UK

United Kingdom · Corporate strategy · Lead (8-12 years)

Lead Intelligence Strategist

Here is the whole job, in plain words. What it is, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

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  • Experience bandLead (8-12 years)
  • Direct reports3-5 reports
  • Reports toManager, Strategic Intelligence
  • UK framework levelUsually a manager, or the deepest specialist in a team

Also advertised as Senior Competitive Intelligence Specialist · Strategic Insights Lead · Principal Market Intelligence Analyst

Built on 43,079 real UK job descriptions we analysed · grounded in qualifications employers recognise

Two short quizzes about you

1From this job to a course

The qualifications matched to this job

NCC Education Level 5 Extended Diploma in Computing with Data Science NCC Education Limited · Level 5 · covers 2 of 4 standards
Pearson BTEC Level 5 Higher National Diploma in Computing for England Pearson Education Ltd · Level 5 · covers 2 of 4 standards
Level 6 Award in Data-led Decision Making Institute of Sales Professionals · Level 6 · covers 1 of 4 standards
Pearson BTEC Level 5 Higher National Diploma in Digital Technologies Pearson Education Ltd · Level 5 · covers 1 of 4 standards
Level 6 Certificate in Professional Sales Institute of Sales Professionals · Level 6 · covers 1 of 4 standards

Matched from the standards this job is measured against: a suggestion, not an official ruling.

The units you would start with

Introduction to Data Science and Big Data NCC Education Level 5 Extended Diploma in Computing with Data Science
Data Analytics Pearson BTEC Level 5 Higher National Diploma in Computing for England
Data-led Decision Making Level 6 Award in Data-led Decision Making
Apply the Concepts of Data Science to Computer Engineering NOCN Level 5 Diploma in Computer Engineering (Information Technology and Data Science)

The future skills this job leans on

AI Fluency working with AI as a thinking partner
Data Fluency turning numbers into a decision
AI Governance Fluency using AI responsibly
Automation Fluency building AI into how work runs
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Your Plan Illustration

Built for Lead Intelligence Strategist

4 units that map to this job, from the qualifications that cover it.

  1. Introduction to Data Science and Big Data NCC Education Limited · covers 2 of 4 standards Level 5
  2. Data Analytics Pearson Education Ltd · covers 2 of 4 standards Level 5
  3. Data-led Decision Making Institute of Sales Professionals · covers 1 of 4 standards Level 6
  4. Apply the Concepts of Data Science to Computer Engineering NOCN · covers 1 of 4 standards Level 5
These are the real units behind this job, in the order they rank for it. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

2AI and this work

Will AI change your work as a Lead Intelligence Strategist?

Nobody can say exactly how. Here is what this job is being asked for next, and where to start.

The new skills this role is being asked for

  • AI-Powered Insight Generation & Validation
  • Ethical Intelligence & Privacy-Preserving Techniques
Why each one is rising

The future skills this job leans on

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

What happens when you start

Next, a free account. We build your Lead Intelligence Strategist plan as you set up, starting with a Future Fluency module on using AI in your job. No card.

Your first Future Fluency module is free. After that, your AI tutor is £70 a month.

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3What this role really is

A Lead Intelligence Strategist connects information about the market, competitors and the business to build a clear picture of what is happening and why. The work means taking complex, often messy information and turning it into clear insights for business leaders. It involves looking for the reasons behind market shifts and competitor moves, then building a picture that helps shape decisions. The analysis in this role can influence significant business outcomes, helping spot opportunities and risks early.

4What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

Market Intelligence Platforms (AlphaSense, Tegus, PitchBook) Expert

Building complex multi-source queries, vetting expert call transcripts for subtle cues, identifying non-obvious connections between competitor activities, and directing junior analysts on effective platform use. You'll be the power user.

Data Visualization (Tableau, Power BI) Expert

Designing complex, interactive dashboards for business unit leaders, connecting to and blending multiple disparate data sources, and performance tuning existing visualisations. You'll make the data tell a story.

