United Kingdom · Public Relations Communications · Mid-Level Professional (2-5 years)

Head of Corporate Communications

Here is the whole job, in plain words. What it is, a real day, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

Experience bandMid-Level Professional (2-5 years)
Direct reportsNo direct reports
Reports toCommunications Manager
UK framework levelUsually a coordinator, or early in a professional job

Also advertised as Communications Specialist · PR & Content Lead · Internal Communications Officer · Media Relations Executive

Built on an analysis of 43,079 real UK job descriptions · grounded in qualifications employers recognise

Start with a free Future Fluency check, tuned to Head of Corporate Communications

Ten quick questions, one per Future Fluency, asked against this role rather than a generic one. About five minutes, and no card.

Start the check, free

1What this role really is

This isn't your typical 'Head of' role; think of it as owning specific communications projects and workstreams, rather than an entire department. You'll be the one making sure our messages actually get out there, whether it's a press release, an internal memo, or a social media post. Day-to-day, you'll be writing, editing, and coordinating, making sure everything sounds right and lands well. It's about getting hands-on with our company's voice and making a real, tangible impact on how we talk to the world and our own people.

2What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

Cision / Meltwater (Media Monitoring & Analysis)Intermediate

You'll use these daily to pull media clips, build basic media lists for specific stories, track competitor coverage, and generate simple coverage reports for the team. You'll be able to set up basic search queries and understand the dashboard.

PR Newswire / Business Wire (Press Release Distribution)Intermediate

You'll manage the end-to-end process of formatting and uploading pre-written press releases for distribution. This includes advising on basic targeting (e.g., industry vs. national media) and timing, and troubleshooting any minor formatting issues.

Simpplr / Staffbase (Internal Communications Platform)Intermediate

You'll be publishing pre-approved content to our intranet, managing user comments on posts, and pulling basic engagement analytics (like views and likes) to see what's resonating with employees. You might also help build new pages or sections.

Slack / MS Teams (Collaboration & Internal Comms)Intermediate

You'll use these platforms not just for team collaboration, but also as a primary channel for quick internal announcements, managing specific comms channels (e.g., for a project launch), and even for rapid response during minor issues. You'll be comfortable with advanced features like workflows and integrations.

Google Analytics (Web Traffic Analysis)Basic

You'll be able to find referral traffic from specific media placements, understand basic metrics like page views and time on page for PR-driven content, and help set up campaign tracking URLs for our comms efforts.

Microsoft Office Suite / Google WorkspaceAdvanced

You'll be a wizard with Word/Docs for drafting, PowerPoint/Slides for presentations, and Excel/Sheets for basic data tracking and reporting. No excuses for poor formatting here!

3What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choice	Coming in	Where you are now	The step above
Drafting & Content Creation	Drafts basic content (e.g., social media posts) for review; follows strict templates.	Independently drafts press releases, internal memos, blog posts; adapts content for different audiences; manager reviews for strategic alignment and tone.	Develops core messaging frameworks; reviews and edits junior team's drafts; makes final content decisions for specific campaigns.
Media Relations & Outreach	Builds basic media lists; logs incoming media inquiries; no direct media contact.	Identifies relevant journalists; conducts initial outreach for specific stories (e.g., product features); manages media monitoring and reporting; escalates sensitive inquiries.	Serves as primary media contact for specific beats; manages proactive media campaigns; handles complex media inquiries; provides media training support.
Internal Communications Strategy	Publishes pre-approved content to intranet; pulls basic engagement metrics.	Plans and executes smaller internal comms campaigns (e.g., for a specific department or initiative); analyses engagement data to suggest improvements.	Develops quarterly internal comms strategy; advises HR and leadership on sensitive internal announcements; leads change management comms for specific projects.
Crisis Communications Response	Monitors media for crisis mentions; compiles initial reports.	Supports crisis team by drafting holding statements, managing media lists, and coordinating information flow; escalates all critical developments immediately.	Acts as a key member of the crisis response team; drafts and approves holding statements (with legal); manages media inquiries during a crisis; advises on internal messaging.

4How you'll be judged

The scoreboard, honestly: the hard targets, how often each one is actually looked at, and the quiet human signals that never make it onto a dashboard.

Media Monitoring & Reporting Accuracy

How accurately and promptly you deliver our daily media clips report, making sure nothing important is missed.

