The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Internal Promotion from Junior SDR
12-18 monthsSkills to master
- Consistently hitting L1 activity targets, demonstrating strong CRM hygiene, basic objection handling, and a proactive attitude towards learning. You'll need to show you can operate with less supervision.
You're ready to move on when
- Consistently exceeding 100% of monthly activity targets (dials, emails).
- Booking 8-10 qualified meetings per month for at least 6 consecutive months.
- Receiving positive feedback from Account Executives on meeting quality.
- Proactively taking on additional responsibilities or mentoring new hires informally.
- 2
Experienced SDR from Another Company
Immediate (with proven track record)Skills to master
- Transferable skills in prospecting, qualification, and sales engagement platforms. You'll need to quickly learn our specific product, processes, and Ideal Customer Profile.
You're ready to move on when
- A verifiable track record of hitting or exceeding SQO quotas in a previous SDR role (e.g., 10+ meetings/month).
- Proficiency with Salesforce or a similar CRM, and a sales engagement platform like Outreach or Salesloft.
- Strong references from previous managers confirming consistent performance and coachability.
- Ability to articulate a clear understanding of our market and how your skills apply.
- 3
Customer Service / Account Management to Sales
18-24 months (often starting at L1 then progressing)Skills to master
- Shifting from reactive problem-solving to proactive outbound engagement. Developing strong cold calling and objection handling skills, and mastering sales prospecting tools.
You're ready to move on when
- Demonstrated ability to upsell or cross-sell in a previous role.
- Exceptional communication and rapport-building skills with customers.
- A strong desire and aptitude for a target-driven, outbound sales environment.
- Proactive self-study of sales methodologies and tools.