Advanced Excel (Power Query, VBA, Financial Modeling) Expert

Auditing complex financial models for errors, automating recurring reporting workflows with VBA, building sophisticated scenario analysis tools, and teaching junior team members advanced Excel techniques. You're the Excel guru (but we don't use that word).

Financial & Scenario Planning (Anaplan, Pigment, Workday Adaptive Planning) Advanced

Modifying existing strategic models, building new modules for specific business unit planning, and training business users on how to effectively use the platform for their own scenario analysis. You'll be a key enabler.

Internal Data Querying (SQL - PostgreSQL, Snowflake) Advanced

Writing performant queries with complex joins and window functions to extract specific data from our data warehouse, creating views for business users, and helping junior analysts debug their own queries. You'll get your hands dirty with the raw data.

Data Governance & Cataloging (Collibra, Alation) Basic

Using the data catalog to quickly find and understand specific internal data sources, contributing to data definitions for your domain, and ensuring your team adheres to data quality standards. It's about knowing where to find reliable data.

5What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choiceComing in Where you are nowThe step above
Research Methodology & Tools Follows prescribed methods; uses assigned tools. Chooses appropriate methods and tools for routine tasks; escalates novel situations. Selects and adapts methods for complex problems; recommends new tools.
Project Scope & Prioritisation Works on assigned tasks within defined project scope. Manages scope of individual tasks; flags potential scope creep. Defines scope for small projects; prioritises own workstreams with manager input.
Budget Allocation (Research) No budget authority; flags potential cost overruns. Manages small project budgets up to £5K; flags larger spends. Approves research expenses up to £10K; recommends larger spends to Director.
Team Management & Development Focuses on own learning and development. Informally mentors new joiners; shares knowledge. Formally mentors 1-2 junior analysts; provides technical guidance.

6How you'll be judged

The scoreboard, and what is not on it. The hard targets, how often each is actually looked at, and the quiet signals that never reach a dashboard.

Insight Adoption Rate
Percentage of key strategic recommendations from your intelligence reports that are formally incorporated into business unit plans or executive decisions.
Target · Minimum 75% adoption for high-priority insights

After your deep dive on Competitor X's new pricing model, the Product team adjusted our Q4 pricing strategy, leading to a 5% increase in deal win rates against them. That's a clear win.

Early Warning Accuracy
Number of critical competitive moves (e.g., new product launches, M&A activity, major pricing shifts) that your team identified at least 3 months before public announcement or market impact.
Target · Identify 80% of significant competitive events proactively

You flagged Competitor Y's stealth acquisition target six months before it was announced, giving our M&A team a crucial head start to evaluate alternatives. That's real value.

Stakeholder Satisfaction (Business Unit)
Feedback from business unit VPs and Directors on the relevance, clarity, and actionability of the intelligence provided.
Target · Average score of 4.5/5.0 on quarterly feedback surveys

The Head of Product mentioned your quarterly competitive briefing was 'the most valuable hour of the quarter' because it directly informed their next sprint planning.

Programme Efficiency
Reduction in time or cost required to deliver recurring intelligence reports or specific research projects, often through automation or process improvements.
Target · 15% efficiency gain year-on-year for recurring deliverables

You streamlined the monthly competitor battlecard update process, cutting the analyst time spent by 20% while improving the quality of the insights for the sales team.

