United Kingdom · Events and experiential marketing · Mid-Level (2-5 years)

Brand Activation Manager

As a Brand Activation Manager, you orchestrate unforgettable experiences that bring our brand to life.

Here is the whole job, in plain words. What it is, a real day, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

Free to start: a plan built for this role, and a Future Fluency module to try first. No card.

Keep this job description

Where should we send it?

One email: what AI is changing in this job, the new skills it asks for, where it leads, and where to start free. With a link back here. Nothing else follows unless you confirm your address.

Upskilling a team in this role? Talk to us

  • Experience bandMid-Level (2-5 years)
  • Direct reportsNo direct reports
  • Reports toSenior Brand Activation Manager
  • UK framework levelUsually a coordinator, or early in a professional job

Also advertised as Experiential Marketing Specialist · Events Project Lead · Campaign Activation Executive

Built on 43,079 real UK job descriptions we analysed · grounded in qualifications employers recognise

1From this job to a course

The qualifications matched to this job

Cambridge OCR Level 3 Cambridge Technical Certificate in Performing Arts Cambridge OCR · Level 3 · covers 1 of 10 standards
Cambridge OCR Level 3 Cambridge Technical Extended Diploma in Performing Arts Cambridge OCR · Level 3 · covers 1 of 10 standards
Cambridge OCR Level 3 Cambridge Technical Diploma in Performing Arts Cambridge OCR · Level 3 · covers 1 of 10 standards
City & Guilds Level 3 NVQ Diploma in Business and Administration City & Guilds Limited · Level 3 · covers 1 of 10 standards
City & Guilds Level 3 NVQ Certificate in Business and Administration City & Guilds Limited · Level 3 · covers 1 of 10 standards
Pearson BTEC Level 3 National Extended Diploma in Sport and Outdoor Activities Pearson Education Ltd · Level 3 · covers 1 of 10 standards

Matched from the standards this job is measured against: a suggestion, not an official ruling.

The units you would start with

Community arts project Cambridge OCR Level 3 Cambridge Technical Certificate in Performing Arts
Community arts project Cambridge OCR Level 3 Cambridge Technical Diploma in Performing Arts
Co-ordinate an event City & Guilds Level 3 NVQ Diploma in Business and Administration
Marketing Communications Pearson BTEC Level 3 National Extended Diploma in Sport and Outdoor Activities

The future skills this job leans on

Data Fluency turning numbers into a decision
Your Plan Illustration

Built for Brand Activation Manager

4 units that map to this job, from the qualifications that cover it.

  1. Community arts project Cambridge OCR · covers 1 of 10 standards Level 3
  2. Community arts project Cambridge OCR · covers 1 of 10 standards Level 3
  3. Co-ordinate an event City & Guilds Limited · covers 1 of 10 standards Level 3
  4. Marketing Communications Pearson Education Ltd · covers 1 of 10 standards Level 3
These are the real units behind this job, in the order they rank for it. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

2AI and this work

Will AI change your work as a Brand Activation Manager?

Nobody can say exactly how. Here is what this job is being asked for next, and where to start.

How the AI economy is changing work like this

A broad read on this kind of work, not an analysis of this job on its own. Roles that share a pattern get the same answer here.

Fading: AI does more of this

Routine tasks like tracking registration numbers and basic budget reconciliations are increasingly managed by AI tools.

→
Rising: worth more because of AI

Your ability to interpret data insights creatively and make nuanced decisions becomes even more valuable.

The new skills this role is being asked for

  • Data-Driven Event Optimisation
  • Hybrid Event Design & Production
Why each one is rising

The future skills this job leans on

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

What happens when you start

Next, a free account. We build your Brand Activation Manager plan as you set up, starting with a Future Fluency module on using AI in your job. No card.

Your first Future Fluency module is free. After that, your AI tutor is £70 a month.

3What this role really is

We see you

You sometimes wonder if AI will replace the human touch that makes events truly memorable. Yet, you also feel a quiet thrill at the thought of using data to craft even more engaging experiences.

