United Kingdom · Business Transformation Change · Senior (5-8 years)

Senior Change Adoption Manager

Here is the whole job, in plain words. What it is, a real day, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

  • Experience bandSenior (5-8 years)
  • Direct reportsNo direct reports
  • Reports toLead Change Adoption Manager or Director, Business Transformation & Change
  • UK framework levelUsually a manager, or the deepest specialist in a team

Also advertised as Change Lead · Senior Change Specialist · Transformation Lead (Adoption)

Built on an analysis of 43,079 real UK job descriptions · grounded in qualifications employers recognise

Start with a free Future Fluency check, tuned to Senior Change Adoption Manager

Ten quick questions, one per Future Fluency, asked against this role rather than a generic one. About five minutes, and no card.

Start the check, free

1What this role really is

You're the person who makes big projects actually stick. This isn't about just sending emails; it's about making sure people genuinely understand, want, and can use new systems or processes. You'll be the bridge between the technical team building something new and the people who have to live with it every day.

2What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

WalkMe, Pendo, or Whatfix (Digital Adoption Platforms)Advanced

Designing complex, multi-step, role-based guided workflows and actively analysing user segmentation data to target interventions. You'll also be A/B testing different guidance strategies to optimise adoption.

Designing and executing integrated communications campaigns using advanced features (e.g., Viva Engage). You'll also facilitate complex stakeholder mapping and journey mapping workshops in Miro, making collaboration seamless.

Qualtrics, SurveyMonkey Enterprise, or GlintAdvanced

Designing surveys from scratch (pulse, readiness, post-go-live), performing sentiment analysis on open-text feedback, and creating dashboards that link feedback directly to adoption metrics.

Power BI or TableauAdvanced

Connecting data sources (DAP, CRM, LMS) to build custom adoption dashboards and creating compelling data stories to influence stakeholders and prove the value of your change efforts.

Building and managing the comprehensive Change Management workstream plan, including all dependencies with the technical team. You'll use these tools to report progress, manage risks, and keep everyone on track.

Deeply understanding system configuration options and how they impact user workflows and business processes. You'll be able to challenge technical teams on usability and ensure the system supports the desired behaviour change.

3What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choiceComing inWhere you are nowThe step above
Change Strategy & ApproachProposes options to senior team for review and approval.Designs and executes change strategy for routine projects within established frameworks; escalates novel situations.Designs and owns the end-to-end change strategy for complex projects; consults with Director on strategic direction and significant deviations.
Budget Allocation (Change Activities)No authority; requests budget for specific tasks from supervisor.Manages small, pre-approved budgets (e.g., £1K-£5K for comms materials); seeks approval for anything beyond.Recommends and manages budget for change activities up to £10K; seeks Director approval for larger investments or strategic shifts.
Stakeholder Engagement PlanExecutes defined engagement tasks (e.g., scheduling meetings, drafting invites).Develops and executes engagement plans for specific stakeholder groups; seeks manager review for critical groups.Designs and leads the overall stakeholder engagement and influence strategy for a complex project, including managing difficult conversations and resistance.
Risk & Issue Management (Change-related)Identifies and escalates risks/issues to supervisor.Identifies, analyses, and proposes solutions for routine change risks; escalates complex or high-impact risks.Proactively identifies, analyses, and develops mitigation plans for complex, high-impact change risks; consults Director on enterprise-level risks.

4How you'll be judged

The scoreboard, honestly: the hard targets, how often each one is actually looked at, and the quiet human signals that never make it onto a dashboard.

Active User Adoption Rate
The percentage of targeted users actively using the new system or process features.
Target · 80% active use of key system features within 90 days of go-live

For our new CRM, 85% of the sales team logged in and used the new opportunity management feature at least 3 times a week in the first three months.

Change-Related Help Desk Tickets Reduction
The decrease in support requests directly linked to confusion or issues with the new system or process, compared to a baseline period.
Target · Reduce post-launch help desk tickets related to the change by 40% compared to baseline

After the new HR system went live, we saw 300 tickets in week one. Your goal would be to get that down to 180 or fewer by week six, showing people are getting the hang of it.

Manager Readiness & Coaching Confidence
The proportion of impacted managers who feel confident and equipped to coach their teams through the specific change.
Target · Ensure 90% of impacted managers can effectively coach their teams through the change (measured by pulse surveys)

Before the finance system change, only 60% of team leads felt ready. Your work would push that to 90% or higher, meaning they can actually support their teams.

