Manages project-level expenses up to £5K, with manager approval.	Recommends budget for workstreams up to £25K; approves minor expenses.
Team Management & Development	Focuses on personal development and learning.	Provides informal guidance to new joiners.	Mentors 0-2 junior team members, provides feedback on their work.

4How you'll be judged

The scoreboard, honestly: the hard targets, how often each one is actually looked at, and the quiet human signals that never make it onto a dashboard.

Innovation Process Adoption Rate

The percentage of business units or project teams that are actively and correctly using our defined innovation processes (e.g., Double Diamond, Lean Startup) for new initiatives.

Target · Increase from 30% to 60% within 12 months

After your coaching, the Retail Banking team adopted the full design sprint methodology for their new mobile app feature, leading to a 30% reduction in rework compared to previous projects.

Validated Concept Pipeline Value

The estimated potential revenue or cost-saving impact of new concepts that have successfully passed initial validation gates and are moving towards pilot or incubation.

Target · Generate £5M+ in potential value for concepts entering incubation annually

Your team's work led to three validated concepts this year, one of which has a projected £2M annual revenue potential, another £1M in cost savings, and a third with £2.5M revenue.

Innovation Programme ROI (Return on Investment)

The financial return generated by innovation projects that have scaled, compared to the investment made in the innovation programme itself.

Target · Positive ROI within 24 months for scaled projects

A new digital service, developed using your frameworks, generated £1.5M in its first year against a £500K programme investment, showing a 3x ROI.

Mentee Progression Rate

The number of junior team members you've mentored who have successfully progressed to the next career level or taken on more significant responsibilities.

Target · 1-2 mentees promoted or taking lead roles within 18 months

Sarah, who you mentored closely, was promoted to Senior Design Strategist after leading two successful design sprints independently.

Senior Leader Confidence & Advocacy

Senior leaders (VPs, Directors) actively championing design thinking and innovation methodologies, and seeking your input on strategic challenges.

You're regularly invited to strategic planning sessions, VPs reference 'Double Diamond' or 'Jobs-to-be-Done' in their own presentations, and they proactively ask for your team's involvement in new initiatives. They'll also actively recommend your team to other leaders.

Quality of Innovation Artefacts & Tools

The frameworks, templates, and tools you design are clear, practical, and genuinely help teams execute innovation projects more effectively.

Teams consistently use your templates without needing constant clarification, feedback on your tools is overwhelmingly positive, and they become the 'gold standard' for how we approach new ventures. People will share them internally as best practice.

Organisational Learning & Knowledge Sharing

Your efforts create a culture where learnings from both successful and failed innovation projects are captured, shared, and applied across the organisation.

You'll see a robust internal knowledge base of innovation case studies, regular 'learnings from failure' sessions are well-attended, and teams explicitly reference past project insights in their current work. People aren't making the same mistakes twice.

Cross-Functional Collaboration & Influence

You're able to build strong working relationships and influence decision-making across different departments, even without direct authority.

You're able to get buy-in from sceptical Finance or Legal teams on new approaches, Product and Engineering teams actively seek your guidance on early-stage ideas, and you're seen as a trusted advisor, not just a 'facilitator'.

5Would you like it

The honest version. What people enjoy, and what grinds them down.

What people enjoy

Building New Capabilities

You get a real buzz from designing a new process, creating a killer template, or seeing a team successfully use a framework you've taught them. You love seeing your 'system' work.

Seeing a business unit independently run their own design sprint using your custom toolkit, without you even being in the room.

Solving Complex, Unstructured Problems

You're energised by the challenge of taking a vague business problem ('we need to be more innovative') and breaking it down into actionable steps, even when there's no clear answer at the start. You enjoy the puzzle.

Figuring out how to measure the ROI of early-stage innovation in a way that Finance will actually accept.

Driving Organisational Change

You're motivated by the idea of shifting mindsets and behaviours across a large organisation, helping people embrace new ways of working and thinking about growth.

Successfully coaching a senior leader to adopt a 'test and learn' approach for a major initiative, rather than a 'big bang' launch.

