UK

United Kingdom · Technology and data · Director/VP (16-20 years)

Director of Automation

Here is the whole job, in plain words. What it is, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

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  • Experience bandDirector/VP (16-20 years)
  • Direct reports25-100+ reports
  • Reports toVP of Operations
  • UK framework levelUsually a director, accountable for a division and its numbers

Also advertised as VP of Automation · Head of Intelligent Automation · Automation Programme Director

Built on 43,079 real UK job descriptions we analysed · grounded in qualifications employers recognise

Two short quizzes about you

1From this job to a course

The qualifications matched to this job

Matched from the standards this job is measured against: a suggestion, not an official ruling.

The units you would start with

Automation Systems and Industrial Robotics ETCAL Diploma in Advanced Manufacturing and Engineering (Development Technical Knowledge)
Robotic Solutions OCNLR Level 2 Diploma in Skills for Professions in Digital Industries and Technology
Introduction to Robotics OCNLR Level 1 Extended Certificate in Skills for Professions in Digital Industries and Technology

The future skills this job leans on

AI Fluency working with AI as a thinking partner
AI Governance Fluency using AI responsibly
Automation Fluency building AI into how work runs
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Your Plan Illustration

Built for Director of Automation

3 units that map to this job, from the qualifications that cover it.

  1. Automation Systems and Industrial Robotics ETC Awards Limited · covers 3 of 7 standards Level 3
  2. Robotic Solutions OCN London · covers 3 of 7 standards Level 2
  3. Introduction to Robotics OCN London · covers 3 of 7 standards Level 1
These are the real units behind this job, in the order they rank for it. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

2AI and this work

Will AI change your work as a Director of Automation?

Nobody can say exactly how. Here is what this job is being asked for next, and where to start.

The new skills this role is being asked for

  • Ethical AI Governance & Responsible Automation
  • Hyperautomation Orchestration & Value Stream Mapping
Why each one is rising

The future skills this job leans on

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

What happens when you start

Next, a free account. We build your Director of Automation plan as you set up, starting with a Future Fluency module on using AI in your job. No card.

Your first Future Fluency module is free. After that, your AI tutor is £70 a month.

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3What this role really is

A Director of Automation sets the automation strategy for an organisation, deciding where and how it's used across the business.

4What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

UiPath Automation Hub/Cloud Platform Strategic Command

Making platform-level decisions (Cloud vs. On-prem, feature rollout), managing enterprise licensing, setting company-wide standards for automation development, and evaluating emerging RPA vendors for strategic fit and future investment.

Celonis EMS/Signavio Strategic Command

Owning the enterprise process intelligence capability. Presenting findings from process mining to the C-suite to drive large-scale transformation initiatives and defining the business case for significant process mining investments. You're using it to find the biggest opportunities.

Enterprise Architecture Strategy (iPaaS) Strategic Command

Deciding which iPaaS platform the company will standardise on (e.g., Workato, MuleSoft). Governing the overall API strategy and ensuring all automation efforts align with it, promoting reusability and integration across the enterprise.

Technology Governance (Scripting/Code) Strategic Command

Setting coding standards for the entire automation practice (e.g., Python, PowerShell). Evaluating the strategic fit of different languages and frameworks for the company's long-term automation goals and ensuring security best practices are embedded.

AWS Step Functions/Azure Logic Apps Strategic Command

Architecting complex, event-driven workflows that orchestrate a mix of bots, APIs, and serverless functions for end-to-end process automation across multiple cloud environments. Managing cloud spend for the automation function and ensuring scalability and resilience.

ServiceNow GRC/Anaplan Strategic Command

Using GRC modules within ServiceNow to ensure bot compliance with critical regulations like SOX and GDPR. Using Anaplan to model the financial impact, resource capacity, and strategic prioritisation of the entire automation pipeline, presenting these insights to executive leadership.

Tableau Server/Power BI Premium/Domo Strategic Command

Presenting the value, performance, and strategic impact of the automation programme to the executive committee and board using enterprise-grade dashboards. You'll be defending ROI calculations under intense scrutiny and using these tools to tell the story of our digital transformation.

5What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choiceComing in Where you are nowThe step above
Automation Programme Strategy & Roadmap N/A (Executes tasks within defined projects) N/A (Contributes to project segments) Recommends strategic direction to Director, with input from Lead Engineers.
Budget Allocation & Spend (Programme Level) N/A (Works within project budgets) N/A (Manages small project budgets) Manages project budgets up to £50K, recommends larger investments to Director.
Platform & Technology Selection N/A (Uses assigned tools) Proposes specific tools for project needs, with manager approval. Evaluates new technologies, makes recommendations for specific workstreams to Lead/Director.
Organisational Design & Hiring (Automation Function) N/A (Individual contributor) N/A (Individual contributor) Interviews and provides feedback on junior hires.

