UK

United Kingdom · Sales · Mid-Level (2-5 years)

FMCG Sales Executive

Here is the whole job, in plain words. What it is, a real day, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

  • Experience bandMid-Level (2-5 years)
  • Direct reportsNo direct reports
  • Reports toNational Account Manager (NAM) or Sales Manager
  • UK framework levelUsually a coordinator, or early in a professional job

Also advertised as Key Account Executive · Junior National Account Manager · Retail Sales Specialist

Built on an analysis of 43,079 real UK job descriptions · grounded in qualifications employers recognise

Start with a free Future Fluency check, tuned to FMCG Sales Executive

Ten quick questions, one per Future Fluency, asked against this role rather than a generic one. About five minutes, and no card.

Start the check, free

1What this role really is

This isn't just about shifting boxes; it's about building genuine relationships with our retail partners and making sure our products fly off their shelves. You'll be the face of our brand for a specific set of accounts, helping them grow their business while hitting our targets. It's a proper hands-on role where you'll see the direct impact of your work in stores.

2What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

CRM Platform (e.g., Salesforce Sales Cloud)Intermediate

Accurately logging all calls, meetings, and updating opportunities. Building basic reports and dashboards to track your personal pipeline and account activity.

Retail Data Analytics (e.g., NielsenIQ Connect, IRI Liquid Data)Intermediate

Pulling standard reports on market share, rate of sale, and distribution for your accounts. You'll understand the key metrics but might need some guidance on interpreting really complex trends.

Business Intelligence (e.g., Power BI, Tableau)Basic

Navigating pre-built dashboards to track your personal performance against targets. Applying basic filters to view sales data by SKU, region, or time period for your accounts.

Trade Promotion Management (e.g., BluePlanner, Exceedra)Intermediate

Accurately entering promotional plans, tracking trade spend against budget for your accounts, and pulling reports on planned vs. actual spend.

Advanced Excel / Google SheetsAdvanced

Proficiently using VLOOKUP/INDEX(MATCH), Pivot Tables, and complex formulas to clean and analyse sales data exports. Building trackers for your own accounts and promotional performance.

Collaboration & Presentation (e.g., MS Teams, PowerPoint)Intermediate

Creating clear, concise call summaries and internal updates. Building standard sales presentations from a template for buyer meetings and internal reviews.

3What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choiceComing inWhere you are nowThe step above
Promotional Spend ApprovalNo authority; all spend must be approved by supervisor.Approve minor promotional adjustments up to £5K within pre-agreed annual budget; larger spend requires NAM approval.Approve promotional spend up to £50K within agreed JBP; significant deviations require Director approval.
New Product Listing StrategyExecute listing plans as directed by supervisor.Propose listing strategy for smaller accounts, consult NAM for sign-off before presenting to buyer.Design and lead new product listing strategy for major accounts, with input from Marketing and sign-off from Sales Director.
Account Forecast AdjustmentsUpdate forecasts based on supervisor's guidance.Independently adjust weekly/monthly forecasts for your accounts based on market data and buyer feedback, informing NAM of significant changes.Own and sign off quarterly forecasts for your major accounts, presenting variance analysis to Sales Leadership.

4How you'll be judged

The scoreboard, honestly: the hard targets, how often each one is actually looked at, and the quiet human signals that never make it onto a dashboard.

Account Revenue Growth (YoY %)
The year-on-year percentage increase in gross sales value for your assigned accounts.
Target · Achieve +5% to +10% YoY growth for your portfolio.

If your accounts did £2M last year, you're aiming for £2.1M to £2.2M this year. We'll check this against budget every month.

New Product Distribution Points
The number of new product lines (NPDs) you successfully get listed and stocked in your accounts.
Target · Secure 80% of targeted NPD listings within the first quarter of launch.

If we launch 5 new products and target 100 stores for each, you'd be aiming to get 4 of those 5 products into 80 stores each.

Promotional ROI (Return on Investment)
The net profit generated from a specific trade promotion, measured against the cost of that promotion.
Target · Maintain an average ROI of at least 120% across all promotions.

You run a 'buy one, get one free' promotion costing £10,000 in trade spend. If it generates £12,000 in incremental profit, your ROI is 120%.

Forecast Accuracy
How close your predicted sales volume for your accounts is to the actual sales volume.
Target · Maintain forecast accuracy within +/- 7% variance.

You forecast £500,000 in sales for Sainsbury's next month. If actual sales come in at £470,000, that's a 6% variance, which is within target.