What frustrates people

The 'ROI on Day One' Demand: Constantly battling requests from Finance to provide a detailed 5-year P&L for a concept that is still a sketch on a napkin.
Fighting the Corporate Immune System: Your primary job is often navigating the 'corporate antibodies' – legacy processes, risk-averse middle managers, and compensation systems that punish failure and reward incrementalism.
The Burden of 'Facilitainment': Being asked to run yet another 'fun' workshop for a team whose leadership has no intention of funding or acting on any of the outputs. It feels like 'innovation theatre'.
The Pilot Purgatory: Getting a new venture stuck in an endless loop of 'pilots' and 'proof-of-concepts' without ever getting the green light to scale or the mercy to be killed.
Resource Scavenging: Rarely having a dedicated, ring-fenced budget and team, forcing you to constantly beg, borrow, and steal resources from established business units who see your project as a distraction.
Being Seen as the 'Arts & Crafts Department': The constant struggle to prove that design thinking is a rigorous, data-driven strategic discipline, not just a room full of sticky notes and markers.

What this role does not give you

A perfectly clear, linear path to project completion – ambiguity is the norm.
Immediate, consistent recognition for every small win – many battles are fought behind the scenes.
A dedicated, unlimited budget for every new idea – resourcefulness is key.
A 'hero' role where you single-handedly launch new products – it's about enabling others.

6Who you work with

This role directly impacts our ability to find new revenue streams and stay relevant in a fast-changing market. You're building the muscle that helps us adapt and grow, making sure we're not just optimising existing products but creating the next generation of value. Get it right, and we're future-proofed; get it wrong, and we're just playing catch-up.

Inside the business

VP of Product Development
Head of Marketing
CFO and Finance Leadership
Heads of Business Units (e.g., Retail Banking, Wealth Management)
Legal & Compliance Teams
IT & Engineering Leadership

Outside the business

External Innovation Partners (e.g., accelerators, consultancies)
Key Technology Vendors
Industry Bodies and Regulators (occasionally)

7What you need before you start

Not a wish list. The things you would be expected to already have.

Proven experience (5+ years) leading end-to-end design thinking projects and programmes, not just participating.
A strong track record of coaching and mentoring junior practitioners, helping them grow their skills.
Demonstrable experience influencing senior stakeholders and driving organisational change, even without direct authority.
Expertise in at least two major design thinking methodologies (e.g., Design Sprints, Lean Startup, Service Design).
Experience managing small teams or significant workstreams, including performance and development.

8What to practise next

Where the job is going, and what to do about it starting this week.

Advanced AI Prompt Engineering for Design

The quality of AI output for design tasks (e.g., generating user flows, drafting research questions, creating low-fi mockups) depends entirely on the prompts. Mastery here means you can get much higher quality, relevant outputs, accelerating the design process significantly. This isn't just about asking; it's about crafting the perfect instructions.

Contextual Prompting · Iterative Prompt Refinement · Multi-modal Prompting · AI for Design System Integration

This week: Use Midjourney or DALL-E 3 to generate 10 different visual concepts for a new product, focusing on prompt variations.
This month: Experiment with ChatGPT or Claude to draft 3 different user interview scripts for a specific project, comparing the quality of outputs.
Next quarter: Lead a 'prompt-a-thon' with your team, challenging everyone to get the best design output from an AI for a given problem.
Month 4-6: Document and share your best prompt engineering practices with the wider innovation community internally.

Quick win: Start using AI to generate variations of headlines, taglines, or short marketing copy for your prototypes. It's a quick way to see the power of good prompting.

9Staying current once you are in

What people here do to keep up

Regularly attending industry conferences (e.g., Front End of Innovation, Design Thinking conferences) to stay current on trends and network.
Subscribing to leading innovation journals and publications (e.g., Harvard Business Review, MIT Sloan Management Review) and sharing key insights internally.
Actively participating in online communities or forums dedicated to design thinking and corporate innovation, contributing your expertise.
Undertaking advanced courses in areas like strategic foresight, behavioural economics, or organisational psychology to deepen your understanding of human behaviour and systemic change.

10How the AI economy is changing work like this

Before we ask anything of you, here's what we can already say about AI and work of this kind:

The new skill this role is being asked for: AI-Powered Opportunity Discovery

Traditional market research and trend analysis are slow. AI can process vast amounts of data (social media, patents, academic papers, news) to identify weak signals, unmet needs, and emerging white spaces much faster than any human team. Leaders who can use this will find opportunities others miss.