6How you'll be judged

The scoreboard, and what is not on it. The hard targets, how often each is actually looked at, and the quiet signals that never reach a dashboard.

Programme ROI
The overall return on investment for the entire automation programme, factoring in all costs (licensing, development, infrastructure, maintenance) versus all benefits (cost savings, revenue uplift, error reduction).
Target · 3:1 or greater within 24 months of programme inception.

If the programme cost £5M over two years, you'd need to demonstrate at least £15M in verifiable benefits to hit target. This isn't just 'hours saved'; it's actual P&L impact.

Cost of Quality Reduction
The measurable reduction in errors, rework, and compliance breaches within processes that have been significantly automated.
Target · 25% reduction in error rates for automated processes within 12 months of deployment.

Reducing manual data entry errors in a finance process from 4% to 1% after automation, saving £500K annually in correction costs and fines.

Strategic KPI Impact
Directly linking automation initiatives to improvements in key business unit or enterprise-level performance indicators.
Target · Demonstrate a 10% improvement in at least two strategic KPIs annually (e.g., customer onboarding time, days to close month-end books).

Cutting customer onboarding time by 15% through end-to-end automation, leading to a measurable increase in customer satisfaction and reduced churn.

Automation Programme Budget Adherence
Managing the overall budget for the automation function, including platform licenses, team salaries, external consulting, and infrastructure costs.
Target · Maintain actual spend within 5% of the approved annual budget (£2M-£10M+).

If the annual budget is £5M, actual spend must be between £4.75M and £5.25M. No nasty surprises for Finance.

Board and Executive Trust
Being seen as a credible, strategic partner by the executive committee and board, whose insights and recommendations are valued and acted upon.
  • Regularly invited to present at board meetings without prompting
  • C-suite proactively seeks your input on major operational decisions
  • your strategic roadmap is consistently approved and funded
  • you're seen as a 'safe pair of hands' for critical transformation projects.
Talent Development & Retention
Building and retaining a high-performing automation team, fostering a culture of continuous learning and innovation.
  • Voluntary attrition rate for your team is below 10%
  • regular internal promotions from within your team
  • your team members are sought after for cross-functional projects
  • positive feedback in employee engagement surveys regarding growth opportunities and leadership.
Strategic Influence & Adoption
Successfully influencing business unit leaders to actively champion and adopt automation, driving a cultural shift towards digital transformation.
  • Business units proactively bringing automation opportunities to your team
  • high adoption rates of new automated processes
  • positive feedback from business partners on collaboration and impact
  • your team's work is regularly highlighted as a success story internally.
Compliance & Governance Excellence
Ensuring all automated processes meet regulatory, security, and internal governance standards, with robust audit trails and minimal incidents.
  • Zero critical audit findings related to automation
  • successful external audits of automated processes
  • proactive identification and mitigation of compliance risks
  • clear, well-documented governance frameworks in place and adhered to.

7Would you like it

Both sides. What people enjoy, and what grinds them down.

What people enjoy
Driving Large-Scale Transformation

You're energised by seeing your strategic roadmap come to life, knowing that your decisions are fundamentally changing how the company operates. You'll spend your days orchestrating complex programmes, overcoming organisational hurdles, and celebrating major milestones.

Successfully launching an enterprise-wide automation platform that processes millions of transactions annually, leading to a 15% reduction in operational costs across multiple business units.

Strategic Influence & Impact

You thrive on being in the room where big decisions are made, influencing the executive agenda, and shaping the future direction of the business. You'll spend a good chunk of your time presenting to senior leaders, defending your strategy, and winning buy-in for your vision.

Convincing the board to invest an additional £5M into the automation programme, based on a compelling business case that you personally presented and defended.

Building High-Performing Teams & Capabilities

You get a real kick out of developing talent, mentoring leaders, and seeing your team grow into a formidable force. You'll be focused on organisational design, talent acquisition, and fostering a culture of excellence and continuous improvement within your function.

Developing a structured career path for automation specialists that results in a 90% retention rate for your top talent and a steady pipeline of internal promotions.