Stakeholder Influence & Trust
How effectively you can influence key project and business leaders, and how much they trust your judgment on change matters.
  • You're proactively invited to strategic planning meetings, not just tactical ones. Senior leaders seek your opinion on change risks or resistance. You can shift opinions in difficult discussions, moving people from 'no' to 'yes' (or at least 'maybe').
Clarity of Change Narrative
How well employees across different levels understand the 'why' behind the change, its benefits, and what's in it for them (WIIFM).
  • Feedback from focus groups shows consistent understanding of key messages. Employees can articulate the benefits of the change without prompting. Managers use the same talking points you've provided, showing they've bought into the story.
Mentorship & Team Development
Your ability to guide and develop junior Change Adoption Specialists, helping them grow their skills and confidence.
  • Junior team members report feeling supported and that your feedback helps them improve. They come to you with problems before escalating. You're seen as a go-to person for advice on tricky situations.

5Would you like it

The honest version. What people enjoy, and what grinds them down.

What people enjoy
Making a Tangible Difference

You'll feel a real buzz when you see people actually using the new system you've worked on, or hear them say how much easier their job is because of a change you helped implement.

An employee telling you, 'Honestly, I was dreading this, but after your training and the support, it's actually much better.' That's your fuel.

Solving Complex Human Problems

You're energised by figuring out why people are resisting a change, digging into the root causes, and then designing a clever way to help them overcome it. It's like being a detective for human behaviour.

Uncovering that the 'resistance' to a new reporting tool wasn't about the tool itself, but a fear of job losses, and then crafting a communication plan to address that specific anxiety.

Building Capability & Coaching Others

You enjoy seeing junior team members grow and develop under your guidance. You get satisfaction from helping managers become better coaches for their own teams, knowing you've multiplied your impact.

A junior specialist successfully leading their first change impact assessment after you've coached them through it, or a business manager confidently explaining the 'WIIFM' to their team.

What frustrates people
  • The 'Fluffy Stuff' Stigma: Constantly battling to prove the ROI of change management and being seen as a strategic partner, not just the 'party planners' or 'comms people.'
  • Sponsorship vs. Endorsement: Dealing with executives who will sign the cheque and announce the project (endorsement) but won't do the hard work of modelling new behaviours and holding people accountable (sponsorship).
  • The Go-Live Cliff: The project team declares victory and disbands at launch, leaving you alone to deal with the messy reality of user struggles, bugs, and plummeting productivity.
  • Change Saturation: Your perfectly planned initiative lands at the same time as three other major changes, and you're left trying to win the attention of a completely overwhelmed workforce.
  • Weaponised Metrics: Stakeholders who ignore all adoption data until they find one negative metric they can use to try and kill the project for political reasons.
  • 'Just Send an Email': Being treated like a tactical communications resource by project managers who don't understand that awareness is not the same as adoption.
What this role does not give you
  • A quiet, predictable routine with clear, unchanging deliverables.
  • Direct authority over large teams or budgets (you influence, you don't command).
  • A role where you can avoid difficult conversations or challenging senior leaders.
  • A guarantee that every single initiative you work on will be a resounding success and fully adopted.

6Who you work with

You're directly responsible for ensuring that our significant investments in new technology and processes actually deliver their promised value. Your work directly influences employee productivity, satisfaction, and the overall success of our strategic transformation roadmap. Get it right, and we're faster, more efficient, and happier. Get it wrong, and we're stuck in the mud with expensive tools no one uses.

Inside the business
  • Project Managers and Programme Leads
  • Business Unit Leaders (e.g., Head of Operations, Sales Director)
  • IT Delivery Teams (Developers, Solution Architects)
  • HR Business Partners and Learning & Development
  • Impacted Employees and their Managers
Outside the business
  • Software Vendors (e.g., Salesforce, SAP)
  • Consultancy Partners (if applicable)

7What you need before you start

Not a wish list. The things you would be expected to already have.

  • A proven track record of successfully leading change adoption efforts for at least 2-3 complex projects.
  • Demonstrable experience in designing and implementing full change management plans, not just executing tasks.
  • Experience coaching and influencing senior stakeholders, including project sponsors and business leaders.
  • A solid understanding of project management methodologies (e.g., Agile, Waterfall) and how change management integrates with them.

8What to practise next

Where the job is going, and what to do about it starting this week.

Digital Adoption Platform (DAP) Optimisation

DAPs are becoming central to how we drive in-app guidance and measure adoption. Moving from basic tours to highly personalised, data-driven interventions is key.