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

AI-Powered Opportunity Discovery

Traditional market research and trend analysis are slow. AI can process vast amounts of data (social media, patents, academic papers, news) to identify weak signals, unmet needs, and emerging white spaces much faster than any human team. Leaders who can use this will find opportunities others miss.

Generative AI for Trend Spotting
Weak Signal Detection
AI-Driven Customer Segmentation
Patent & IP Landscape Analysis

What you’ll use

Skills this role draws on

Technical

Jobs-to-be-Done (JTBD) Framework
Lean Startup & Experiment Design
Business Model & Value Proposition Canvas
Ethnographic Research & Qualitative Synthesis
Innovation Portfolio Management
Corporate Venture Building

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

1
Senior Design Strategist (L3)
3-5 years
Skills to master
- Leading multiple innovation projects end-to-end, mentoring junior team members, making strong recommendations to business unit leadership, and handling non-routine situations with good judgment.
You're ready to move on when
- Successfully led 3+ complex design sprints or innovation programmes independently.
- Received consistent positive feedback on mentorship and coaching abilities.
- Demonstrated ability to influence stakeholders and get buy-in for new ideas.
- Proven track record of delivering validated concepts that move forward in the pipeline.
2
Innovation Consultant (External)
5-8 years
Skills to master
- Working with diverse clients on innovation challenges, developing tailored methodologies, managing client relationships, and delivering strategic recommendations. Often involves intense project cycles.
You're ready to move on when
- Managed client engagements with a focus on innovation strategy or design.
- Developed and delivered bespoke innovation programmes for external organisations.
- Strong ability to quickly understand new industries and business contexts.
- Proven ability to manage project teams and deliver under pressure.
3
Senior Product Manager (with Innovation Focus)
6-10 years
Skills to master
- Deep understanding of the full product lifecycle, market analysis, user research, roadmap definition, and go-to-market strategies. Focus on launching new products or significant features.
You're ready to move on when
- Successfully launched 2+ new products or major features from concept to market.
- Strong experience with user research, A/B testing, and data-driven product decisions.
- Demonstrated ability to work closely with engineering and marketing teams.
- Understands the commercial realities of product development and scaling.

11Where this role leads

The long view:Your journey as a Lead Innovation Catalyst is about becoming a true architect of change. Whether you choose to lead larger teams, specialise in deep innovation strategy, or even launch your own ventures, the skills and experience you gain here will set you up for a career of significant impact, helping shape the future of businesses and industries.

Pay & demand

Pay and demand for this role will appear here, each figure traced to a named authoritative source (e.g. the ONS Annual Survey of Hours and Earnings, under the Open Government Licence). We don’t show numbers we can’t attribute.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Lead Innovation Catalyst is actually changing. In about two minutes, the free confidence check asks where you stand on each of the ten. That's the whole check, and it's what makes the plan yours rather than generic.

12The team that's yours

No two people are taught the same way. This is one-to-one, not one-to-many.

Zavmo is a hyper-personalised AI learning platform. Twelve virtual tutors, each with a different way of teaching, and one orchestration agent that picks the right one for the moment. So every single lesson is shaped around you, your role, and the way you learn. Not a course everyone sits through. A conversation built for you, and no one else.

…and nine more, matched to you after your first chat. Meet all twelve

Start free and meet yours

13What it feels like

A conversation, not a course

Because your tutor knows your role, your projects and your last session, learning sounds like this. And it's different for every single person:

Lead innovation within an organisationLevel 5

Applied to your work in Lead Innovation Catalyst

This unit aims to enable learners to analyse an organisation’s approach to innovation, design an innovation process, support others in implementing ideas, review performance, and recognise innovative success.

How the thinking builds

Remember
Understand
Apply
Analyse
Evaluate
Create

An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

One to one, not one to many

No two people run this the same way

A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.

Your actual work Every lesson is taught against a live piece of your own work, not a worked example from a textbook.
What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.

See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.

DemonstrateIllustration

Evidenced on your work in Lead Innovation Catalyst

You do not finish by watching something. You finish by showing it on the work you already do, against the measures this job is judged on.

