The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Senior / Enterprise Account Executive (L3)
3-5 yearsSkills to master
- Deep expertise in complex deal cycles, strategic account management, informal team mentoring, and consistently exceeding individual quota. You'll need to show you can not only sell, but also think strategically about *how* we sell.
You're ready to move on when
- Consistently hitting 120%+ of quota on enterprise deals.
- Trusted by peers for advice on complex sales situations.
- Proactively identifying market opportunities beyond your own accounts.
- Leading internal initiatives or projects outside your direct sales responsibilities.
- 2
Sales Operations Lead (L3)
4-6 yearsSkills to master
- Mastery of sales process design, CRM administration, data analysis for sales insights, and stakeholder management with sales leadership. You'll need to understand the mechanics of the sales engine inside out.
You're ready to move on when
- Successfully implementing major CRM enhancements or process improvements.
- Building and presenting actionable sales performance dashboards.
- Being the go-to person for sales data and operational efficiency.
- Proactively identifying bottlenecks and proposing solutions to sales leadership.
- 3
Commercial Analyst / Strategist (L3)
5-7 yearsSkills to master
- Advanced analytical skills, market research, financial modelling for commercial scenarios, and the ability to translate complex data into clear strategic recommendations. This path is for those who live and breathe the numbers behind the deals.
You're ready to move on when
- Leading significant market entry analyses or pricing strategy projects.
- Developing and presenting compelling business cases for new commercial initiatives.
- Being recognised for deep insights into market trends and competitor behaviour.
- Building robust financial models that directly influence commercial decisions.