User segmentation for targeted guidance · A/B testing DAP content · Integration with other data sources

  • This week: Explore the advanced segmentation features in our current DAP.
  • This month: Design and launch one A/B test for an existing guided tour, measuring its impact.
  • Month 2: Work with the IT team to understand how our DAP integrates with other enterprise systems.
  • Month 3: Propose a new, data-driven DAP strategy for an upcoming project.

Quick win: Review your current DAP analytics. Can you spot any user segments that are struggling? Design a simple, targeted intervention for them.

9Staying current once you are in

What people here do to keep up
  • Actively seeking out and participating in industry webinars, conferences, and online forums related to change management, digital adoption, and organisational psychology.
  • Reading books and articles on behavioural science, leadership, and future of work trends.
  • Finding a mentor (or being one!) within the change community to share experiences and learn from.
  • Taking online courses in data analytics or AI tools to enhance your skills in data-driven change.

10How the AI economy is changing work like this

Before we ask anything of you, here's what we can already say about AI and work of this kind:

The new skill this role is being asked for: Prompt Engineering & LLM Integration

Honestly, competitors are already using tools like GPT to draft reports in 10 minutes that used to take 2 hours. Change professionals who figure this out will outproduce peers 3:1. It's about working smarter, not harder.

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

Your PlanIllustration

Built for Senior Change Adoption Manager

4 units that map to this job, from the qualifications that cover it.

  1. Lead Organisational ChangeInstitute of Sales Professionals · covers 1 of 10 standardsLevel 6
  2. Lead change in an organisationNCFE · covers 3 of 10 standardsLevel 7
  3. Leading ChangeCity College Norwich Qualifications · covers 1 of 10 standardsLevel 4
  4. Management of ChangePearson EDI · covers 3 of 10 standardsLevel 5
These are the real units behind this job, in the order they rank for it. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

Prompt Engineering & LLM Integration

Honestly, competitors are already using tools like GPT to draft reports in 10 minutes that used to take 2 hours. Change professionals who figure this out will outproduce peers 3:1. It's about working smarter, not harder.

  • Context windows and token limits
  • Temperature settings for different tasks
  • RAG (Retrieval Augmented Generation) architectures
  • Output validation and hallucination detection
  • Prompt chaining for complex analysis

Data-Driven Change & Predictive Analytics

We're moving beyond reactive change management. Businesses want to predict resistance before it happens and proactively tailor interventions. This means getting much smarter with our data.

  • Predictive modelling for resistance
  • A/B testing change interventions
  • Sentiment analysis beyond keywords
  • Correlation vs. Causation in adoption metrics

What you’ll use

Skills this role draws on

Technical

  • Prosci ADKAR® Model
  • Stakeholder Mapping & Influence Strategy
  • Change Impact & Readiness Assessment
  • Strategic Communications Planning
  • Resistance Management Planning
  • Sustainment & Reinforcement Strategy

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

  1. 1

    Change Adoption Specialist (L2)

    2-3 years

    Skills to master

    • Owning specific workstreams (like comms or training), conducting initial impact assessments, and managing smaller project change plans.

    You're ready to move on when

    • Consistently delivering high-quality change deliverables on time.
    • Proactively identifying and solving problems within your workstream.
    • Receiving positive feedback from project managers and business stakeholders.
  2. 2

    Project Manager with Change Focus

    3-5 years

    Skills to master

    • Understanding project lifecycles, managing scope and timelines, and developing a stronger focus on the human impact of technical deliveries.

    You're ready to move on when

    • Demonstrating a keen interest in the 'people' side of projects, beyond just technical delivery.
    • Successfully managing project risks related to user adoption or resistance.
    • Seeking out opportunities to lead change-related activities within your projects.
  3. 3

    HR Business Partner or Learning & Development Specialist

    4-6 years

    Skills to master

    • Translating HR/L&D expertise into broader organisational change strategies, understanding business drivers, and developing influencing skills beyond your core function.

    You're ready to move on when

    • Leading significant HR/L&D initiatives that involve behaviour change.
    • Demonstrating strong stakeholder management and communication skills across different business units.
    • A desire to move beyond purely HR/L&D into broader business transformation.

11Where this role leads

The long view:Ultimately, your career path is yours to define. We're here to support your growth, whether that's becoming a leader of people, a deep technical expert, or a strategic advisor. The key is continuous learning, a willingness to adapt, and a genuine passion for making change work for people.

Pay & demand

Pay and demand for this role will appear here, each figure traced to a named authoritative source (e.g. the ONS Annual Survey of Hours and Earnings, under the Open Government Licence). We don’t show numbers we can’t attribute.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Senior Change Adoption Manager is actually changing. In about two minutes, the free confidence check asks where you stand on each of the ten. That's the whole check, and it's what makes the plan yours rather than generic.