A Brand Activation Manager plans and runs live events that bring a brand to life for the people who attend.

4A day in the life

Not a job advert. A real day, built from what this role actually holds.

08:45
You kick off the day by reviewing the budget spreadsheet, ensuring every penny is accounted for before the morning meeting.
11:00
A call with a vendor to finalise catering details for an upcoming event requires your knack for negotiation and detail.
14:30
You meet with the marketing team to draft the perfect social media post that captures the essence of the next event.
17:15
The day wraps up with analysing feedback from a recent event, pulling out insights that could shape your next big idea.

5What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

Cvent (or similar Event Management Platform like Bizzabo/Splash) Intermediate

Building registration pages from existing templates, pulling standard attendee reports, managing basic email campaigns for event invites and reminders, handling attendee queries.

Updating tasks, tracking personal and team deadlines, using pre-built project templates for event planning, collaborating on shared documents and timelines.

Excel/Google Sheets (Advanced) Intermediate

Tracking event budgets against line items, performing basic variance analysis, creating simple pivot tables for expense summaries, managing guest lists and data.

Pulling targeted invitation lists for events, uploading post-event lead lists, checking campaign member status to see who's registered or attended.

Making minor edits to event creative assets (e.g., updating dates on social media graphics, adjusting text on a simple banner), ensuring brand guidelines are followed.

SurveyMonkey (or similar feedback tool like Typeform) Intermediate

Deploying pre-written post-event surveys, customising survey questions for specific events, exporting raw data for analysis.

6What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choiceComing in Where you are nowThe step above
Vendor Selection (Standard Services) Propose 2-3 options to supervisor for final selection. Select preferred vendor within budget and pre-approved list; escalate if outside parameters or over £5K. Approve vendors up to £25K; define preferred vendor list and negotiation strategy.
Budget Allocation (Per Event) Track expenses against allocated line items; flag any potential overspends. Manage event budget up to £50K, making adjustments within categories; escalate significant variances or requests for additional funds. Own event budgets up to £250K; reallocate funds between categories to optimise spend; approve minor budget increases.
On-Site Problem Resolution Escalate all non-routine issues immediately to supervisor for guidance. Resolve routine operational issues (e.g., A/V glitch, minor schedule change) independently; escalate major disruptions (e.g., keynote cancellation) or safety concerns. Lead resolution of all on-site issues, including major disruptions; inform Director of critical incidents and actions taken.
Event Content & Messaging Draft content based on templates and approved messaging; seek approval for all external communications. Adapt existing content for specific event needs; propose new messaging for review; ensure brand consistency across all materials. Approve event content and messaging; define content strategy for specific event types; provide feedback to content creators.

7How you'll be judged

The scoreboard, and what is not on it. The hard targets, how often each is actually looked at, and the quiet signals that never reach a dashboard.

Event Budget Adherence
How closely you manage event spend against the approved budget.
Target · Within 5% variance (under or over)

If a webinar series budget is £20,000, you're expected to spend between £19,000 and £21,000. Spending £22,000 would be a 10% overspend, which wouldn't hit the target.

Attendee Satisfaction Score (NPS/CSAT)
How happy attendees are with the event experience, measured via post-event surveys.
Target · Average NPS of +40 or CSAT of 85%+

After a local meetup, 88% of attendees rate their experience as 'Excellent' or 'Good', leading to an 88% CSAT score. Or, if 50% are promoters, 20% passives, and 30% detractors, your NPS is +20.

Lead Capture & Quality
The number of new contacts collected at events and their qualification status.
Target · Minimum 100 Marketing Qualified Leads (MQLs) per major event

From a trade show, you submit 150 new contacts to the sales team, and 110 of those are accepted as MQLs based on agreed criteria. That's a good result.