What frustrates people
  • Constant pressure to deliver more with less, often with unrealistic expectations from business units.
  • Navigating complex organisational politics and securing buy-in from sceptical leaders.
  • The 'maintenance iceberg' – the never-ending effort required to support and update a growing fleet of bots.
  • Dealing with the 'job killer' stigma, even when you're creating new, more interesting roles.
  • Vendor lock-in anxiety and managing ever-increasing licensing costs.
  • The slow pace of change in large organisations, despite the urgency of digital transformation.
What this role does not give you
  • A purely technical, hands-on coding role.
  • A predictable 9-to-5 with no urgent, high-stakes issues.
  • An environment free from organisational politics or budget battles.
  • The luxury of avoiding difficult conversations or making unpopular decisions.

8Who you work with

This role directly shapes the efficiency and cost structure of our entire business unit, potentially influencing P&L between £2M and £10M+. Your decisions will dictate how we invest in automation, which processes get transformed, and ultimately, how agile and competitive we remain in the market. Get it right, and you'll be a key driver of our multi-year transformation agenda. Get it wrong, and we're looking at significant operational bottlenecks, missed cost-saving opportunities, and a real drag on our growth.

Inside the business
  • CFO and Finance leadership (for budget and ROI defence)
  • COO and Operations leadership (for process transformation)
  • CTO and IT leadership (for infrastructure, security, and governance)
  • HR Director (for workforce planning and change management)
  • Heads of Business Units (for identifying and championing automation opportunities)
  • Board of Directors (for strategic updates and programme performance)
Outside the business
  • Strategic RPA/Intelligent Automation platform vendors (e.g., UiPath, Celonis)
  • Consulting partners (for strategic advice and capacity augmentation)
  • Industry analysts and thought leaders (for market trends and benchmarking)
  • Regulators (ensuring compliance of automated processes)

9What you need before you start

Not a wish list. The things you would be expected to already have.

  • Proven track record of building and leading large, multi-disciplinary technical teams (25+ people) for at least 5 years.
  • Demonstrable experience in defining and executing enterprise-level technology strategies, with tangible business outcomes.
  • Extensive experience managing significant P&L responsibilities (minimum £1M+) and defending investment cases to senior executives.
  • Deep expertise in at least one major RPA platform (e.g., UiPath, Automation Anywhere) and strong familiarity with process mining tools (e.g., Celonis).
  • A history of driving successful business process re-engineering and large-scale operational transformation programmes.
  • Exceptional executive presence and communication skills, with a proven ability to influence C-suite stakeholders.

10What to practise next

Where the job is going, and what to do about it starting this week.

Cloud-Native Automation Architectures

The shift to cloud-native platforms (AWS, Azure, GCP) for automation is accelerating. You'll need to understand how to design, deploy, and manage highly scalable, resilient, and cost-effective automation solutions that fully leverage cloud services, moving beyond traditional on-prem deployments.

Serverless Computing for Bots · Containerisation (Docker, Kubernetes) · Cloud Security & Compliance · FinOps for Cloud Automation

  • This quarter: Work with our IT Cloud Centre of Excellence to understand our current cloud strategy and capabilities.
  • Next 6 months: Sponsor a pilot project to migrate a non-critical automation workload to a cloud-native architecture.
  • Next 12 months: Develop a multi-year roadmap for transitioning our automation infrastructure to a cloud-first model.
  • Ongoing: Stay current with new cloud services and features relevant to automation and AI.

Quick win: Challenge your Head of Automation Engineering to identify one existing process that could be significantly cheaper or more scalable if rebuilt with cloud-native services. Get them to present the business case.

AI-Powered Process Discovery & Mining

The next generation of process mining tools will use AI to not only discover processes but also simulate, predict, and even recommend optimal automation strategies in real-time. Your ability to leverage these advanced insights will be critical for identifying the highest-impact opportunities and proactively optimising our digital operations.

Predictive Process Analytics · Prescriptive Automation Recommendations · Digital Twin of an Organisation (DTO) · Integration with Operational Systems

  • This quarter: Research leading vendors in AI-powered process mining (e.g., Celonis, UiPath, Appian) and their advanced capabilities.
  • Next 6 months: Partner with a business unit to run an advanced process mining engagement, focusing on predictive analytics and prescriptive recommendations.
  • Next 12 months: Develop a strategy for integrating real-time process intelligence into our operational dashboards and decision-making processes.
  • Ongoing: Regularly review industry case studies and academic research on the cutting edge of process intelligence.

Quick win: Ask your process mining lead to demonstrate the predictive capabilities of our current tools, even if basic. What could we do if it was 10x better?

11Staying current once you are in

What people here do to keep up
  • Regularly attend industry conferences and executive summits on Intelligent Automation, AI, and Digital Transformation (e.g., Forrester, Gartner, World Economic Forum).
  • Participate in executive-level peer groups or roundtables focused on operational excellence and technology leadership.
  • Publish thought leadership pieces (articles, whitepapers) or speak at industry events, positioning yourself and the company as leaders in the automation space.
  • Undertake continuous learning in emerging technologies like Generative AI, Quantum Computing, and Advanced Analytics, understanding their potential impact on automation strategy.
  • Mentor rising talent within your organisation and externally, contributing to the broader technical community.