12The team that's yours

No two people are taught the same way. This is one-to-one, not one-to-many.

Zavmo is a hyper-personalised AI learning platform. Twelve virtual tutors, each with a different way of teaching, and one orchestration agent that picks the right one for the moment. So every single lesson is shaped around you, your role, and the way you learn. Not a course everyone sits through. A conversation built for you, and no one else.

…and nine more, matched to you after your first chat. Meet all twelve

13What it feels like

A conversation, not a course

Because your tutor knows your role, your projects and your last session, learning sounds like this. And it's different for every single person:

Lead Organisational ChangeLevel 6

Applied to your work in Senior Change Adoption Manager

This unit aims to provide learners with a comprehensive understanding of organisational change, including various models and influencing factors. Learners will be able to effectively communicate a change vision to stakeholders and lead the change process, managing resistance to ensure successful implementation.

How the thinking builds
  1. Remember
  2. Understand
  3. Apply
  4. Analyse
  5. Evaluate
  6. Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

One to one, not one to many

No two people run this the same way

A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.

  1. Your actual work Every lesson is taught against a live piece of your own work, not a worked example from a textbook.
  2. What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
  3. The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
  4. How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
  5. Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.

See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.

DemonstrateIllustration

Evidenced on your work in Senior Change Adoption Manager

You do not finish by watching something. You finish by showing it on the work you already do, against the measures this job is judged on.

  • Active User Adoption RateThe percentage of targeted users actively using the new system or process features.For our new CRM, 85% of the sales team logged in and used the new opportunity management feature at least 3 times a week in the first three months.80% active use of key system features within 90 days of go-live
  • Change-Related Help Desk Tickets ReductionThe decrease in support requests directly linked to confusion or issues with the new system or process, compared to a baseline period.After the new HR system went live, we saw 300 tickets in week one. Your goal would be to get that down to 180 or fewer by week six, showing people are getting the hang of it.Reduce post-launch help desk tickets related to the change by 40% compared to baseline
  • Manager Readiness & Coaching ConfidenceThe proportion of impacted managers who feel confident and equipped to coach their teams through the specific change.Before the finance system change, only 60% of team leads felt ready. Your work would push that to 90% or higher, meaning they can actually support their teams.Ensure 90% of impacted managers can effectively coach their teams through the change (measured by pulse surveys)
These are this job's own measures, with its own targets. Nothing is marked evidenced, because nobody has started this yet. Yours would fill in from the work you bring.

Your passport

This isn't a certificate you file away. It's a passport to the life you're designing.

Every credit you earn and every fluency you build adds up: evidence where it counts, carried with you. Zavmo keeps the map: where you are, where you're heading, and the next step, at your pace, around your life. From Senior Change Adoption Manager to Lead Change Adoption Manager (L4), and whatever you decide comes after.

Level 5 · in progressAI Fluency→ Lead Change Adoption Manager (L4)→ your design
Where this takes you

Ultimately, your career path is yours to define. We're here to support your growth, whether that's becoming a leader of people, a deep technical expert, or a strategic advisor. The key is continuous learning, a willingness to adapt, and a genuine passion for making change work for people.

See Your Progress GrowIllustration
Senior Change Adoption Manager
  • Prosci ADKAR® Model
  • Stakeholder Mapping & Influence Strategy
  • Change Impact & Readiness Assessment
  • Strategic Communications Planning
  • Resistance Management Planning
  • Sustainment & Reinforcement Strategy
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

14The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Senior Change Adoption Manager is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

  1. You'll move from owning a single complex project to overseeing change management across multiple interconnected projects or a small programme. You'll also start developing new methodologies and tools for the wider team.

    • Portfolio-level Change Planning: Managing dependencies and conflicts across multiple projects.
    • Advanced Influence & Negotiation: Operating at a higher strategic level with VPs and Directors.
    • Methodology Development: Creating and refining our internal change management frameworks.
  2. Principal Change Manager (L5)

    5-8 years from Senior

    This is a significant jump. You'd be directing an entire function, managing a team of change practitioners (including other managers), and owning resource allocation and capability building for the whole change department. You'd be managing stakeholders at a Director level and above.