Target · 98% accuracy on relevant mentions; report delivered by 8:30 AM each weekday.

You spot a subtle but important piece of competitor coverage in a niche trade publication that others might have missed, and it's in the daily report before the leadership team starts their day.

Internal Content Publishing Volume & Quality

The number of internal news stories or announcements you publish, ensuring they're error-free and on-brand.

Target · 10-15 internal news stories/announcements published per week with zero formatting errors or typos.

You've drafted, edited, and published 12 distinct internal updates this week, from HR policy changes to team successes, all looking sharp on our intranet.

Social Media Engagement Rate (Owned Channels)

The average engagement (likes, shares, comments) your posts receive on our corporate social media channels, particularly LinkedIn.

Target · Achieve a 3% average engagement rate on LinkedIn posts you manage.

Your post about our new product feature gets a 4.2% engagement rate, beating the team's average and sparking some good conversations in the comments.

Press Release Distribution Accuracy & Timeliness

Ensuring press releases are formatted correctly and distributed on schedule through our wire services.

Target · Zero errors in formatting or targeting; 100% on-time distribution for all assigned press releases.

You've managed the distribution of a critical earnings release, ensuring it went out exactly at 7:00 AM, perfectly formatted, with no last-minute glitches.

Message Consistency & Brand Voice

How well your drafted communications reflect our core messages and maintain our established brand voice across different channels.

Feedback from the Communications Manager confirming your drafts consistently hit the right tone and include key messaging points. Internal clients comment on the clarity and consistency of your communications. Reduced need for major edits on tone or core message.

Internal Stakeholder Feedback

The quality of collaboration and satisfaction from internal teams you support (e.g., HR, Product Marketing).

Unsolicited positive comments from internal clients about your responsiveness, helpfulness, and the quality of your work. They might start coming to you directly for input on their projects, even before your manager suggests it.

Proactive Problem Solving

Your ability to identify potential communication issues or opportunities and propose solutions before being asked.

You flag a potential misinterpretation of an internal announcement and suggest a clarifying FAQ. You propose a new angle for a social media post that you think will resonate better with our audience. You spot a gap in our internal comms calendar and suggest content to fill it.

Learning & Development Application

How effectively you apply new skills, tools, or feedback into your daily work.

You quickly adopt new features in our media monitoring platform after a training session. You visibly improve your writing style based on feedback from your manager. You suggest using a new AI tool for drafting after exploring its capabilities.

5Would you like it

The honest version. What people enjoy, and what grinds them down.

What people enjoy

Seeing Your Work Published & Impactful

You get a real buzz from seeing a press release you drafted go live, or an internal campaign you coordinated land well with employees. You love tracking media coverage and seeing our key messages 'pull through' into articles. It's rewarding to know your words are out there, shaping perceptions.

You've spent days crafting an internal story about a new employee benefit, and when it goes out, you see positive comments on the intranet and colleagues thanking you for the clear info.

Learning & Developing New Skills

You're keen to soak up knowledge from your manager and the wider team. You actively seek feedback on your writing, want to learn the nuances of media relations, and are excited to get hands-on with new comms tools. Every project is a chance to get better.

After a feedback session on improving your press release intros, you immediately apply the advice to your next draft, and your manager notices the improvement.

Contributing to the Company's Story

You enjoy being part of something bigger, knowing that your daily writing and coordination efforts contribute to how our company is perceived. You like being 'in the know' about company news and helping to articulate our vision and values.

You're drafting an announcement about a company milestone, and you feel a sense of pride in helping to share that success with the world and our employees.

What frustrates people

Getting conflicting feedback from multiple stakeholders on a single draft, making it hard to know whose input to prioritise.
Waiting for approvals, especially from Legal, which can hold up critical deadlines and sometimes means your work is delayed through no fault of your own.
Repetitive tasks like daily media monitoring or updating content calendars, which are essential but not always the most exciting.
Not always having the full context behind a communication request, meaning you have to do a bit of detective work to get all the necessary information.
Seeing your impactful, human-centric draft watered down into corporate jargon after rounds of review.

What this role does not give you

Full strategic control over the company's overall communications direction (that's for more senior folks).
Direct reports or significant team leadership responsibilities (you'll be an individual contributor).
Leading high-stakes crisis communications from the front (you'll be supporting, not owning, at this stage).
A quiet, predictable routine—expect some curveballs and shifting priorities.

