The scoreboard, honestly: the hard targets, how often each one is actually looked at,
and the quiet human signals that never make it onto a dashboard.
Sales Quota Attainment (NRx/TRx)
Achieving your assigned new prescription (NRx) and total prescription (TRx) targets for your territory.
Target · Consistently 110%+ of quarterly and annual quotaIf your NRx target is 1,000 units this quarter, you'd be expected to deliver 1,100+ units. This shows you're still a heavy hitter.
Key Account Formulary Wins
Successfully securing or improving formulary access for our key products within targeted high-volume hospitals or IDNs in your territory.
Target · 2-3 significant formulary wins annuallyGetting our new oncology drug added to the preferred list at St. Jude's Hospital, opening up prescribing for hundreds of patients.
Mentee Quota Attainment
The percentage of your assigned mentees who achieve 100% or more of their sales quota within their first 12 months in the role.
Target · 80%+ of mentees at/above quotaIf you mentor two new reps, at least one and ideally both should be hitting their numbers within their first year, proving your training works.
New Strategy Pilot Success Rate
The effectiveness of new sales strategies or tools you pilot in your territory, measured by specific leading indicators (e.g., call quality scores, digital engagement rates, new HCP adoption).
Target · Demonstrate 15-20% improvement in pilot metricsPiloting a new virtual detailing approach that results in a 20% higher engagement rate with HCPs compared to the old method.
Strategic Influence & Thought Leadership
Being recognised as a go-to expert within the district for market insights, competitive intelligence, and effective sales tactics.
- You're regularly asked by your manager or peers for advice on tough accounts. Your insights are included in district meeting agendas. You're seen as the 'eyes and ears' for new market trends. You're the first person Marketing calls for field feedback on a new campaign.
Mentorship & Coaching Effectiveness
Your ability to genuinely develop and support junior sales representatives, helping them overcome challenges and build confidence.
- Mentees proactively seek your advice. They report feeling supported and learning valuable skills from you. You provide constructive, actionable feedback during 'ride-alongs.' Your manager observes positive changes in mentee performance directly attributable to your guidance.
Compliance & Ethical Leadership
Consistently demonstrating the highest standards of ethical conduct and compliance with all industry regulations (e.g., ABPI Code, PDMA) and company policies, setting an example for others.
- Zero compliance infractions in your territory or among your mentees. You proactively raise potential compliance concerns. You lead by example in all sample management and expense reporting. You're the person who ensures others understand the 'why' behind the rules, not just the 'what'.
Problem Solving & Adaptability
Your knack for navigating complex or unexpected challenges in the field, finding creative, compliant solutions, and adjusting your approach when things don't go to plan.
- You present solutions to your manager, not just problems. You successfully pivot your sales strategy when a key competitor launches a new product. You effectively manage unexpected formulary changes without a significant drop in sales. You can troubleshoot issues for mentees and help them find their own answers.