Project Timeline Adherence
How well you stick to the agreed-upon project schedule for event planning and execution.
Target · 90% of key milestones met on or before deadline

You have 10 key milestones (e.g., venue confirmed, speakers booked, registration open). If 9 of them are hit on time, you're at 90%. Missing the 'registration open' date by a week would be a big miss.

Vendor Relationship Management
The quality of your relationships with external suppliers and partners, ensuring smooth collaboration and fair dealings.
  • Vendors proactively offer solutions to problems
  • positive feedback from vendors on your communication and organisation
  • ability to resolve minor disputes amicably
  • receiving preferential rates or services due to good relationships.
Brand Consistency & Experience
How well the event reflects our brand's values, messaging, and visual identity, creating a cohesive experience.
  • Positive feedback from marketing leadership on brand representation
  • event assets (signage, presentations) are on-brand
  • attendees describe the event experience as 'on brand'
  • no major brand guideline violations identified.
Problem Solving & Adaptability On-Site
Your ability to calmly and effectively handle unexpected issues during live events.
  • Quick, effective resolution of unexpected issues (e.g., A/V glitch, speaker no-show) without significant disruption
  • positive feedback from team members on your composure under pressure
  • minimal escalation of on-site problems to senior management.
Internal Stakeholder Satisfaction
How happy internal teams (Sales, Marketing) are with your event delivery and collaboration.
  • Sales team actively promotes your events
  • marketing team values your input on event strategy
  • proactive communication with internal teams about event progress and any issues
  • positive feedback during post-event debriefs.

8Would you like it

Both sides. What people enjoy, and what grinds them down.

What people enjoy
Seeing Your Work Come to Life

You'll spend weeks planning, coordinating, and problem-solving, but the real buzz comes when the doors open, and you see attendees enjoying the experience you've created. It's that moment when all the spreadsheets and phone calls turn into real smiles and conversations.

Watching the keynote speaker you booked deliver a fantastic talk to a packed room, knowing you handled all their logistics and tech requirements.

Solving Complex Puzzles

Every event is a giant puzzle with constantly changing pieces. You'll love the challenge of fitting everything together – budgets, schedules, vendors, content – and finding solutions when a piece doesn't quite fit. It's never boring, that's for sure.

Successfully re-routing a shuttle bus plan on-site after unexpected road closures, ensuring delegates still arrive on time.

Making Connections & Building Relationships

This role is all about people. You'll be talking to vendors, speakers, internal teams, and attendees. If you enjoy building rapport, negotiating, and being the go-to person for all sorts of questions, you'll thrive here.

Developing a strong working relationship with a venue manager that leads to better service and future discounts for our events.

What frustrates people
  • The 'Swoop and Poop': An executive who's been absent suddenly appears a week before the event with a 'brilliant' new idea that requires re-doing weeks of work.
  • ROI Ghost Hunting: The pressure to prove direct revenue attribution from a casual chat at a networking reception, when the sales cycle is long and complex.
  • Vendor Nickel-and-Diming: Constantly battling outrageous venue or vendor costs, like being charged £500 for a single flipchart or £6 for a bottle of water.
  • Approval Gridlock: Chasing down 10 different people for final sign-off on an email, only to get conflicting feedback at the eleventh hour.
  • The Physical Grind: The sheer exhaustion of 16-hour days on your feet, dealing with problems from 6 AM load-in to a 10 PM tear-down, for several days straight.
What this role does not give you
  • A strict 9-to-5 schedule with no weekend or evening work (especially around events).
  • A completely predictable workload with minimal last-minute changes.
  • A role where you only focus on one specific task without broader coordination.
  • The chance to always see every single piece of your work make it to production (some great ideas get shelved).

9Who you work with

This role directly impacts our brand's visibility and reputation in the market. Successful events mean more leads for sales, stronger relationships with existing clients, and a more positive perception of our company. You're essentially the front line for how people experience our brand in person, which is pretty critical, honestly.