Strategic Influence
Your ability to actively shape strategic discussions and decisions by presenting compelling, data-backed narratives.
  • You're regularly invited to strategic planning sessions, not just to present, but to contribute to the discussion. Business unit leaders proactively seek your opinion before making major strategic shifts. Your insights are referenced in executive meetings and board reports.
Team Development & Mentorship
How effectively you guide and develop the junior analysts on your team, helping them grow their skills and impact.
  • Your direct reports show clear progression in their analytical and communication skills. They feel supported and challenged. You're seen as a go-to person for advice on complex research problems or career guidance. Formal feedback from your team highlights your positive impact on their development.
Reputational Standing
How you're perceived as a trusted, objective source of truth within the organisation, especially when dealing with sensitive or politically charged information.
  • You're known for your unbiased perspective, even when the data challenges popular opinions. People come to you for the 'real story' behind market rumours. You handle confidential information with absolute discretion, building a reputation for trustworthiness across all levels.
Proactive Problem Solving
Your knack for identifying potential strategic 'blind spots' or emerging threats before they become urgent problems, and then initiating research to address them.
  • You often bring new, unasked-for intelligence topics to your manager or business unit leads, demonstrating foresight. You've set up monitoring systems that flag subtle shifts, allowing us to react early. You don't wait to be told what to research
  • you anticipate what's needed.

7Would you like it

Both sides. What people enjoy, and what grinds them down.

What people enjoy
Solving Complex Puzzles

You get a real kick out of taking fragmented, ambiguous information and piecing it together to reveal a clear picture or a hidden insight. The messier the data, the more satisfying the 'aha!' moment. It's like being a detective every day.

Spending hours sifting through obscure regulatory filings and then suddenly spotting the pattern that reveals a competitor's new market entry strategy. That's your happy place.

Directly Influencing Strategy

You want your work to matter, not just sit in a report. You're motivated by seeing your insights directly shape product roadmaps, sales strategies, or investment decisions. Knowing you helped steer the ship is a big deal.

Presenting a competitive threat analysis that leads the executive team to reallocate £2M in R&D budget to a new project. That's tangible impact.

Staying Ahead of the Curve

You love being the first to know what's happening in the market, anticipating trends, and understanding what competitors are planning before it becomes obvious. The thrill of foresight drives you.

Being able to brief our CEO on a major industry shift weeks before it becomes mainstream news, giving us a crucial advantage in planning our response.

What frustrates people
  • The 'Crystal Ball' Expectation: People will ask you for definitive predictions about the future, and then blame you when unforeseen 'black swan' events happen. You're not a psychic.
  • Weaponised Intelligence: Seeing your objective analysis selectively used by stakeholders to justify their pre-existing agenda or win an internal political battle. It's annoying when your work gets twisted.
  • The Action-Insight Gap: Delivering a critical, well-researched insight only to see it languish for months due to organisational inertia or risk aversion. It feels like shouting into the void sometimes.
  • Quantifying Prevention: It's incredibly difficult to prove the ROI of a bad decision that was avoided because of your team's intelligence. How do you show the value of something that didn't happen?
  • Last-Minute Fire Drills: The 'Can you get me everything on Company X by tomorrow morning?' request from an executive that completely derails your carefully planned strategic work. Expect a few of these weekly.
What this role does not give you
  • A predictable, routine workload where every day is the same. Expect constant curveballs.
  • A role where you only deal with perfectly clean, structured data. You'll be wrestling with messy, incomplete information most of the time.
  • A guarantee that every single piece of your analysis will be acted upon immediately. Sometimes, things move slowly, or priorities change.
  • A job where you don't have to deal with internal politics. You'll need to navigate different agendas to get your insights heard.

8Who you work with

This role directly shapes the strategic direction and competitive positioning of a significant business unit or product line. Your insights will inform everything from product roadmaps and pricing strategies to market entry decisions and M&A screening. Essentially, you're helping the organisation make smarter bets, reducing risk and capitalising on opportunities. Get it right, and you're contributing directly to our growth and market leadership. Get it wrong, and we could be playing catch-up for years.

Inside the business
  • Business Unit VPs and Directors (e.g., Product, Sales, Marketing)
  • Head of Corporate Strategy
  • Finance Business Partners
  • Product Management Leads
  • Sales Enablement Team
Outside the business
  • Industry Analysts (e.g., Gartner, Forrester)
  • Expert Networks (e.g., GLG, AlphaSights)
  • Market Research Vendors
  • Technology Partners

9What you need before you start

Not a wish list. The things you would be expected to already have.