6Who you work with

Your work directly impacts our company's reputation and how effectively we communicate our strategy. Get it right, and you're building trust and clarity. Get it wrong, and you could create confusion, spark negative sentiment, or even cause a minor crisis. Honestly, you're a crucial part of making sure our company speaks with one clear, confident voice.

Inside the business

Product Marketing (to understand new features and launches)
HR (for internal announcements and employee engagement)
Legal (they'll review everything before it goes out, obviously)
Sales (to make sure our external messages support their efforts)
Leadership team (you'll be supporting comms for them, not directly advising at this level)

Outside the business

Media (journalists, editors, industry bloggers)
Vendors (like our PR wire services or media monitoring tools)
Industry Analysts (you might help prep materials for them)

7What you need before you start

Not a wish list. The things you would be expected to already have.

2-5 years of hands-on experience in a corporate communications, public relations, or internal communications role, where you've owned specific projects from start to finish.
A proven track record of drafting high-quality, error-free written communications for various channels (e.g., press releases, internal memos, social media posts).
Experience using media monitoring tools (like Cision or Meltwater) to track coverage and generate reports.
Demonstrable ability to manage multiple tasks and deadlines in a fast-paced environment, often with shifting priorities.
Strong collaborative skills, with experience working effectively with cross-functional teams to gather information and secure approvals.

8What to practise next

Where the job is going, and what to do about it starting this week.

Advanced Media Analytics & Measurement

Simply counting media clips is a thing of the past. We need to understand the true impact of our media efforts. This means moving beyond basic reporting to more sophisticated analysis.

Share of Voice (SOV) Analysis · Message Pull-Through Tracking · Sentiment Analysis Nuances · Attribution Modelling (Basic)

This week: Dive deeper into Cision/Meltwater's advanced analytics features. Watch their tutorials on SOV or sentiment analysis.
This month: Work with your manager to identify one key competitor and start tracking our SOV against them on a weekly basis.
Month 2: For your next press release, create a 'message pull-through' tracker to see how well our key points landed in the resulting coverage.
Month 3: Explore how Google Analytics can help you connect media coverage to website traffic, even if it's just a simple correlation.

Quick win: When you next pull a media report, don't just list the articles; add a sentence about the overall sentiment and whether our key messages were included.

Digital Employee Experience (DEX) Understanding

Internal communications is increasingly digital, and it's not just about sending emails. Understanding how our internal comms platforms (like Simpplr/Staffbase) integrate with other HR and workplace tools is becoming crucial for a seamless employee experience.

Intranet as a Central Hub · Integration with HRIS (e.g., Workday) · Personalisation in Internal Comms · Employee Feedback Mechanisms

This week: Spend some time exploring all the features of our internal comms platform. What else can it do that we're not using?
This month: Talk to someone in HR about how they use Workday or similar tools. Where are the overlaps with comms?
Month 2: Propose one small improvement to our internal comms platform or content strategy based on your research (e.g., a new content series, a better way to organise information).
Month 3: Lead a small project to implement a new feature or content type on the intranet, measuring its impact on employee engagement.

Quick win: If our intranet has a feedback mechanism, start actively soliciting comments on your internal posts and use that feedback to refine your approach.

9Staying current once you are in

What people here do to keep up

Regularly reading industry publications (e.g., PRWeek, CommsPlanner, The Drum) to stay on top of trends and best practices.
Attending relevant webinars or online courses on topics like AI for communications, data storytelling, or advanced media relations tactics.
Joining professional networking groups (like CIPR or PRCA local chapters) to learn from peers and expand your professional circle.
Seeking out feedback on your writing and communication strategies, and actively working to incorporate that feedback into your next projects.

10How the AI economy is changing work like this

Before we ask anything of you, here's what we can already say about AI and work of this kind:

The new skill this role is being asked for: Prompt Engineering & LLM Integration (for Comms)

Frankly, competitors are already using AI to draft reports, analyse sentiment, and generate content in minutes what used to take hours. Comms professionals who master this will outproduce their peers significantly. It's not about being replaced by AI, but about using AI to be better at your job.

