The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Director of Developer Relations/Experience
5-10 years as a Director/VPSkills to master
- Scaling global teams, managing multi-million-pound budgets, defining high-level DevRel strategy, influencing executive leadership, and building a strong external brand.
You're ready to move on when
- Successfully led a Developer Relations function for a significant business unit or product line.
- Demonstrable track record of influencing product roadmaps and driving developer adoption metrics.
- Consistently presented strategic plans and results to executive leadership.
- Built and retained high-performing teams, including other managers and directors.
- 2
VP of Engineering or Product (with strong developer focus)
7-12 years in VP rolesSkills to master
- Deep technical architecture understanding, product strategy, large-scale engineering team management, and a proven ability to champion developer needs within product development cycles.
You're ready to move on when
- Owned the development of major developer-facing products or platforms.
- Successfully integrated developer feedback into engineering and product roadmaps, resulting in significant DX improvements.
- Managed large engineering organisations and demonstrated strong technical leadership.
- Proven ability to balance technical excellence with business outcomes.
- 3
Chief Marketing Officer (CMO) with a Technical Product Background
8-15 years in CMO/VP Marketing rolesSkills to master
- Enterprise-level marketing strategy, brand building, go-to-market execution, and a deep understanding of how to market technical products to developer audiences. This often comes from a background in product marketing for developer tools.
You're ready to move on when
- Successfully led marketing for a company with a strong developer focus.
- Demonstrable track record of driving market awareness and adoption for technical products.
- Proven ability to integrate developer relations into broader marketing strategies.
- Strong understanding of brand building and public relations at an executive level.