    • Enterprise Change Strategy: Developing a holistic approach to change across the entire organisation.
    • Vendor & Partner Management: Leading relationships with external change consultancies or tool providers.
    • C-Suite Influence: Regularly presenting and influencing decisions at the highest levels of the company.
Working with AI on the job

Working with AI

Where AI is starting to help

Let's be real, a lot of change management can feel like busywork. Drafting comms, analysing survey data, doing impact assessments—it's all necessary, but it eats up time. This is where AI comes in. It's not here to replace your human touch; it's here to take the grunt work off your plate, freeing you up to do what you're best at: connecting with people and solving real problems.

Imagine having a super-smart assistant that handles the tedious bits, letting you focus on the strategic thinking, the difficult conversations, and the genuine empathy that AI simply can't replicate. We're building an internal AI hub to help you do just that, and you'll be one of the early adopters, shaping how we use these tools.

Comms Content Generation

Use generative AI tools to create first drafts of communication materials—FAQs, emails, talking points—tailored to specific stakeholder personas. You'll just need to refine and add your human nuance, saving hours on initial drafting.

Sentiment Analysis Accelerator

Feed open-ended text from your readiness surveys or feedback channels into an AI model. It'll instantly categorise comments, identify key themes of resistance, and pinpoint departmental 'hotspots' that need your intervention, much faster than doing it manually.

Impact Assessment Co-Pilot

Use AI to analyse 'before and after' process maps or role descriptions. It'll rapidly identify and categorise the specific deltas (process, system, mindset shifts), giving you a structured first draft of your Change Impact Assessment to build upon.

Training Scenario Simulation

Leverage AI to create interactive role-playing simulations. Managers can practice difficult change conversations—like responding to a resistant employee—and the AI provides instant, objective feedback on their tone, empathy, and clarity. It's a game-changer for manager readiness.

Common questions

Common questions

How do you become a Senior Change Adoption Manager?

Common routes in include Change Adoption Specialist (L2) (2-3 years), Project Manager with Change Focus (3-5 years) and HR Business Partner or Learning & Development Specialist (4-6 years). Times vary with prior experience.

Where can a Senior Change Adoption Manager progress to?

This role can lead on to Lead Change Adoption Manager (L4) (3-5 years from Senior) and Principal Change Manager (L5) (5-8 years from Senior), depending on the skills you build.

What level is a Senior Change Adoption Manager in the UK?

This role aligns to RQF Level 5 on the UK framework, a guide to the depth of qualification it maps to, not a hard entry bar.

What new skills matter most for a Senior Change Adoption Manager?

Increasingly, Prompt Engineering & LLM Integration and Data-Driven Change & Predictive Analytics. These are the areas where the higher-paid, future-proof work is heading.

The honest bit

You’ve started things before

Most of them were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.

There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.

And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.

What it costs

Less than one coaching session. Every month.

A single career-coaching hour costs more than a month of this, and it ends when the hour does. Zavmo doesn't. It's £70 a month, about £2.30 a day, for a companion that knows a Senior Change Adoption Manager, works on the job you actually do, and keeps going at your pace rather than a timetable's.

  • Searching and planning stay free. You only pay when you start learning.
  • Your credits are yours. Regulated, and they don't vanish when a subscription ends.
  • Cancel any time and billing stops. No notice period, no minimum term.

Your path, personalised

You have the map. Walking it is the part we do together.

This route runs to 10 national skill standards. That is a real journey.

Zavmo shapes a learning experience as unique as you are. It fits how you learn, your pace and the work you already do. Every step stays benchmarked to recognised national standards. That’s the plan for becoming a Senior Change Adoption Manager: personal to you, and it still counts. The first steps are free.

Independent research finds well-designed intelligent tutoring performs nearly as well as one-to-one human tutoring: VanLehn (2011), Educational Psychologist.

A private tutor in the UK averages £35–40 an hour . Zavmo is £70/month.

A real plan on learn.zavmo.ai: Ofqual-regulated units, credits, and a three-month run at your own pace.
Start free No commitment. See your first steps free.

15Where to go from here

Other roles at Level 5

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

Other roles in Business Transformation Change

Stay in the field you know and move sideways rather than up.

If you leave this industry

The skills you'll gain as a Senior Change Adoption Manager are highly transferable. You'll be well-placed to move into similar senior change roles in almost any industry undergoing significant transformation, from technology and financial services to retail, healthcare, or public sector organisations. The human element of change is universal.

Not sure this is the right direction?

Work out what you actually want from work first, then come back and see which roles fit it. Takes about ten minutes.

This role profile is © 2026Growth Engineering Technologies Ltd. Built from UK occupational standards and regulated qualification data, and written for Zavmo.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Build my plan, free Here's the first ten minutes: a 2-minute confidence check → your personalised roadmap → meet the tutors matched to you. No card, cancel any time. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.