12The rising capability

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

Ethical AI Governance & Responsible Automation

As AI becomes more embedded in automation, the ethical implications (bias, fairness, transparency, accountability) become paramount. Regulators are catching up, and public trust is at stake. You'll need to proactively build frameworks to ensure our automated decisions are fair and explainable.

  • AI Ethics Principles
  • Explainable AI (XAI)
  • Bias Detection & Mitigation
  • AI Risk Management Frameworks

Hyperautomation Orchestration & Value Stream Mapping

We're moving beyond isolated bots to orchestrating entire value streams using a blend of RPA, AI, iPaaS, and low-code. Your role shifts from managing a 'bot farm' to designing and optimising end-to-end digital processes that span multiple technologies and departments. This is about true enterprise-wide automation.

  • Value Stream Mapping for Digital Processes
  • Intelligent Process Automation (IPA) Architectures
  • Process Mining for Real-time Optimisation
  • Low-Code/No-Code Integration

13What you’ll use

What you’ll use

Skills this role draws on

Technical

  • Intelligent Automation (IA) Strategy
  • Center of Excellence (CoE) Governance
  • Business Process Re-engineering (BPR)
  • Automation ROI & TCO Analysis
  • Agile for Automation Delivery (at scale)

14The pathway

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

  1. 1

    Lead Automation Engineer / Automation Architect (internal progression)

    3-5 years in previous role

    Skills to master

    • Deep expertise in automation solution design, technical leadership of complex projects, mentoring junior and senior engineers, and influencing technical decisions across departments. You'll need to demonstrate a shift from technical execution to strategic technical direction.

    You're ready to move on when

    • Successfully architected and delivered multiple large-scale automation programmes.
    • Consistently provided technical leadership and mentorship to a team of 10+ engineers.
    • Proven ability to influence technical strategy and standards across the organisation.
    • Demonstrated strong understanding of business context and ability to translate technical solutions into business value.
  2. 2

    Automation Manager (internal progression)

    3-5 years in previous role

    Skills to master

    • Strong people management skills, ownership of a significant automation pipeline for a business unit, accountability for delivery and stakeholder relationships, and managing budgets. This path emphasises leadership and programme management over deep technical architecture.

    You're ready to move on when

    • Successfully managed a team of 10+ automation developers/engineers.
    • Consistently delivered automation projects on time and within budget for a specific business unit.
    • Proven ability to manage complex stakeholder relationships and drive adoption.
    • Demonstrated strong commercial awareness and ability to articulate ROI for managed projects.
  3. 3

    Head of Automation / Senior Manager (from another large organisation)

    Typically 1-3 years in a similar senior leadership role

    Skills to master

    • Experience in a comparable scale of automation programme, managing large teams, and direct accountability for strategic outcomes. You'd need to demonstrate transferable skills in enterprise-level strategy, governance, and stakeholder management.

    You're ready to move on when

    • Held a Head of Automation or similar senior leadership role in a company of comparable size and complexity.
    • Managed a team of 20+ automation professionals.
    • Directly accountable for a multi-million pound automation budget and ROI.
    • Proven experience in defining and executing enterprise automation strategy.

15Where this role leads

The long view: This role can lead to Chief Automation Officer, Chief Operating Officer or Chief Digital Officer positions.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Director of Automation is actually changing.

Where it leads

Roles this leads to

The record names a next step, but the catalogue has no page for it yet:

  • VP of Intelligent Automation / Chief Automation Officer
  • Chief Operating Officer (COO) / Chief Technology Officer (CTO)

How you would learn this

One to one, on the work you already do

A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.

A lesson from Automation Systems and Industrial Robotics, worked against Director of Automation.

Automation Systems and Industrial Robotics Level 3

Applied to your work in Director of Automation

This unit aims to provide learners with a comprehensive understanding of automated systems and industrial robotics within manufacturing environments. Learners will explore the components, functions, and integration of control, sensing, and actuation systems within automated work-cells, enabling them to understand the design and operation of these systems.

How the thinking builds
  1. 1 Remember
  2. 2 Understand
  3. 3 Apply
  4. 4 Analyse
  5. 5 Evaluate
  6. 6 Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time.