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

Prompt Engineering & LLM Integration (for Comms)

Frankly, competitors are already using AI to draft reports, analyse sentiment, and generate content in minutes what used to take hours. Comms professionals who master this will outproduce their peers significantly. It's not about being replaced by AI, but about using AI to be better at your job.

Context Windows & Token Limits
Temperature Settings for Tone
RAG (Retrieval-Augmented Generation)
Output Validation & Hallucination Detection

Data Storytelling for Communications

CFOs and leadership teams are increasingly asking for the ROI of communications. Just showing media clips isn't enough anymore. You'll need to connect comms efforts to business outcomes and present that data in a compelling, easy-to-understand way.

Connecting Comms Metrics to Business Goals
Visualisation Best Practices
Narrative Structure for Data Presentations
Identifying Key Insights from Data

What you’ll use

Skills this role draws on

Technical

Crisis Communications Management (Support)
Narrative & Messaging Architecture (Application)
Executive Communications & Thought Leadership (Drafting Support)
Change Management Communications (Content Execution)
Reputation Management & Measurement (Monitoring & Reporting)

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

1
Communications Coordinator (L1)
1-2 years
Skills to master
- Flawless execution of basic comms tasks (media list building, content scheduling), strong foundational writing, understanding of brand guidelines, proactive learning.
You're ready to move on when
- Consistently delivers error-free work on time.
- Proactively identifies and flags potential issues.
- Takes initiative to learn new tools and processes.
- Receives positive feedback on reliability and attention to detail.
2
Junior PR Agency Account Executive
2-3 years
Skills to master
- Client management basics, media pitching, press release drafting, media monitoring, understanding of PR campaign cycles.
You're ready to move on when
- Successfully managed multiple client projects simultaneously.
- Secured media coverage for clients.
- Developed strong client relationship skills.
- Demonstrated ability to work under tight agency deadlines.
3
Marketing Assistant with Comms Responsibilities
2-4 years
Skills to master
- Content creation for various channels, social media management, basic campaign coordination, understanding of marketing-comms synergy.
You're ready to move on when
- Owned and grown specific social media channels.
- Contributed to successful marketing campaigns with comms elements.
- Developed strong copywriting and editing skills.
- Showcased ability to work across marketing and comms functions.

11Where this role leads

The long view:Your career path here is really what you make it. We'll give you the opportunities and the support, but ultimately, your drive, curiosity, and willingness to learn will dictate how far you go. Whether you want to lead teams or become a recognised expert in your field, we're here to help you get there.

Pay & demand

Pay and demand for this role will appear here, each figure traced to a named authoritative source (e.g. the ONS Annual Survey of Hours and Earnings, under the Open Government Licence). We don’t show numbers we can’t attribute.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Head of Corporate Communications is actually changing. In about two minutes, the free confidence check asks where you stand on each of the ten. That's the whole check, and it's what makes the plan yours rather than generic.

12The team that's yours

No two people are taught the same way. This is one-to-one, not one-to-many.

Zavmo is a hyper-personalised AI learning platform. Twelve virtual tutors, each with a different way of teaching, and one orchestration agent that picks the right one for the moment. So every single lesson is shaped around you, your role, and the way you learn. Not a course everyone sits through. A conversation built for you, and no one else.

…and nine more, matched to you after your first chat. Meet all twelve

Start free and meet yours

13What it feels like

A conversation, not a course

Because your tutor knows your role, your projects and your last session, learning sounds like this. And it's different for every single person:

Producing Copy for Use in Marketing Communications - AdvertisingLevel 4

Applied to your work in Head of Corporate Communications

The objective of this unit is to enable learners to produce compelling copy for marketing communications, specifically advertising. Learners will understand the importance of tone of voice, brand messaging, and legal compliance, and will be able to agree on copy requirements with clients. Furthermore, they will develop the skills to create persuasive copy that effectively communicates the intended message and achieves the desired outcome, utilising appropriate language, style, and structure.

How the thinking builds

Remember
Understand
Apply
Analyse
Evaluate
Create

An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

One to one, not one to many

No two people run this the same way

A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.

Your actual work Every lesson is taught against a live piece of your own work, not a worked example from a textbook.
What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.

See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.

DemonstrateIllustration

Evidenced on your work in Head of Corporate Communications

You do not finish by watching something. You finish by showing it on the work you already do, against the measures this job is judged on.