Inside the business
  • Marketing Team (Content, Digital, Product Marketing)
  • Sales Team (for lead generation and client engagement)
  • Finance Department (for budget tracking and reconciliation)
  • Legal Team (for contract reviews)
Outside the business
  • Venue Managers and Event Suppliers
  • A/V and Production Agencies
  • Sponsors and Partners
  • Freelance Event Staff

10What you need before you start

Not a wish list. The things you would be expected to already have.

  • At least 2 years of experience in an events coordination or marketing support role, where you've actively contributed to event planning and execution.
  • Demonstrable experience managing event logistics, such as venue booking, vendor liaison, or speaker coordination.
  • Proven ability to manage small project budgets and track expenses accurately.
  • Strong organisational skills, with a track record of managing multiple tasks and deadlines effectively.
  • Experience using an event management platform (like Cvent) and project management software (like Asana) at an intermediate level.
  • Excellent written and verbal communication skills, with a knack for clear and concise messaging.

11What to practise next

Where the job is going, and what to do about it starting this week.

Advanced CRM & Marketing Automation

Connecting event data directly to our CRM (Salesforce) and marketing automation platform (HubSpot) is becoming non-negotiable. It's how we prove event ROI and ensure leads are properly nurtured. Manual data entry and disconnected systems are a thing of the past.

Lead Scoring & Grading · Automated Nurture Streams · Campaign Attribution Models · CRM Reporting & Dashboards

  • This month: Spend an hour each week exploring HubSpot's Marketing Hub or Salesforce's Sales Cloud reporting features.
  • Next quarter: Work with the digital marketing team to understand how they set up automated email sequences.
  • Month 3-6: Take an online certification for HubSpot Marketing Hub or Salesforce Administrator (the basics).
  • Month 6-12: Propose and implement a new automated post-event nurture stream for a specific event type.

Quick win: Ensure every event lead is correctly tagged and imported into our CRM within 48 hours of the event. It's a small step, but it makes a huge difference to sales follow-up.

Advanced Data Visualisation (e.g., Tableau/Power BI)

While Excel is great, presenting complex event data in a clear, compelling way often requires more sophisticated tools. Being able to build interactive dashboards will help us tell the story of our event success much more effectively to leadership.

Dashboard Design Principles · Data Storytelling · Connecting Data Sources · Interactive Reporting

  • This month: Watch some YouTube tutorials on basic Tableau or Power BI dashboard creation.
  • Next quarter: Download the free trial version of Tableau Public or Power BI Desktop and try to recreate one of your Excel reports.
  • Month 3-6: Take an introductory online course on data visualisation best practices.
  • Month 6-12: Build a simple interactive dashboard for a recurring event, showcasing key metrics.

Quick win: For your next post-event report, try to incorporate one or two new, more visually engaging charts from Excel that you haven't used before.

12Staying current once you are in

What people here do to keep up
  • Attending industry webinars and conferences (e.g., Event Tech Live, The Meetings Show) to stay up-to-date with trends and network with peers.
  • Subscribing to key industry publications and newsletters (e.g., Event Magazine, C&IT) to keep an eye on what's happening.
  • Participating in online courses or workshops on specific event management tools or techniques (e.g., advanced Cvent features, budget modelling).
  • Seeking out mentorship from senior event professionals, both internally and externally, to learn from their experience.
  • Taking on stretch assignments or volunteering for larger event projects to gain exposure to different scales and complexities.

13The rising capability

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

Data-Driven Event Optimisation

Events are no longer just about 'gut feeling.' We're collecting more data than ever, and the expectation is that we'll use it to make smarter decisions, not just report on what happened. Competitors are already using data to refine every aspect of their events, from content to attendee flow.

  • A/B Testing Event Elements
  • Attendee Journey Analytics
  • Predictive Attendance Modelling
  • Post-Event Attribution Modelling

Hybrid Event Design & Production

The pandemic fundamentally changed events. Hybrid isn't going away; it's becoming the standard. We need to seamlessly blend physical and digital experiences, ensuring both audiences feel equally valued and engaged. This means thinking about two distinct experiences simultaneously.