Retailer Relationship Strength
How well you're building and maintaining trust and collaboration with your buyers.
  • Your buyers are calling you for advice, not just orders. They're sharing market insights, not just demanding price cuts. You're getting early access to their category reviews, and they're genuinely engaging with your proposals, even if they don't always say yes. Your NAM will also check in with them informally.
Proactive Problem Solving
Your ability to spot potential issues (e.g., stock-outs, poor promotional execution) and address them before they become big problems.
  • You're flagging potential supply chain issues to your NAM and Supply Chain team before the retailer even notices. You're suggesting solutions to a buyer's category challenges, not just waiting for them to tell you what they need. You're chasing up store execution issues yourself and feeding back to the team.
Data-Driven Storytelling
How effectively you use sales data (NielsenIQ, IRI, internal figures) to build compelling arguments for your accounts.
  • Your presentations to buyers aren't just product pitches
  • they're packed with market data showing category trends and how our products fit. You can confidently defend a price increase or a promotional plan with hard numbers. Your NAM sees you consistently backing up your recommendations with solid analysis.

5Would you like it

The honest version. What people enjoy, and what grinds them down.

What people enjoy
Seeing Your Impact in Store

You get a real buzz from walking into a supermarket and seeing our new product on the shelf, or a promotion you negotiated driving sales. It's tangible proof of your hard work.

You successfully negotiate a new secondary siting for our seasonal range, and then you see it prominently displayed in 100 stores, driving a huge uplift in sales.

Building Strong Relationships

You genuinely enjoy connecting with people, understanding their needs, and building long-term partnerships. The trust you build with buyers is a major source of satisfaction.

A buyer calls you for advice on a category challenge, even when it's not directly about our products, showing they value your commercial insight.

Achieving Tangible Commercial Wins

You're driven by hitting targets, securing new listings, and seeing your accounts grow. The thrill of closing a deal or winning a negotiation is a big motivator.

You've been pushing for a specific price increase, and after several tough conversations, the buyer finally agrees, securing better margin for our business.

What frustrates people
  • The Margin Squeeze: Constantly being hammered on price by powerful retail buyers whose only job is to protect their own profit margins.
  • Internal Warfare: Sometimes feeling like you're fighting for resources with Marketing (who over-promise), Supply Chain (who under-deliver), and Finance (who cut your trade spend budget).
  • Data Dissonance: Your data says one thing, the retailer's data says another. You'll spend ages reconciling spreadsheets just to agree on a baseline reality.
  • Execution Black Hole: You agree to a brilliant promotional plan with the buyer at head office, only to find it's been executed poorly or not at all in half the stores.
  • The Admin Burden: Drowning in paperwork, CRM updates, and TPM data entry when all you really want to do is be out selling.
What this role does not give you
  • A quiet, predictable routine with minimal external pressure.
  • The ability to make unilateral decisions without consulting others.
  • A role where you only focus on one specific task or project at a time.

6Who you work with

This role directly impacts our market presence and revenue growth within a specific set of retail accounts. Your ability to maintain strong relationships and execute effective sales plans means our products are consistently available to consumers, driving bottom-line results. Get it right, and you're a significant contributor to our overall sales performance. Get it wrong, and we're leaving money on the table.

Inside the business
  • National Account Managers (NAMs)
  • Sales Operations
  • Marketing Team (Brand Managers)
  • Supply Chain & Logistics
  • Finance Business Partners
Outside the business
  • Retail Buyers (for your specific accounts)
  • Retail Category Managers
  • Store Operations Teams (occasionally)

7What you need before you start

Not a wish list. The things you would be expected to already have.

  • At least 2 years of experience in an FMCG sales or commercial role, ideally working with retail accounts.
  • Proven ability to manage and grow a portfolio of accounts, even if smaller in scope.
  • Demonstrable experience using sales data to build commercial arguments and influence decisions.
  • A solid grasp of Excel for data analysis and reporting.
  • Strong verbal and written communication skills, with experience presenting to external clients.

8What to practise next

Where the job is going, and what to do about it starting this week.

Integrated Data Storytelling

Buyers are drowning in data. Your ability to pull insights from CRM, retail analytics, and even external sources, then weave them into a single, compelling narrative, will be invaluable. It's about connecting the dots across disparate data sets.

Data Blending Techniques · Visualisation Best Practices · Narrative Construction

  • This month: Practice blending a small dataset from CRM with a NielsenIQ report in Excel or Power BI.
  • Month 2: Take an online course on data visualisation principles (e.g., from Tableau or LinkedIn Learning).
  • Month 3: Re-do one of your past buyer presentations, focusing on how you could have told a more integrated data story.
  • Month 4: Seek feedback from your NAM on the clarity and impact of your data-driven arguments.