Media Monitoring & Reporting AccuracyHow accurately and promptly you deliver our daily media clips report, making sure nothing important is missed.You spot a subtle but important piece of competitor coverage in a niche trade publication that others might have missed, and it's in the daily report before the leadership team starts their day.98% accuracy on relevant mentions; report delivered by 8:30 AM each weekday.
Internal Content Publishing Volume & QualityThe number of internal news stories or announcements you publish, ensuring they're error-free and on-brand.You've drafted, edited, and published 12 distinct internal updates this week, from HR policy changes to team successes, all looking sharp on our intranet.10-15 internal news stories/announcements published per week with zero formatting errors or typos.
Social Media Engagement Rate (Owned Channels)The average engagement (likes, shares, comments) your posts receive on our corporate social media channels, particularly LinkedIn.Your post about our new product feature gets a 4.2% engagement rate, beating the team's average and sparking some good conversations in the comments.Achieve a 3% average engagement rate on LinkedIn posts you manage.
Press Release Distribution Accuracy & TimelinessEnsuring press releases are formatted correctly and distributed on schedule through our wire services.You've managed the distribution of a critical earnings release, ensuring it went out exactly at 7:00 AM, perfectly formatted, with no last-minute glitches.Zero errors in formatting or targeting; 100% on-time distribution for all assigned press releases.

These are this job's own measures, with its own targets. Nothing is marked evidenced, because nobody has started this yet. Yours would fill in from the work you bring.

Your passport

This isn't a certificate you file away. It's a passport to the life you're designing.

Every credit you earn and every fluency you build adds up: evidence where it counts, carried with you. Zavmo keeps the map: where you are, where you're heading, and the next step, at your pace, around your life. From Head of Corporate Communications to Senior Head of Corporate Communications (L3), and whatever you decide comes after.

Level 3 · in progressAI Fluency→ Senior Head of Corporate Communications (L3)→ your design

Where this takes you

Your career path here is really what you make it. We'll give you the opportunities and the support, but ultimately, your drive, curiosity, and willingness to learn will dictate how far you go. Whether you want to lead teams or become a recognised expert in your field, we're here to help you get there.

See Your Progress GrowIllustration

Head of Corporate Communications

Crisis Communications Management (Support)
Narrative & Messaging Architecture (Application)
Executive Communications & Thought Leadership (Drafting Support)
Change Management Communications (Content Execution)
Reputation Management & Measurement (Monitoring & Reporting)

This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

14The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Head of Corporate Communications is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

Senior Head of Corporate Communications (L3)
2-3 years from this role
You'd move from owning projects to leading entire workstreams and acting as a comms business partner to a functional group. More autonomy, more complexity, and you'd start mentoring junior team members.
- Developing and executing multi-channel comms plans for major product launches or initiatives.
- Acting as a primary media contact for specific beats, handling more complex inquiries.
- Leading specific internal comms programmes (e.g., employee advocacy, leadership comms).
- More in-depth data analysis to prove comms impact.

Working with AI on the job

Working with AI

Where AI is starting to help

Let's be real, a big chunk of communications work involves drafting, researching, and analysing. What if you could get a significant head start on those tasks, freeing you up for the more strategic, human-centric parts of your job? That's exactly what AI can do for you here.

We're not talking about replacing your creativity or judgment. Instead, imagine AI as your super-efficient assistant, handling the tedious bits of drafting, digging through data, and adapting messages. It means less time staring at a blank page and more time refining our story, building relationships, and making a real impact.

First Draft Automation

Use AI to generate initial drafts of press releases, internal memos, social media posts, or even blog outlines from a few bullet points. It'll handle the basic structure, tone, and boilerplate language, giving you a solid starting point so you can focus on adding the nuance, strategic messaging, and human touch that only you can provide. Think of it as getting 70% of the draft done in minutes.

Real-Time Narrative Intelligence

Leverage AI-powered monitoring tools (like Cision or Meltwater's AI features) to quickly scan thousands of media articles, social posts, and forum discussions. The AI can highlight emerging negative themes, identify key sentiment shifts, or flag competitor messaging changes hours before you'd find them manually. This means you're always ahead of the curve, not just reacting.

Executive Briefing Synthesis

Need to brief your manager or a senior leader on a specific topic or journalist? Feed an AI model a handful of recent articles, relevant internal docs, and the journalist's past work. Ask it to generate a concise, 1-page summary, including potential questions and suggested talking points. It's like having a research assistant who never sleeps and always delivers on time.