  • Proven experience (roughly 5+ years) in a dedicated competitive intelligence, market research, or strategic analysis role, where you were responsible for end-to-end project delivery.
  • Demonstrable experience leading small analytical projects or workstreams, including guiding junior colleagues or interns.
  • A strong portfolio of strategic reports, market analyses, or competitive battlecards that showcase your ability to synthesise complex information into actionable insights.
  • Advanced proficiency in at least one major data visualisation tool (Tableau or Power BI) and advanced Excel skills (including Power Query).
  • Experience presenting complex analytical findings to senior management or executive teams, with clear evidence of influencing decisions.

10What to practise next

Where the job is going, and what to do about it starting this week.

Advanced Data Engineering for Intelligence

The sheer volume and variety of data available for intelligence is exploding. To effectively use it, you'll need a deeper understanding of how data is ingested, transformed, and stored. This isn't about becoming a Data Engineer, but about being able to design more efficient data pipelines for intelligence, work more effectively with our Data Engineering team, and troubleshoot complex data issues independently.

API Integration for Data Sources · Cloud Data Warehousing (Snowflake, Databricks) · Data Lake Architectures · ETL/ELT Pipeline Design

  • This month: Shadow a Data Engineer for a day to understand their workflow and challenges in data ingestion and transformation.
  • Next quarter: Take an online course on advanced SQL for data warehousing, focusing on performance optimisation and complex data manipulation.
  • Within 6 months: Design and prototype a new automated data pipeline for a recurring intelligence report, reducing manual effort.
  • Within 12 months: Collaborate with our Data Engineering team to advocate for and implement a new data mart specifically tailored for intelligence needs.

Quick win: Start using Python (with libraries like Pandas and Requests) to automate small, repetitive data extraction tasks that you currently do manually. It's a great way to dip your toes into data engineering.

11Staying current once you are in

What people here do to keep up
  • Regularly attending industry conferences (e.g., FinTech Week, SaaS Summit) to network, gather primary intelligence, and stay abreast of market trends.
  • Subscribing to and actively reading key industry publications, analyst reports, and competitive intelligence newsletters.
  • Participating in online forums or communities dedicated to competitive intelligence or strategic analysis to share best practices and learn from peers.
  • Taking advanced courses or workshops in areas like advanced analytics, data science, or strategic foresight to deepen your technical and strategic capabilities.
  • Mentoring junior professionals outside your immediate team to further develop your leadership and coaching skills.

12The rising capability

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

AI-Powered Insight Generation & Validation

AI isn't just for automating tasks anymore; it's becoming a partner in analysis. Competitors are already using advanced LLMs to generate initial hypotheses, summarise vast datasets, and even draft full reports in minutes. Analysts who can effectively 'co-pilot' with AI will outproduce peers and uncover deeper insights faster. Your value shifts to validating AI outputs and knowing when to challenge them.

  • Advanced Prompt Engineering
  • AI Output Validation & Hallucination Detection
  • RAG (Retrieval Augmented Generation) Architectures
  • Agentic AI Workflows

Ethical Intelligence & Privacy-Preserving Techniques

With increasing data privacy regulations (like GDPR) and growing public scrutiny, the ethical collection and use of intelligence is becoming paramount. Organisations face significant reputational and legal risks if they're perceived to be cutting corners. As a Lead, you'll need to not just follow the rules, but actively champion ethical practices and explore new ways to gather insights without compromising privacy.

  • Data Minimisation in OSINT
  • Consent & Anonymisation in Primary Research
  • Privacy-Enhancing Technologies (PETs)
  • Reputational Risk Assessment

13What you’ll use

What you’ll use

Skills this role draws on

Technical

  • Competitive Intelligence (CI) Cycle Mastery
  • Scenario Planning & War Gaming Design
  • Market Sizing & Opportunity Analysis (TAM/SAM/SOM)
  • Win/Loss Analysis Programme Management
  • Strategic Frameworks Application
  • Primary Research Management

14The pathway

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

  1. 1

    Senior Intelligence Analyst (Internal Promotion)

    3-5 years as a Senior Analyst

    Skills to master

    • Mastering end-to-end project ownership, consistently delivering high-impact insights, informally mentoring junior colleagues, and building strong relationships with business unit stakeholders.