Quick win: For your next internal review, try to present one key insight that combines data from at least two different sources.

9Staying current once you are in

What people here do to keep up
  • Attending industry trade shows and conferences (e.g., IGD, Retail Week) to stay on top of market trends and network.
  • Participating in internal sales training programmes, especially those focused on negotiation or presentation skills.
  • Reading key industry publications and market reports to deepen your understanding of the FMCG landscape.
  • Seeking out opportunities to shadow more senior NAMs in key buyer meetings to learn from their approach.

10How the AI economy is changing work like this

Before we ask anything of you, here's what we can already say about AI and work of this kind:

The new skill this role is being asked for: AI-Powered Buyer Insights & Personalisation

AI is getting smarter at sifting through vast amounts of data—retailer reports, market trends, even social media—to give you incredibly targeted insights about individual buyers and their companies. It's about going beyond generic pitches to truly personalised, data-driven conversations.

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

Your PlanIllustration

Built for FMCG Sales Executive

5 units that map to this job, from the qualifications that cover it.

  1. Data AnalyticsPearson Education Ltd · covers 5 of 16 standardsLevel 4
  2. Obtain and analyse sales-related informationCity and Guilds of London Institute · covers 4 of 16 standardsLevel 3
  3. Practical Data ScienceNOCN · covers 4 of 16 standardsLevel 4
  4. Obtaining and Analysing Sales Related InformationSFEDI Enterprises Ltd. T/A SFEDI Awards · covers 3 of 16 standardsLevel 3
  5. Obtaining and analysing sales-related informationCity & Guilds Limited · covers 2 of 16 standardsLevel 3
These are the real units behind this job, in the order they rank for it. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

AI-Powered Buyer Insights & Personalisation

AI is getting smarter at sifting through vast amounts of data—retailer reports, market trends, even social media—to give you incredibly targeted insights about individual buyers and their companies. It's about going beyond generic pitches to truly personalised, data-driven conversations.

  • Predictive Analytics for Buyer Behaviour
  • Generative AI for Personalised Content
  • Sentiment Analysis of Buyer Communications

Advanced Digital Shelf Optimisation

More and more shopping happens online, even for groceries. Your ability to manage and optimise our products' presence on retailer websites and apps (the 'digital shelf') is becoming just as critical as physical shelf space.

  • E-commerce Merchandising Principles
  • Retailer Media & Advertising
  • Content Syndication & Product Information Management (PIM)

What you’ll use

Skills this role draws on

Technical

  • Category Management Fundamentals
  • Joint Business Planning (JBP) Execution
  • Trade Promotion Optimisation (TPO) Analysis
  • Account-level P&L Understanding
  • Strategic Negotiation Tactics

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

  1. 1

    Field Sales Representative (FMCG)

    2-3 years

    Skills to master

    • Direct customer interaction, merchandising, basic sales reporting, territory management, product knowledge.

    You're ready to move on when

    • Consistently exceeding sales targets in a field role.
    • Demonstrating strong product knowledge and ability to influence store-level decisions.
    • Proactively identifying and solving problems in your territory.
  2. 2

    Sales Analyst / Sales Coordinator

    2-4 years

    Skills to master

    • Data analysis (Excel, BI tools), sales reporting, understanding of commercial terms, internal stakeholder management.

    You're ready to move on when

    • Building compelling data-driven reports and presentations.
    • Proactively identifying commercial insights from sales data.
    • Strong organisational skills and ability to support multiple sales managers.
  3. 3

    Junior Buyer (Retailer Side)

    3-5 years

    Skills to master

    • Category management from a retailer perspective, supplier negotiation, understanding of retail P&L, inventory management.

    You're ready to move on when

    • Proven experience in managing a category or sub-category.
    • Strong negotiation skills and commercial acumen from the buyer's side.
    • A desire to move to the supplier side to drive brand growth.

11Where this role leads

The long view:This role is a fantastic stepping stone in a dynamic industry. We're looking for someone who wants to learn, grow, and really make their mark. If you're ready to own your accounts, build strong relationships, and drive tangible commercial results, then we'd love to hear from you.