  • Dual Content Strategy
  • Virtual Platform Integration
  • Remote Production Management
  • Audience Engagement Tools (Hybrid)

14What you’ll use

What you’ll use

Skills this role draws on

Technical

  • Experiential Journey Mapping
  • Run of Show (ROS) & Production Management
  • Venue Sourcing & Contract Negotiation
  • Budget Reconciliation & ROI Analysis
  • Risk Assessment & Contingency Planning

15The pathway

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

  1. 1

    Brand Activation Coordinator / Events Assistant

    2-3 years

    Skills to master

    • Mastering event logistics, vendor coordination, budget tracking for specific elements, managing registration processes, and supporting on-site operations. It's about getting all the basics down pat.

    You're ready to move on when

    • Successfully managed at least 5-7 smaller events or significant components of larger ones with minimal supervision.
    • Consistently delivered tasks on time and within budget, demonstrating strong attention to detail.
    • Received positive feedback from managers and internal stakeholders on reliability and initiative.
    • Can confidently handle basic vendor negotiations and problem-solving on-site.
  2. 2

    Marketing Executive (with Event Focus)

    3-4 years

    Skills to master

    • Understanding how events fit into broader marketing campaigns, managing event-specific marketing communications, lead generation strategies, and basic ROI reporting. It's about connecting events to the bigger marketing picture.

    You're ready to move on when

    • Demonstrated ability to plan and execute event marketing campaigns that meet lead generation targets.
    • Strong understanding of brand messaging and how to apply it consistently across event touchpoints.
    • Proven ability to collaborate effectively with sales and content teams for event promotion and follow-up.
    • Can analyse basic event marketing data to identify areas for improvement.
  3. 3

    Project Manager (Junior/Associate)

    2-4 years

    Skills to master

    • Advanced project planning methodologies, risk management, stakeholder management, and cross-functional coordination. It's about bringing a rigorous, structured approach to complex projects.

    You're ready to move on when

    • Successfully managed multiple projects simultaneously, consistently hitting deadlines and managing resources.
    • Strong command of project management software and tools.
    • Excellent communication and problem-solving skills in a project context.
    • Can anticipate project risks and develop effective mitigation strategies.

16How people get here · where they go next

Came from
Brand Activation Coordinator / Events Assistant
2-3 years
You mastered the essentials of event logistics and vendor coordination, building a solid foundation for managing larger events.
You are here
Brand Activation Manager
Mid-Level (2-5 years)
A Brand Activation Manager plans and runs live events that bring a brand to life for the people who attend.
Goes to
Senior Brand Activation Manager
3-5 years
This role involves shaping the strategic direction of events, mentoring junior team members, and managing complex, high-stakes projects.

The long view: This work can lead to broader marketing roles or senior positions running larger event portfolios and teams.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Brand Activation Manager is actually changing.

How you would learn this

One to one, on the work you already do

A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.

A lesson from Community arts project, worked against Brand Activation Manager.

Community arts project Level 3

Applied to your work in Brand Activation Manager

The objective of this unit is to enable learners to understand, develop, participate in, and evaluate community arts projects. Learners will gain knowledge of the purpose and principles of community arts, learn how to identify needs and secure resources, and contribute to project implementation. Upon completion, learners will be equipped to create and assess the impact of community arts projects on participants and the wider community.

The Navigator Last time, we discussed how your event strategy could better align with the brand's upcoming product launch.

You Yes, I'm still working on connecting the event themes to the product features.

The Navigator Let's map out the key product messages and see how they can be woven into the event narrative you're planning.

How the thinking builds
  1. 1 Remember
  2. 2 Understand
  3. 3 Apply
  4. 4 Analyse
  5. 5 Evaluate
  6. 6 Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time.

A year from now

A year from now, you're the go-to person for innovative event strategies, seamlessly blending data insights with creative flair.