Start my Director of Automation plan, free
See Your Progress Grow Illustration
Director of Automation
  • Intelligent Automation (IA) Strategy
  • Center of Excellence (CoE) Governance
  • Business Process Re-engineering (BPR)
  • Automation ROI & TCO Analysis
  • Agile for Automation Delivery (at scale)
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

16The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Director of Automation is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

  1. VP of Intelligent Automation / Chief Automation Officer

    3-5 years

    L7 (C-Suite)

    • M&A strategy and integration for technology acquisitions.
    • Advanced digital ecosystem management and strategic partnerships.
    • Global regulatory compliance and risk management at an enterprise level.
    • Innovation portfolio management for emerging technologies beyond automation.

  2. Chief Operating Officer (COO) / Chief Technology Officer (CTO)

    5-8 years

    L7 (C-Suite)

    • Extensive experience in all facets of operational management (e.g., logistics, manufacturing, customer service).
    • Broad technology leadership across software development, infrastructure, data, and security.
    • Strategic M&A and post-merger integration for entire business units.
    • Deep understanding of market dynamics, competitive landscape, and customer behaviour at an enterprise level.
Working with AI on the job

Working with AI

Where AI is starting to help

Let's be honest, at the Director level, your time is gold. You're paid to strategise, influence, and transform, not get bogged down in manual tasks. Good news: AI isn't just for the developers anymore. It's a game-changer for senior leaders like you, giving you back precious hours to focus on what truly matters.

We're embedding AI tools directly into our workflows to help you cut through the noise. Imagine having a co-pilot that helps you draft board papers, identify strategic opportunities, or even pre-empt compliance risks. This isn't about replacing your judgment; it's about augmenting it, making you faster, smarter, and more effective. Here's how you'll actually use it:

Strategic Pipeline Generation

Use AI-powered process mining tools (like Celonis or UiPath Process Mining) to analyse vast amounts of system logs from across our enterprise. This automatically generates a data-backed, prioritised list of the top 10-20 automation opportunities, complete with estimated ROI and strategic alignment. No more relying solely on anecdotal evidence or manual workshops; you'll have hard data to drive your roadmap.

Executive Business Case Co-Pilot

Leverage a generative AI model, pre-trained on our company's financial data and strategic objectives, to draft the initial business case for a new, multi-million pound automation programme. You'll prompt it with high-level goals like 'Draft a business case for automating our entire procure-to-pay process, targeting 20% cost reduction and 50% faster cycle time.' It'll give you a solid first draft, saving you hours of number crunching and narrative building.

Enterprise Risk & Compliance Scanner

Deploy an AI tool that scans all Process Design Documents (PDDs), Solution Design Documents (SDDs), and even bot code against our knowledge base of compliance rules (e.g., GDPR, SOX, internal audit policies). This automatically flags potential risks, such as improper handling of PII, lack of audit trails, or non-adherence to security protocols, before development even properly kicks off. It's like having an always-on compliance officer for your entire digital workforce.

Tailored Stakeholder Comms Generator

Use generative AI to draft tailored weekly, monthly, and quarterly progress updates for different audiences – from the Board to your direct reports, and even external partners. You'll simply provide the key updates, and the AI will adapt the tone, focus, and level of detail. For example: 'Summarise our automation progress this quarter for an executive audience, focusing on ROI and strategic impact. Now, rewrite it for the IT Security team, focusing on compliance, credential management, and infrastructure stability.' This frees you up from drafting multiple versions.

Common questions

Common questions

How do you become a Director of Automation?

Common routes in include Lead Automation Engineer / Automation Architect (internal progression) (3-5 years in previous role), Automation Manager (internal progression) (3-5 years in previous role) and Head of Automation / Senior Manager (from another large organisation) (Typically 1-3 years in a similar senior leadership role). Times vary with prior experience.

Where can a Director of Automation progress to?

This role can lead on to VP of Intelligent Automation / Chief Automation Officer (3-5 years) and Chief Operating Officer (COO) / Chief Technology Officer (CTO) (5-8 years), depending on the skills you build.

What new skills matter most for a Director of Automation?

Increasingly, Ethical AI Governance & Responsible Automation and Hyperautomation Orchestration & Value Stream Mapping. These are the skills our record of this role lists as growing.

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17Where to go from here

Other roles at Level 7

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

 More jobs in technology and data

Stay in the field you know and move sideways rather than up.
If you leave this industry

The strategic leadership, programme management and operational skills involved can transfer widely. They suit director or VP roles in other large organisations. They also suit digital transformation consultancies, or senior roles in smaller, growing companies.

This role profile is © 2026 Growth Engineering Technologies Ltd. Built from UK occupational standards and regulated qualification data, and written for Zavmo.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Start my Director of Automation plan, free What happens next: a free account, then we build your plan as you set up. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.