Pay & demand

Pay and demand for this role will appear here, each figure traced to a named authoritative source (e.g. the ONS Annual Survey of Hours and Earnings, under the Open Government Licence). We don’t show numbers we can’t attribute.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how FMCG Sales Executive is actually changing. In about two minutes, the free confidence check asks where you stand on each of the ten. That's the whole check, and it's what makes the plan yours rather than generic.

Where it leads

Roles this leads to

12The team that's yours

No two people are taught the same way. This is one-to-one, not one-to-many.

Zavmo is a hyper-personalised AI learning platform. Twelve virtual tutors, each with a different way of teaching, and one orchestration agent that picks the right one for the moment. So every single lesson is shaped around you, your role, and the way you learn. Not a course everyone sits through. A conversation built for you, and no one else.

…and nine more, matched to you after your first chat. Meet all twelve

Start free and meet yours

13What it feels like

A conversation, not a course

Because your tutor knows your role, your projects and your last session, learning sounds like this. And it's different for every single person:

Data AnalyticsLevel 4

Applied to your work in FMCG Sales Executive

The objective of this unit is to equip learners with the knowledge and skills to apply data analytics techniques in decision-making processes. Learners will be able to utilise descriptive, statistical, predictive, and prescriptive analytic methods to transform data into actionable insights, forecast future events, and determine optimal solutions for a given situation.

How the thinking builds
  1. Remember
  2. Understand
  3. Apply
  4. Analyse
  5. Evaluate
  6. Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

One to one, not one to many

No two people run this the same way

A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.

  1. Your actual work Every lesson is taught against a live piece of your own work, not a worked example from a textbook.
  2. What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
  3. The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
  4. How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
  5. Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.

See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.

DemonstrateIllustration

Evidenced on your work in FMCG Sales Executive

You do not finish by watching something. You finish by showing it on the work you already do, against the measures this job is judged on.

  • Account Revenue Growth (YoY %)The year-on-year percentage increase in gross sales value for your assigned accounts.If your accounts did £2M last year, you're aiming for £2.1M to £2.2M this year. We'll check this against budget every month.Achieve +5% to +10% YoY growth for your portfolio.
  • New Product Distribution PointsThe number of new product lines (NPDs) you successfully get listed and stocked in your accounts.If we launch 5 new products and target 100 stores for each, you'd be aiming to get 4 of those 5 products into 80 stores each.Secure 80% of targeted NPD listings within the first quarter of launch.
  • Promotional ROI (Return on Investment)The net profit generated from a specific trade promotion, measured against the cost of that promotion.You run a 'buy one, get one free' promotion costing £10,000 in trade spend. If it generates £12,000 in incremental profit, your ROI is 120%.Maintain an average ROI of at least 120% across all promotions.
  • Forecast AccuracyHow close your predicted sales volume for your accounts is to the actual sales volume.You forecast £500,000 in sales for Sainsbury's next month. If actual sales come in at £470,000, that's a 6% variance, which is within target.Maintain forecast accuracy within +/- 7% variance.
These are this job's own measures, with its own targets. Nothing is marked evidenced, because nobody has started this yet. Yours would fill in from the work you bring.

Your passport

This isn't a certificate you file away. It's a passport to the life you're designing.

Every credit you earn and every fluency you build adds up: evidence where it counts, carried with you. Zavmo keeps the map: where you are, where you're heading, and the next step, at your pace, around your life. From FMCG Sales Executive to National Account Manager (NAM), and whatever you decide comes after.

Level 3 · in progressAI Fluency→ National Account Manager (NAM)→ your design
Where this takes you

This role is a fantastic stepping stone in a dynamic industry. We're looking for someone who wants to learn, grow, and really make their mark. If you're ready to own your accounts, build strong relationships, and drive tangible commercial results, then we'd love to hear from you.

See Your Progress GrowIllustration
FMCG Sales Executive
  • Category Management Fundamentals
  • Joint Business Planning (JBP) Execution
  • Trade Promotion Optimisation (TPO) Analysis
  • Account-level P&L Understanding
  • Strategic Negotiation Tactics
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

14The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

FMCG Sales Executive is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

  1. National Account Manager (NAM)

    3-5 years from this role

    Level 3 (Senior)

    • Full P&L Accountability: Managing multi-million-pound account P&Ls with full ownership.
    • Complex Category Management: Leading category reviews and advising retailers on strategic category growth.
    • Advanced Trade Promotion Optimisation: Designing and executing highly profitable promotional calendars.
    • Stakeholder Influence: Getting buy-in from senior internal teams (Marketing Director, Finance Director) for your account plans.
Working with AI on the job

Working with AI

Where AI is starting to help

Imagine spending less time on tedious admin and more time actually selling and building relationships. That's the reality we're building here. We're embracing AI to make your daily life as an FMCG Sales Executive smoother, faster, and much more focused on what really matters.