Innovation Process Adoption RateThe percentage of business units or project teams that are actively and correctly using our defined innovation processes (e.g., Double Diamond, Lean Startup) for new initiatives.After your coaching, the Retail Banking team adopted the full design sprint methodology for their new mobile app feature, leading to a 30% reduction in rework compared to previous projects.Increase from 30% to 60% within 12 months
Validated Concept Pipeline ValueThe estimated potential revenue or cost-saving impact of new concepts that have successfully passed initial validation gates and are moving towards pilot or incubation.Your team's work led to three validated concepts this year, one of which has a projected £2M annual revenue potential, another £1M in cost savings, and a third with £2.5M revenue.Generate £5M+ in potential value for concepts entering incubation annually
Innovation Programme ROI (Return on Investment)The financial return generated by innovation projects that have scaled, compared to the investment made in the innovation programme itself.A new digital service, developed using your frameworks, generated £1.5M in its first year against a £500K programme investment, showing a 3x ROI.Positive ROI within 24 months for scaled projects
Mentee Progression RateThe number of junior team members you've mentored who have successfully progressed to the next career level or taken on more significant responsibilities.Sarah, who you mentored closely, was promoted to Senior Design Strategist after leading two successful design sprints independently.1-2 mentees promoted or taking lead roles within 18 months

These are this job's own measures, with its own targets. Nothing is marked evidenced, because nobody has started this yet. Yours would fill in from the work you bring.

Your passport

This isn't a certificate you file away. It's a passport to the life you're designing.

Every credit you earn and every fluency you build adds up: evidence where it counts, carried with you. Zavmo keeps the map: where you are, where you're heading, and the next step, at your pace, around your life. From Lead Innovation Catalyst to Manager, Design Thinking & Innovation (L5), and whatever you decide comes after.

Level 5 · in progressAI Fluency→ Manager, Design Thinking & Innovation (L5)→ your design

Where this takes you

Your journey as a Lead Innovation Catalyst is about becoming a true architect of change. Whether you choose to lead larger teams, specialise in deep innovation strategy, or even launch your own ventures, the skills and experience you gain here will set you up for a career of significant impact, helping shape the future of businesses and industries.

See Your Progress GrowIllustration

Lead Innovation Catalyst

Jobs-to-be-Done (JTBD) Framework
Lean Startup & Experiment Design
Business Model & Value Proposition Canvas
Ethnographic Research & Qualitative Synthesis
Innovation Portfolio Management
Corporate Venture Building

This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

14The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Lead Innovation Catalyst is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

Manager, Design Thinking & Innovation (L5)
2-4 years
You'd move from architecting capabilities to directly managing a larger team of practitioners and strategists. Your accountability shifts to the overall performance of the team's project pipeline and budget.
- Innovation Portfolio Strategy: Defining the overall innovation portfolio for a department or function, balancing risk and reward across multiple ventures.
- Talent Development & Succession Planning: Creating career paths and development plans for a larger team, ensuring we have the right skills for the future.
- Vendor & Partner Management (Strategic): Managing relationships with key external innovation partners and consultancies at a strategic level.

Working with AI on the job

Working with AI

Where AI is starting to help

Let's be honest, a big chunk of any innovation role can get bogged down in manual tasks. But what if you could offload the grunt work and spend more time actually shaping our future? That's where AI comes in.

We're not just dabbling with AI; we're actively embedding it into our daily workflows to make us all more effective. For a Lead Innovation Catalyst, this means using smart tools to automate the tedious bits of research, concept generation, and communication, freeing you up to do the high-value, strategic thinking that only you can do. Think of it as having a highly efficient, tireless assistant.

Qualitative Data Synthesis Automation

Feed hours of raw user interview transcripts, open-ended survey responses, and even support tickets into an AI model. It automatically clusters themes, identifies recurring pain points, and extracts verbatim quotes, turning days of manual synthesis into a few hours of review and refinement. You'll spend your time interpreting, not just sifting.

Concept & HMW Generation

Use a generative AI as a brainstorming partner. Input a core customer problem and a Jobs-to-be-Done statement, then ask it to generate 50 diverse 'How Might We...' statements or 10 initial, divergent concepts based on different technology enablers. It breaks creative blocks and helps you widen the solution space much faster, giving your team a stronger starting point.