    You're ready to move on when

    • You're the 'go-to' person for complex analytical problems within your current team.
    • You've successfully led several small-to-medium intelligence projects independently.
    • You're regularly presenting insights to senior managers and receiving positive feedback on clarity and actionability.
    • You've started identifying strategic 'blind spots' and proposing new research areas without being asked.
  2. 2

    Strategic Consultant (External Hire)

    4-7 years at a top-tier management consulting firm (e.g., McKinsey, Bain, BCG) or a specialist strategy consultancy.

    Skills to master

    • Developing robust analytical frameworks, structuring complex problems, client management, and distilling vast amounts of information into executive-level recommendations. You'll need to adapt to an in-house pace.

    You're ready to move on when

    • You've managed multiple client engagements focused on market entry, competitive strategy, or due diligence.
    • You're comfortable presenting to C-suite clients and managing their expectations.
    • You have a strong track record of leading project teams and mentoring junior consultants.
    • You're looking to move from an advisory role to a more hands-on, impactful position within a single organisation.
  3. 3

    Product Marketing Manager / Product Manager (Internal or External)

    6-10 years in Product Marketing or Product Management roles with a strong analytical focus.

    Skills to master

    • Deep understanding of market dynamics, customer needs, competitive positioning, and product lifecycle management. You'll need to develop a more dedicated intelligence mindset and broader strategic view.

    You're ready to move on when

    • You've consistently driven product strategy based on market insights and competitive analysis.
    • You're known for your ability to synthesise market data into compelling product narratives.
    • You've actively participated in win/loss analysis and competitive benchmarking.
    • You're looking to specialise in the 'intelligence' aspect of strategy, rather than product execution.

15Where this role leads

The long view: This role can lead towards managing intelligence work across a company, becoming a specialist in a particular market or field, or moving into wider strategy roles.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Lead Intelligence Strategist is actually changing.

Where it leads

Roles this leads to

How you would learn this

One to one, on the work you already do

A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.

A lesson from Introduction to Data Science and Big Data, worked against Lead Intelligence Strategist.

Introduction to Data Science and Big Data Level 5

Applied to your work in Lead Intelligence Strategist

The objective of this unit is to provide learners with a systematic understanding of Data Science and Big Data concepts, including their characteristics and applications. Learners will develop proficiency in data collection, design, and modelling techniques, and will be able to select appropriate tools for data pre-processing and apply analytical techniques to generate insights from data.

How the thinking builds
  1. 1 Remember
  2. 2 Understand
  3. 3 Apply
  4. 4 Analyse
  5. 5 Evaluate
  6. 6 Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time.

Start my Lead Intelligence Strategist plan, free
See Your Progress Grow Illustration
Lead Intelligence Strategist
  • Competitive Intelligence (CI) Cycle Mastery
  • Scenario Planning & War Gaming Design
  • Market Sizing & Opportunity Analysis (TAM/SAM/SOM)
  • Win/Loss Analysis Programme Management
  • Strategic Frameworks Application
  • Primary Research Management
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

16The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Lead Intelligence Strategist is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

  1. Manager, Strategic Intelligence

    3-5 years as a Lead Intelligence Strategist

    From leading programmes and small teams to directing the entire intelligence function for a significant part of the business, managing a larger team of Leads and Analysts.