Let's be real, sales can involve a lot of repetitive tasks and data crunching. But what if you could offload a chunk of that to smart tools? We're talking about using AI to handle the grunt work, giving you back precious hours to focus on strategy, negotiation, and growing your accounts.

CRM Admin Eliminator

Use an AI meeting assistant (like Fathom or Otter.ai) to automatically transcribe your sales calls, summarise the key action points, and even draft the update directly into your Salesforce opportunity record. No more typing up notes for hours after a busy day!

Promotional ROI Predictor

Imagine having an AI tool that analyses historical sales and trade spend data (from NielsenIQ, IRI, and our TPM system) to predict the sales uplift and profitability of different promotional scenarios. You'll walk into buyer meetings knowing exactly which promotions will deliver the best return, before you even pitch them.

Pre-Meeting Intelligence Briefing

Before every key buyer meeting, an AI research assistant can generate a concise, one-page briefing for you. It'll pull together the retailer's latest financial results, their strategic priorities from annual reports, recent news mentions, and even competitor activity within that account. You'll be incredibly well-prepared, every time.

Follow-Up & Presentation Drafter

After a meeting, feed the AI-generated transcript summary into a generative AI. It can instantly draft a comprehensive follow-up email, highlighting agreed actions, and even create a first-pass PowerPoint presentation outline for your next JBP, complete with data-driven talking points. This is a massive time saver!

Common questions

Common questions

How do you become an FMCG Sales Executive?

Common routes in include Field Sales Representative (FMCG) (2-3 years), Sales Analyst / Sales Coordinator (2-4 years) and Junior Buyer (Retailer Side) (3-5 years). Times vary with prior experience.

Where can an FMCG Sales Executive progress to?

This role can lead on to National Account Manager (NAM) (3-5 years from this role), depending on the skills you build.

What level is an FMCG Sales Executive in the UK?

This role aligns to RQF Level 3 on the UK framework, a guide to the depth of qualification it maps to, not a hard entry bar.

What new skills matter most for an FMCG Sales Executive?

Increasingly, AI-Powered Buyer Insights & Personalisation and Advanced Digital Shelf Optimisation. These are the areas where the higher-paid, future-proof work is heading.

The honest bit

You’ve started things before

Most of them were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.

There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.

And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.

What it costs

Less than one coaching session. Every month.

A single career-coaching hour costs more than a month of this, and it ends when the hour does. Zavmo doesn't. It's £70 a month, about £2.30 a day, for a companion that knows an FMCG Sales Executive, works on the job you actually do, and keeps going at your pace rather than a timetable's.

  • Searching and planning stay free. You only pay when you start learning.
  • Your credits are yours. Regulated, and they don't vanish when a subscription ends.
  • Cancel any time and billing stops. No notice period, no minimum term.

Your path, personalised

You have the map. Walking it is the part we do together.

This route runs to 16 national skill standards. That is a real journey.

Zavmo shapes a learning experience as unique as you are. It fits how you learn, your pace and the work you already do. Every step stays benchmarked to recognised national standards. That’s the plan for becoming an FMCG Sales Executive: personal to you, and it still counts. The first steps are free.

Independent research finds well-designed intelligent tutoring performs nearly as well as one-to-one human tutoring: VanLehn (2011), Educational Psychologist.

A private tutor in the UK averages £35–40 an hour . Zavmo is £70/month.

A real plan on learn.zavmo.ai: Ofqual-regulated units, credits, and a three-month run at your own pace.
Start free No commitment. See your first steps free.

15Where to go from here

Other roles at Level 3

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

Other roles in Sales

Stay in the field you know and move sideways rather than up.

If you leave this industry

The skills you'll gain here are highly transferable. You could move into other FMCG companies, shift into different sales channels (e.g., Food Service, Wholesale), or even transition into commercial roles in related industries like consumer electronics or retail tech. The world of sales is vast, and your commercial acumen will be highly valued.

Not sure this is the right direction?

Work out what you actually want from work first, then come back and see which roles fit it. Takes about ten minutes.

This role profile is © 2026Growth Engineering Technologies Ltd. Built from UK occupational standards and regulated qualification data, and written for Zavmo.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Build my plan, free Here's the first ten minutes: a 2-minute confidence check → your personalised roadmap → meet the tutors matched to you. No card, cancel any time. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.