See Your Progress Grow Illustration
Brand Activation Manager
  • Experiential Journey Mapping
  • Run of Show (ROS) & Production Management
  • Venue Sourcing & Contract Negotiation
  • Budget Reconciliation & ROI Analysis
  • Risk Assessment & Contingency Planning
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

17The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Brand Activation Manager is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

  1. From L2 to L3

    • Managing high-stakes, multi-day events or serving as the second-in-command for flagship conferences.
    • Designing and implementing new event formats or experiences.
    • Taking ownership of larger event budgets (e.g., up to £250K) with greater autonomy.
    • Leading vendor selection and negotiation for critical event services.
Working with AI on the job

Working with AI

Where AI is starting to help

Let's be real, event planning is a beast. It's a mountain of emails, checklists, and last-minute changes. But what if you could cut through the noise and get back precious hours every week? That's where AI comes in. We're not talking about robots taking over, but smart tools that handle the tedious stuff, leaving you to focus on the magic of creating unforgettable experiences.

For a Brand Activation Manager, AI isn't just a buzzword; it's a practical toolkit. From drafting your initial event comms to making sense of mountains of feedback, AI can be your personal assistant, making your day-to-day a whole lot smoother. Imagine reclaiming hours previously spent on repetitive tasks, allowing you to focus on the creative elements and strategic impact of your events.

Communications First Drafts

Use generative AI to whip up initial drafts for all your event communications: invitation emails, reminder sequences, social media posts, and those all-important post-event thank you notes. The AI handles the basic structure and tone, so you can spend your time refining the key messages and adding that human touch, rather than staring at a blank page.

Sentiment Analysis on Feedback

After an event, you're usually drowning in open-text survey responses. Feed all that qualitative data into an AI tool, and it can instantly categorise comments and perform sentiment analysis. It'll quickly identify key themes (e.g., 'registration lines were too long,' 'loved the keynote speaker,' 'coffee was cold') in minutes, saving you hours of manual reading and spreadsheet analysis.

Venue & Vendor Shortlisting

Starting a new event project often means endless research for venues or suppliers. Use an AI-powered assistant to conduct that initial legwork. Just give it a detailed prompt with your criteria (e.g., 'Find venues in Manchester for 200 people in Q4, with a large exhibition space, 3 breakout rooms, and good public transport links'). The AI will return a pre-vetted shortlist, complete with key details, saving you countless hours of Googling and website hopping.

Meeting & Comms Summariser

Long vendor calls or internal planning meetings can be a drain, especially when you need to share key takeaways. Use an AI tool to transcribe and summarise these conversations. It can pull out key decisions, action items, and follow-ups, creating a concise summary to share via Slack or email. No more re-listening to recordings or trying to decipher your messy notes – it's all done for you.

Common questions

Common questions

How do you become a Brand Activation Manager?

Common routes in include Brand Activation Coordinator / Events Assistant (2-3 years), Marketing Executive (with Event Focus) (3-4 years) and Project Manager (Junior/Associate) (2-4 years). Times vary with prior experience.

Where can a Brand Activation Manager progress to?

This role can lead on to Senior Brand Activation Manager (3-5 years), depending on the skills you build.

What new skills matter most for a Brand Activation Manager?

Increasingly, Data-Driven Event Optimisation and Hybrid Event Design & Production. These are the skills our record of this role lists as growing.

Free tools

Want a read on where you stand?

Three free tools, no account needed. Each one ends with a role, a level and a way in.

18Where to go from here

Other roles at Level 3

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

This job at other levels
More jobs in events and experiential marketing

Stay in the field you know and move sideways rather than up.

If you leave this industry

The skills involved transfer to wider marketing roles such as Field Marketing Manager or Campaign Manager. Some move into event production, sponsorship management, or client-side roles at event agencies. Managing projects, budgets, and stakeholders is useful across many industries.

This role profile is © 2026 Growth Engineering Technologies Ltd. Built from UK occupational standards and regulated qualification data, and written for Zavmo.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Start my Brand Activation Manager plan, free What happens next: a free account, then we build your plan as you set up. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.