    • Intelligence Programme Portfolio Management Overseeing multiple intelligence programmes across different business units.
    • Vendor Strategy & Management Setting the overall strategy for external research vendors and negotiating enterprise contracts.
    • Enterprise-wide KIQ Definition Working with executive leadership to define the most critical intelligence questions for the entire company.
    • Cross-functional Intelligence Integration Ensuring intelligence is seamlessly integrated into various business processes (e.g., product development, sales enablement, M&A).
Working with AI on the job

Working with AI

Where AI is starting to help

Let's be real, a huge chunk of competitive intelligence work is about sifting through mountains of data, summarising reports, and drafting initial analyses. What if you could get a lot of that done in minutes, not hours? AI isn't here to replace your strategic brain; it's here to give you back your time so you can focus on the truly complex, high-value thinking.

As a Lead Intelligence Strategist, your time is precious. You should be focused on deep analysis, strategic thinking, and influencing leaders, not on tedious data collection or first drafts. Our AI tools are designed to automate the grunt work, allowing you to amplify your impact and deliver insights faster than ever before. Think of it as having a highly efficient research assistant that never sleeps.

Automated Competitor Monitoring

Imagine an AI agent constantly scanning regulatory filings, patent databases, job postings, and news for keywords related to your Key Intelligence Questions. It delivers a summarised daily briefing, flagging the most critical signals directly to your inbox. No more endless RSS feeds or manual searches. You'll spot trends and threats weeks earlier.

Accelerated Transcript Analysis

Got dozens of expert interview or earnings call transcripts? Feed them into an LLM. Ask it to 'identify the top 5 strategic priorities mentioned by the CEO' or 'summarise the sentiment regarding supply chain issues across all calls.' What used to take days of manual reading can now be done in minutes, giving you a massive head start on your analysis.

Instant M&A Target Pre-Briefing

Need a quick overview of a potential acquisition target for an urgent meeting? Use an AI tool to generate an instant 'tearsheet' on them. It pulls and summarises their latest financials, leadership changes, and strategic direction from public sources, giving you a comprehensive brief minutes before you walk into the room. No more frantic last-minute research.

Stakeholder-Tuned Drafts

You've got the insights, now you need to communicate them effectively. Provide an LLM with your key findings and a persona (e.g., 'a skeptical CFO focused on ROI' or 'a growth-obsessed Head of Product'). Ask it to write a first draft of an executive summary or presentation narrative tailored to that persona's likely questions and concerns. It'll save you hours of tweaking.

Common questions

Common questions

How do you become a Lead Intelligence Strategist?

Common routes in include Senior Intelligence Analyst (Internal Promotion) (3-5 years as a Senior Analyst), Strategic Consultant (External Hire) (4-7 years at a top-tier management consulting firm (e.g., McKinsey, Bain, BCG) or a specialist strategy consultancy.) and Product Marketing Manager / Product Manager (Internal or External) (6-10 years in Product Marketing or Product Management roles with a strong analytical focus.). Times vary with prior experience.

Where can a Lead Intelligence Strategist progress to?

This role can lead on to Manager, Strategic Intelligence (3-5 years as a Lead Intelligence Strategist), depending on the skills you build.

What new skills matter most for a Lead Intelligence Strategist?

Increasingly, AI-Powered Insight Generation & Validation and Ethical Intelligence & Privacy-Preserving Techniques. These are the skills our record of this role lists as growing.

Free tools

Want a read on where you stand?

Three free tools, no account needed. Each one ends with a role, a level and a way in.

Read the Zavmo manifesto to understand how you will be taught Meet your tutors

Or try another one

17Where to go from here

Other roles at Level 5

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

 More jobs in corporate strategy

Stay in the field you know and move sideways rather than up.
If you leave this industry

The skills built in this role transfer well to other fields. They can lead to senior roles in corporate development, product strategy, strategic marketing, or venture capital and private equity, where strategic analysis and foresight matter. Turning complex market dynamics into clear insight is a skill that applies across many settings.

This role profile is © 2026 Growth Engineering Technologies Ltd. Built from UK occupational standards and regulated qualification data, and written for Zavmo.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Start my Lead Intelligence Strategist plan, free What happens next: a free account, then we build your plan as you set up. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.