Rapid Market & Trend Analysis

Instead of manually reading dozens of industry reports, use an AI tool to summarise the top 5 emerging trends, analyse key competitor strategies from their earnings calls, and identify 'white space' opportunities in the market. It provides the strategic context for your innovation programmes in minutes, letting you focus on the implications, not the data gathering.

Stakeholder Comms & Artifact Creation

Use AI to draft first-pass versions of key documents. Generate a project charter from a brief conversation, create a draft journey map based on research notes, or write a concise weekly update email to senior stakeholders. This frees you up to focus on the strategic message and the nuanced political aspects, not the formatting or basic wording.

Common questions

How do you become a Lead Innovation Catalyst?

Common routes in include Senior Design Strategist (L3) (3-5 years), Innovation Consultant (External) (5-8 years) and Senior Product Manager (with Innovation Focus) (6-10 years). Times vary with prior experience.

Where can a Lead Innovation Catalyst progress to?

This role can lead on to Manager, Design Thinking & Innovation (L5) (2-4 years), depending on the skills you build.

What level is a Lead Innovation Catalyst in the UK?

This role aligns to RQF Level 5 on the UK framework, a guide to the depth of qualification it maps to, not a hard entry bar.

What new skills matter most for a Lead Innovation Catalyst?

Increasingly, AI-Powered Opportunity Discovery. These are the areas where the higher-paid, future-proof work is heading.

The honest bit

You’ve started things before

Most of them were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.

There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.

And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.

What it costs

Less than one coaching session. Every month.

A single career-coaching hour costs more than a month of this, and it ends when the hour does. Zavmo doesn't. It's £70 a month, about £2.30 a day, for a companion that knows a Lead Innovation Catalyst, works on the job you actually do, and keeps going at your pace rather than a timetable's.

Searching and planning stay free. You only pay when you start learning.
Your credits are yours. Regulated, and they don't vanish when a subscription ends.
Cancel any time and billing stops. No notice period, no minimum term.

Your path, personalised

You have the map. Walking it is the part we do together.

This route runs to 10 national skill standards. That is a real journey.

Zavmo shapes a learning experience as unique as you are. It fits how you learn, your pace and the work you already do. Every step stays benchmarked to recognised national standards. That’s the plan for becoming a Lead Innovation Catalyst: personal to you, and it still counts. The first steps are free.

Independent research finds well-designed intelligent tutoring performs nearly as well as one-to-one human tutoring: VanLehn (2011), Educational Psychologist.

A private tutor in the UK averages £35–40 an hour . Zavmo is £70/month.

A Zavmo curriculum screen: a three-month plan of nine units, ninety credits, each one an Ofqual-regulated unit the learner can tick or untick before starting. — A real plan on learn.zavmo.ai: Ofqual-regulated units, credits, and a three-month run at your own pace.

Start free No commitment. See your first steps free.

15Where to go from here

Other roles at Level 5

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

Other roles in Innovation Intrapreneurship

Stay in the field you know and move sideways rather than up.

If you leave this industry

The skills you'll build here—designing innovation processes, coaching leaders, building new ventures—are highly transferable. You could easily move into similar innovation leadership roles in other sectors like technology, consumer goods, healthcare, or even into management consulting, helping other companies build their innovation muscle.

Not sure this is the right direction?

Work out what you actually want from work first, then come back and see which roles fit it. Takes about ten minutes.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Build my plan, free Here's the first ten minutes: a 2-minute confidence check → your personalised roadmap → meet the tutors matched to you. No card, cancel any time. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.

Lead Innovation Catalyst

What's rising in its place

AI-Powered Opportunity Discovery

Skills this role draws on

Technical

How you actually get there, here

Senior Design Strategist (L3)

Innovation Consultant (External)

Senior Product Manager (with Innovation Focus)

The credential is what you can do today. These are what keep you valuable.

Roles this leads to

No two people are taught the same way. This is one-to-one, not one-to-many.

A conversation, not a course

No two people run this the same way

This isn't a certificate you file away. It's a passport to the life you're designing.

Everything else the record holds

The career path, and where it branches

Manager, Design Thinking & Innovation (L5)

Where AI is starting to help

Qualitative Data Synthesis Automation

Concept & HMW Generation

Rapid Market & Trend Analysis

Stakeholder Comms & Artifact Creation

Common questions

You’ve started things before

Less than one coaching session. Every month.

You have the map. Walking it is the part we do together.