Audience-Specific Tone Adaptation

Take a core message you've drafted and use AI to instantly adapt it for different audiences or channels. For example, 'Rewrite this for an internal all-hands meeting, make it more inspirational,' or 'Adapt this for a financial analyst Q&A, make it more data-driven and formal.' This saves you loads of time on re-writes and ensures consistent messaging with appropriate tone across the board.

Common questions

How do you become a Head of Corporate Communications?

Common routes in include Communications Coordinator (L1) (1-2 years), Junior PR Agency Account Executive (2-3 years) and Marketing Assistant with Comms Responsibilities (2-4 years). Times vary with prior experience.

Where can a Head of Corporate Communications progress to?

This role can lead on to Senior Head of Corporate Communications (L3) (2-3 years from this role), depending on the skills you build.

What level is a Head of Corporate Communications in the UK?

This role aligns to RQF Level 3 on the UK framework, a guide to the depth of qualification it maps to, not a hard entry bar.

What new skills matter most for a Head of Corporate Communications?

Increasingly, Prompt Engineering & LLM Integration (for Comms) and Data Storytelling for Communications. These are the areas where the higher-paid, future-proof work is heading.

The honest bit

You’ve started things before

Most of them were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.

There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.

And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.

What it costs

Less than one coaching session. Every month.

A single career-coaching hour costs more than a month of this, and it ends when the hour does. Zavmo doesn't. It's £70 a month, about £2.30 a day, for a companion that knows Head of Corporate Communications, works on the job you actually do, and keeps going at your pace rather than a timetable's.

Searching and planning stay free. You only pay when you start learning.
Your credits are yours. Regulated, and they don't vanish when a subscription ends.
Cancel any time and billing stops. No notice period, no minimum term.

Your path, personalised

You have the map. Walking it is the part we do together.

This route runs to 2 national skill standards. That is a real journey.

Zavmo shapes a learning experience as unique as you are. It fits how you learn, your pace and the work you already do. Every step stays benchmarked to recognised national standards. That’s the plan for becoming a Head of Corporate Communications: personal to you, and it still counts. The first steps are free.

Independent research finds well-designed intelligent tutoring performs nearly as well as one-to-one human tutoring: VanLehn (2011), Educational Psychologist.

A private tutor in the UK averages £35–40 an hour . Zavmo is £70/month.

A Zavmo curriculum screen: a three-month plan built for a customer support lead, five Ofqual-regulated units and a hundred and ninety-six credits. — A real plan on learn.zavmo.ai: Ofqual-regulated units, credits, and a three-month run at your own pace.

Start free No commitment. See your first steps free.

15Where to go from here

Other roles at Level 3

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

Other roles in Public Relations Communications

Stay in the field you know and move sideways rather than up.

If you leave this industry

Your skills in corporate communications are highly transferable. You could move to a larger in-house team in a different industry (e.g., finance, healthcare), join a specialist PR agency, or even transition into a broader marketing or public affairs role. The core ability to tell a compelling story and manage reputation is always in demand.

Not sure this is the right direction?

Work out what you actually want from work first, then come back and see which roles fit it. Takes about ten minutes.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Build my plan, free Here's the first ten minutes: a 2-minute confidence check → your personalised roadmap → meet the tutors matched to you. No card, cancel any time. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.

Head of Corporate Communications

What's rising in its place

Prompt Engineering & LLM Integration (for Comms)

Data Storytelling for Communications

Skills this role draws on

Technical

How you actually get there, here

Communications Coordinator (L1)

Junior PR Agency Account Executive

Marketing Assistant with Comms Responsibilities

The credential is what you can do today. These are what keep you valuable.

Roles this leads to

No two people are taught the same way. This is one-to-one, not one-to-many.

A conversation, not a course

No two people run this the same way

This isn't a certificate you file away. It's a passport to the life you're designing.

Everything else the record holds

The career path, and where it branches

Senior Head of Corporate Communications (L3)

Where AI is starting to help

First Draft Automation

Real-Time Narrative Intelligence

Executive Briefing Synthesis

Audience-Specific Tone Adaptation

Common questions

You’ve started things before

Less than one coaching session. Every month.

You have the map. Walking it is the part we do together.